Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

Accomplished, goal-oriented, multilingual executive with extensive sales, channel development, and global marketing experience driving consistent growth and results.  

•	Proven experience in business turnaround
•	Successful leadership capabilities in complex and multicultural environments
•	Channel thought leader with large experience in leveraging different sales motions
•	Developing new partnerships and business models with clear value propositions for each party
•	Proven Channel development experience to scale businesses 
•	Go-to-Market and Sales Strategy
•	P&L and Scorecard Management
•	Leading people, managers and businesses across borders and cultures with balanced execution across different operating models
•	Strategic planning to ensure sustained revenue growth, profitability, and market penetration.
•	Global Product Launch
•	Personable and multilingual (English, Spanish, Portuguese); able to lead and work as part of culturally diverse teams. FAA certified pilot.

•	Volunteer: Civil Air Patrol, US Air Force Auxiliary, Overlake’s Squadron Public Affair Officer, Orientation Pilot to Cadets, and Senior Member

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The Battle

Laurent De Grauwe

Fabio Araujo

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