Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Corporacion Unificada de Educación Superior CUN

• I have experience in teaching subjects such as Entrepreneurship, Life Project, and Business Creation 1.

• I stand out in the creation of interactive educational content using applications such as Canva and Kahoot, as well as in the management of the CUN DIGITAL platform (LMS Moodle) and the 
development of question banks for quizzes and midterms using artificial intelligence. I also perform 
rigorous academic follow-up, including grading ACA papers and monitoring students' academic performance.

• I have actively collaborated in Cunbre's institutional activities such as Camacun and Emprendefest participated in relevant events such as Caribe Fintech and the 67th and 68th national congresses of ACOPI and as an invited mentor of the YABT (Young Americas Business Trust).

Examples of success: I have provided virtual academic training to more than 1,500 students from various regions of Colombia where CUN has a presence and I have offered mentoring in digital marketing to more than 20 student entrepreneurs.

University Professor 

Freelance (Self Employed)

Advisory in Business Communications and P.R. for companies in general and the Musical Industry.

• As an independent professional with experience in teaching and conferences, I was a guest mentor at the Young Americas Business Trust (YABT - OAS Affiliate) and CUN in November 2022, in addition to serving as a workshop leader at the Universidad de la Costa in November 2019 and May 2022. I also served as a professor at the Horizonte University Foundation (UniHorizonte) in July 2022, teaching the Multiplatform Web Design module in the Specialization in Digital Communication in virtual mode. 

• In my role as head of press and public relations, I contributed to the creation and promotion of content for the musical group Los Crankers (2012 - 2019), effectively directing communiqués for the promotion of concerts and new song releases. 

Examples of success: As a lecturer I have successfully conducted the training of groups of 50 professionals from Unicosta and Unihorizonte and as head of press and communications I positioned the musical group Los Crankers in prominent media, such as El Heraldo, Telecaribe, W Radio, Radionica FM, RCN Televisión, NTN 24 and El Telegrafo (Ecuador), generating a positive impact on SEO on the internet.

Communications Consultant, Lecturer, Musician

NTT DATA

• I stand out in the creation of educational content and training, preparing the trainer's manual and training material for instructors at SENA ICT HQs and providing virtual training in Microsoft Teams and face-to-face training on topics such as brainstorming, educational methodologies, interactive content creation, audiovisual production, and classroom gamification. 

• In project management, I successfully supervised the adaptation and modernization of the Didactic Resources Technology Center, preparing progress reports for NTT DATA Spain and the SENA Project Monitoring Committee, demonstrating effective skills in project coordination and reporting.

Examples of success: I have provided virtual and face-to-face academic training to 20 instructors selected by SENA, focusing on the creation of interactive educational content, and also participated in the installation of the new Technological Center of Didactic Resources that has benefited more than 2,000 apprentices

Instructional Consultant Project SENA CTRD ITC Center Barranquilla

BEYSERIN CONSULTING

Consultant Hired for the NTT DATA project.

Instructor Consultant

NTT DATA Europe & Latam

Consultant Project SENA CTRD ICT Barranquilla

Consultant

G&D Gerencia y Dirección de Proyectos S.A.S.

Teaching Experience:

• I led virtual and face-to-face classes in Digital Marketing and SEO, effectively managing the attention of students through Go To Meeting lectures and supplementary material. I stand out for my ability in the grading and monitoring of activities using the educational platform EDUCA (LMS Moodle) and in the attention to the students of the diplomat.

Examples of success: I have successfully carried out the training of groups of up to 130 students virtually and 36 students in person. Among the outstanding participants is the mayor of the northern part of the historic center of Barranquilla, Nayib Narváez.

Digital Marketing Lecturer - Agreement ASOECO / SENA

Los Crankers

Tasks:

1. Created content for the musical group LOS CRANKERS (Musical Releases, Promotion of Concerts) and direct it to the media (local, regional, national and international), social networks / digital platforms for music streaming through pieces such as Press Releases , Dossieres, EPK and Email Marketing (database management).

2. Developed Public Relations tasks in National and International Music business conferences: Bogotá Music Market 2016 - (Chamber of Commerce of Bogotá) Circulart 2016 (Medellín). Womex 2016 (Spain), Maps 2018 (Spain), Expoprobarranquilla (2018).

