Sun Peaks Resort

Director of Employee Experience & HR (Winter Contract)

Okanagan Elevator

Established business in Kelowna and expanded market reach, exceeding sales targets and tripling revenue through in-depth market analysis, business development and scaling processes and talent.

Developed and executed HR strategy in a challenging hiring market for the skills required, achieving zero turnover through retention initiatives.

Co-founder & Owner / VP People & Sales

BSharp Coaching & Consulting

- Executive and career coaching
- Business and board consultant
- Organization design and development
- Strategic development, process creation and continuous improvement

Consultant & Executive Coach

Numeris

Hired to transform from reactive research focus to a proactive data company; strategic workforce exercise to review company talent end-to-end, prioritize future needs and address skills/training gaps. 
•	Led and managed a multi-level team across Human Resource Business Partners, Generalists, Talent Acquisition, Learning & Development, DEIB, Wellness and Recognition. Elevated the function to get out of reactive supervisor level thinking, into proactive strategic management.

Director of People & Culture

FreeAgent CRM

Recruited by Co-Founders to lead HR operations, focusing on talent acquisition and retention for CRM platform during a market downturn. CRM niche focused in the medical field. 
•	Launched and executed an employer brand campaign, increasing job applications by 300%, attracting top talent from Apple, Slack, and EA Games to an unknown B2B SaaS CRM start-up. 
•	Revamped employee relations and talent strategy for a remote and on-site workforce across India, Mexico, the US, and Canada. Restructured the sales organization and solutions consultants.

Head Of Human Resources 

Interior Health Authority

In the Organization & Leadership Development function:
Succession planning framework for a health authority serving 800K people in a forest fire-prone region. 

•	Assigned to complete a case study for recruitment for a prior Director, reviewing the health authority mandate, available data, high-level root causes, issues and make key recommendations to resolve. 
•	Uncovered talent reporting and succession data and insights that were previously unknown to the management team responsible for recruitment and L&OD at the time.
•	Proposed several tactics and plans to approach executive succession planning, and succession planning across Interior Health; including hands on support with a request process available to the entire organization, a full executive team review, and partnering with the VP and board. 

Contract role converted to permanent; left for a headhunted contract opportunity and promotion.

Consultant - Executive Succession Planning & Leadership Development

WestJet

During my tenure at WestJet, I was entrusted with leading the comprehensive People & Culture strategy leading up to the airline’s acquisition by Onex. This included developing and executing a global strategy, ensuring alignment with corporate goals, and optimizing workforce strategies. I spearheaded the creation of a P&C "war room" to facilitate complex planning, which later evolved into a COVID command center. 

In addition supporting the governance and all People & Culture board documents, I was deeply involved in shaping WestJet’s long-term people strategy, from improving organizational culture to enhancing employee engagement and leadership development. My proactive approach and ability to pivot under pressure helped the company maintain strong leadership during uncertain times.

People & Culture - Executive Strategy

Continuously promoted through over a decade long career in Aviation; successful in working across multiple verticals from HR, Operations, Commercial and Finance. Known for my approach to leadership and talent management, and mentorship program experience – recruited to help teams shift performance and strategy.

•	Promoted to oversee and support a 150-person team, developing a five-year people strategy to drive the airline's expansion. This included building a talent strategy to identify the critical skills needed for the future of the airline, while investing in improved technology and advanced network capabilities.
•	Creation and management of a $$MM department budget, and close collaboration with all business unit leaders across the company to ensure HR needs were met through budget and operations. 
•	Developed P&C metrics and a five-year scorecard and strategy with Power BI to help optimize and measure successful delivery.

Executive Advisor to the People and Culture team

•	Promoted to direct three teams across Canada (logistics, customs, dangerous goods). Created technical talent strategy for areas of expertise outside of my wheelhouse by building trust and relationships with the team, active listening and root cause problem solving. Identified talent needs, created a candidate pipeline, and put in place a five-year succession plan that went on to sustain the airline to present-day (on their third planned move of five, years after I left).
•	Reshaped team structure for scalability, accelerated recruitment process and hired new customs specialist to support the recovery of $1M in duties.

Manager - Global Logistics

•	Leveraged ADKAR and Prosci methodology, combining change management and project management approaches to drive the adoption of new initiatives. My approach was commended and used as a template for the organization roll-out. 
•	Led change management initiatives, including WestJet’s shift to a global airline, Office 365 implementations, and the transition from on-premises drives to Microsoft Teams, improving operational efficiency and collaboration.

