Viral Growth Media

Chief Growth Officer

Founder

Startup Space - Entrepreneurship and Mentoring Platform for Small Businesses

Digital Marketing

Wesley Chapel Nissan

Internet Manager

Nielsen

Market Research

Egocheaga Web Services

Organic SEO is the user finding your site naturally. Since it doesn’t look like a paid advertisement – these users are much easier to convert into sales. Their guard goes down. That’s the primary benefit of SEO. You can obtain top search engine rankings by using my services.

Senior Web Developer

I don’t just fix businesses I install intelligence.

Architecting the next generation of capital efficiency & execution frameworks.

Investing in the smartest founders & visionaries ready to break out of limitation and move at the speed of intelligence.

🔎 Take the 60-Second AI Revenue Recovery Audit 👇

https://viralgrowthmedia.ai/revenue-recovery-report-ei

Most businesses think scaling means adding more hires, more tools, more complexity. 

But the companies that dominate don’t scale by addition; they scale by subtraction.

Here’s the truth:

⚠️ If your sales process feels like Survivor, your leads are leaving before the finale.

⚠️ If your fulfillment systems break under growth, you’re stuck spinning your wheels.

⚠️ If your marketing funnels leak like a sinking ship, you’re setting money on fire.

The good news? 

AI fixes this. 🤖

🔑 What I Do:

I partner with B2B service businesses, VCs, and PE firms to implement AI-driven systems that:

✅ Recover hidden EBITDA post-acquisition.

✅ Scale service businesses to 8-figure exits.

✅ Streamline marketing, sales, and fulfillment for predictable, exponential growth.

This is the A.I.P.A Method (AI-Powered Profit Amplification): a proven framework that removes bottlenecks, uncovers hidden profits, and builds systems that scale—without the chaos.

⚙️ How It Works:

1️⃣ Diagnose What’s Broken: Pinpoint where you’re leaking profits, opportunities, and momentum.

2️⃣ Design AI-Powered Systems: Scalable systems for marketing, sales, and fulfillment that multiply profits—not complexity.

3️⃣ Execute and Optimize: Results at scale while freeing you from the grind.

📈 The Result?

•	For Service Businesses: Predictable growth, increased revenue, and 8-figure exits—without founder burnout. 💰

•	For PE Firms: Recovered EBITDA, streamlined operations, and higher ROI across portfolio companies. 📊

🏆 Why Work With Me?

Over the last decade, I’ve:

💡 Spent $23M profitably on ad campaigns, generating $280M+ in client revenue.

💡 Scaled multiple service businesses to 8-figure exits.

💡 Helped private equity firms recover millions in hidden EBITDA post-acquisition.

I don’t just “help” businesses I partner with leaders ready to scale smarter, faster, and without unnecessary stress.

🔥 Let’s Build Something Scalable:

If you’re a founder tired of spinning your wheels or an investor looking to unlock hidden portfolio value, the question isn’t if you can scale smarter it’s how quickly you’ll start.

Laura Egocheaga

Inflection Point Business, LLC

Even successful leaders can miss the critical inflection points that make-or-break growth. We offer the Pivotal Path to Inflection Point Solutions – a groundbreaking program designed to be your business insurance by helping you navigate these precarious pivot points. Our proprietary 4-stage methodology accurately identifies budding crises, then strategically maps out solutions to lock in acceleration and profits. 

Here are a few of our success stories:
- Guided a client to pivot their business model towards AI, securing a $600K contract (nearly 50% of annual revenue) within 6 weeks.
- Collaborated with a client to monetize their IP through a subscription-based training product for passive income.
- Transformed a manufacturing client's approach with an innovative subscription-based product, driving a 30% increase in annual revenue while improving the CEO's work-life balance.
- Helped a struggling startup founder gain clarity and confidence through four coaching sessions, leading to the successful attraction of a co-founder and compelling pitches to VCs.
- Implemented effective time management systems that enabled a client to secure more engagements and close deals successfully.

By getting ahead of transitions, we empower leaders to transform their organizations to tap into new levels of performance. The consultants behind The Pivotal Path to Inflection Point Solutions have guided companies through high-stakes inflection points – with a near-perfect success rate. Don't leave your future to chance. Schedule a complementary Inflection Point Insights call now and learn how our strategic solutions can safeguard your growth and catalyze your trajectory. The difference between stagnation and acceleration lives at inflection points. Are you prepared to turn yours into a springboard?

Founder - Chief Solutioneer

SkyKick

Organizational Development - Created organization-wide competency model for 40+ roles to establish talent growth framework supporting formal employee review process to identify top performers and support employee growth and development.

Revenue Enablement/Sales Operations- Improved sales effectiveness through new sales methodology, Professional Selling Skills. Supported the  sales methodology adoption and training, enablement for new product launches, licensing model changes, and 1:1 sales coaching.

GTM - Unified product, marketing and sales teams to drive successful new product launch in partnership with C-level execs.

