Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Montreal Startups

Head of Content and Partnerships

Creative Market

• Developed and executed the company’s first comprehensive CRM marketing strategy to drive client engagement and revenue growth [5M users]
• Utilized marketing and financial analytics to create personalized engagement campaigns to improve overall customer satisfaction and loyalty

Marketing Manager – Client Engagement & Growth Strategies

Jelly Academy

• Developed courses to upskill Indigenous communities and provide marketing career coaching

Course Designer & Instructor

Solutions Metrix

• Led client technology needs assessments, requirements gathering, and CRM implementation, leading to greater alignment between technology and business objectives
• Effectively managed and resolved crises, minimizing client impact, and maintaining positive client relationships

Marketing & Technology Consultant – CRM & Lifecycle Marketing Consulting

Sobeys

• Designed and executed marketing strategies to acquire, engage, and retain customers to increase footfall in 300 IGA stores across Quebec and New Brunswick (Air Miles Rewards Loyalty Program) to increase revenue
• Managed and optimized the first Personalized Product and Offer Email campaigns targeted to shoppers to increase basket size and footfall [$22M]
• Focus on personalization, customer journeys, marketing automation, testing, optimization, and campaign analysis

Marketing Specialist – Digital Marketing & Loyalty

Yves Rocher Amérique du Nord

• Optimized client data to better segment and target consumers through direct marketing [$30M]

Marketing Analyst – CRM Strategy & Analytics

Canadian Association of Gift Planners (CAGP)

• Recruited and built partnerships with clients through proactive outreach and sales presentations

Business Development Manager, Will Power – Business Development & Client Services

Parkinson Québec

• Drove revenue growth and exceeded targets through effective leadership and collaboration with management and board members [$2M]

Director of Revenue Development – Marketing & Sales Strategy

Fondation du Centre universitaire de santé McGill / McGill University Health Centre Foundation

•	Grew direct marketing revenue significantly (+30%, for a total of $1M) by leveraging digital lead generation, business intelligence, and marketing analytics
•	Selected for CRM proficiency to lead a data enrichment project driving organizational efficiencies

Marketing Specialist – Healthcare Marketing & Client Engagement

SPCA Montréal

• Led marketing campaigns and business development initiatives to drive fundraising goals and increase donor engagement [$8M]

Marketing & Business Development Specialist – Client Engagement

𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 + 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧 + 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 = 𝐭𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐰𝐡𝐚𝐭 𝐬𝐞𝐭 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭.

With over a decade of experience in business development, client engagement, and technology, I have successfully driven over $21M in revenue through personalized and data-driven strategies. 

Industries that I know well are:

- Retail and CPG [Sobeys]
- Education [College Lasalle]
- Multicultural & Newcomer Marketing [Various]
- Technology Consulting [Solutions Metrix]
- Healthcare (HCPs and ex-patients) & Pharma [McGill Hospital]
- eCommerce & Marketplaces [Creative Market]

My bilingual fluency in English and French allows me to effectively engage diverse stakeholders, while my MBA from Concordia University has honed my strategic planning, financial, and leadership abilities. 

Outside of work, I am an entrepreneur, coach, and podcaster, with a special focus on minorities and newcomers who’ve hit a ceiling and want to advance in their careers. 

𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐮𝐩 𝐭𝐨 𝐢𝐧 𝟐𝟎𝟐𝟒

- Presenter of Networking and Strategic Partnerships, Canada Startup Association
- Judge at Université de Montréal's Innovinc.RBC Esquissez Entrepreneurship program
- Une journée dans la vie d'un marketeur (𝘈 𝘥𝘢𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘪𝘧𝘦 𝘰𝘧 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳), École Pierre-D'Iberville
- Presenter of Getting Hired As A Digital Marketer, Jelly Academy
- Featured on Canadian Marketing Association's NXT 21st Century Marketers
- Speaker of Stop Being Too Smart! 7 Reasons You're Losing Sales, Experiment Nation
- Media Journalist at Startupfest
- Business Professor at College Lasalle

𝐖𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐦𝐞 𝐮𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐫𝐧𝐢𝐧𝐠?

Growing up as an Indian Muslim in Dubai, who now lives in Canada and works in French, I've been surrounded since birth by the gifts of multiple civilizations, languages, and points of view. As a result, I want to make the world better.

“If I am not for myself, who will be for me? If I am only for myself, what am I? And if not now, when?” 
- Rabbi Hillel

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐢𝐟:

• You’re an alumnus of Cégep du Vieux Montréal, McGill or Concordia/ JMSB
• You want to talk business strategy or entrepreneurship
• You'd like to be featured on my podcast

𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬:

• Relationship-Building & Strategic Partnerships
• Client Presentations & Public Speaking
• Competitive Analysis & Market Research
• Strategic Communication & Reporting
• Data Analytics & Financial Analysis
• Strategic Vision & Execution

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