Laura Nguyen Co

I am dedicated to guiding high-achieving professionals through the challenges of burnout, career transformation, and life fulfillment. As a certified executive coach, my services are designed to empower mid-career individuals who find themselves at a crossroads, helping them navigate the path to a more rewarding and balanced life.

My coaching is focused on maximizing career breaks (extended time off, layoffs, etc.) from how to reset during your time off to ensuring a successful re-entry with a solid 100 day plan.

Certified Executive Coach

Career Break Compass is for mid- to high-level executives who are high achievers and goal-oriented decision makers finding themselves losing momentum and drive from overwork, lack of work-life balance, emotional exhaustion, and more. The book provides a roadmap to plan, take and re-enter the workforce after a career break.

Distributed by Simon and Schuster; Published by The Collective Book Studio.

Author - Career Break Compass

Solle Solutions

As a data-driven consultancy, Solle Solutions delivers growth and performance-focused marketing strategies to help companies achieve measurable and meaningful results. Solle offers fractional marketing leadership, consulting, and executive coaching services. Accelerate your team and company's growth.

Founder, Marketing Consulting & Leadership Coaching

Intro

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Search Engine Land

Author

Bath Fitter

Marketing Consultant

CMO Alliance

Member

Mindr

Team & Leadership: Led consumer brands to deliver a strong digital growth strategy and execution

Analytics: Grew data-driven acquisition strategy to build rapid analytics loops to drive constant insights, iteration & optimization. 

CRO and Audience Segmentation: Leveraged both 1st party & 3rd party audience data to optimize audience targeting and identifying new audience expansion opportunities. Led conversion rate optimization strategy and executive optimizing development & testing loops to enable penetration into new audiences. 

New Product: Drove launch of industry's first mobile app, eCommerce platform, and new products to drive incremental growth. 

Channel Ownership: Responsible for paid media, SEO, and all digital assets; owned significant media budgets to drive continual optimization of current media mix & constantly testing new marketing channel expansion. 

Modeling & Forecasting: Developed growth modeling across digital channels.

Leadership Communications: Serve as senior internal leader over consumer customer acquisition. Responsible for communicating performance against expectations, driving successful product launches and growth, and key learnings.

Vice President Marketing

Mercer

- Lead digital marketing team of designers, developers, email marketing, content marketing, advertising specialists and analytics to execute client and direct-to-consumer marketing initiatives
- Execute digital advertising campaigns to drive insurance eCommerce by increasing leads and
policies for clients and DTC efforts 
- Manage more than 500 websites across all clients, including design, development and analytics
across all sites

Principal, Digital Marketing - Consumer

Perrigo Company plc

- Collaborate across the organization, with business and functional area leaders and third-party partners to develop, execute and optimize  overarching digital strategy and performance to maximize overall ROI.
- Provide oversight to social media initiatives throughout the company, establishing governance standards, procedures and training processes 
- Lead and partner with organization's digital communications governance committees to evaluate digital effectiveness, defining best practices across the organization. 
- Monitor trends in regulatory guidelines and practices that impact social media, and define standards to minimize business risks
- Serve as strategy consultant to teams engaging in digital communications

Digital Communications Manager

Corteva Agriscience

- Architect and define organization's digital strategy and initiatives, as well as social media programs
- Develop company-wide road map for implementing digital and social media, including platforms, tool sets, processes, presences and capabilities
- Serve as internal service for company departments, providing project plans and management of cross-department budget for digital media activities
- Collaborate and lead 100 social media global publishers to execute global social media strategy
- Facilitate global education on digital communication strategies and best practices
- Analyze online reputation risks and opportunities across business’s digital brand, and develop infrastructure for risk management

Digital Strategy Manager

Executive Coach ᐧ Follow me for leadership and career advice | Marketing Exec and Consultant ᐧ Founder @ Solle Solutions

1) Executive Coach + Career Break Coach 
- Author of Career Break Compass; available on Nov 12. Presale today.
- Burnout + Career Break Coach: I help clients plan, take, and re-enter the workforce after a career break. 
- Certified Executive Coach with international clients 

2) Fractional Marketing Leader | Consulting+ Advising | Founder @ Solle Solutions
- I work with mid-sized consumer focused businesses as a fractional digital marketing leader. Leading product/solution go-to-market, optimizing lead generation and coaching emerging leaders.

- With a 20-year track record of leading high-performing teams, I bring a wealth of experience in strategic marketing, growth marketing, and digital marketing to elevate brands and achieve remarkable market share growth. 

