Lauren Dudley

Auxo

⚡️ We’re a purpose-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

Founder & Director 

(various)

Digital Marketing Director

Various online and print publications

+ Journalist - British Vogue, GQ, Elle, Grazia, The Mirror and so on.
+ Picture Editor - Print and Digital - Vogue, Conde Nast International, British GQ, Porter, Glamour, Brides, Marie Claire, Elle, Hello! Magazine and others.
+ Photographer - Vogue, Glamour, Twinings, Lexus, Galvin Restaurants, Les Nereides, London Farmer's Markets, Define London, Time's Up Rally and so much more.

Freelance Content Producer

Taster

+ Heading all of the 7 brands' digital output. 
+ Across the 14 months, I increased our following across platforms over 500%.
+ An image I produced for Out Fry’s social was voted finalist for Most Instagrammable Dish in the UK Deliveroo Awards. This particular dish was then placed 87 on the top 100 dishes sold across Deliveroo internationally in the same year.

Social Media, Content & Community Manager

NET-A-PORTER

Contracted Picture Editor, working on the visual output of Porter Digital - both across the website and social media.

Picture Editor

Glamour

When Glamour became bi-annual, I came on board for a contracted 3 months to put together the AW19 issue.

AW19 Print Picture Editor

Vogue

Digital Picture Editor

Grazia Magazine / Bauer Media

Working alongside the visual team of Grazia Magazine.

Picture Team

Vantage News

+ Running the social media (facebook and instagram) for Vantage
+ Keeping track of what had been published 
+ Creating relationships with picture teams across the UK.

Administrative and Marketing Assistant

Founder and Director of social-first team Auxo - pronounced “awk-soh”, meaning Greek goddess of growth.

⚡️ We’re a TikTok-first social team offering campaigns, training and management across organic, paid and content creator relationships, slotting seamlessly into a wider 360° marketing strategy. 

⚡️ We work with brands and personalities of all shapes and sizes, across many industries and niches, all with the same goal: to be iconic. 

⚡️ We believe in no bullshit.  

⚡️ We believe in being human. 

⚡️ We believe in knowledge sharing.

⚡️ We donate 5% of annual profits to Mind Charity.

I'm looking for podcast guests. OOOOOOH what a fun sentence to say. 

Okay here's what I want: 

I’ve just launched a podcast called Hindsight, discussing life advice from seasoned minds (ie not 22 year olds living in Bali 😅), where we reflect on the seasons of life they’ve lived through. This could be in a business sense, social media, a specific line of expertise (ie. hormones), family, pleasure, following dreams, being married for 40 years, going through menopause... you name it. 

It’s 1-2-1, probably 45-60 minutes, and recorded remotely via your laptop in a quiet space with a microphone needed on your side. 

Is this you? Got something valuable to share to the world and want to have an empathetic long form conversation in which to share it? 

Introduce yourself below and I'll come back to you! 

I'M SO EXCITED 🦒

#podcast #podcasthost #PR

Founder @ Auxo: a paid + organic social team trusted by healthcare, hospitality, D2C + retail brands. Social media mentor for female entrepreneurs building genuine communities online. Podcast host @ Hindsight.

I made a bet with my boyfriend that if I can grow a following of 50k on Instagram in 2026, we’ll jump on the next flight to my dream holiday: Japan. 

He is DOUBTING me. 

I am either extremely confident of my own social media experience, or I’m facking delusional. 

The biggest roadblocks are: 

📌  I currently have 206 followers on this new account lolllllll
📌 and I want to see the cherry blossoms SO BADLY which means I need to see go by May, so really need to achieve this by april. 

Plan of attack? 

An account that achieves social media domination (using my ten years of industry experience) ALONGSIDE showing you a break down of every single strategy that worked and didn’t work so anyone can replicate it... 

Then stand in the middle of Kyoto crying my eyes out into a matcha. 

Expect "we did it Joe" to be my meme of choice whilst I'm there. 

Want to see me go from 206 to 50k followers in 4 months, with full transparency so you can replicate it? @bylaurendudley or for ease, link below. 

#socialmedia

MY FIRST PODCAST EPISODE IS OUT AND I'LL POST A MORE SERIOUS POST LATER BUT FOR NOW ALL I WANNA SAY IS

I LAUNCHED AN ACTUAL PODCAST GUYS WTAF 😭

Had over 200 people want to be podcast guest on Hindsight, but here’s the mistake over 50% made: 

Well over 100 of those DMs say something along the lines of “Hi Lauren, would love to be a guest on your podcast! (Insert name here)” 

That’s it. That’s the entire introduction. 

No context, no story, no hook. 

I say this with all love and full respect for anyone putting themselves out there, but if you’re gonna theow your hat in the ring SHOVE IT UNDER THEIR NOSE. Do a fricking magic trick! Pull a rabbit out! Paint it neon pink! 

