Lauren Dudley

Auxo

⚡️ We’re a purpose-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

Founder & Director 

(various)

Digital Marketing Director

Various online and print publications

+ Journalist - British Vogue, GQ, Elle, Grazia, The Mirror and so on.
+ Picture Editor - Print and Digital - Vogue, Conde Nast International, British GQ, Porter, Glamour, Brides, Marie Claire, Elle, Hello! Magazine and others.
+ Photographer - Vogue, Glamour, Twinings, Lexus, Galvin Restaurants, Les Nereides, London Farmer's Markets, Define London, Time's Up Rally and so much more.

Freelance Content Producer

Taster

+ Heading all of the 7 brands' digital output. 
+ Across the 14 months, I increased our following across platforms over 500%.
+ An image I produced for Out Fry’s social was voted finalist for Most Instagrammable Dish in the UK Deliveroo Awards. This particular dish was then placed 87 on the top 100 dishes sold across Deliveroo internationally in the same year.

Social Media, Content & Community Manager

NET-A-PORTER

Contracted Picture Editor, working on the visual output of Porter Digital - both across the website and social media.

Picture Editor

Glamour

When Glamour became bi-annual, I came on board for a contracted 3 months to put together the AW19 issue.

AW19 Print Picture Editor

Vogue

Digital Picture Editor

Grazia Magazine / Bauer Media

Working alongside the visual team of Grazia Magazine.

Picture Team

Vantage News

+ Running the social media (facebook and instagram) for Vantage
+ Keeping track of what had been published 
+ Creating relationships with picture teams across the UK.

Administrative and Marketing Assistant

Founder and Director of social-first team Auxo - pronounced “awk-soh”, meaning Greek goddess of growth.

⚡️ We’re a TikTok-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

I'm looking for podcast guests. OOOOOOH what a fun sentence to say. 

Okay here's what I want: 

I’ve just launched a podcast called Hindsight, discussing life advice from seasoned minds (ie not 22 year olds living in Bali 😅), where we reflect on the seasons of life they’ve lived through. This could be in a business sense, social media, a specific line of expertise (ie. hormones), family, pleasure, following dreams, being married for 40 years, going through menopause... you name it. 

It’s 1-2-1, probably 45-60 minutes, and recorded remotely via your laptop in a quiet space with a microphone needed on your side. 

Is this you? Got something valuable to share to the world and want to have an empathetic long form conversation in which to share it? 

Introduce yourself below and I'll come back to you! 

I'M SO EXCITED 🦒

#podcast #podcasthost #PR

Founder @ Auxo: a paid + organic social team trusted by healthcare, hospitality, D2C + retail brands. Social media mentor for female entrepreneurs building genuine communities online. Podcast host @ Hindsight.

I made a bet with my boyfriend that if I can grow a following of 50k on Instagram in 2026, we’ll jump on the next flight to my dream holiday: Japan. 

He is DOUBTING me. 

I am either extremely confident of my own social media experience, or I’m facking delusional. 

The biggest roadblocks are: 

📌  I currently have 206 followers on this new account lolllllll
📌 and I want to see the cherry blossoms SO BADLY which means I need to see go by May, so really need to achieve this by april. 

Plan of attack? 

An account that achieves social media domination (using my ten years of industry experience) ALONGSIDE showing you a break down of every single strategy that worked and didn’t work so anyone can replicate it... 

Then stand in the middle of Kyoto crying my eyes out into a matcha. 

Expect "we did it Joe" to be my meme of choice whilst I'm there. 

Want to see me go from 206 to 50k followers in 4 months, with full transparency so you can replicate it? @bylaurendudley or for ease, link below. 

#socialmedia

MY FIRST PODCAST EPISODE IS OUT AND I'LL POST A MORE SERIOUS POST LATER BUT FOR NOW ALL I WANNA SAY IS

I LAUNCHED AN ACTUAL PODCAST GUYS WTAF 😭

Had over 200 people want to be podcast guest on Hindsight, but here’s the mistake over 50% made: 

Well over 100 of those DMs say something along the lines of “Hi Lauren, would love to be a guest on your podcast! (Insert name here)” 

That’s it. That’s the entire introduction. 

No context, no story, no hook. 

I say this with all love and full respect for anyone putting themselves out there, but if you’re gonna theow your hat in the ring SHOVE IT UNDER THEIR NOSE. Do a fricking magic trick! Pull a rabbit out! Paint it neon pink! 

Make. It. Stand. Out. 

Because, no matter what we’re talking about, someone else HAS done that. Someone else has grabbed the opportunity with both hands and yanked the attention in their direction. 