Organizational Development Consultant - Revenue Operations & HR

Ann Humes Art

Providing art instruction for personal growth and understanding. Life can be difficult sometimes. Learn how art can help paint your way out of a corner. Portfolio and information available on website.

Artist and Teacher

Simplicity Consulting

Consultant to Microsoft

Drove clarity of incentive compensation roll out through multiple communication channels to simplify complex business and technology topics related to incentive compensation.

Instrumental in leading the change from an in-person summit for 300 people to online in just under 30 days due to shutdown. Designed and managed the run-of-show for speakers, main sessions and breakout rooms.

Managed key communication and training rhythms across the group through email, PowerPoint, 
SharePoint, PoliteMail and Teams. 

Owned and managed stakeholder relationships on behalf of WWIC team.

Senior Program Manager

Trillium Creative Solutions, Inc.

Consultant to Microsoft and Republic Services

Learning and Development Architect optimizing results through training and development programs. Extensive experience within Microsoft. Highly skilled in Excel, PowerPoint, Sharepoint, Articulate Storyline, and Vyond. Training in accessibility requirements for both online and in-person training delivery. 

Highlights: 
- Created the learning architecture for Services organization (2000+ in role) by identifying skill gaps, aligning organizational growth strategy, and core competencies to the learning outcomes. The multi-year training program spanned level 100 - 300 courses and included curated content from existing sources as well as defining new content development needs. 
- Designed a complete refresh of the Republic Services Driver Supervisor training program for the entire trucking fleet to increase safety measures and reduce accidents and injuries. 
- Created 5-day Wellness Workshop for college new hires with an emphasis on growth mindset, setting priorities, bias awareness, inclusion and self-awareness. Over 40 new hires participated in the program, and it received an 80 NPS.
- Designed award winning training content from comprehensive onboarding programs to upskilling seasoned teams for optimal performance.

Senior Instructional Designer/Learning Architect

Redmond Hop House

Successfully Exited through the sale of the business

Redmond's premier spot for outstanding craft beer. Over 70 taps of craft beer, wine, cider, mead, soft drinks and kombucha. With a full menu of fresh house made options to choose from, we'll find the perfect beverage to pair with your meal.

Owner 

Microsoft

Led a team of Readiness Program Managers to deliver a comprehensive suite of readiness assets to support the Microsoft IT business. The audience reach includes over 1.5M internal learners, external partners, and customers.

Led a cross-organizational effort to drive up Work Health Index and saw an increase of 14 points year over year.

Managed a high performing team for 3.5 years to deliver results with a very high satisfaction rating by her team (81% WHI with a 100% approval on "I have confidence in the overall effectiveness of my immediate manager.")

Senior Learning and Readiness Manager

Learning architecture  and strategy thought leader sought out to be the first Cloud Services Curriculum Manager responsible for training the field sellers on this critical inflection point business transformation at Microsoft. 

Owned the cloud services readiness curriculum for 40,000 field sellers, marketers and services personnel. 

Led content strategy and development for a multi-track, in-person delivery in five cities worldwide.  Pioneered an innovative event/training model recognized as the new standard for execution in future training. Managed course development to train over 12,000 personnel in online services using a multi-modality approach (in-person, e-learning, virtual instructor led, self-service learning).

Coached C-Suite execs on landing core messaging for a series of videos designed to build momentum and excitement around cloud computing. Managed the production team for the video creation. Produced three hours of video content that was rolled out to 40,000 field sales, marketing and services employees. 

Demonstrated strong cross-group and cross-org collaboration skills to land unified messaging across multiple organizations, often with conflicting priorities. Directed and managed core content development and project teams consisting of vendors and FTE's.

Cloud Services Curriculum Manager

Owned the change management to transition the organization from 70+ vendors to one Business Process Outsourcing (BPO) vendor.  

Oversaw the selection process RFP and due diligence for selected vendor. 

Managed the onboarding and ongoing business processes, including governance and relationship management, invoicing and scorecard compliance.  

Reduced content development costs by +20%. 

Led a virtual team comprised of both FTEs and vendors to improve quality, timeliness and pricing model for build management across six key business initiatives. 

Don Duquette, Executive VP of General Physics stated that the onboarding process that Ann developed had been identified as an industry best-practice.

My demonstrated leadership capabilities earned limited-availability enrollments in both The Power of Collaboration Leadership Training and Leadership Reinvention courses.

Change Management Lead - Vendor Management

Managed operations for Global Curriculum Development to meet critical business metrics, budget, quality assurance and yearly planning process. 

Created a cross-functional quality team to achieve annual five point increase in training quality scores.  Managed process and resources to close year-end budget at 100%.

Rearchitected the organization staffing blueprint to create alignment and reporting structure optimize productivity. This paved the way for my next role leading the Change Management to a single-source vendor model. 

Achieved recognition through a Gold Star Award, a Grade Level Promotion, and a Cross Group Collaboration Award.

