Certified professional coach. 10+ years as an entrepreneur myself.

I help seasonned business owners define the next step for their business, improving the quality of their strategic thinking, decisions making, and ability to craft tailor-made strategies, with calm and serenity.

Laureline Larcher Coach

Real Estate Valencia

Rental investments in the Valencian region, Spain.

Privately owned, remodeled and rented
Customer satisfaction: occupancy rate 92%, average contract 8 months, average rating 4.9/5 
Technical optimisation : home automation and biometrics, remote management + technical assistance 6d/7 
Controlled energy consumption, electricity -30% (compared to a similar flat, in the same city)

Founder and CEO

Independant

Cash management of the extra cashflow of the companies on the financial markets

Cash Management strategies

High end lingerie brand

Founder and designer of a high-end lingerie brand, made to order, made to measure. 
Based on exclusivity - No social media

Real Estate

Research of portfolio diversification opportunities. Identification of anomalies and opportunities in the European real estate market, Analysis and selection of rental investment projects in Spain, Planning, operational follow-up of the launch and strategic development.

Real estate project planning

Nexity PM

Suivi et bilan annuel sur un portefeuille privé, 
Comptabilité analytique et reportings sur un portefeuille para-publique

Comptable Mandant

SHAM

Comptable

Bureau Comptable Vesin

Stage de fin d'études suivi d'une embauche.

If you know there’s more out there for you & your business, but are not sure yet how to achieve it,

If you see the opportunities but always end up overwhelmed, with mild results, despite the energy (and money and time) you pour into it,

That’s where I come in :

𝐈 𝐨𝐟𝐟𝐞𝐫 𝐡𝐢𝐠𝐡 𝐥𝐞𝐯𝐞𝐥 𝟏:𝟏 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐡𝐞𝐢𝐫 𝐧𝐞𝐱𝐭 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐫, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐛𝐢𝐠𝐠𝐞𝐫.

No growth for the sake of growth. 
No sleepless nights working harder. 

No fluff, no generic advice, no cookie cutter strategies.

Just the right moves, at the right time, in the right way.

So you and your business can enter the next chapter in a way that feels aligned, exciting, and worth it.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 :

- A consultancy owner who wanted to attract higher level clients. They restructured their business + gained back 10h/week + increased revenue by 23% + team morale higher than ever.

- A family business facing a market shift. They pivoted their business around their core competency + unveiled high margin opportunities + implemented the needed changes in less than 4 months + increased revenue x2,3 (and still growing!)

- A service provider stretched too thin. They crafted a new offer structure that increased revenue x3,7 + new delivery processes that decreased churn rate by 35% + took 4 weeks of long overdue vacation.

(I have more of these, but LinkedIn says I'm out of characters)

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗬𝗢𝗨𝗥 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲?

Book a call and we'll find better answers, for you and your business.



𝟱 𝗧𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 :

✔️ I am known to provide unconditional support with brutal honesty
✔️ I hate solutions that make things more complex than they need to be
✔️ I’m a business nerd, entrepreneur for 10+ years (and still going !)
✔️ Born in France, living in Valencia, Spain

Laureline Larcher

Elle R.

Guessing is for games, not your copy | I turn real client insights into empathetic words that up to 4X revenue for coaches and consultants

Are you copyguessing?

Okay, fine – I just made that word up. But it *should* be a real word because it’s a real issue.

Copyguessing is what I call it when you simply guess what to write.

Instead of writing copy based on the message your clients need to read so they jump at the chance to work with you.

A lot of smart service providers end up copyguessing because they've been told to "just write."

So how do you fix it?

You go deep on client insights:

📱 You put your ear to the ground (okay, eye to the screen) and do social listening.

💻 You check out competitor reviews and testimonials.

📞 You schedule interviews with past ideal clients.

Then you map it all to the right message and communicate your value to your future ideal clients. 

Or you send me a DM, and I'll do all that for you 😉

I take real client insights and turn them into empathetic words that up to 4X revenue for coaches, consultants, and creatives.

In other words, I help you communicate your worth to attract high-quality leads.

(And potentially book 17 new projects in 1 quarter like one of my clients did!)

Here’s how I do that 

⚡️COPY AUDITS: 

Using powerful psychology “hacks,” (I'm sorry, I hate that word, too 😅), I give you personalized improvements to amp up the conversion rates on your landing page or website.

⚡️WEBSITE MESSAGING + REWRITE: 

I get on actual calls with your actual past clients and mine their thoughts to write copy that resonates with future ideal clients.

⚡️SALES COPY THAT CONVERTS: 

I write optimized sales pages that reflect your amazing offer so the launch that’s been stressing you more than your old boss gets results 🔥

Kiss all that copyguessing goodbye 😘

I’ll be over here 

Copyresearching.

Copyempathizing.

And copywriting the message your dream clients need to read. 

Shoot me a DM or email elle@clearcopyworks.com

I’ll catch up with you there 🙌

Freelance Copywriter

How to spot AI copy:

(The REAL tell)

WORDS.

Words this. Words that.

ChatGPT freakin' looooves WORDS.

Think about it. LLM = Large Language Model

Which means all the words are AI tells. Obviously.

So there ya go. That's how you spot AI copy.

Now...

Can we pretty please stop making these stupid proclamations? 😜

Let's all just agree to think critically about who used the words and writing patterns that AI was trained on, first. *cough* humans *cough*

Instead of worrying about "how" you can tell if AI wrote it, let's worry more about whether the writing is any good.

I, for one, plan to focus on publishing writing that has purpose. 