Make. It. Stand. Out. 

Because, no matter what we’re talking about, someone else HAS done that. Someone else has grabbed the opportunity with both hands and yanked the attention in their direction. 

Be bold. Be loud. Be noticeable ♥️

PS. podcast in the comments! Listen if you’re also sick of listening to 22 year olds in Bali, and want to listen to true expertise and hindsight of seasoned minds. 

#podcast #socialmedia

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There's someone out there who does exactly what you do but WITH one of three things behind them too: 

1️⃣ Social media following - and I mean a really engaged community who love their authenticity and support every single word they put out there 

2️⃣ Money, no matter what money you may have or not have, they have more

3️⃣ The sucker punch - Both. 

And they're seeing the same opportunities you see (actually, they're seeing more), so when you raise your hand, theirs is raised higher. 

Sounds depressing but... 

You know what? Realistically you can't do much about your financial position in the next 6 months in such a huge way that it would make a difference. 

But 
📌  YOU CAN grow a genuine community in that time frame. 
📌  YOU CAN choose to position yourself with power. 
📌  YOU CAN start betting on yourself and get some serious momentum. 
Social media is the great equaliser imo. You can quote me on that. 

And I'm going to prove it to you. 

I've made a bet with my bf that I can grow a new IG account (currently at 300 followers) to over 50K in 2026. And to sweeten that deal, when (WHEN) I hit that goal, we're getting on the next flight to my dream holiday: Japan. 

(the land of matcha 🍵😭) 

Every post on my account will offer something valuable to you, giving you social media advice suitable for any niche AND breaking down what's working and not working for my own account as we go. 

@bylaurendudley - come find me and I promise I'll make it worth your while. 

#socialmedia #instagramtips

DO I KNOW ANYONE who can break down AI system and automation possibilities on a podcast? 

And I don't mean tell me how your tool works. Or only how to prompt chatgpt. 

I mean to discuss just how much of your world you could automate, how to build systems, which tools do what. 

A bit of an AI for dummy's episode, like, if you're used to chatgpt and want to know what else is out there... For the people who feel like they're getting left behind but don't know where to start...

Someone who's a really efficient talker, able to break things down in a really describable way in conversation. 

Shout if thats you!

(TELL ME HOW TO HELP YOU 👇) Right you all saw that I'm getting 50k IG followers in 2026 so I don't lose the bet with my boyfriend, and can then go on my dream holiday: Japan. 

(yes, on a new account, again - and yes, after 10 years working in digital and social media. At the time of writing this, I have 256 followers. lol.)

But. 

I don't just want to be like "follow me so i can go on holiday lollllll", I genuinely want this to be a community that feeeeeels supportive, and an account who's success you can learn from. 

I want to show you exactly how I'm doing it, so you can replicate it. When I win, I want to show you how. When I fail, I want to show you that too. 

💡 I was thinking about starting a spreadsheet from now, of every script I post, what the results were. That way, everyone can literally just copy my template for the ones that did well and learn from the mistakes (there will be many) for the ones that didn't?

Reckon it could be helpful?

If you have any other bright ideas of how I can give value back to you, alongside the social media strategy advice you'll find on the feed anyway, let me know PLEASE. I want ideas! 

#socialmedia

Lessons from the 8th biggest podcaster in the WORLD Chris Williamson (and why COMPOUNDING is my 2026 word of the year) 👇 

In a podcast just before NY, he celebrated reaching 4m subscribers by doing a Q&A with said audience. 

Amongst a lot of other anecdotes and great storytelling, he referenced that he felt like a lot of value in Modern Wisdom in regards to his own massive growth was in the first 400 episodes, yet it took all of those 400 episodes to grow to his first 100k subscribers. 

He now has 4M. 

I've said it before and I'll say it again - 99% of people give up within a few weeks, maybe months, but only 1% stay long enough to feel the effect of compounding. 

Which is why it's my word of 2026, obvs. Why? 

1. The first 100k subscribers to anything will always be the hardest. Hell, the first 10k are often hell on earth.

2. A friend said this weekend, in a conversation about why I’m testing giving up even the tiniest bit of alcohol in Q1, why spend your time drinking when you could spend your time doing something that compounds? Mind blown. 

3. Compounding applies to everything valuable in life - investing into finance secures your financial future, investing into your relationship secures trust and love, investing into your health secures long term mobility and strength etc etc etc. 

What's YOUR word of 2026?

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

taplio

The Battle

Lauren Dudley

Yashvardhan .

Followers

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Performance ScoreLauren Dudley's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

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taplio

The Battle

Lauren Dudley

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lauren Dudley's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLauren Dudley's LinkedIn Performance