Change Management Lead

•	Developed a cross-functional talent pipeline, guiding seven team members to 2-3 level promotions over two years by equipping them with new skills and career interests.
•	Implemented an AI audit vendor procurement that reduced the audit cycle from three months to three days and upgraded a custom industry platform to align with a new commission model.

Manager - Travel Agency Payment Services

•	Recruited, mentored, and developed team members, driving professional growth and elevating team performance from last place to 4th through data-driven strategies.
•	Developed a custom mentorship program for new leaders and large volumes of peak period coverage.
•	As a new leader in the department, identified a pattern in reporting of time theft and fraud. Collaborated with HR to address, leading investigations that resulted in the termination of 50 employees and then trained existing leaders in their system on fraud detection.

Leader - Contact Centre

•	Talent strategy for mid-to-executive level in multiple teams and over 50 locations: design and launch of innovative company-wide talent programs, both formal and self-serve, including planning and facilitation of leadership learning and conferences with 200 network leaders. 
•	Creation and facilitation of coveted mentorship programs, and other tactical development plans to address talent gaps in multiple difficult to hire regions – leading to 85% promotion rate. 
•	Successful in gaining executive sponsorship and funding for enterprise-wide cloud implementations related to global talent and recognition.

HR Operations Manager (Various roles and promotions in the same team)

- Workforce planning 
- High volume recruiting
- Scheduling relief duties
- Crew Chief & shift leadership
- Project based assignments, process optimization and change management

Various roles

BSharp Big Arts

An idea made into a colourful reality and social experiment to remind adults in a variety of corporate settings of the power of play in creativity and innovation. Large scale interactive art company partnering with TD Bank, GoPro and Travel Alberta and more. We wrapped up operations with the onset of Covid-19.

Co-founder & Owner

Kim Standeven Coaching

Business and Support Service Manager

Hilton

I cut my teeth in hospitality as a server and room service attendant. This was a fun role that gave me insight to hospitality and tourism and led to a 13 year career at WestJet Airlines in Calgary.

Server & Room Service Attendant

Executive Leader | HR Strategist | Community Builder | Creator of #Hirethishuman

With over 15 years of senior leadership experience across aviation, healthcare, research, tech, and startup environments, I specialize in aligning strategy, culture, and operations to drive scalable growth. From founding and scaling businesses, to leading remote work transitions and building talent pipelines with award-worthy culture programs, I bring a unique blend of strategic foresight and hands-on execution that elevates both business performance and employee experience. I’ve led enterprise-wide change in complex environments — from airlines navigating global expansion to tech startups scaling in volatile markets.

As a trusted advisor to C-suite teams and Boards, who also connects authentically with my teams and frontline employees, I’ve built high-impact organizations and functions from the ground up (E.g. Operations, Sales, People & Culture and Logistics), designed leadership succession models, and turned undervalued employer brands into talent magnets. I’ve led teams across Canada, the U.S., Mexico, India and more, always focused on fostering belonging with inclusive, high-performing cultures whether on-site or remote. My approach is both analytical and human — using data and insights to inform action, and empathy to build trust and resilience through change.

I’m currently open to executive, strategic and business partnering opportunities where I can solve real world problems and contribute to long-term value creation. Whether it's scaling a growing business, supporting founders through transformation, or bringing calm clarity to complex organizational challenges, I thrive at the intersection of people and performance. Let’s connect!

Laurel Burns

Exec Leader & Strategist | 15+ Years of Driving Org Growth & Transformation | Entrepreneur & Founder | Ex-Airlines/Research/Health Care/B2B SaaS | Creator of #Hirethishuman

West Kelowna 👇📚

One of my favourite times of year is here. A Friends of the Library sale! 

Today from 10 to 4pm at the West Kelowna Library.  

Check out your local Library and see how you can support them and related non-profits. Fun fact: at some libraries you can rent audio books, specialty tools like Cricuts and more!

Cheers to Tourism Kelowna for sharing this gem. 👏

I missed the Kelowna one and am excited to still have a chance to support this important cause in 2025.

The best part about working at Sun Peaks Resort? It's not just the people, the snow, golf, terrain park and perks. It is being part of a team who is excited to innovate! 

We were the first to bring the Snow Secure product to Canada. What a cool view of this behind the scenes magic as we removed the tarps and uncovered a mountain of the good stuff. 

