Laura Flessner

I Help Diverse Professionals Break Free Of Bias And Level Up Without Changing Who You Are // Ready To Do More, Be More? Register for my Personal Branding Masterclass, July 7 (free) -> Link in Featured Section

I help diverse professionals to break through unconscious bias so they can be seen, heard & valued. 

Essentially, I help you to be recognized as a leader in your organization, no matter your level, experience or role.

What is a diverse professional? Women, minorities, introverts, LGBTQIA+, neurodiverse… anyone who looks, sounds, or thinks different from others in the workplace. 

Is this you? 

It’s me. I’m a woman, Asian, an introvert, who looks really young. 

In past corporate roles, I felt frustrated, like I could do more, but I wasn’t always given the chance. The confusing thing was, I was getting fantastic feedback. 

There wasn’t any obvious bias or anything overtly intentional… but that didn’t change the fact that I wasn’t where I knew I could be. 

Unfortunately the traditional advancement system puts diverse professional at a disadvantage. Unconscious bias sneaks in, without people noticing - because it disguises itself as logic. 

It took me a while… but I found a way to break through - outside of the system. 

If the normal path to advancement:
- giving your all in quality work, 
- increasing your expertise, 
- directly asking for more

isn't allowing you to move forward... 

--> You need a different strategy. 

Transform what makes you “diverse” from a disadvantage to a superpower.  Your competitive advantage. 

I use neuroscience to help my clients break through unconscious biases their leadership and peers don’t even know they have. 

I use proven innovation tools and processes to help you to lead an idea, something you know will make a big impact, a meaningful difference. 

This strategy works at any level, in any industry, and at any organization.

Here’s 3 ways to work with me:

📚 Take a self paced course: Daring Different is a video based course with a step-by-step process to establish your authentic leadership. For the pre-manager and new entrepreneur. Go to: Thinkmindtap.com/daringdifferent

🚀 Join a live training cohort: Rise is a 8-week program where you will rise to your next level and people will notice a difference in you, guaranteed. For the committed pre-manager and new entrepreneur. Go to: Thinkmindtap.com/rise

🎯 Partner through coaching: Individualized guidance to create your next level of impact and personal power. For senior managers and business owners. Go to: Thinkmindtap.com/catalyst-coaching

It’s time for your voice to be heard. 
For your authentic leadership to be seen. 

Send me a DM (direct message) to explore your options!

💜 Laura

Founder & CEO

Be Recognized. Be Valued. Being You. 

Mindtap helps diverse professionals break through unconscious bias so their authentic leadership can be seen and valued using proven innovation techniques and applied neuroscience. 

Change how others see you, without needing to change who you are. 

Mindtap offers services for professionals at all levels, from entry to CEO. 

Reach out to explore how we can help you reach your next level of impact!

New Level Results Limited

New Level Results is the only Business Coaching organisation that helps individuals and teams in all walks of life and industries to see transformational and measurable results from coaching. 

Our award winning, intuitive software the Curve® supports your coaching journey by helping you to create an exciting plan for the next 12 months. Accessible at any time on any device, it helps you to record your progress, maintain a log of all your learning in one place and achieve your goals and desired outcomes for your best ever year.

Associate Executive and Team Coach

ZINC

Zinc backs exceptional talent to build new commercial solutions that solve the most pressing societal issues. As a Zinc Coach, I support the cohort of 70 talented Founders to build commercial, scalable businesses that tackle one of the toughest problems society faces today - environmental threats to our health.

Coach

The Innovation Partners

Innovation Partners focuses on lean research and experimentation programmes in small and large organisations. 

We help our clients empathise with their customers, understand their markets, and define their value propositions to drive sustainable business growth.

We believe that healthy innovation programmes stem from the strengths and the diversity of the teams involved. Therefore, we also help our clients in building and coaching their teams to nurture a mindset of innovation.

Co-Founder & Director

Self-employed

Innovation & Marketing Consultant

British Council

Responsibilities:
- Strategic Marketing Lead for the Business Transformation Europe Programme, responsible for Insights and Proposition development, Marketing strategy and Brand, Digital Marketing, Marketing capability.
- Managed insights & innovation budget, cross-functional teams and agencies.

Achievements:
- Led the first Innovation Lab in British Council Europe, across the six EU biggest Markets. The Innovation lab drove digital market innovation combining strategic marketing, lean product development and co-creation.
- Effectively led a cross-functional team - digital & UX, marketing & business development experts - of 24 Innovation lab members across six EU Countries.
- Managed the first EU Audience Segmentation across Business Units, across the 6 biggest EU Markets and across thirteen EU Countries.
-  Piloted the RACE and the Paid/Owned/Earned digital marketing models as part of the Marketing planning process. Developed a new M&E framework for digital marketing campaigns.
-  Implemented Retargeting across the Region to optimise Reach and Budget efficiency. In 2015 FY, display ADs CR increased from 0,1% to 3.94%.
-  Successfully developed an EU Region Digital Marketing strategy across 28 countries for the #ShakespeareLives global campaign; including negotiation with potential marketing partners.

Marketing Lead - Europe

Save the Children UK

Responsibilities
- Digital Mobilisation Strategy Lead
- Led the development of a supporter-centric campaign process and culture across the campaign department.

Achievements
- By using data, Insights and industry best practices, successfully led and developed a Supporter-Centric Digital Mobilisation strategy to acquire, develop and retain supporters via digital channels.
- Succesfully contributed to develop a supporter-centric campaign process: embedding insights & data, personae, supporter lifecycle at the core of the planning process.
- Designed and led workshops to nurture a supporter-centric culture across the campaign department.