And (for the sake of our collective sanity) a little bit of SOUL.

H/T Allison Rossi 🦄 for calling out the latest crusade against the word "CLARITY" <insert eyeroll here>

Elle Rosselli

Guessing is for games, not your copy | Freelance copywriter | Messaging Strategist | Ghostwriter | Turning real client insights into empathetic words that increase revenue for coaches and consultants

It’s one of those days today…I’m sitting in the hospital with my oldest (his chemo hit hard this week and he unexpectedly needs a blood transfusion)...

When my youngest calls from school because his head feels “squishy squishy”* and I’m scrambling to find someone to pick him up.

*Side note: stealing his description of a headache for a future writing project 😂 

On the plus side, I got all my deliverables done ahead of schedule this week! 

And it’s days like these that remind me how thankful I am to have a business — and clients — that support this kind of flexibility. 

Happy Friday 🤪 

This tired mama is VERY ready for the weekend!

I find it hilarious when people argue after they're called out for using AI.

My dude.

You've been called out for using AI and you have 2 options,:

1. Live with the fact that we noticed and move on.

2. Accept the feedback and make some changes.

If you really DIDN'T use AI, you've just been told you sound like a bot.

It's probably time to get weird. Or at the very least...try to write like a human 😅

Why are you arguing?!

I've been avoiding posting here for some really dumb reasons.

Well, not all of the reasons are dumb, I suppose. 

The first two are actually pretty legit:

For one, I've been busy with client work, which is amazing and something I'm eternally grateful for. 

The second is that I've been busy with life as my oldest kiddo heads into year 2 of his battle against cancer.

But, the third reason I've not been on here as much is concern about how it "looks."

(I'd say the "optics," but I've heard "optics" is on the outs because it's an AI tell 🙃 Then again, which word isn't these days?!)

Anywho, I digress. 

The point is I wasn't posting partly because I don't want clients to see me on here and think, "Shouldn't she be working on my project?!" 

But that's silly, isn't it?

I'm a writer. That's what I do. 

I write.

And I love it. (Incidentally, this is also why I don't let AI write for me. Go figure, eh?)

I need to show up here because writing is the clearest way for me to share my thoughts. 

And who wants to work with a writer who doesn't, well, enjoy writing?

Not my clients. I know that for a fact.

I just figured I'd share in case you're a fellow lurker lurking, instead of posting, for a nonsensical reason that only exists in your head. 

Maybe this will help you shake that thought – and the words – out onto the page💛

"I've spent close to 15 hours using AI to try and get this launch copy right, and I think it still sucks."

That's what they told me on our call. 

And Dearest Gentle Reader, it did indeed, suck.

But I don't judge when clients come to me with these kinds of problems.

They've experimented (absolutely nothing wrong with that) and come to the conclusion that it would be a lot less painful to work with a human copywriter.

Next time, they'll save themselves the headache and come to me, first.

PS maybe 20% of what they'd come up with was usable. 

That's a lot of wasted time. 

I get us 75% of the way there JUST through voice of client interviews and market analysis.

Oh, and almost 2 decades of research and writing experience, of course 😉

"Thank you, Queen!" 

I'd complimented the barista at Starbucks and she sent me off with those words. 

I left absolutely beaming from the energy and her words. 

And even after I promptly hit a blasted speedbump and splashed half my cafe misto all over my gear shifter, I still felt good driving away because of that send off.

It's a powerful reminder of what the unexpected can do.

There are obvious, standard ways to say something...

And then there are fresh, new ways to say the same thing that can add a little sparkle to someone's day ✨

That's what makes people remember you. 

So the next time you're writing your copy, try switching it up a bit.

Know your audience ("Queen" might not be the right term of endearment for everyone 😅), and consider how you can say something a little different or sparklingly unexpected. 

You might be surprised how that small change in your communication shifts how your audience thinks of you and your business!

Every. Single. Time. 

It literally never fails that I will spend an hour proofreading, see zero typos, confidently smash that "post" button and then IMMEDIATELY see THE most obvious typo.

#AndThisIsWhyIWorkWithProofreaders

When I was 13, my 'stylist' decided an orange choppy mullet look was right for me.

Spoiler: it wasn't

(I'll throw a pic in the comments if you wanna see how awful it was)

So when I walked away from my latest hair appointment feeling like I might be reliving that style, I panicked. 

But, being the people-pleaser I am, I decided to try and get used to it.

A week later, I still hated it (not as much as that 9th grade mess, but enough).

I had a choice to make:

Call my stylist and tell her how I felt
Or suck it up and find a new stylist 🙃

The thought of being a "complainer" gives me the heebie-jeebies...

But not as much as the thought of finding a new stylist 😅

So I told myself to over it and call my stylist. 

And guess what?

We had a great conversation, booked a time for the fix, and she was beyond thankful I gave her a chance to redo it. 

Because the alternative is what we all live in fear of: 

A bad review or a client who ghosts.  And no one wants that.

We ALL want the chance to fix things if they miss the mark.

I mean, you better believe if a client isn't happy, I want to figure out how to fix the problem. Because no collaboration is one-sided.

At least, it's not if you work with providers who are truly strategic partners 😉

P.S. Hair's all fixed and the experience wasn't half as traumatizing as walking around with the orange chop in middle school 😂

taplio

The Battle

Laureline Larcher

Elle R.

Followers

Posts

Engagements

Likes

Performance ScoreElle R.'s LinkedIn Performance

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taplio

The Battle

Laureline Larcher

Elle R.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elle R.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElle R.'s LinkedIn Performance