Sun Peaks Resort

Director of Employee Experience & HR (Winter Contract)

Okanagan Elevator

Established business in Kelowna and expanded market reach, exceeding sales targets and tripling revenue through in-depth market analysis, business development and scaling processes and talent.

Developed and executed HR strategy in a challenging hiring market for the skills required, achieving zero turnover through retention initiatives.

Co-founder & Owner / VP People & Sales

BSharp Coaching & Consulting

- Executive and career coaching
- Business and board consultant
- Organization design and development
- Strategic development, process creation and continuous improvement

Consultant & Executive Coach

Numeris

Hired to transform from reactive research focus to a proactive data company; strategic workforce exercise to review company talent end-to-end, prioritize future needs and address skills/training gaps. 
•	Led and managed a multi-level team across Human Resource Business Partners, Generalists, Talent Acquisition, Learning & Development, DEIB, Wellness and Recognition. Elevated the function to get out of reactive supervisor level thinking, into proactive strategic management.

Director of People & Culture

FreeAgent CRM

Recruited by Co-Founders to lead HR operations, focusing on talent acquisition and retention for CRM platform during a market downturn. CRM niche focused in the medical field. 
•	Launched and executed an employer brand campaign, increasing job applications by 300%, attracting top talent from Apple, Slack, and EA Games to an unknown B2B SaaS CRM start-up. 
•	Revamped employee relations and talent strategy for a remote and on-site workforce across India, Mexico, the US, and Canada. Restructured the sales organization and solutions consultants.

Head Of Human Resources 

Interior Health Authority

In the Organization & Leadership Development function:
Succession planning framework for a health authority serving 800K people in a forest fire-prone region. 

•	Assigned to complete a case study for recruitment for a prior Director, reviewing the health authority mandate, available data, high-level root causes, issues and make key recommendations to resolve. 
•	Uncovered talent reporting and succession data and insights that were previously unknown to the management team responsible for recruitment and L&OD at the time.
•	Proposed several tactics and plans to approach executive succession planning, and succession planning across Interior Health; including hands on support with a request process available to the entire organization, a full executive team review, and partnering with the VP and board. 

Contract role converted to permanent; left for a headhunted contract opportunity and promotion.

Consultant - Executive Succession Planning & Leadership Development

WestJet

During my tenure at WestJet, I was entrusted with leading the comprehensive People & Culture strategy leading up to the airline’s acquisition by Onex. This included developing and executing a global strategy, ensuring alignment with corporate goals, and optimizing workforce strategies. I spearheaded the creation of a P&C "war room" to facilitate complex planning, which later evolved into a COVID command center. 

In addition supporting the governance and all People & Culture board documents, I was deeply involved in shaping WestJet’s long-term people strategy, from improving organizational culture to enhancing employee engagement and leadership development. My proactive approach and ability to pivot under pressure helped the company maintain strong leadership during uncertain times.

People & Culture - Executive Strategy

Continuously promoted through over a decade long career in Aviation; successful in working across multiple verticals from HR, Operations, Commercial and Finance. Known for my approach to leadership and talent management, and mentorship program experience – recruited to help teams shift performance and strategy.

•	Promoted to oversee and support a 150-person team, developing a five-year people strategy to drive the airline's expansion. This included building a talent strategy to identify the critical skills needed for the future of the airline, while investing in improved technology and advanced network capabilities.
•	Creation and management of a $$MM department budget, and close collaboration with all business unit leaders across the company to ensure HR needs were met through budget and operations. 
•	Developed P&C metrics and a five-year scorecard and strategy with Power BI to help optimize and measure successful delivery.

Executive Advisor to the People and Culture team

•	Promoted to direct three teams across Canada (logistics, customs, dangerous goods). Created technical talent strategy for areas of expertise outside of my wheelhouse by building trust and relationships with the team, active listening and root cause problem solving. Identified talent needs, created a candidate pipeline, and put in place a five-year succession plan that went on to sustain the airline to present-day (on their third planned move of five, years after I left).
•	Reshaped team structure for scalability, accelerated recruitment process and hired new customs specialist to support the recovery of $1M in duties.

