Certified professional coach. 10+ years as an entrepreneur myself.

I help seasonned business owners define the next step for their business, improving the quality of their strategic thinking, decisions making, and ability to craft tailor-made strategies, with calm and serenity.

Laureline Larcher Coach

Real Estate Valencia

Rental investments in the Valencian region, Spain.

Privately owned, remodeled and rented
Customer satisfaction: occupancy rate 92%, average contract 8 months, average rating 4.9/5 
Technical optimisation : home automation and biometrics, remote management + technical assistance 6d/7 
Controlled energy consumption, electricity -30% (compared to a similar flat, in the same city)

Founder and CEO

Independant

Cash management of the extra cashflow of the companies on the financial markets

Cash Management strategies

High end lingerie brand

Founder and designer of a high-end lingerie brand, made to order, made to measure. 
Based on exclusivity - No social media

Real Estate

Research of portfolio diversification opportunities. Identification of anomalies and opportunities in the European real estate market, Analysis and selection of rental investment projects in Spain, Planning, operational follow-up of the launch and strategic development.

Real estate project planning

Nexity PM

Suivi et bilan annuel sur un portefeuille privé, 
Comptabilité analytique et reportings sur un portefeuille para-publique

Comptable Mandant

SHAM

Comptable

Bureau Comptable Vesin

Stage de fin d'études suivi d'une embauche.

If you know there’s more out there for you & your business, but are not sure yet how to achieve it,

If you see the opportunities but always end up overwhelmed, with mild results, despite the energy (and money and time) you pour into it,

That’s where I come in :

𝐈 𝐨𝐟𝐟𝐞𝐫 𝐡𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝟏:𝟏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐛𝐢𝐠𝐠𝐞𝐫.

No growth for the sake of growth. 
No sleepless nights working harder. 

No fluff, no generic advice, no cookie cutter strategies.

Just the right moves, at the right time, in the right way.

So you and your business can enter the next chapter in a way that feels aligned, exciting, and worth it.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 :

- A consultancy owner who wanted to attract higher level clients. They restructured their business + gained back 10h/week + increased revenue by 23% + team morale higher than ever.

- A family business facing a market shift. They pivoted their business around their core competency + unveiled high margin opportunities + implemented the needed changes in less than 4 months + increased revenue x2,3 (and still growing!)

- A service provider stretched too thin. They crafted a new offer structure that increased revenue x3,7 + new delivery processes that decreased churn rate by 35% + took 4 weeks of long overdue vacation.

(I have more of these, but LinkedIn says I'm out of characters)

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗬𝗢𝗨𝗥 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Book a call and we'll find better answers, for you and your business.



𝟱 𝗧𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 :

✔️ I am known to provide unconditional support with brutal honesty
✔️ I hate solutions that make things more complex than they need to be
✔️ I’m a business nerd, entrepreneur for 10+ years (and still going !)
✔️ Born in France, living in Valencia, Spain

Laureline Larcher

Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

taplio

The Battle

Laureline Larcher

Vassilena Valchanova

Followers

Posts

Engagements

Likes

Performance ScoreVassilena Valchanova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laureline Larcher

Vassilena Valchanova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVassilena Valchanova's LinkedIn Performance