Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 15 years, I've designed identities, campaigns, and websites for the world’s most creative brands. 

My client list includes UNICEF, Creative Market, Webflow, Dribbble, National Geographic, Littledata, Partners of the Americas, Domestika, among many others.

Holistic approach to brand strategy, combining insights from an undergraduate degree in business, Master of Arts in Design Management, and Ph.D. in Psychology. 

Author of Lean Branding, Powering Content (O'Reilly Media), and Brand Psychology (Routledge - Taylor & Francis). 

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Let's connect:
laura@laurabusche.com
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.x.com/laurabusche

Brand Strategist

It's begun: as if our collective manners weren't already messed up, here comes: 

Humans prompting each other. 

We're EI, not AI. Do better.

Brand Strategist | Author of Lean Branding, Brand Psychology & Powering Content

Corporacion Unificada de Educación Superior CUN

• I have experience in teaching subjects such as Entrepreneurship, Life Project, and Business Creation 1.

• I stand out in the creation of interactive educational content using applications such as Canva and Kahoot, as well as in the management of the CUN DIGITAL platform (LMS Moodle) and the 
development of question banks for quizzes and midterms using artificial intelligence. I also perform 
rigorous academic follow-up, including grading ACA papers and monitoring students' academic performance.

• I have actively collaborated in Cunbre's institutional activities such as Camacun and Emprendefest participated in relevant events such as Caribe Fintech and the 67th and 68th national congresses of ACOPI and as an invited mentor of the YABT (Young Americas Business Trust).

Examples of success: I have provided virtual academic training to more than 1,500 students from various regions of Colombia where CUN has a presence and I have offered mentoring in digital marketing to more than 20 student entrepreneurs.

University Professor 

Freelance (Self Employed)

Advisory in Business Communications and P.R. for companies in general and the Musical Industry.

• As an independent professional with experience in teaching and conferences, I was a guest mentor at the Young Americas Business Trust (YABT - OAS Affiliate) and CUN in November 2022, in addition to serving as a workshop leader at the Universidad de la Costa in November 2019 and May 2022. I also served as a professor at the Horizonte University Foundation (UniHorizonte) in July 2022, teaching the Multiplatform Web Design module in the Specialization in Digital Communication in virtual mode. 

• In my role as head of press and public relations, I contributed to the creation and promotion of content for the musical group Los Crankers (2012 - 2019), effectively directing communiqués for the promotion of concerts and new song releases. 

Examples of success: As a lecturer I have successfully conducted the training of groups of 50 professionals from Unicosta and Unihorizonte and as head of press and communications I positioned the musical group Los Crankers in prominent media, such as El Heraldo, Telecaribe, W Radio, Radionica FM, RCN Televisión, NTN 24 and El Telegrafo (Ecuador), generating a positive impact on SEO on the internet.

Communications Consultant, Lecturer, Musician

NTT DATA

• I stand out in the creation of educational content and training, preparing the trainer's manual and training material for instructors at SENA ICT HQs and providing virtual training in Microsoft Teams and face-to-face training on topics such as brainstorming, educational methodologies, interactive content creation, audiovisual production, and classroom gamification. 

• In project management, I successfully supervised the adaptation and modernization of the Didactic Resources Technology Center, preparing progress reports for NTT DATA Spain and the SENA Project Monitoring Committee, demonstrating effective skills in project coordination and reporting.

Examples of success: I have provided virtual and face-to-face academic training to 20 instructors selected by SENA, focusing on the creation of interactive educational content, and also participated in the installation of the new Technological Center of Didactic Resources that has benefited more than 2,000 apprentices

Instructional Consultant Project SENA CTRD ITC Center Barranquilla

BEYSERIN CONSULTING

Consultant Hired for the NTT DATA project.

Instructor Consultant

NTT DATA Europe & Latam

Consultant Project SENA CTRD ICT Barranquilla

Consultant

G&D Gerencia y Dirección de Proyectos S.A.S.

Teaching Experience:

• I led virtual and face-to-face classes in Digital Marketing and SEO, effectively managing the attention of students through Go To Meeting lectures and supplementary material. I stand out for my ability in the grading and monitoring of activities using the educational platform EDUCA (LMS Moodle) and in the attention to the students of the diplomat.

Examples of success: I have successfully carried out the training of groups of up to 130 students virtually and 36 students in person. Among the outstanding participants is the mayor of the northern part of the historic center of Barranquilla, Nayib Narváez.

Digital Marketing Lecturer - Agreement ASOECO / SENA

Los Crankers

Tasks:

1. Created content for the musical group LOS CRANKERS (Musical Releases, Promotion of Concerts) and direct it to the media (local, regional, national and international), social networks / digital platforms for music streaming through pieces such as Press Releases , Dossieres, EPK and Email Marketing (database management).

2. Developed Public Relations tasks in National and International Music business conferences: Bogotá Music Market 2016 - (Chamber of Commerce of Bogotá) Circulart 2016 (Medellín). Womex 2016 (Spain), Maps 2018 (Spain), Expoprobarranquilla (2018).