Want to join us? We have lots of open roles posted, from Culinary to Avalanche Forecasting - the opportunities are endless! Reach out if you want to connect. Links in the comments below. 👇

Over the past month, our operations and grooming teams have uncovered our stored snow from last spring and spread it across the lower portion of OSV in the Nancy Greene International Race Centre.
 
We’re so pleased to see a snow retention rate of ~80-85% over the warm summer months. @snowsecure has developed an incredible product and we are thrilled to be their first partner resort in Canada.
 
This video showcases the much-anticipated reveal day on October 9. We’ll be dropping Part 2 in the days to come, showcasing the grooming team working their magic as they spread over 10,000 cubic metres of snow towards the Elevation lift base.
 
This weekend we start to welcome alpine race teams from across Canada, and even internationally, as they conduct their early season training in Sun Peaks!
 
For more on this project, click below: 
https://lnkd.in/gh77Qmga

Interesting watching this Canadian company grow and strategize. 

The Canadian Tire Corporation stepped up their game in Kelowna with a brand new super centre, built in the old Costco Wholesale location.

Curious to see how the roll out of the Hudson Bay line goes. From a consumer perspective, their adaptation and acquisition of Party City and Mark's over the years has been well executed (significantly elevating and diversifying the Mark's brand). 

I have long finished my MBA but always have a learning mindset. This would have been a strong case study for strategic M&A on Canadian soil in the last decade!

Kudos to the team who designed the Kelowna project for putting a piece of local tourism pride right in the entrance to boot. Simply inspired!

How you speak to children changes their world. Take this one further, and ask them their favourite way to play. 

Ask them what they are doing when they are lost in time and help them find more of what they are drawn to, in curiosity. 

It is completely possible to love what you do every day, and to solve problems along the way.

Okanagan community. 👇

This one is worth checking out. One of my favourite spots for a cozy patio and Bavarian cuisine. 

Gasthaus on the lake in the District of Peachland. 

They are open year round and have amazing spatzel, and near the holidays they have prime rib special with all the fixins (including yorkshire pudding). 

The 🎄 market is opening November 19 and has an eclectic collection of glass painted ornaments. 

Link below. 🍗

Strategic Edge HR

Empowering organizations with tailored strategic HR solutions.

Principal Consultant

Energy Sector

Researching best practices in ESG / Sustainability across sectors to influence 2024 goal setting in Social and Governance space.

Change management consulting for Talent Acquisition process re-design (Workday) focused on streamlining the user experience, enhancing the candidate experience, and leveraging data insights. Developing change plan, communications, training strategies and change sustainment.

Senior Organizational Effectiveness Consultant

Jobsnitch

Advising Tech Startup leadership, providing expertise on both sides of the marketplace (the candidate experience and the employer hiring strategy). Supporting the JobSnitch vision to simplify and accelerate the hiring process through human-centred product design.

Project Consultant

Asurion

Senior Director, Leadership & Organizational Development: Led global L&D business consulting team in partnership with key leaders to enhance performance and development planning and delivery.  
Focused on improving inclusion of diverse talent in programs, establishing a global talent management ecosystem, elevating data to drive priorities, launching function & role specific learning pathways to accelerate needed skills development.

Senior Director Human Resources

Senior Director, HR Program Management & Legal Operations: Led teams supporting HR and Legal Ops through annual planning, prioritization, workflow and delivery for technology implementations, vendor changes, global expansion, business transformation, process enhancements and evaluation of the candidate and employee experience.

Senior HR Business Partner, leading team of 7-10 HRBPs across 8 US and Canadian locations, supporting ~3,500 Associates.  In concert with Centers of Excellence, and functional HR Business Partners, executed Performance Management, Pay Planning, Talent Review, and supporting significant business transformation (Customer Service footprint, and growth of the work at home environment).

Director, Human Resources - Senior HRBP

Launched contact centre, grew team to over 500 employees, stabilized operations overseeing technology, the facility, workforce development, community & government relationships and full P&L responsibility.

Contact Center Director

Local and global leader with 25 years’ experience split between Human Resources and Operational leadership in multi-site/geographies, matrixed environments. Highly collaborative with a design mindset focused on enhancing the employee experience. 

Demonstrated success in developing high performing teams, implementing structure and technologies supported by thoughtful program management. Passionate about performance management, driving business objectives and sustainability.

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Laurel Burns

Jennifer Baxter, CPHR

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The Battle

Laurel Burns

Jennifer Baxter, CPHR

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laurel Burns's LinkedIn Performance

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