Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Thrive Internet Marketing Agency

Vice President Brand Communication

Vice President Creative Services

As a full-service digital marketing agency, we provide web design, internet marketing, SEO, social media, PPC, email marketing, content writing and web hosting services to businesses large and small that are looking to broadcast their messages more efficiently.

As the Vice President of Operations, I work with clients across a variety of industries. We deliver the right mix of digital marketing to accomplish their business goals.

Vice President Operations

As a full-service digital marketing agency, we provide web design, internet marketing, SEO, social media, PPC, email marketing, content writing and web hosting services to businesses large and small that are looking to broadcast their messages more efficiently.

As the Director of Operations, I work with clients across a variety of industries. We deliver the right mix of digital marketing to accomplish their business goals.

Director Of Operations

As the Strategy Development Manager, I work with clients, across a variety of industries, to show how a digital marketing approach can accomplish their business goals.

Strategy Development Manager

Forbes Agency Council

My author page: https://councils.forbes.com/profile/Jimi-Gibson-Vice-President-Creative-Services-Thrive-Agency/64c88f36-9228-42be-9f2e-3e895c6d3985

Forbes Councils Contributor

Jimi Gibson Creative

Corporate Speaker: "You have magic power. Use it for good."
Jimi exposes the secrets to your "abracadabra" and how your talents can be used to help others. 
https://www.ted.com/talks/jimi_gibson_you_have_magic_power_use_it_for_good

Podcast: The Thumbody® Show
https://podcasts.apple.com/us/podcast/the-thumbody-show/id1668588107

Corporate Speaker • Entertainer • Author

The Keynote Group

Lead marketing team serving clients through 
• Brand discovery and strategy
• Business planning
• SEO/SEM strategy and implementation
• Content marketing - Blogs, Social media, Podcast, Marketing automation
• Online course development and marketing
• Book launch and marketing
• Multi-channel marketing
• Strategic planning
• Competitive analysis
• Leadership and mentoring

Marketing Director

Mission Mercantile

Luxury Brand eCommerce/Retail/Wholesale

• Executive Leadership Team
• Manage Marketing, Customer Care
• Brand development (launched initial start-up brand concept)
• Website traffic growth
• Website UI/UX
• eCommerce CRO
• Marketing automation and Email marketing
• B2C and B2B marketing
• SEO/SEM
• Influencer marketing
• Editor and blogger outreach
• Social media
• Customer/competitor/market analysis
• Persona creation
• Forecasting and planning
• Landing page development

Creative Director • eCommerce Director • Digital Marketing Director

Saddleback Leather Co.

Luxury Brand eCommerce

• Executive Leadership Team
• Managed IT, Customer Care, Marketing, and Operations
• Website traffic growth
• Website UI
• eCommerce CRO
• Marketing automation and Email marketing
• SEO/SEM
• Influencer marketing
• Editor and blogger outreach
• Social media
• Customer/competitor/market analysis
• Persona creation
• Forecasting and planning
• Landing page development

General Manager • Marketing Director

Free Agent Academy

Online membership site for entrepreneurs. Served as the branding "professor", delivering a 10-part branding series for site subscribers. Quarterly events included intensive training for conference attendees. Keynote, breakout sessions, and individual business owner coaching.

Branding "Professor" • Consultant

Bernard Hodes Group

OMNICOM Advertising Agency

• Branch operations over account managers, copywriters, art directors, and support staff. 
• Employer branding
• Career site development
• Employee referral programs
• Developed continuing education seminars for HR professionals
• Traditional and digital campaign strategy, development, and implementation.

Branch Manager • Associate Creative Director

Richmond SHRM

Board

Beatley Gravitt Communications

Director of Interactive Services

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Jimi Gibson

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No‑Fluff Digital Strategies for Fed‑Up Owners | VP, Thrive Agency | Keynote Speaker

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Laura Busche

Jimi Gibson

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The Battle

Laura Busche

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimi Gibson's LinkedIn Performance

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