Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Very

Very is an IoT technology firm led by expert problem-solvers to create efficient, scalable solutions that move commercial, industrial, and consumer IoT projects from pilot to production in record time. Learn more at verytechnology.com.

- As Demand Generation Manager I Develop and execute scalable, multi-channel campaigns that prioritize delivering value over volume, targeting the acquisition of customers seeking an IoT partner.
- Manage agencies and relationships with vendors.
- Design and execute experiments to optimize the conversion rates of our website and lead magnets.

Demand Generation Manager

Universidad Externado de Colombia

Lecturer for the courses:
- Marketing Fundamentals.
- Digital Marketing.
- Digital Experience.

Digital Marketing Lecturer

Zoe Financial

- Develop and oversee overall performance marketing strategy.
- Generate growth strategies and lead generation processes from a Marketing mindset.
- Identify key partnerships and affiliates to negotiate strategic alliances that contribute to growth.
- Success story presented during Google Marketing Live 2022, showcasing our data integration of Google Ads with HubSpot to identify ideal customers

- Partner with other teams to identify and prioritize experiments and tests to improve user acquisition.

Performance Marketing Manager

Brand Media Digital 

Responsible of the lifecycle of digital projects and advertising campaigns.
- Lead a team of 8 analysts and digital specialists responsible for all agency clients.
- Digital Strategy, optimization and monitoring.
- Project Management.
- Clients: Constructora Bolívar, Universidad Javeriana, Universidad El Bosque, United Way Colombia, Marcali, Liftit, etc.

Digital Product Manager

- Digital Strategy and Media Planning.
- Setup and Optimization: Google Ads, Facebook Ads, Linkedin Ads, Programmatic.
- Leading communications with partners, agencies and clients.

Digital Marketing Specialist

Pontificia Universidad Javeriana

Teacher of the Diploma in Digital Marketing and Online Advertising organized by Universidad Javeriana in partnership with FENALCO Santander.

Omnicom Media Group

I was monitoring media plans for digital campaigns of brands like INTEL and SAP in Mexico, Colombia, and Chile markets.

Latam Account Analyst

Bangoo

• Co-founder.
• Project Management (Web design, Augmented Reality and Web Apps)
• Manage key accounts.

- Speaker at "6ª Jornada de Jóvenes Emprendedores de la UNL y 2ª Latinoamericana." Esperanza, Santa Fe, Argentina. 2011.

- Exhibitor at "Campus Party Colombia 2012", Corferias, Bogotá. 2012.

Marketing & New Business Initiatives

With over 11 years of comprehensive experience in digital marketing across technical and strategic roles, I have developed a nuanced understanding of the industry's intricate landscape. My recent professional trajectory has concentrated on Performance Marketing and Demand Generation, consistently delivering measurable business outcomes. I excel in dynamic, innovative environments and am driven by the rapidly evolving intersection of marketing and technology. My approach is characterized by strategic thinking, adaptability, and a relentless commitment to driving meaningful results that align with business objectives.

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Laura Busche

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