Manager - Global Logistics

•	Leveraged ADKAR and Prosci methodology, combining change management and project management approaches to drive the adoption of new initiatives. My approach was commended and used as a template for the organization roll-out. 
•	Led change management initiatives, including WestJet’s shift to a global airline, Office 365 implementations, and the transition from on-premises drives to Microsoft Teams, improving operational efficiency and collaboration.

Change Management Lead

•	Developed a cross-functional talent pipeline, guiding seven team members to 2-3 level promotions over two years by equipping them with new skills and career interests.
•	Implemented an AI audit vendor procurement that reduced the audit cycle from three months to three days and upgraded a custom industry platform to align with a new commission model.

Manager - Travel Agency Payment Services

•	Recruited, mentored, and developed team members, driving professional growth and elevating team performance from last place to 4th through data-driven strategies.
•	Developed a custom mentorship program for new leaders and large volumes of peak period coverage.
•	As a new leader in the department, identified a pattern in reporting of time theft and fraud. Collaborated with HR to address, leading investigations that resulted in the termination of 50 employees and then trained existing leaders in their system on fraud detection.

Leader - Contact Centre

•	Talent strategy for mid-to-executive level in multiple teams and over 50 locations: design and launch of innovative company-wide talent programs, both formal and self-serve, including planning and facilitation of leadership learning and conferences with 200 network leaders. 
•	Creation and facilitation of coveted mentorship programs, and other tactical development plans to address talent gaps in multiple difficult to hire regions – leading to 85% promotion rate. 
•	Successful in gaining executive sponsorship and funding for enterprise-wide cloud implementations related to global talent and recognition.

HR Operations Manager (Various roles and promotions in the same team)

- Workforce planning 
- High volume recruiting
- Scheduling relief duties
- Crew Chief & shift leadership
- Project based assignments, process optimization and change management

Various roles

BSharp Big Arts

An idea made into a colourful reality and social experiment to remind adults in a variety of corporate settings of the power of play in creativity and innovation. Large scale interactive art company partnering with TD Bank, GoPro and Travel Alberta and more. We wrapped up operations with the onset of Covid-19.

Co-founder & Owner

Kim Standeven Coaching

Business and Support Service Manager

Hilton

I cut my teeth in hospitality as a server and room service attendant. This was a fun role that gave me insight to hospitality and tourism and led to a 13 year career at WestJet Airlines in Calgary.

Server & Room Service Attendant

Executive Leader | HR Strategist | Community Builder | Creator of #Hirethishuman

With over 15 years of senior leadership experience across aviation, healthcare, research, tech, and startup environments, I specialize in aligning strategy, culture, and operations to drive scalable growth. From founding and scaling businesses, to leading remote work transitions and building talent pipelines with award-worthy culture programs, I bring a unique blend of strategic foresight and hands-on execution that elevates both business performance and employee experience. I’ve led enterprise-wide change in complex environments — from airlines navigating global expansion to tech startups scaling in volatile markets.

As a trusted advisor to C-suite teams and Boards, who also connects authentically with my teams and frontline employees, I’ve built high-impact organizations and functions from the ground up (E.g. Operations, Sales, People & Culture and Logistics), designed leadership succession models, and turned undervalued employer brands into talent magnets. I’ve led teams across Canada, the U.S., Mexico, India and more, always focused on fostering belonging with inclusive, high-performing cultures whether on-site or remote. My approach is both analytical and human — using data and insights to inform action, and empathy to build trust and resilience through change.

I’m currently open to executive, strategic and business partnering opportunities where I can solve real world problems and contribute to long-term value creation. Whether it's scaling a growing business, supporting founders through transformation, or bringing calm clarity to complex organizational challenges, I thrive at the intersection of people and performance. Let’s connect!

Laurel Burns

When actions, words and values are in alignment, we shine. 

Let yourself live boldly. Be who you are, and speak your truth. 

As Dr. Seuss perfectly put it: those who mind won't matter, and those who matter wont mind.