- My collaborative and creative approach, coupled with a deep understanding of data-driven strategies, positions organizations for success in the competitive world of digital marketing. 

- Successfully served DTC, B2B, Fortune 500, and private equity portfolio companies.

Laura Nguyen

Southeastern Grocers

Responsible for creating a longstanding connection with the community, owning the brand story, and leading all local marketing and community strategies with the goal of increasing revenue and market share for the company's flagship banner, Winn-Dixie, and its Hispanic banner, Fresco y Más, in South, Central, and West Florida–over 200 stores and more than a third of the company's total business.   

•	Developed and executed hyper-local marketing plans, campaigns, and tactics for 200+ stores within general and US Hispanic markets, which influenced customer habits and generated an increase in foot traffic and increased sales YoY.
•	Collaborated with hundreds of local organizations and vendors to implement community initiatives that increased brand visibility, resulting in increased customer engagement and boosted annual sales.
•	Hispanic customer insights and local expert in all US Hispanic core markets and led the marketing and opening strategy for several waves of the company's first-ever Hispanic banner, Fresco y Más. 
•	Leveraged media (traditional, paid, digital, social, and loyalty channels) to influence customer behavior and reach business objectives in overarching marketing strategies, resulting in a increase in customer engagement across all channels.
•	Conducted market research and data analysis to identify key customer segments and tailored marketing campaigns to their preferences, delivering increased customer conversion rates.
•	Crafted aggressive rebuttal plans to rebuttal competitive intrusion by fostering customer loyalty and influencing shopping behavior, mitigating hundreds of millions of dollars, and saving the company 20% of sales impacted annually.
•	Collaborated with the PR team to identify and pitch local stories, resulting in a 60% positive increase in earned media.
•	Lead production of on-site video shoots, collaborating with creative talent, creative assets, and production agencies.

Head of Local Marketing and Community (Manager)

Overview: To encourage collaboration through Cultural immersion, Education & Development, and Community Involvement by delivering awareness and understanding of the nuances of the Hispanic culture to all associates through our four pillars, Cultural Immersion, Education & Development, and Community Involvement.

Co-Chair, Pa’lante – Hispanic Associates and Allies

•	Managed hundreds of renewals, competitive impact, and community partnership plans.
•	Streamlined processes and reduced costs while achieving business objectives as the company emerged from bankruptcy.
•	Developed successful campaigns, strategies, and templates designed to acquire and retain customers, still used today.
•	Simultaneously managed marketing projects, planning and executing stages successfully across channels and segments.
•	Led media buying and coordinated campaigns from start to finish, including outlining scopes and planning roadmaps.

Manager, Local Marketing & Projects

•      Organized presentation decks, signage, and collateral for events and promotions.
•	Implemented tracking systems to monitor campaign analytics.
•	Executive produced first photography catalog, which set the company's brand standards and is still used today.

Specialist, Local Marketing 

•	Project managed, tracked milestones, and communicated roadblocks for the company's new loyalty program.

Specialist, Loyalty, Sales & Marketing

•	Edited and proofread Winn-Dixie's print circular, in English and Spanish, reaching millions of households weekly.

Specialist, Print Advertising Sales Circular

•	Managed and screened Certificates of Insurance for all vendor onboarding.

Special Projects Coordinator, Risk Management

Hamilton College

Office Coordinator

With over 15 years of experience in the retail industry, I am a creative and strategic marketing leader who helps brands create personalized customer journeys in niche growth markets. 

As the Head of Local Marketing and Community at Southeastern Grocers, I was responsible for increasing revenue and market share for the company's flagship banner, Winn-Dixie, in its highest grossing regions. I was also proud to be behind the launch and expansion of the company's first Hispanic banner, Fresco y Mas. I created unique experiences for our customers that drove traffic and loyalty in emerging markets. 

My specialties include: 

General Market & Multicultural Marketing
Strategic Marketing Planning
Marketing Research, Analysis & Metrics 
Consumer Behavior Analysis & Upward Migration
Hispanic Customer Thought Leader
Competitive Threat Analytics & Positioning
Brand Development
Integrated Marketing Comms
Digital Marketing Strategy 
Brand Loyalty Building
Charitable Giving Initiatives
Community Engagement & Partnerships
Budget Planning & Management 
Customer Relationship Management (CRM)
Return on Relationship 
Public Relations
Event Marketing,
Cross-Functional Collaboration
Sponsorship Management
Government/city official partnerships

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The Battle

Laura Nguyen

Marlyn Santos

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