Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 15 years, I've designed identities, campaigns, and websites for the world’s most creative brands. 

My client list includes UNICEF, Creative Market, Webflow, Dribbble, National Geographic, Littledata, Partners of the Americas, Domestika, among many others.

Holistic approach to brand strategy, combining insights from an undergraduate degree in business, Master of Arts in Design Management, and Ph.D. in Psychology. 

Author of Lean Branding, Powering Content (O'Reilly Media), and Brand Psychology (Routledge - Taylor & Francis). 

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Let's connect:
laura@laurabusche.com
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.x.com/laurabusche

Brand Strategist

It's begun: as if our collective manners weren't already messed up, here comes: 

Humans prompting each other. 

We're EI, not AI. Do better.

Brand Strategist | Author of Lean Branding, Brand Psychology & Powering Content

Montreal Startups

Head of Content and Partnerships

Creative Market

• Developed and executed the company’s first comprehensive CRM marketing strategy to drive client engagement and revenue growth [5M users]
• Utilized marketing and financial analytics to create personalized engagement campaigns to improve overall customer satisfaction and loyalty

Marketing Manager – Client Engagement & Growth Strategies

Jelly Academy

• Developed courses to upskill Indigenous communities and provide marketing career coaching

Course Designer & Instructor

Solutions Metrix

• Led client technology needs assessments, requirements gathering, and CRM implementation, leading to greater alignment between technology and business objectives
• Effectively managed and resolved crises, minimizing client impact, and maintaining positive client relationships

Marketing & Technology Consultant – CRM & Lifecycle Marketing Consulting

Sobeys

• Designed and executed marketing strategies to acquire, engage, and retain customers to increase footfall in 300 IGA stores across Quebec and New Brunswick (Air Miles Rewards Loyalty Program) to increase revenue
• Managed and optimized the first Personalized Product and Offer Email campaigns targeted to shoppers to increase basket size and footfall [$22M]
• Focus on personalization, customer journeys, marketing automation, testing, optimization, and campaign analysis

Marketing Specialist – Digital Marketing & Loyalty

Yves Rocher Amérique du Nord

• Optimized client data to better segment and target consumers through direct marketing [$30M]

Marketing Analyst – CRM Strategy & Analytics

Canadian Association of Gift Planners (CAGP)

• Recruited and built partnerships with clients through proactive outreach and sales presentations

Business Development Manager, Will Power – Business Development & Client Services

Parkinson Québec

• Drove revenue growth and exceeded targets through effective leadership and collaboration with management and board members [$2M]

Director of Revenue Development – Marketing & Sales Strategy

Fondation du Centre universitaire de santé McGill / McGill University Health Centre Foundation

•	Grew direct marketing revenue significantly (+30%, for a total of $1M) by leveraging digital lead generation, business intelligence, and marketing analytics
•	Selected for CRM proficiency to lead a data enrichment project driving organizational efficiencies

Marketing Specialist – Healthcare Marketing & Client Engagement

SPCA Montréal

• Led marketing campaigns and business development initiatives to drive fundraising goals and increase donor engagement [$8M]

Marketing & Business Development Specialist – Client Engagement

𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 + 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧 + 𝐇𝐚𝐧𝐝𝐬-𝐨𝐧 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 = 𝐭𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐰𝐡𝐚𝐭 𝐬𝐞𝐭 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭.

With over a decade of experience in business development, client engagement, and technology, I have successfully driven over $21M in revenue through personalized and data-driven strategies. 

Industries that I know well are:

- Retail and CPG [Sobeys]
- Education [College Lasalle]
- Multicultural & Newcomer Marketing [Various]
- Technology Consulting [Solutions Metrix]
- Healthcare (HCPs and ex-patients) & Pharma [McGill Hospital]
- eCommerce & Marketplaces [Creative Market]

My bilingual fluency in English and French allows me to effectively engage diverse stakeholders, while my MBA from Concordia University has honed my strategic planning, financial, and leadership abilities. 

Outside of work, I am an entrepreneur, coach, and podcaster, with a special focus on minorities and newcomers who’ve hit a ceiling and want to advance in their careers. 

𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐮𝐩 𝐭𝐨 𝐢𝐧 𝟐𝟎𝟐𝟒

- Presenter of Networking and Strategic Partnerships, Canada Startup Association
- Judge at Université de Montréal's Innovinc.RBC Esquissez Entrepreneurship program
- Une journée dans la vie d'un marketeur (𝘈 𝘥𝘢𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘪𝘧𝘦 𝘰𝘧 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳), École Pierre-D'Iberville
- Presenter of Getting Hired As A Digital Marketer, Jelly Academy
- Featured on Canadian Marketing Association's NXT 21st Century Marketers
- Speaker of Stop Being Too Smart! 7 Reasons You're Losing Sales, Experiment Nation
- Media Journalist at Startupfest
- Business Professor at College Lasalle

𝐖𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐦𝐞 𝐮𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐫𝐧𝐢𝐧𝐠?

Growing up as an Indian Muslim in Dubai, who now lives in Canada and works in French, I've been surrounded since birth by the gifts of multiple civilizations, languages, and points of view. As a result, I want to make the world better.

“If I am not for myself, who will be for me? If I am only for myself, what am I? And if not now, when?” 
- Rabbi Hillel

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐢𝐟:

• You’re an alumnus of Cégep du Vieux Montréal, McGill or Concordia/ JMSB
• You want to talk business strategy or entrepreneurship
• You'd like to be featured on my podcast

𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬:

• Relationship-Building & Strategic Partnerships
• Client Presentations & Public Speaking
• Competitive Analysis & Market Research
• Strategic Communication & Reporting
• Data Analytics & Financial Analysis
• Strategic Vision & Execution

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The Battle

Laura Busche

Khalil Guliwala

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Busche's LinkedIn Performance

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