Certified professional coach. 10+ years as an entrepreneur myself.

I help seasonned business owners define the next step for their business, improving the quality of their strategic thinking, decisions making, and ability to craft tailor-made strategies, with calm and serenity.

Laureline Larcher Coach

Real Estate Valencia

Rental investments in the Valencian region, Spain.

Privately owned, remodeled and rented
Customer satisfaction: occupancy rate 92%, average contract 8 months, average rating 4.9/5 
Technical optimisation : home automation and biometrics, remote management + technical assistance 6d/7 
Controlled energy consumption, electricity -30% (compared to a similar flat, in the same city)

Founder and CEO

Independant

Cash management of the extra cashflow of the companies on the financial markets

Cash Management strategies

High end lingerie brand

Founder and designer of a high-end lingerie brand, made to order, made to measure. 
Based on exclusivity - No social media

Real Estate

Research of portfolio diversification opportunities. Identification of anomalies and opportunities in the European real estate market, Analysis and selection of rental investment projects in Spain, Planning, operational follow-up of the launch and strategic development.

Real estate project planning

Nexity PM

Suivi et bilan annuel sur un portefeuille privé, 
Comptabilité analytique et reportings sur un portefeuille para-publique

Comptable Mandant

SHAM

Comptable

Bureau Comptable Vesin

Stage de fin d'études suivi d'une embauche.

If you know there’s more out there for you & your business, but are not sure yet how to achieve it,

If you see the opportunities but always end up overwhelmed, with mild results, despite the energy (and money and time) you pour into it,

That’s where I come in :

𝐈 𝐨𝐟𝐟𝐞𝐫 𝐡𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝟏:𝟏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐛𝐢𝐠𝐠𝐞𝐫.

No growth for the sake of growth. 
No sleepless nights working harder. 

No fluff, no generic advice, no cookie cutter strategies.

Just the right moves, at the right time, in the right way.

So you and your business can enter the next chapter in a way that feels aligned, exciting, and worth it.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 :

- A consultancy owner who wanted to attract higher level clients. They restructured their business + gained back 10h/week + increased revenue by 23% + team morale higher than ever.

- A family business facing a market shift. They pivoted their business around their core competency + unveiled high margin opportunities + implemented the needed changes in less than 4 months + increased revenue x2,3 (and still growing!)

- A service provider stretched too thin. They crafted a new offer structure that increased revenue x3,7 + new delivery processes that decreased churn rate by 35% + took 4 weeks of long overdue vacation.

(I have more of these, but LinkedIn says I'm out of characters)

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗬𝗢𝗨𝗥 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Book a call and we'll find better answers, for you and your business.



𝟱 𝗧𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 :

✔️ I am known to provide unconditional support with brutal honesty
✔️ I hate solutions that make things more complex than they need to be
✔️ I’m a business nerd, entrepreneur for 10+ years (and still going !)
✔️ Born in France, living in Valencia, Spain

Laureline Larcher

Sidekick AI

Imagine if ChatGPT and Canva had a baby and it grew up to be an Email Marketer.

Sidekick AI is that baby. 

Create emails in 2 minutes and have them setup in your ESP, ready-to-go.

Co-Founder

Preflect

Advisor

Hush Blankets

Making Canadians fall in love with sleep again.

Director, Marketing

Domio Sports

Increased some optimizable metric by some unverifiable % that may or may not impress you.

Director, Growth Marketing

Digital Marketing Manager

Zensurance

Digital Marketing Specialist

University of Toronto

As a professional manchild, I performed my duties to the best of my capabilities:
- Constantly pull all-nighters to extend my procrastination
- Skip classes to play Hearthstone and FIFA
- Eat food no human should at times no human should
- Drink everything but water
- Somehow pass my courses with lowest possible GPA required (a lesson in efficiency)

Professional Manchild

My Parents' Home

As a professional child, my duties were to:
- Throw tantrums when I didn't get my way
- Stay up way past bedtime, regularly
- Somehow pass school and high school

Professional Child

Helping You Create Better Email Content 🍩

I break down newsworthy (and snoozeworthy) email marketing campaigns to help you level up your email marketing game.

