Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


If this all sounds like something for you - please message Jake Harber
If this all sounds like someone you know - please tag away
If this all sounds like someone that might be in your network - please comment / share


Thank you as always LinkedIn :)

Shruti Tiwari

6x Top LinkedIn Voice| Product and Content Marketing Manager |Partnerships| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱/𝗽𝗿𝗼𝗱𝘂𝗰𝘁/𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹?

With 9+ years in B2B SaaS eCommerce, I tackle challenges, build brands, & shape thought leadership. My experience includes collaborating with leaders like Meta, Walmart, Amazon, & TikTok, successfully launching products, creating GTM strategies, & leading impactful marketing campaigns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗧𝗵𝗶𝗻𝗸𝗲𝗿 | 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗼𝗿
•I don’t just ideate—I execute with creativity & data-driven insights.
•My expertise today is in 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 that yield results. 
•From 𝗯𝗿𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 to 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 content, I shape strategies that resonate & drive growth.

𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
As a 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗼𝗺𝗲𝗻 𝗧𝗲𝗰𝗵𝗺𝗮𝗸𝗲𝗿𝘀 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗜 𝗔𝗺 𝗥𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗼𝗿 (𝗣𝗹𝗮𝘁𝗶𝗻𝘂𝗺 𝗧𝗶𝗲𝗿), 𝗚𝗧𝗠 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, & 𝗚𝗿𝗮𝗺𝗺𝗮𝗿𝗹𝘆 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, I’m passionate about empowering & supporting others growth.

𝗕𝟮𝗕 𝗮𝗻𝗱 𝗕𝟮𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝘁
•I turn customer pain points into 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. 
•My work with 𝗠𝗲𝘁𝗮, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗲𝗕𝗮𝘆, 𝗔𝗺𝗮𝘇𝗼𝗻, & 𝗧𝗶𝗸𝗧𝗼𝗸 helps build value propositions that drive market success.

𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁
•Led a team of 60+ professionals at CedCommerce, overseeing full-scale marketing strategies.
•I consult 𝗦𝗠𝗕𝘀 & 𝗬𝗖 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀, guiding 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & helping brands thrive in competitive markets.

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 | 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿
•I thrive on sharing knowledge & driving revenue through global webinars & speaking engagements.
•From 𝗴𝗹𝗼𝗯𝗮𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿𝘀 to 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁𝘀 for  𝗚𝗼𝗼𝗴𝗹𝗲, 𝗲𝗕𝗮𝘆, 𝗪𝗮𝗹𝗺𝗮𝗿𝘁, 𝗖𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗕𝗶𝗴𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗣𝗮𝘆𝗣𝗮𝗹, & similar branads I deliver insights that help brands & individuals flourish.

I specialize in product marketing, brand building, 360-degree GTM strategies, UI/UX content creation, & value prop. development—all while driving notable conversions. If you’re ready to grow your brand, I’m here to help you achieve greatness.

Content and Product Marketing Manager| Strategist|Communications Specialist

What a great start to the New Year. 🚀

Huge credit to ShipperHQ and the team for backing women in tech with real action. This is how ecosystems grow: access, representation, and opportunity.

Also looking forward to Jo Baker session on AI and the future of work—definitely one to watch.

#mmindia #meetmagentoindia Magento Association  #ecommerce

Let's get more women in the room.

ShipperHQ is sponsoring 3 women in tech to attend Meet Magento India 2026 on January 25th. We’re covering tickets + travel up to ₹65,000 

Why? Because we believe women deserve more seats at the table, especially in dev-driven communities like Magento Association

If you're a woman in dev, ecomm, or tech: Apply now, share with a friend, or tag someone who should be there 👇

 🔗https://hubs.ly/Q03ZFhK10

Also, our CEO Jo Baker will be speaking at the event on “Mastering AI: Don’t Get Replaced, Get Ahead.” If you want to hear a powerhouse woman in tech break down the future of work and AI, this one’s a non-miss.


#WomenInTech #Magento #MeetMagentoIndia #eCommerce #AdobeCommerce #MM26IN #logistics #ecommerce

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The Battle

Laura Baker

Shruti Tiwari

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Performance ScoreLaura Baker's LinkedIn Performance

Performance ScoreShruti Tiwari's LinkedIn Performance

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taplio

The Battle

Laura Baker

Shruti Tiwari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Baker's LinkedIn Performance

Performance ScoreShruti Tiwari's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLaura Baker's LinkedIn Performance