You champion everyone but yourself. Because no one ever taught you to find the words for your own impact. When the opportunities present, you're valued in words but invisible in decisions.

You've led teams through impossible situations. Held things together when it mattered most. Put your people first and delivered exceptionally under real pressure, quietly and consistently.

But when someone asks what YOU do, you go blank. 

You deflect to what the team delivered. 
You undersell your role in the results. 
The words don't come for yourself.

In every meeting.
In every review.
In every discussion.

For scope.
For growth.
For promotion.
For new roles that come along....

And the opportunity either passes or you scramble through it knowing you left so much of yourself on the table. Humble and kind - always. Part of the decisions - never.

You feel burnt. 
The pressure is compounding. 
The support has evaporated. 
The frustration is overwhelming.


I know because I lived it.


15 years in oncology, leader and clinical (on the ground) educator had already taught me that putting people first is what delivers results in high stakes environments. 

In corporate, that approach didn't fit their traditional definition. So none of it existed.

And it finally broke me.


So I built a system founded on what I experienced first hand in oncology. 

The focus is to sustain and support senior corporate leaders to advocate for who they already are - with clarity.

This isn't a CV. This is helping you build the strength and confidence that only you can build for yourself.


Translate - deeply understand and acknowledge what you do and its value.

Advocate - with clarity from that validating belief, and feel the weight of external validation lift.

Decide - with peace, when opportunities present, that serve who you are.


Once you have those words, they don't leave. They advocate for you in every room you walk into. This is a flywheel that keeps building.

Clarity - Recognition - Confidence - Opportunity.

Without becoming someone you're not.


Oncology-trained. Corporate-tested.

DM me "CLARITY". Let me help you be the change you need.

Laurie Banfi

🌐 Navigating the tech world with insider knowledge | 🚀 Follow to stay ahead of AV trends | Senior AV Engineer | Ex-Google | Your tech industry compass 🧭

With over a decade of expertise in the AV and IT sectors, my professional journey has been defined by a commitment to driving innovation and fostering impactful communication across global enterprises. Currently serving as the senior AV engineer for Jabra in the EMEA region, I play a pivotal role in ensuring seamless integration of advanced collaboration tools for our largest clients, combining deep technical acumen with strategic stakeholder engagement.

Throughout my career, I have led transformative projects, including spearheading large-scale initiatives at Google where I oversaw the enhancement of hundreds of EMEA conference rooms, ensuring alignment with cutting-edge AV standards. My ability to navigate complex challenges, coupled with an Agile-driven approach, has been key to my success in managing cross-functional teams and driving results across diverse environments.

My leadership extends beyond the technical realm, having conducted specialized training in Tel-Aviv and led high-profile projects in Silicon Valley. In previous roles at ELDRA, I elevated major productions such as 'Top Gear Live' and 'The Voice', setting industry benchmarks in event technology.

Outside of the corporate world, I channel my creativity into music, spending time in my home studio, while fitness remains a key pillar in my routine. As a dedicated advocate for innovation in collaboration, I continue to lead with a focus on unifying technology and communication to enhance business success. Let's connect to explore how we can shape a future where technology drives meaningful engagement and productivity.

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The Battle

Laurie Banfi

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