Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

Steven Ramenby

Business Leaders and Innovators- 

These days, optimizing and scaling revenue-generating activities can feel complex and overwhelming due to:

✕ Inefficient manual sales and marketing processes
✕ Lack of tools and expertise for AI data-driven insights
✕ Difficulty adapting to changing market conditions

You've probably tried:
✖ Manual data analysis
✖ Generic marketing tools
✖ Uncoordinated departmental efforts

But none of that works… especially in today’s economy, where everyone’s struggling with budget constraints and no one wants to waste time on ineffective strategies.

That’s why we help our customers optimize revenue operations using AI automation.
Within 3 months, our team will help you to:

✅ Automate sales processes efficiently
✅ Generate AI-driven marketing insights
✅ Enhance cross-departmental collaboration
✅ Deliver consistent customer experiences

All that’s left for you to do is focus on strategic growth.

Here’s what 2 of our customers had to say:

"This was a game-changer for us. Not only did we learn to master ChatGPT, but we also discovered a wealth of AI tools, igniting both understanding and excitement within our team." — Alex Thompson, InnovateX

"Anicca Innovations provided highly personalized and transformative AI guidance that completely reshaped our strategy. We saw immediate, significant improvements in our content creation and developed an effective AI strategy." — Sarah Mitchell,  BWS

Ready to optimize your revenue operations?

Book your FREE 15-minute consultation and we’ll show you how: https://aniccainnovations.com/
See you there!

Founder

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Laurent De Grauwe

Steven Ramenby

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