Laurent De Grauwe

Co-Founder and CEO @ Justifai | Product, Growth, AI Governance | ex-Microsoft

Driving Innovation and Growth in Tech: From Startups to Global Enterprises

Global Sales & Marketing Leader: With over 20 years of experience, I've driven transformative growth across Cloud Computing, IoT, Data and AI, and Enterprise Software.

Strategic Thinker: From Microsoft to startups, I've consistently scaled businesses of all sizes. Key achievements include:
- Achieving first $1M ARR in startups
- Growing incubation workloads to +$100M
- Transforming products into multi-billion dollar businesses

Go-To-Market Specialist: Expert in crafting and executing global GTM strategies that deliver exponential growth. I've led teams to success in small and highly matrixed organizations.

Business Developer at heart: I thrive where routes to market are yet to be defined. I am a quick learner and able to pivot based on market context.

Authentic Leader: Empowering people to accelerate business growth. Passionate coach, focusing on individual strengths and adapting leadership style for maximum effectiveness.

Sr. Director Global Field GTM & Programs 

Microsoft

Sr Account Exec - Mobility

Sr Account Tech Strategist

Google

Enterprise Account Executive

Amazon Web Services

Enterprise Account Manager

Azure Principal Solution Specialist

•	Solution Advisor - Cloud: focusing on Microsoft Hybrid Cloud (Microsoft Azure) solutions for Public Sector in BeLux. Advising customers at Federal level faced with major budget cuts to find creative ways to reduce costs; while offering a better service to their business users and citizens. Develop in-depth understanding of the platform and related solutions and the value they bring in solving business problems. At the same time, handle objections (Security, Data Privacy, Change Management…) customers have regarding to Cloud adoption. Successfully “Cloud-activated” major customers.

Solution Advisor - Datacenter

Manage a portfolio of the main Independent Software Vendors in Belux. Successfully help major ISV’s adapt their business model and migrate to Cloud Computing (Windows Azure). At the same time, engage with start-ups, coach them to move to Windows Azure and further grow their business. Brought the first Windows Azure reference in Belgium (Chronorace for the organization of the 20 KM of Brussels).

ISV Partner Account Manager

As owner and representative, ensured success for the Server and Tools revenue, activities and strategy for the subsidiary. Also provided the HQ BG (EMEA/Corp) with impactful market(ing) feedback to drive achievement of long-term BG objectives. As responsible for orchestrating cross-subsidiary execution of GTMs anchored within the Server and Tools P/L, drove marketing for relevant products, and served as the lead spokesperson internally and externally. Finally, as single point of contact, provided input to the business group on advertising and related air cover investments.

Product Marketing Manager

Presentations (marketing, technical and evangelization), ROI and feasibility studies; proof of concepts of WebSphere Portal Server for major accounts. Speaker in WebSphere and WebSphere Portal conferences in 2003 (Las Vegas, Boston).

Technical Sales

Digital Equipment Corp.

SAP Consultant

Experienced Enterprise Account Manager with a demonstrated history of working in the information technology and services industry. Strong sales professional skilled in Partner Management, Enterprise Architecture, IT Strategy, Consultative Selling, and Public Cloud.

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Laurent De Grauwe

Christophe Van Mollekot

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