Achievements:

1. Brand Positioning of LOS CRANKERS in local, regional and national media such as: El Heraldo, Zona Cero, Telecaribe (Barranquilla), El Universal (Cartagena), W Radio, RCN Televisión, NTN 24 of RCN Internacional, Radionica (Bogotá -Nationwide), La FM Medellín, La X Medellín, Teleantioquia, UDEA Radio (Medellin), La Nación (Neiva), Diario El Tiempo de Cuenca (Ecuador), El Telégrafo (Quito, Ecuador) creating brand reliability and SEO on the internet,

2. Assistance in logistics and participation as a professional musician in events of minor to greater complexity, highlighting the following: Baila La Calle - Barranquilla's Carnival 2018 and 2019, Noche W Radio 2016, Miche Rock Festival 2014.

3. Brand Positioning and relationship management with different buyers of the national and international music scene, creating cooperation links: Bogotá Music Market 2016: Rock al Parque, Speaker (Medellín), Manizales Grita Rock, Car Audio Festival (Bogotá), RPM Records, Circulart 2016 - Bime Last Tour Spain, Sala Zitarrosa Uruguay.

Musician / Communications and P.R. Chief

Teaching Experience:

• Teaching and management of virtual and face-to-face classes for students in Digital Marketing and SEO.
• Attention and resolution of student concerns through Go to Meeting lectures and supplemental training material.
• Grading and monitoring of student activities through the EDUCA educational platform (Moodle).
• Successful training of groups of 130 students at virtual level and 36 students at face-to-face level, mostly university students and SME entrepreneurs in various topics of Digital Marketing and Technology.
• Total duration of classes: 240 hours and 80 hours in different periods.
• The topics were related as follows: Content Creation, Email Marketing, SEO / SEM,  E-Commerce,  KPI’S among others.

Full Filters Internacional (liquidated company)

1. International Public Relations:

• Successful representation at GSE EXPO LAS VEGAS 2015 to acquire the distribution of 6 U.S. and 2 Canadian brands of hydrocarbon handling products in Colombia.

2. Audiovisual Management and Training:

• Development and management of audiovisual content for commercial purposes.
• Service as English-Spanish interpreter in technical training (Total Control Systems)

P.R. & Communications

Grupo Holística

I worked as a communications consultant at the HDT Project - Ecopetrol Barrancabermeja Refinery:

1. Internal Communications:

• I carried out and executed communication campaigns together with the group of consultants using methods such as flyers and loudspeakers, highlighting projects such as “Papi Seguro and Severo Cochino”, “Por el Respeto” and “10 Riesgos en la finalización de la obra”.

2. Industrial Safety: 

• I wrote and disseminated ATENTO industrial safety bulletins, and the lessons learned manual to all the consortiums involved and to Ecopetrol's technical management

Communications Consultant -  ECOPETROL Barrancabermeja Refinery HDT Project (Contract of Service)

Greetings to the LinkedIn Community! 👋 I am a B.A. in Social Communication & Journalism with a P.G. Certificate in Organizational Communication Specialization from Universidad del Norte of Barranquilla, Colombia. Currently, I am pursuing a Master's Degree in Corporate Communication at the European University of the Atlantic of Santander, Spain. 

Throughout my 16 years of professional career, I have collaborated with national and international companies in the design and implementation of effective communication strategies, in university teaching, as well as in the provision of consultancies in sectors as diverse as Manufacturing,  Communication and Reputation Agencies, Music Industry, Education and Technology. I stand out for my leadership skills, teamwork, teacher training and assertive communication. My background has allowed me to develop a comprehensive perspective and adaptability to face the challenges of communication in diverse environments.

🎵 In addition, I possess a Higher Diploma in Musical Execution with Functional Instruments from the Escuela Distrital de Artes (EDA) and 10 years of experience in the music business, which include a background record in local, national and international mass media, participations in business rounds of the industry like Bogota Music Market and Circulart and a LP album (Ciudad Jardín) published on digital platforms by CD BABY, recorded by producer Pablo Toro (Handshake Music), mixed by Grammy Award-winning producer Carlos 'El Loco' Bedoya and mastered by Gavin Lurssen (Lurssen Mastering) who have worked for the soundtrack of Lord of the Rings, Carlos Vives among others.

On the other hand, I have certifications issued by Udemy and SENA in the use of tools such as Articulate 360, Genially, Adobe Photoshop and Illustrator.

I'm excited to continue growing professionally and contributing to the world of communication! 🚀 Connect with me for opportunities and collaborations on projects that require leadership, teamwork and effective communication!!! 🤝 #Communication #Education #MarketingDigital #Music #MusicBusiness #LinkedIn #UniversityTeacher.

taplio

The Battle

Laura Busche

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taplio

The Battle

Laura Busche

Jairo Macias 📚🎸

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Busche's LinkedIn Performance

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