Be bold. Be loud. Be noticeable ♥️

PS. podcast in the comments! Listen if you’re also sick of listening to 22 year olds in Bali, and want to listen to true expertise and hindsight of seasoned minds. 

#podcast #socialmedia

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There's someone out there who does exactly what you do but WITH one of three things behind them too: 

1️⃣ Social media following - and I mean a really engaged community who love their authenticity and support every single word they put out there 

2️⃣ Money, no matter what money you may have or not have, they have more

3️⃣ The sucker punch - Both. 

And they're seeing the same opportunities you see (actually, they're seeing more), so when you raise your hand, theirs is raised higher. 

Sounds depressing but... 

You know what? Realistically you can't do much about your financial position in the next 6 months in such a huge way that it would make a difference. 

But 
📌  YOU CAN grow a genuine community in that time frame. 
📌  YOU CAN choose to position yourself with power. 
📌  YOU CAN start betting on yourself and get some serious momentum. 
Social media is the great equaliser imo. You can quote me on that. 

And I'm going to prove it to you. 

I've made a bet with my bf that I can grow a new IG account (currently at 300 followers) to over 50K in 2026. And to sweeten that deal, when (WHEN) I hit that goal, we're getting on the next flight to my dream holiday: Japan. 

(the land of matcha 🍵😭) 

Every post on my account will offer something valuable to you, giving you social media advice suitable for any niche AND breaking down what's working and not working for my own account as we go. 

@bylaurendudley - come find me and I promise I'll make it worth your while. 

#socialmedia #instagramtips

DO I KNOW ANYONE who can break down AI system and automation possibilities on a podcast? 

And I don't mean tell me how your tool works. Or only how to prompt chatgpt. 

I mean to discuss just how much of your world you could automate, how to build systems, which tools do what. 

A bit of an AI for dummy's episode, like, if you're used to chatgpt and want to know what else is out there... For the people who feel like they're getting left behind but don't know where to start...

Someone who's a really efficient talker, able to break things down in a really describable way in conversation. 

Shout if thats you!

(TELL ME HOW TO HELP YOU 👇) Right you all saw that I'm getting 50k IG followers in 2026 so I don't lose the bet with my boyfriend, and can then go on my dream holiday: Japan. 

(yes, on a new account, again - and yes, after 10 years working in digital and social media. At the time of writing this, I have 256 followers. lol.)

But. 

I don't just want to be like "follow me so i can go on holiday lollllll", I genuinely want this to be a community that feeeeeels supportive, and an account who's success you can learn from. 

I want to show you exactly how I'm doing it, so you can replicate it. When I win, I want to show you how. When I fail, I want to show you that too. 

💡 I was thinking about starting a spreadsheet from now, of every script I post, what the results were. That way, everyone can literally just copy my template for the ones that did well and learn from the mistakes (there will be many) for the ones that didn't?

Reckon it could be helpful?

If you have any other bright ideas of how I can give value back to you, alongside the social media strategy advice you'll find on the feed anyway, let me know PLEASE. I want ideas! 

#socialmedia

Lessons from the 8th biggest podcaster in the WORLD Chris Williamson (and why COMPOUNDING is my 2026 word of the year) 👇 

In a podcast just before NY, he celebrated reaching 4m subscribers by doing a Q&A with said audience. 

Amongst a lot of other anecdotes and great storytelling, he referenced that he felt like a lot of value in Modern Wisdom in regards to his own massive growth was in the first 400 episodes, yet it took all of those 400 episodes to grow to his first 100k subscribers. 

He now has 4M. 

I've said it before and I'll say it again - 99% of people give up within a few weeks, maybe months, but only 1% stay long enough to feel the effect of compounding. 

Which is why it's my word of 2026, obvs. Why? 

1. The first 100k subscribers to anything will always be the hardest. Hell, the first 10k are often hell on earth.

2. A friend said this weekend, in a conversation about why I’m testing giving up even the tiniest bit of alcohol in Q1, why spend your time drinking when you could spend your time doing something that compounds? Mind blown. 

3. Compounding applies to everything valuable in life - investing into finance secures your financial future, investing into your relationship secures trust and love, investing into your health secures long term mobility and strength etc etc etc. 

What's YOUR word of 2026?

Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

taplio

The Battle

Lauren Dudley

Nicole Mezzasalma

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taplio

The Battle

Lauren Dudley

Nicole Mezzasalma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lauren Dudley's LinkedIn Performance

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Performance ScoreLauren Dudley's LinkedIn Performance