Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

Global Marketing & Growth Leader | Author of Career Break Compass  | Marketing Consultant | Helping Companies & Leaders Grow Sustainably

With 20 years of experience leading marketing and digital transformations, I’ve scaled multi-billion-dollar businesses, driven double-digit revenue growth, and built high-performing teams across Fortune 500, private equity, and high-growth companies.

In addition to my corporate leadership roles, I’m the Founder of Solle Solutions, where I've provided fractional CMO and marketing advisory services to companies seeking sustainable growth. I’m also the author of Career Break Compass, a guide to navigating resilience and intentional career transitions.

Whether partnering with executive teams to accelerate EBITDA growth, or helping individuals and organizations embrace resilience, my work focuses on aligning strategy, technology, and people to achieve sustainable success. Let’s connect if you’re seeking marketing leadership, growth consulting, or insights on building resilient careers and organizations.

Laura Nguyen

Paid ads landing pages for growth-stage B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader

Hi! I'm Tas (rhymes with SaaS. Coincidence?)  

Real talk: we do landing pages wrong in B2B. We're so focused on conversions that we completely forget that the B2B buying journey is non-linear, the buying committees are larger than ever, and the marketing teams are drowning in lack of resources with unrealistic targets.

This means that on-page conversions aren't a good indicator of success. Consumption of information is. 

We need to create landing pages that give buyers the information they need to make a business case and put us on the shortlist for evaluation. 

We need landing pages that match how B2B buyers buy. 

So I created The Scroll Lab (by Delphinium), a niche B2B marketing consultancy specializing in paid ads landing pages for B2B SaaS companies.

Here, we help you create a foundational set of landing pages that you never have to turn off. 

Here's our process: 

1. Create a killer business case for your buyer. 

We explore keywords, competitive solutions, buyer motivations, use cases, and objections to assemble exactly what your buyer needs to know. 

2. Build core landing pages (wireframe + copy)

Once we know what exactly your prospects need to see, we'll build a set of landing pages that ensure they see it. 

- Product Overview Page - your core value propositions 
- Comparison Page - you vs the alternatives in the market 
- Trust Page - proof of your credibility (both owned and sourced) 
- Pricing or Demo Page - time to decide 

3. Measure and Optimize 

In B2B, where it can take anywhere between 30 - 50 touchpoints before a buyer decides to interact, we will measure effectiveness and make optimization recommendations based not just on conversions, but how buyers are consuming the information. 

We stay with you for 2 testing cycles then build a testing roadmap that your team can manage independently after.

--- 

The results of putting the buyer first and focusing on consumption: 

- 265% increase in purchases for SnagIt (screenshotting tool) 
- 0.13% to 3.43% increase in meetings booked for Conveyor (security questionnaire automation) 

After managing over 400 websites in my 15-year career and making a TON of mistakes, I now help B2B marketing teams create landing pages for their paid media programs that do exactly all of the above. 

How I can help you: 

1) Follow along for content about B2B SaaS landing pages, B2B marketing, and niche consulting. 
2) Sign up for my free resource hub with 150+ pieces of actionable landing page & website tips.
3) Work with me for 1:1 help

Tas Bober

B2B buyers expect a relevant landing page for every ad they click. But most marketing teams are too stretched to build a new page for every campaign.

People assume they have 2 choices: 

1) They can send traffic to a generic homepage and waste ad spend 

OR 

2) They can burn out their team trying to custom-build a dozen pages from scratch.

Nothing we can't just solve with AI, right? Sure, if you like mediocre. 

The real bottleneck is the *way* you build.

I solve this with The Chipotle Framework: 

Think about their model. 

A burrito and a taco use the same core ingredients. They are just packaged differently based on what the customer wants.

Similarly, your landing pages should be modular, not manual.

1) The Wrap

Your Hero section. This is the only part you should change significantly to match buyer intent.

2) The Base

A consistent problem block. This shows the buyer you understand their pain before you try to sell.

3) The Meats

These are the specific ways your product solves the problem.

4) The Fixings

Proof points, logos, and testimonials to build credibility. Some extra blocks relevant to your business (ex. certifications). 

5) The Extras

The FAQ block. This is where you handle the objections that usually kill the deal, not just regurgitating what your product does. 

6) The Cash Register

A clear CTA, and what to expect if they engage.

---

Stop treating every campaign like a brand-new construction project, baby girl. 

Build the ingredients once. Reuse them forever

Bonus: Build the landing page first, then create ad variations from it. This way, they always stay relevant.

Paid ads landing pages for B2B SaaS | 400+ websites, 3x B2B Digital & Website leader | Co-host of Notorious B2B 🎙️

If I did outreach, this is the way I’d do it.

graphical user interface, text, application, chat or text message

This morning I was stressed about being behind on work. Both kids are home from school. 

But then I said f*ck it. This is what life is about. 

We’re at the zoo enjoying tropical Ohio weather. 

I’ll build 400 landing pages but I’ll only have a few moments like this.

No alternative text description for this image

Above the Fold 2026 wrapped. 

Back in the cold but looks like we brought back some sunshine (4 degrees when I left and it’s 51 today. That’s shorts weather for us in the northern half. Ayooo) 

Still recovering 😫

cc: 
Graham Ahner  
Jess Cook  
Sahil Patel 
Ademola Adelakun, MBET 
Maggie Arai  
Connor Lewis 🎬  
Fatema Ali Asghar 
Rielle L. 
Tim Davidson  
Dom Odoguardi  
Eric Holland 💀 
Natalie Marcotullio 
Jay Desai 
Darren Fanton ✦  
Lindsay Sugarman 
Alina Vandenberghe 🌶️ 
Kevin Rapp 
Amber Williams 
Carolyn Dilks 
Tiffany N. 
Ollie Whitfield 
Clay Ostrom 
Will Novelli 🐈 
Alexander Ferguson
Rob Kaminski

Tickets go up Feb 19th for Exit Five’s Drive. Come hang with me! 

PS: Sahil Patel a sweet message for you at the end.  

Dave Gerhardt, this post costs $1 million. Will invoice you.

taplio

The Battle

Laura Nguyen

Tas Bober

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The Battle

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Tas Bober

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