Global Design Director @ Fierce™, Fearless™

I’m an Industrial Designer turned UX Designer, turned Service Designer, turned (accidental) leader. 

Since moving into the digital space over a decade ago, I’ve seen the same patterns repeat: 
Design teams are being asked to deliver more impact and faster; but often without the levers to make it happen. 

Now as Managing Director at Fearless, I work with senior Design and business leaders to help navigate some of these challenges and embed Design as a genuine strategic capability. 

We help organisations: 

- Embed Service Design and DesignOps as a strategic capability
- Build and scale in-house design teams that deliver measurable business impact
- Design operating models that connect design, delivery and strategy
- Prove the value of Design through operational outcomes (as well as beautiful outputs!)

Our agency + talent services model blends the depth of a large consultancy with the agility of a boutique partner. 

We act as an extension of our clients’ teams - helping them move fast, think big and of course deliver meaningful change. 

If you’re navigating cost-cutting, change fatigue or the constant push to “do more with less,” you’re not alone. 

There are always smarter, lower-risk ways to build momentum (and Design can be the lever that gets you there). 

I’m always happy to share what’s working or swap notes with other leaders facing similar challenges; feel free to reach out.

—— 

Proud to lead a team that truly lives its name: authentically Fearless 😎

Laura Baker

‼️ Available Service Designers ... a fun role for you ‼️

Contract details:
-  6 month contract
-  Senior / lead level
-  Start ASAP
-  Day rate: ~£550
-  Mostly remote but may require a few days in a London office (UK only)
-  Must have insurance / complex financial / consumer duty experience

Work details:
-  Complete outstanding Phase 1 customer journey maps across the client’s products and build on these in Phase 2 to create more detailed, actionable artefacts
-  Embed FCA Consumer Duty requirements and address the needs of vulnerable customers, while supporting cross-functional collaboration to inform solution development and continuous improvement


If this all sounds like something for you - please message Jake Harber
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Thank you as always LinkedIn :)

BlackHouse Media (BHM)

PR and Communications

Upwork

Successfully managed 4 writing projects simultaneously, all of which had strict deadlines.

Written more than 200 pieces of content on a wide range of subjects for various clients from diverse industries such as Lifestyle, Health, Religion, Technology, and Education.

Created SEO-friendly content to attract target audiences.

Developed content for different marketing materials such as blog posts, press releases, and other marketing materials.

Conducted thorough research to gather information to support the written content.

Generated content for websites, social media campaigns, and email marketing.

Carefully edited all content to ensure accuracy and quality.

Content Writer

Global Alliance

Guided and mentored team members to ensure that they were on track with the project objectives and that their storytelling style was consistent.

Created a collaborative and creative work atmosphere, allowing team members to share their unique perspectives and talents.

In-depth research and interviews were conducted to acquire firsthand accounts and insights, which added authenticity and emotional depth to the narrative.

Created a fascinating storyline that highlighted and focused on accomplishments, milestones, and the transforming influence on communities throughout the world.

Tech Fleet

Assisted in a project to develop content for a mobile app aimed at supporting children with 
dyslexia and their educators.

Collaborated with the Dyslexia Foundation of Nigeria.

Worked closely with the UX Research and UX Design teams to shape the content strategy, 
information architecture, and content guide for the app.

Contributed to defining the narrative, voice, and tone of the app.

Participated in preparing and delivering client presentations to ensure clear communication 
and alignment on project goals.

Crafted the introductory message for the game's users.

Enhanced the clarity of error messages for the demo puzzle game.

Junior UX Writer

Fierce

User Testing:
Assisted in user testing for workspace workflow changes, with a focus on navigation improvement.
Actively took detailed notes during testing sessions and workshops, capturing valuable insights for further analysis.
Brainstormed and analyzed insights from user testing and stakeholder interviews, identifying key takeaways to drive improvements.
Tested with 7 participants.
5 Customer Success Managers who support 85-1800 users and work mainly with Wealth Advisor customers.
1 Preposition Sales Specialist 
1 Global Sales Strategy and Execution Director


Screenshot Scheduling App:
Conducted thorough industry benchmark research to support decision-making processes for an app requested by product owners.
Created user flows and error flows specifically tailored for a screenshot app integrated into the workspace, enhancing the user experience for investment bankers.

Other Projects:
Contributed to the competitive analysis of Duraserve, evaluating its features, user experience, and market positioning.
Curated content specifically catered to working parents.
Played a pivotal role in capturing and analyzing insights from a focus group held for working parents.

Junior UX Designer

In this role, I spend time unpacking design problems and crafting meaningful design solutions, all while exercising and improving my thinking and design skills. I'm doing a lot of UI work (mockups, prototypes) but I also spend time doing discovery work and understanding the Why.

Product Designer

Frantees Home School Montessorri

Led the toddler community as the classroom head.
Delivered learning curriculum for toddlers and kindergarteners.
Improved performance student performance by 20% through hands on learning experience with students.

Teacher

Aquila Nidus Montessori School

Working at Aquila Nidus:
I trained and worked with Pre-schoolers who by the time of leaving my class could read a sentence
They could express themselves in sentences 
They could Identify by name, color, and sizes

Teaching Assistant

I love the idea of capturing hearts with words, which is why I am passionate about creating informative yet engaging content that keeps readers hooked while delivering valuable insights. This passion fuels my continuous pursuit of knowledge and growth through reading and learning.

With over 150 blog articles, a published book, and more than 50 short stories and poems shared on my Instagram and Facebook pages, I have honed my craft as a versatile writer who can adeptly weave narratives across various mediums. Additionally, I have led a team in crafting a documentary script, showcasing my ability to collaborate and bring stories to life across different formats.

My journey in the realm of writing has been dynamic, marked by both successes and setbacks over the course of three years. Through these experiences, I have gained invaluable maturity in my writing and developed effective content strategies that resonate with audiences.

At the heart of my journey lies a commitment to storytelling—a talent I have cultivated to evoke emotions and captivate readers. Whether I am advocating for junior designers, sharing personal discoveries, or crafting compelling narratives for EdTech companies, storytelling remains the cornerstone of my work.

Specializing in content writing, copywriting, mobile/website UX writing, and scriptwriting, I bring a diverse skill set to the table. With each project, I strive to leverage my expertise in crafting compelling narratives to drive engagement, spark connections, and make a meaningful impact in the world of design and beyond.

Contact me : Email: florenceakanbi@outlook.com

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Laura Baker

Florence Akanbi

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