Digital Mobilisation Manager

Science Museum

Responsibilities
- Digital and Content Marketing Lead across the Museum programme, responsible for managing the full digital marketing mix strategically and supervised tactical implementation across Social Media, Email Marketing, Search Engine Marketing, and Digital PR. 
-  Digital marketing and content campaign lead, designed campaign strategy and supervised implementation to drive brand awareness and achieve growth targets
- Act as digital marketing champion across the Museum 
- Managed agencies, suppliers and budget.

Achievements 
- Successfully led the launch of two multi million pound galleries: ‘Who am I’ and ‘Atmosphere’ and exceeded targets. The Digital PR campaign for the launch of the online game Rizk was 144% up against target in the first 2 weeks of the campaign, exceeding its 6 months objective in the first 2 weeks. Rizk had 2 million visits in its first year (2011), +330% up against target.
- Successfully implemented an integrated digital marketing planning and M&E framework across earned/owned/paid media
- Led Social Media towards an effective Management and Evaluation process: managed the development of a social media monitoring system and reporting template, developed a social media policy, contributed to devise the first online crisis management plan at the Science Museum. 
- Content Marketing: Managed content production for social media, blogs, and 3rd party websites 
- Successfully implemented new Brand Positioning in the digital marketing strategy.

Senior Digital Marketing Executive

Responsibilities
- Planned, managed and evaluated digital marketing campaigns
- Content Marketing: planned and managed rich media content production and seeding
- Managed the digital marketing mix: social media, email marketing, search engine marketing
- Managed agencies, suppliers and budget.

Achievements: 
- Successfully managed the first Science Museum digital content marketing campaign, ‘Wallace and Gromit’ exhibition 2009. Increased online brand recall +15%, increased on page CR of 600%.
- Launched the first Science Museum Digital Engagement campaign using Gamification, Lates, October 2010, 
+ 334% website visits, + 30% Lates visitor attendance. 
- Succesfully managed the first Science Museum User Generated Content campaign, 'Coupling Up' – Who am I Gallery 2010, + 50% against target
- Increased Social Media Fans/Followers + 400% (Facebook + Twitter) in 2009/10 FY
- Increased Email marketing + 20% in 2009/10 FY
- Optimised SERP for major exhibition programme, reaching constantly first three positions
- Increased PPC CR +300%.

Digital Marketing Executive

Dulwich Picture Gallery

Responsibilities
- Marketing lead across the Gallery programme: responsible for Insights, Digital marketing and Website management, offline marketing, Measurement & Evaluation.
- Managed agencies, suppliers and third parties relationship
- Line managed Marketing & Press assistants (2)
- Managed Press & PR campaigns

Achievements
- Successfully led and implemented marketing planning, management and evaluation and drove Gallery footfall: +30% Gallery visitor figures in 2007.
- Led the development of the new Gallery website: + 50% Web Site Visits in 2007
- Led the development and implementation of email marketing: segmentation, email production and optimisation. + 612% email CTR.

Marketing and Press Officer

Museo delle Maschere Mediterranee

-	Planned the online marketing strategy
-	Wrote best practice guidance for Web writing/SEO/ PPC/Social Media/ E-mail.

Online Marketing Consultant

Victoria and Albert Museum

May 2006 - March 2007, V&A South Kensington / V&A Theatre Museum 
-	Assisted with integrated marketing campaigns
-	Produced the V&A E-Newsletters/E-cards 
-	Updated Theatre Museum website
-	Assisted with the SEO implementation of the V&A website
-	Assisted with the production of printed materials 
-	Designed posters for the Theatre Museum Sunday events
-	Maintained the contact database (File Maker) and researched new audiences
-	Liaised with internal & external departments

Marketing Assistant

Hi, I’m Marivanna, I help people-first Founders and Leaders build the Habits, Mindset, and Strategy to Plan, Grow and Scale their Leadership and Business.

Before becoming a Professional Coach, I spent 15 years in the corporate world crafting Customer-centric and Innovative customer Experiences for purpose-led Global brands.

After embarking in a personal journey of crafting my own leadership, I decided to re-train as Professional Coach and set-up my own business in 2019.

Today, I bring my 20 years professional experience as Change Maker in Business and Life to help my clients build the habits of positive progress to become better learners and confident leaders. I help them connect the dots between business and life, meaningfully.

My energetic and action-oriented approach to supporting you as a leader will leave you with a spring in your step to craft your leadership inside-out – are you ready to join me?

My services include:

o	Executive Leadership Coaching 
1:1 and Leadership Pod - A London based curated community of purpose-led Leaders in Creative, Green and Tech.

o	Business Innovation Mentoring
1:1 for Coaches, Consultants and purpose-led Founders.

o	Team Coaching 
Supporting purpose-led teams to create positive impact in the world. 

DM me for a Strategy call.


My services in my clients’ words:

“Wow Marivanna! I can honestly say this lady has changed my life... if you're looking for a relentlessly positive and empowering coach look no further. 

Marivanna takes a holistic view of your blocks, both personally and professionally and helps you examine your skills and experience to move forward and achieve lasting and transformative change, in business and life.” 

Thea Cole, Co-Founder and CCO - StartPoint.


“I hired Marivanna as a Strategic Marketing Consultant to design and lead a significant market research programme for the UK & Ireland Exam business.

Marivanna was able to bring together stakeholders from across the global business to ensure the programme delivered added value.

The programme outcomes & outputs not only influenced the strategic direction of the UK & Ireland business, but also informed strategic marketing and product development of the global business.

Marivanna has excellent people skills and is able to bring colleagues with her and keep them motivated. I would strongly recommend Marivanna as a Strategic Marketing Consultant.”

Jamie Mann, Director of Exams UK & Ireland - British Council.

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Laura Flessner

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