Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Altamira International School

Community Outreach Coordinator

PLANTÚ

Plantú is a social business that provides sustainable experiences where we transform single-use paper into germinable paper. We offer 100% recycled, biodegradable and plantable paper offline marketing products that can be used to create home gardens. PLANTÚ: Don't throw up paper, plant it.

Founder

Cámara de Comercio de Barranquilla

Moderadora de la Red empresarial de Hagamos Negocios de la Cámara de Comercio de Barranquilla

Professional of 

TEDxBarranquilla

Coordinar procesos de desarrollo e innovación social en el proyecto de Líderes Ocultos de TEDxBarranquilla 2017. 
Planeación, organización y ejecución del evento ConéctaT, que busca  generar intervenciones de transformación social y potenciar la construcción de ciudad desde distintas dimensiones.
Búsqueda de alianzas estratégicas para promover iniciativas de impacto social y sostenible según el formato internacional de TEDx.

Coordinadora de Impacto Social

Alcaldía Distrital de Barranquilla

Planeación y ejecución de talleres del Programa Oficial de Juventud de la Secretaría de Gestión Social de la Alcaldía de Barranquilla: Quilla Joven. A cargo de garantizar el logro y la socialización de la Política Pública de la Juventud a más de 8.000 jóvenes de diferentes sectores de la ciudad al año.. Promover y organizar oportunidades para la participación de los jóvenes como agentes de cambio a través del cumplimiento de la Agenda Juvenil y de la Ley de Juventud.

Profesional de Apoyo 

Amigos de las Americas (AMIGOS)

El Director del Proyecto tiene el más alto nivel de responsabilidad en el personal del Proyecto de Verano de AMIGOS. Responsable ante la Oficina Internacional de AMIGOS  de todos los aspectos de la gestión del proyecto, incluida la agencia asociada y las relaciones con la comunidad, la administración del presupuesto y la salud y seguridad de otros miembros del personal del proyecto, así como los voluntarios del programa.  A cargo de la planificación, la implementación y la evaluación del proyecto, la gestión de los Supervisores del programa y la coordinación de patrocinios y alianzas estratégicas para el proyecto.

Directora de Proyecto

OXYQUIMICOS S.A E.S.P

In charge of the elaboration and execution of the Export Plan, Market Intelligence and International Physical Distribution of the company in the search of business opportunities and expansion of operations towards international markets.

Foreign Trade Assistant

Camacol Caribe

To assist in the planning, implementation and monitoring of the International Trade Fair for Construction  "Construferia Del Caribe" organized by the Regional Chamber of Construction. 
Monitoring to ensure customer satisfaction of guild affiliates. Coordinating the process of selling advertising space and distribution of the "ConstruCaribe Magazine".

Commercial Assistant

Universidad del Norte, Centro de Recursos para el Éxito Estudiantil

To orientate and contribute to improving the academic situation of students who present serious academic problems by accompanying and supporting them in the International business field. To teach effective study techniques for achieve academic success. To motivate students to learn and to see the importance of the university in their professional life.

Academic Tutor


Professional in International Business with experience in the commercial area and foreign trade, with knowledge in marketing, finance and international logistics. Excellent performance in teamwork and individual, high sense of social entrepreneurship, guided towards the achievement of results. Excellent interpersonal skills and experience in project management.

During my degree, I integrated my studies with work and extracurricular activities by showing I can manage correctly time under pressure. I have vision and determination to develop different activities emphasizing in International Trade and Development, Cross cultural Marketing, Internationalization and Social Innovation.

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Laura Busche

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