Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

Marie-Laure De Veyt

Microsoft

What I’m proud of:

Commerce Influencer Marketing Pioneer: Founded Microsoft’s retail influencer marketing function from scratch, leading a team effort and managing a budget that expanded 5x in 2 years. Led transformative strategies that drive full-funnel impact through paid media optimization and a strong focus on e-commerce, enhancing overall campaign effectiveness earning both internal and external recognition.
Marketing Innovation and Partnerships: Spearheaded the groundbreaking Junk Kouture campaign, Microsoft’s first major collaborative effort with top US retailer focusing on sustainability. Demonstrated exceptional leadership in managing the entire campaign lifecycle from strategic brief to successful market execution, establishing a new benchmark for partnership-driven marketing.

Senior Influencer and Innovation Marketing Lead

What I’m proud of:

Strategic Marketing Leadership: Directed marketing strategy for Microsoft's largest customer segment, encompassing a $26BN market across commercial and public sectors, ensuring comprehensive coverage and optimal representation in all product campaigns and initiatives (Cloud, CRM, Devices, Modern Collaboration tools).
Partnership Development and Integration: Championed a stronger connection between sales and marketing, successfully forging net new partnerships and integrating marketing data into sales tools and processes, enhancing lead acquisition and conversion efforts.
Innovation and Digital Transformation: Led the scaling and growth of key initiatives across the U.S., including the creation and national implementation of the Digital Sales program, which significantly impacted the sales pipeline.

Senior GTM Marketing Manager

What I’m proud of:

Strategic Financial Management: Managed a $64M budget, establishing and leading a cross-functional team with program teams, operations, and finance to achieve a budget outcome within a 2% variance.
Organizational Leadership and Development: Built a diverse and inclusive field organization of over 100 personnel worldwide, enhancing support for Diversity and Inclusion through leadership coaching, senior executive upskilling initiatives, and the recruitment of 55 new positions. Also led the Worldwide Field Rhythm of Business and People rhythms in collaboration with the Leadership Team, Business Manager Community, and HR, supporting four significant organizational changes.
Event and Initiative Leadership: Orchestrated large-scale initiatives, including the Worldwide Field Immersion Week and Field Tour, which fostered deeper engagement and alignment across global teams.

Business Manager for Senior Executive, Marketing Strategy & Operations

What I’m proud of:                                                   

Strategic Leadership and Transformation: As a key member of the Leadership Team, drove end-to-end communications and change management for a new sales & marketing model, enhancing the subsidiary's operations for a 300-person team. Led the Global Sales Transformation program, securing C-level buy-in and implementing a modern rhythm of business along with new Microsoft Sales tools.
Learning and Development Initiatives: Spearheaded subsidiary learning and readiness programs in partnership with HR, developing comprehensive digital and in-person training for professionals across sales, marketing, and services. Created and managed the "30 for 30 Learning Labs" focusing on effective onboarding and integration of new hires.
Communications and Operations Management: Oversaw all subsidiary internal communications and operations, coordinating strategic agendas and ensuring alignment across HR, C-level discussions, training delivery, and external communications. Contributed to the Western Europe area Transformation Leadership Team, developing a change management engine that integrates across people, processes, policies, tools, and readiness.

Business Manager to CEO & Country Transformation Lead

What I’m proud of: 

Global Product Strategy Execution: Led in-market execution of Microsoft's global product strategies and campaigns, handling marketing communications for Windows devices and services tailored to diverse regional needs.
Multichannel Communication Expert: Developed a comprehensive communication portfolio across digital, experiential, influencer, PR, retail, partner, and co-marketing channels.
Campaign and Sales Enhancer: Managed successful Windows Kids, Windows Twins campaigns, and Windows & Devices days, significantly boosting sales across premium and mainstream Windows devices.
Budget and Team Coordination: Oversaw marketing budgets and coordinated efforts across account, solution, and product teams in multiple geographies.
Partner Program Developer: Created and delivered webinars for partner readiness, facilitating the adoption of Windows 10 cloud solutions by SMBs and partners.

Product Marketing Manager , Windows Consumer and Small & Medium Customer Segment

What I’m proud of:

Digital Initiatives Leader: Spearheaded global initiatives for Microsoft's cloud solutions, delivering go-to-market programs for Smart Cities and Hospitals, engaging with C-level stakeholders.
Partner Recruitment Lead: Directed recruitment and readiness for Software Vendors and Start-ups within the Developer Experience (DX) team, enhancing Azure's partner network with innovative cloud solutions.
Strategic Market Growth: Crafted and executed marketing and sales strategies to boost public sector revenue and cloud solution adoption, supporting over 100 customers in their digital transformation journeys.
Transformation Program Manager: Managed key digital transformation programs, including Spark, Ideation, and Customer Immersion Experiences, to enhance customer and partner engagement.
Led Independent Software Vendors/Start-up recruitment and readiness with the Developer Experience (DX) team to build a network of partners that could build on our cloud platform to offer smart and innovative cloud solutions.

Business Development Manager, Smart Cities and Smart Hospitals

Barco

In company project of 3 months as market consultant in the field of fashion retail. The aim of the  study is to map the eco-system of fashion retail organizations and to have a deeper look into the digital strategies of these groups and brands.

Vlerick "In company project" - Market Consultant

My superpowers: I lead with kindness, curiosity, respect and a true CAN-DO attitude.

My superpower lies in connecting the dots – whether it’s aligning marketing strategies with channel needs or fostering collaborations that drive creativity and growth. With a keen eye for detail and a passion for innovation, I leverage technology to not only stay ahead of the curve but to shape it. I’m the go-to person for turning complex challenges into successful campaigns, ensuring brands resonate across every touchpoint.

I currently drive our influencer marketing efforts for the Americas Consumer Sales Organization at Microsoft – thinking of how we can truly partner with creators as creative directors, to help us engage with our customers and live up to our mission of Empowering Every Person on the planet to achieve more. 

I’m passionate about people, I’m passionate about stories, and understanding what impact they have on one another.

taplio

The Battle

Laurent De Grauwe

Marie-Laure De Veyt

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