Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

I founded HeronTrack after 15 years of Telematics in the Construction market to help construction companies better manage their equipment necessary to deliver their core business.
My experience in this areas makes me the best person to understand the challenges related to tracking small equipment and construction tools.
From a technical point of view: mobility, rough environment for technology ...
But also from an operational point of view: often no IT environment, constantly working outside, a lot of equipment with nobody to manage them. 

That's why with HeronTrack we build a self-service app for the construction to track all equipment from small electric powertools till bigger machines and bring operational efficiency in time and cost savings to our customers.

Happy to have a digital coffee to see where we can help or just for brainstorming about Telematics ;-)

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Laurent De Grauwe

Sebastien Grauwe

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