Laura Nguyen Co

I am dedicated to guiding high-achieving professionals through the challenges of burnout, career transformation, and life fulfillment. As a certified executive coach, my services are designed to empower mid-career individuals who find themselves at a crossroads, helping them navigate the path to a more rewarding and balanced life.

My coaching is focused on maximizing career breaks (extended time off, layoffs, etc.) from how to reset during your time off to ensuring a successful re-entry with a solid 100 day plan.

Certified Executive Coach

Career Break Compass is for mid- to high-level executives who are high achievers and goal-oriented decision makers finding themselves losing momentum and drive from overwork, lack of work-life balance, emotional exhaustion, and more. The book provides a roadmap to plan, take and re-enter the workforce after a career break.

Distributed by Simon and Schuster; Published by The Collective Book Studio.

Author - Career Break Compass

Solle Solutions

As a data-driven consultancy, Solle Solutions delivers growth and performance-focused marketing strategies to help companies achieve measurable and meaningful results. Solle offers fractional marketing leadership, consulting, and executive coaching services. Accelerate your team and company's growth.

Founder, Marketing Consulting & Leadership Coaching

Intro

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Search Engine Land

Author

Bath Fitter

Marketing Consultant

CMO Alliance

Member

Mindr

Team & Leadership: Led consumer brands to deliver a strong digital growth strategy and execution

Analytics: Grew data-driven acquisition strategy to build rapid analytics loops to drive constant insights, iteration & optimization. 

CRO and Audience Segmentation: Leveraged both 1st party & 3rd party audience data to optimize audience targeting and identifying new audience expansion opportunities. Led conversion rate optimization strategy and executive optimizing development & testing loops to enable penetration into new audiences. 

New Product: Drove launch of industry's first mobile app, eCommerce platform, and new products to drive incremental growth. 

Channel Ownership: Responsible for paid media, SEO, and all digital assets; owned significant media budgets to drive continual optimization of current media mix & constantly testing new marketing channel expansion. 

Modeling & Forecasting: Developed growth modeling across digital channels.

Leadership Communications: Serve as senior internal leader over consumer customer acquisition. Responsible for communicating performance against expectations, driving successful product launches and growth, and key learnings.

Vice President Marketing

Mercer

- Lead digital marketing team of designers, developers, email marketing, content marketing, advertising specialists and analytics to execute client and direct-to-consumer marketing initiatives
- Execute digital advertising campaigns to drive insurance eCommerce by increasing leads and
policies for clients and DTC efforts 
- Manage more than 500 websites across all clients, including design, development and analytics
across all sites

Principal, Digital Marketing - Consumer

Perrigo Company plc

- Collaborate across the organization, with business and functional area leaders and third-party partners to develop, execute and optimize  overarching digital strategy and performance to maximize overall ROI.
- Provide oversight to social media initiatives throughout the company, establishing governance standards, procedures and training processes 
- Lead and partner with organization's digital communications governance committees to evaluate digital effectiveness, defining best practices across the organization. 
- Monitor trends in regulatory guidelines and practices that impact social media, and define standards to minimize business risks
- Serve as strategy consultant to teams engaging in digital communications

Digital Communications Manager

Corteva Agriscience

- Architect and define organization's digital strategy and initiatives, as well as social media programs
- Develop company-wide road map for implementing digital and social media, including platforms, tool sets, processes, presences and capabilities
- Serve as internal service for company departments, providing project plans and management of cross-department budget for digital media activities
- Collaborate and lead 100 social media global publishers to execute global social media strategy
- Facilitate global education on digital communication strategies and best practices
- Analyze online reputation risks and opportunities across business’s digital brand, and develop infrastructure for risk management

Digital Strategy Manager

Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

1) Executive Coach + Career Break Coach 
- Author of Career Break Compass; available on Nov 12. Presale today.
- Burnout + Career Break Coach: I help clients plan, take, and re-enter the workforce after a career break. 
- Certified Executive Coach with international clients 

2) Fractional Marketing Leader | Consulting+ Advising | Founder @ Solle Solutions
- I work with mid-sized consumer focused businesses as a fractional digital marketing leader. Leading product/solution go-to-market, optimizing lead generation and coaching emerging leaders.

- With a 20-year track record of leading high-performing teams, I bring a wealth of experience in strategic marketing, growth marketing, and digital marketing to elevate brands and achieve remarkable market share growth. 

- My collaborative and creative approach, coupled with a deep understanding of data-driven strategies, positions organizations for success in the competitive world of digital marketing. 

- Successfully served DTC, B2B, Fortune 500, and private equity portfolio companies.

Laura Nguyen

Susan T.

University of Denver - Ritchie School of Engineering & Computer Science

Assistant Program Director, Data Science

University of Tennessee, Knoxville

Adjunct Instructor for College of Communication & Information https://cci.utk.edu/ 

Online Master’s Program in Strategic and Digital Communication, Information Architecture (INSC 525 Fall 2023)

Adjunct Instructor, Information Architecture

Project Management Institute

Established CX Design function from inception to a small, thriving team. Enabled business stakeholders to identify, drive, and measure CX impact. Worked as a "silo buster" to enable a 360-view of the customer via customer journey design and management (using TheyDo with data qualitative research data, sentiment analysis from XMD and Qualtrics survey data), persona/audience creation and prioritization, and service design offering. Spearheaded effort for the team to synthesize qualitative customer research and quantitative voice of the customer data and sentiment analysis to build out a holistic picture of current and potential customers.

Director, Customer Experience (CX) and Service Design 

Bank of America

Employee experience design leader for identity and access management (IAM), customer call center, claims, and financial center products and services. Steered efforts to improve EX, satisfaction, and productivity in alignment with enterprise brand and accessibility. Provided directional leadership to 12 direct reports and strategic direction to 25 matrixed strategists, researchers, and designers across the US and India.