Laurel Burns (MBA)

Exec Leader & Strategist | 15+ Years of Driving Org Growth & Transformation | Entrepreneur & Founder | Ex-Airlines/Research/Health Care/B2B SaaS | Creator of #Hirethishuman

Consistency and authenticity in the quiet moments as much as on stage. This is what makes you.

Give yourself the gift of a compliment today. Say something as nice to the person in the mirror as you do the one in the hallway. 

You deserve kind words. 

This might be a greeting card holiday, but any day that shines a light on the power of love is good in my books.

Science increasingly supports the idea that our universe is malleable. Our intentions, thoughts and actions translate into a state of being that can shift reality. 

Choose your future one moment at a time.

Intuition and fear can be split by a hair some days. 

The space between discipline and surrender is no different. Sometimes the moment between inspiration and action here is microscopic - and missing that window can be the difference between stagnation and meaningful alignment to your goals, values and/or purpose. 

Make moves towards what matters.

Change fatigue can be an early warning sign for broader risks in rising preventable sick time, attrition and psychological safety concerns. 

When leaders and employees don't feel supported in change or overwhelmed with pace, stress behaviours show up. 

Sensing change fatigue as one early indicator will increasingly be a critical skill in organizations as the legislation around psychological safety catches up and expects the same supports and risk mitigation to physical safety (latest release in BC Dec 2025) . 

Get ahead of it now!

View newsletter: Balanced Change™ Insights

Open article: Spotting Change Fatigue Before it Breaks Your Team by Levvel Inc. • 3 min read

Spotting Change Fatigue Before it Breaks Your Team

Pella Corporation

*I enter and update employee data into PeopleSoft.
*I process employee changes in our HRIS systems.
*I translate documents and meetings with Spanish speaking employees.
*I respond to internal and external email inquiries from employees, managers and third party vendors.

Employee Services Representative

City of Mesa

*I manage the email inbox (make and receive calls) and respond daily to 45+ email requests from customers, vendors, and employees.
*I worked remotely while still meeting compliance and performance measures.
*I generate written documents and statistical reports for daily tracking and monthly productivity plus draft and revise operational procedures to improve methods and operation systems.

Processing Specialist

*I trained and mentored 2-4 employees and facilitated the creation of training, operations, and informational materials for customers and staff.
*I participated in developing improved systems, procedures, and forms which increased efficiency.
*I utilized the Customer Information System to analyze data and schedule service via face-to-face, email, and over the phone for 60+ customers a day.

Customer Care Specialist

City of Phoenix

*I collaborated with internal groups, customers, and the public to provide information and resolve disputes.
*I produced documents and data reports for customers with Microsoft Word & Excel.
*I conducted inbound and outbound calls to deliver information and reduce dissatisfaction.

Service Specialist

Wells Fargo

*I organized team events and chaired the employee recognition committee.
*I aided in the composition of training materials and procedures which increased efficacy.
*I created daily Excel spreadsheets and ran Microsoft Access program for productivity reports.

Operations Specialist

*I reviewed resumes for teller candidates and participated in interview panel.
*I trained and supervised 3-5 tellers with transaction approval.
*I oversaw compliance of audit operations and regulatory issues which resulted in passing score of 96%.

Lead Teller

*I achieved monthly customer satisfaction goals and exceeded quarterly sales goals by 25%.
*I completed 60+ customer transactions while meeting daily processing deadline.
*I partnered with personal bankers to create a pipeline of customers to close on new products.

Teller

👋🏽 Hi, I am Jackie. I am a high-energy, results oriented, people-centric individual that thrives on bringing solutions to any obstacle presented to me. I enjoy being the go-to point of contact for those around me to increase teamwork and productivity. I am always asking myself, "what else can I do....to add value...to exceed?"

📜 Currently posses the aPHR from the HR Certification Institute.

🥘 In my free time, I enjoy going to the farmer's market, organizing events, and cooking up new recipes.

taplio

The Battle

Laurel Burns

Jacqueline V R.

Followers

Posts

Engagements

Likes

Performance ScoreLaurel Burns's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laurel Burns

Jacqueline V R.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laurel Burns's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLaurel Burns's LinkedIn Performance