Khaled B.

This one delusional mistake is causing $10m+ clothing and apparel brands to leak 100s of thousands of dollars every quarter.

"We send 3-4 emails a week to make sure subscribers are not annoyed."

Unfortunately, how 'annoyed' subscribers are is measured by how many emails it takes to annoy the CEO / CMO / Head of Retention dislikes.

This year we've been fortunate enough to work with data-driven brands willing to buck the trend (special shoutout to True Classic and Viasox).

We've scaled up email send frequency to insane levels (check out milled.com for both brands to a sliver of the campaigns we send out every month).

Core segments are getting MORE than an email a day.

And by running controlled send frequency tests, we know exactly how much higher revenue we're driving by increasing send frequency.

Here's what happened when we increased frequency. 

The negatives:
- marginal increase in unsubscribes and spam complaints
- marginal drop in open rates and click rates

The positives:
- zero impact on deliverability (verified with glockapps, mailsoar)
- significant increase in # of clicks
- significant increase in revenue

I'm convinced the whole '3-4' emails a week is a sad hoax propagated by the same data-hating people who also claim image-only emails will hurt deliverability without having done a head-to-head test in years 🤷‍♂️

Khaled Bashir

AI Agents in email marketing for brands like True Classic, Viasox, Nulastin and more

Love this True Classic social proof campaign my team created for this season's BFCM 🔥 

 If you've noticed open rates declining leading up to this week, you're not alone. This happens EVERY BFCM week. 

Brands send way more emails than usual.

Inboxes have NEVER been this cluttered.

If you want to be noticed, you have to cut through the clutter with pattern interrupt.

But here's one important thing you need to keep in mind...

Don't stray away from the fundamentals!

Social proof is a fundamental principle of conversion. This email is all about social proof, but we added a culturally relevant theme to it which also enabled us to highlight the product's benefits and features.

Let me know if ideas like these are valuable, happy to share more examples we're trying for clients!

My favorite email of the day.

I've shortened to as little as 1 line, but this is the first time I've seen as short as 3 words.

Definitely testing this out.

Story of this BFCM: everyone has a plan until they get punched in the face.

Could not have survived this one without my incredible team. 

Took almost a year to build this team, and super grateful for every single one of them!

Some unfiltered thoughts about BFCM:

- It's basically a cult religious event in our industry

- Every BFCM I go through shrinks my lifespan by a year

- Leading cause of internal/external teams turning on each other

- The amount of effort/stress expended between friday-saturday is disproportionately higher than the revenue share it brings in

- I never get to shop on BFCM because I'm too busy selling, or rather knee-jerking responses to sales

I think this is a little embarrassing for Email Marketers:

Email content analysis is lagging far behind Ad content analysis and CRO. 

a) The tools are lagging -> we need more apps like Motion (Creative Analytics)

b) The education is lagging

c) The AWARENESS is lagging (why don't enough people talk about this?!?!?!)

There's a disproportionate amount of talk about deliverability 

...and image emails vs plain text emails

...and open rates and iOS15 (guys it's been like 2 years now? or 3 years?)

Can we just gather the smartest minds in the industry on a zoom call and ask them how they structure creative tests? How do they extract patterns from results and actually use them to guide email content creation in the future?

We need to put more thought into email creative beyond 'flowchart' emails because 'cool brand we admire' is doing it (I'll save you the trouble, the flowchart email always converts less, and nobody can read it on their phone).

Rant over (for now).

Black Friday Email Hack: This is another pattern interrupt for Black Friday emails.

Inboxes are more crowded than ever. 

If you want to get noticed, you have spin your message in an uncommon way!

This one's FOMO + Social Proof wrapped into one.

taplio

The Battle

Laureline Larcher

Khaled B.

Followers

Posts

Engagements

Likes

Performance ScoreKhaled B.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laureline Larcher

Khaled B.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Khaled B.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKhaled B.'s LinkedIn Performance