SVP, Employee Experience Design

Gloo

As data storyteller, provided consultative support for analytic solutions to meet customer requirements. Made substantial contributions to developing data science engagement models, intake, and roadmaps, including identifying new analytic content for products and services.

Strategic Analytic Consultant

Co-created and operationalized product experience strategy to move organization from report-centric to analytic and data-driven, consolidating 30+ point-solutions in payer, provider, employer, and government. Managed and mentored interdisciplinary team 15 UX and CX professionals, from senior to entry-level in India and North America. Orchestrated product design for AI concepts using Watson and BI solutions. Led innovative projects across entire healthcare continuum from patients,hospital providers, physician leaders, payers, employers and government healthcare entities.

Highlights:
• Led 3-day workshop with over 50 healthcare payer clients to define cloud-based analytic platform. Facilitated ideation sessions resulting in agreement on scope, critical use cases, and final product direction. Recognized by client executives for bringing simplicity and clarity to project.
• Headed efforts to create repeatable processes/searchable inventory of participant feedback across 30+ products and 1500+ healthcare participants, establishing voice of the customer and user qualitative research program.
• Pioneered search and discovery product strategy framework incorporating emerging technologies, such as machine learning, NLP, AI, and data visualization design.
• Co-wrote patented process for integrating personalized dashboard recommendations into analytic platform.
• Informed strategy and design by participatory techniques: contextual inquiry, ethnography customer interviews, usability testing, web analytics.

Design Principal, Enterprise Healthcare Discovery

Led team of 9, developing AI design guidelines, streamlining experiences for flagship products. Informed product strategy and design by applying participatory and iterative design techniques, observational studies, customer interviews, usability test findings, web analytics, and other data-driven methods. Improved findability, search and discovery, and ease of use by leading and guiding the team to produce engaging solutions. Successfully launched organization's first research and design system by determining product capabilities, design, and search by collaborating with cross-functional teams.

Senior Manager, CX/UX Research, Information Architecture & Design

Provided directional leadership to a team of IA, designers, and research vendors, including establishing 1st qualitative research program in the organization.

Manager, Information Architecture

University of Colorado Denver and Anschutz Medical Campus

Spearheaded and led web strategy and IA for 40+ schools & and colleges. Developed search and discovery and metadata management strategies for large-scale SharePoint content management system

Web Strategist & Information Architect

Avaya

Directed global automated services design team of designers and front-end developers in large-scale content management system (using OpenText).

Senior Manager, UX Architecture & Web Services

NC State University

Managed large-scale site content redesign for CMS conversion to Drupal. Inspired cross-functional team of designers and front-end developers. Guided formative and summative user research. Led website strategy and information architecture.

UX Project Lead

Virginia Commonwealth University & Health Campus

Led product management, web strategy, content management, and UX design for all aspects of web applications and services for large academic library supporting >36K students, faculty, and staff. Supervised team of 4.

Assistant Professor, Web Applications Manager

Customer Experience Design | Strategy | Leadership | Design for Good | I bring teams together to simplify complexity, drive innovation, and transform organizations

I'm a strategic thinker, passionate about creating tangible value using human-centered design, data, and emerging technologies. With a track record of delivering impactful strategies and programs, I bring a unique set of experiences and expertise to organizations.

What I offer
💥  Collaborative Leadership & Program Management
As a collaborative and empathetic leader, I have envisioned, built, and effectively managed information architecture, research, design strategy, and service design programs. I thrive on being an effective communicator, coach, and collaborator, fostering strong partnerships with my team, executives, stakeholders, and peers.

🚀  Experience Strategy 
With a blend of analytical and creative chops, I organize and guide activities that focus on understanding and solving problems. I excel at synthesizing qualitative customer data. Via workshop facilitation and other methods, I collaboratively uncover needs, define market opportunities, generate innovative ideas, and prioritize next steps. 

🔬 Data-Driven Mindset
I am adept at leveraging data to craft thoughtful experience strategies and designs. My deep involvement in healthcare as a design principal at IBM Watson Health gave me a unique understanding of how people, processes, data science, and technology affect and improve the patient and provider experience.

💼 Trusted Advisor & Problem Solver
From Fortune 100 & 500 companies to start-ups and non-profits in healthcare, financial services, and higher education, I've earned a reputation as a trusted advisor. I’m curious, resilient, and thrive on complex challenges.

✅ Tools I use: Theydo Journey Management | Figma | Miro | Mural | Tableau | SQL | VoC Platforms | Qualtrics | Dovetail | Notion | Project Management & Office Tools 

🎯 Clifton strength-based leadership traits: Achiever | Ideation | Learner | Input | Intellection

Director, Customer Experience (CX) Design

I built and lead a newly-formed team of 6 CX designers with skills in: qualitative research, design strategy, experience design, and service design. The team designs audience and service blueprints, end-to-end journeys, and strategies across customer touchpoints, delivering actionable strategic and tactical insights to the organization. We conduct ethnographic and qualitative research and synthesize/triangulate quantitative research from Market Research, VoC platform, and other quant metrics such as NPS, CSAT, and customer effort/sentiment scores to develop organization-wide design strategies, create customer archetypes and personas, design future-state customer journeys and support iterative experimentation to solve specific pains. I facilitate collaboration and integration with leaders across our global organization, such as Voice of Customer, Market Research, Marketing, Strategy, Innovation, Product, Digital, EPMO and Data Science to ensure a diversity of research insights and the adoption and governance of resulting strategies. I work with the CX team and internal stakeholders to align and prioritize our pipeline of work, ensuring business objectives receive the necessary support and are delivered in alignment with any CX-related organization commitments.

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Laura Nguyen

Susan T.

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