Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

TopRank Marketing

Content Marketing Manager

Content Strategist

Fandazzi Fire Circus

I am the co-founder and member of a professional fire dancing troupe, Fandazzi Fire, that has performed at the Minnesota Renaissance Festival and other Midwest regional events since 2004. Because of our dedication to artistry and safety, we have grown to become a featured stage act at many festivals. I dance with a variety of fire props and am so cool under pressure that I've literally put out fires on myself and cast-mates while dancing.

Professional Stage Performer

Theresa Dorsey Meis

Over the years I have written for a wide variety of clients. I have crafted a diverse array of written material  ranging from ghost writing a dating and romance advice book to creating SEO copy for a mid-sized corporation. Recently I have been engaged in composing B2B marketing blog content. I pride myself on consistent communication and listening to what the client wants so I get it right the first time.

Freelance Writer/Editor and Project Manager

Honest Home Inspection, LLC

Duties include brand management, website creation, podcast production, video production, and social media content production. Also responsible for HR, L&D, compliance, and financial reporting. As of December of 2021 I am wrapping up employment with Honest Home Inspection and reclaiming my career path to pursue a position as a full time writer.

Business Manager

Direct Source

Duties included development of training materials, training of technicians, and coordination between clients and technicians during installation periods. I was regularly in charge of coordinating forty installations happening simultaneously across the nation.

Project Coordinator

Creative Memories

Assignment: Write search engine optimized copy for the various landing pages of the company's online photo center.

Freelance Writer

Good Old Boat Magazine

Assignment: This is a long-term contract. Duties included: managing the production and distribution of audio books, writing and designing promotional pieces for Audio Sea Stories, the audio book arm of Good Old Boat; writing the FAQs and technical how-to articles for AudioSeaStories.com; writing for the magazine; editing and posting the newsletter podcast; assisting in writing, editing or project management when other employees were on leave.

Freelance Project Manager

Restore Products

Assignment: Write a technical manual for Restore’s patented bottle refilling machine. This manual will travel with the machine to trade shows in the U.S. and overseas. I have also been asked to proof the Web site and make changes as I see fit.

Freelance Writer/Editor

Duties included: creating copy for our consultant- and customer-facing Web sites; writing and posting news alerts on our consultant-facing site; writing copy for various training materials; editing copy.

Copywriter

Duties included: writing a monthly article in our consultant-facing magazine explaining the technical aspects of our product in an easy-to-understand manner; answering in both written and verbal form the questions posed by consultants regarding the technology behind our products; reviewing all printed materials for technical accuracy.

Technical Writer

ProtaTek

Duties included: reviewing and editing all communications between the team of scientists and the FDA; writing correspondence on behalf of the scientists.

Restore Products

Content Marketing Manager | B2B Content Strategy | SEO & Demand Gen Storytelling

As a Content Marketing Manager at TopRank Marketing, I lead strategy and execution for several enterprise and mid-market B2B accounts. At the heart of it all, my north star is crafting content that connects. I believe storytelling is the most powerful tool we have to earn attention, build trust, and inspire action, especially in complex industries where nuance matters.

My non-linear career path is one of my greatest strengths. Mentoring elementary students taught me how people think and learn. Technical writing taught me how to translate complexity into clarity. Running a small business taught me resilience, and gave me firsthand insight into what real customers need (and how poorly targeted marketing falls flat).

➤ How I Help Brands Win With Content
At TopRank, I collaborate closely with our team of SEO experts, data analysts, and creatives to deliver content that’s not only optimized for search, but built to serve the customer. I turn performance data into actionable insights, and insights into strategies that drive organic reach, brand credibility, and pipeline growth.

I specialize in:
• B2B content strategy & editorial leadership
• SEO content development & optimization
• Full-funnel content for demand generation
• Storytelling for brands across all industries

➤ More About Me
Before TopRank, I led brand strategy and digital marketing for Honest Home Inspection, guiding the company through a successful rebrand and strategic growth during the pandemic. Our work earned a Bronze Award in the Star Tribune’s Best of Minnesota 2021.

I’m also a professional fire dancer and founding member of Fandazzi Fire, a Minnesota-based performance troupe that combines dance, music, and fire at festivals and private events. We’ve built a loyal following and deliver bold, unforgettable performances.

taplio

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