Achievements:

1. Brand Positioning of LOS CRANKERS in local, regional and national media such as: El Heraldo, Zona Cero, Telecaribe (Barranquilla), El Universal (Cartagena), W Radio, RCN Televisión, NTN 24 of RCN Internacional, Radionica (Bogotá -Nationwide), La FM Medellín, La X Medellín, Teleantioquia, UDEA Radio (Medellin), La Nación (Neiva), Diario El Tiempo de Cuenca (Ecuador), El Telégrafo (Quito, Ecuador) creating brand reliability and SEO on the internet,

2. Assistance in logistics and participation as a professional musician in events of minor to greater complexity, highlighting the following: Baila La Calle - Barranquilla's Carnival 2018 and 2019, Noche W Radio 2016, Miche Rock Festival 2014.

3. Brand Positioning and relationship management with different buyers of the national and international music scene, creating cooperation links: Bogotá Music Market 2016: Rock al Parque, Speaker (Medellín), Manizales Grita Rock, Car Audio Festival (Bogotá), RPM Records, Circulart 2016 - Bime Last Tour Spain, Sala Zitarrosa Uruguay.

Musician / Communications and P.R. Chief

Teaching Experience:

• Teaching and management of virtual and face-to-face classes for students in Digital Marketing and SEO.
• Attention and resolution of student concerns through Go to Meeting lectures and supplemental training material.
• Grading and monitoring of student activities through the EDUCA educational platform (Moodle).
• Successful training of groups of 130 students at virtual level and 36 students at face-to-face level, mostly university students and SME entrepreneurs in various topics of Digital Marketing and Technology.
• Total duration of classes: 240 hours and 80 hours in different periods.
• The topics were related as follows: Content Creation, Email Marketing, SEO / SEM,  E-Commerce,  KPI’S among others.

Full Filters Internacional (liquidated company)

1. International Public Relations:

• Successful representation at GSE EXPO LAS VEGAS 2015 to acquire the distribution of 6 U.S. and 2 Canadian brands of hydrocarbon handling products in Colombia.

2. Audiovisual Management and Training:

• Development and management of audiovisual content for commercial purposes.
• Service as English-Spanish interpreter in technical training (Total Control Systems)

P.R. & Communications

Grupo Holística

I worked as a communications consultant at the HDT Project - Ecopetrol Barrancabermeja Refinery:

1. Internal Communications:

• I carried out and executed communication campaigns together with the group of consultants using methods such as flyers and loudspeakers, highlighting projects such as “Papi Seguro and Severo Cochino”, “Por el Respeto” and “10 Riesgos en la finalización de la obra”.

2. Industrial Safety: 

• I wrote and disseminated ATENTO industrial safety bulletins, and the lessons learned manual to all the consortiums involved and to Ecopetrol's technical management

Communications Consultant -  ECOPETROL Barrancabermeja Refinery HDT Project (Contract of Service)

Greetings to the LinkedIn Community! 👋 I am a B.A. in Social Communication & Journalism with a P.G. Certificate in Organizational Communication Specialization from Universidad del Norte of Barranquilla, Colombia. Currently, I am pursuing a Master's Degree in Corporate Communication at the European University of the Atlantic of Santander, Spain. 

Throughout my 16 years of professional career, I have collaborated with national and international companies in the design and implementation of effective communication strategies, in university teaching, as well as in the provision of consultancies in sectors as diverse as Manufacturing,  Communication and Reputation Agencies, Music Industry, Education and Technology. I stand out for my leadership skills, teamwork, teacher training and assertive communication. My background has allowed me to develop a comprehensive perspective and adaptability to face the challenges of communication in diverse environments.

🎵 In addition, I possess a Higher Diploma in Musical Execution with Functional Instruments from the Escuela Distrital de Artes (EDA) and 10 years of experience in the music business, which include a background record in local, national and international mass media, participations in business rounds of the industry like Bogota Music Market and Circulart and a LP album (Ciudad Jardín) published on digital platforms by CD BABY, recorded by producer Pablo Toro (Handshake Music), mixed by Grammy Award-winning producer Carlos 'El Loco' Bedoya and mastered by Gavin Lurssen (Lurssen Mastering) who have worked for the soundtrack of Lord of the Rings, Carlos Vives among others.

On the other hand, I have certifications issued by Udemy and SENA in the use of tools such as Articulate 360, Genially, Adobe Photoshop and Illustrator.

I'm excited to continue growing professionally and contributing to the world of communication! 🚀 Connect with me for opportunities and collaborations on projects that require leadership, teamwork and effective communication!!! 🤝 #Communication #Education #MarketingDigital #Music #MusicBusiness #LinkedIn #UniversityTeacher.

taplio

The Battle

Laura Busche

Jairo Macias 📚🎸

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