Business Manager/Chief of Staff

Owned the Worldwide Role Excellence program for sales, marketing and services organization to drive integrated approach to key sales enablement deliverables.

Planned and executed scalable organizational effectiveness solutions (role communities, role handbooks, learning solutions, commitments, and incentive compensation) to support strategic goals across high-volume Sales, Marketing and Services Group roles. 

Developed key relationships to effectively roll out the changes and ensure buy-in at all levels of the sales organization, including VP-level executives. 

Managed and orchestrated over 200 stakeholders to produce integrated deliverables that met quality and timeliness standards. 

Led the governance council of key executives to drive critical decisions on priorities and execution plan. 

Led extensive cross-corporate and cross-functional distributed teams to improve customer and partner facing employee productivity, capability, and satisfaction (Learning & Development, HR, Sales Excellence, Operations, Business Segment Leaders and others as needed to improve seller productivity and effectiveness).

Recognized for the exceptional work and earned the 2007 Operations Platinum Award, the 2007 Gold Star Award recipient, and a Grade Level Promotion.

"Once again, SMSG is way out in front of anyone else in the company in terms of driving alignment with Role Excellence." -Andrea Wanerstrand, Performance Management

Organizational Development Manager - Role Excellence

Ensured the smooth execution of sales incentive plans through final approval by the Field Governance Council. Drove efficiencies in the process allowing her to take on an additional four new stakeholder groups to program manage.

Sales Incentives Program Manager - Incentive Compensation

Creator of the Worldwide Incentive Policy for 20,000 + field personnel.

Promoted to Sales Incentives Compensation Program Manager.

Sales Incentives Policy Manager

Led the IBM quota management model and the Americas International Revenue Allocation process. Participated in the incentive compensation change from relative (bonus-based) to absolute (commission-based) across all US and Canadian quota-based sales personnel. Developed the requirements and tested the quota cube to allocate tops-down quota cascade. Created a pricing model to assess the impact to the business and fine-tune the calculations based on specific geographies.  

Received the One Team Award for Leadership

Sales Operations Manager, Incentive Planning

Key member of the Sales Compensation Team working with Lotus VP, finance, field sales and the IBM revenue and commissions teams to achieve accurate and timely revenue allocation and sales compensation cycles. Created relational databases to normalize sales data year over year as the revenue recognition policies changed and was recognized by the VP of Sales as a key resource for data analysis.

Americas Special Projects Manager, Lotus HQ Operations

Managed financial and operational functions of the Western Region, Inside Sales and Academic Sales teams including regional forecast process, revenue reporting, quota setting and compensation. Tracked revenue results for over $155 million dollars in billed and accrued revenue. 

2000 Summit Award Nominee for Top North American Business Operations Professional

Regional Operations Manager, Lotus Field Operations

Interstate Hotels & Resorts

Managed team of catering managers and support personnel responsible for meeting and event sales at a 4-star convention hotel. Responsible for overall sales quota achievement, departmental profit, marketing budget and pipeline forecasting.  Developed processes and tools for revenue tracking and quota management.

Achieved an average of 112% of personal sales goals over two-year period and increased departmental sales by 16% and reduced operating costs resulting in a 22% profit growth over the previous year.

Director of Catering Sales

Making lives better one conversation at a time l Seattle Business Coach

I am an experienced Business Operations professional and transformational leader with 20 years of expertise in Business Operations, Change Management, and Leadership Coaching. I am actively seeking a consulting role with an agency or organization.

In partnership with Executive leadership, I design programs to increase operational effectiveness, drive strategic initiatives, and optimize processes for organizations of all sizes, from startups to Fortune 50 companies. I believe a company can maximize its business impacts through careful evaluation of its internal processes and uncover new, more productive ways of working.

Bringing a background in organizational development, sales enablement, and incentive compensation, I am adept at navigating complex global organizations and developing strategies designed to improve scaling and efficiency across Sales, Finance, Accounting, Legal, Security, IT, Strategy, and other business functions.

Key professional accomplishments as a consultant and as a full-time employee include:
-Leading Change Management for a transition to a consolidated Business Process Outsourcing model, reducing overall cost by 20%+
-Creating an organization-wide competency model for 40+ roles, establishing a talent development framework to shape career growth for employees, and establishing governance around employee performance evaluations leading to more consistent outcomes
-Leading a Role Excellence Governance Process, establishing standard operating procedures across 500+ stakeholders worldwide. These SOPs delivered a process model that improved execution for 50,000 sales and marketing professionals
-Successfully designing product launch strategies and GTM plans to roll out new offerings for a start-up
-Developing sales enablement assets, training, and a sales coaching program to drive productivity improvements

Specialties: Sales & Business Operations, Leading Transformational Change, Organizational Development, Business Coaching, Sales Enablement, Process Improvement, Cross-functional Collaboration, Strategic Planning, Incentive Programs, Leadership Development

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The Battle

Laura Egocheaga

Ann Humes, ACC

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