Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

8020Recruit

We connect USA Real Estate & Tech companies with the best Latin American Talent

Growth Mastermind Podcast

🎙️ Explorador intrépido de las profundidades del mundo empresarial y maestro de ceremonias de "Growth Mastermind Podcast". Mi visión es bastante simple: descifrar los secretos del éxito empresarial... y asegurarme de no dejar el botón de mute encendido mientras lo hago. 

Estoy en la misión de entrevistar 100 CEOs / Fundadores de empresas exitosas para descubrir cómo han logrado su éxito, para así llevar este conocimiento a miles y catapultarlos al siguiente nivel. 

Por fortuna, he tenido el privilegio de charlar con los pesos pesados del mundo empresarial, sacando a relucir sus estrategias holísticas y sus historias transformadoras. 

Cuando no estoy profundizando en las mentes brillantes del negocio, puedes encontrarme intentando recordar dónde dejé mi taza de café. Si buscas inspiración, estrategia y un anfitrión que olvida ocasionalmente su café, ¡has venido al lugar correcto!

Escúchalo acá: https://bit.ly/Growth_Podcast

Anfitrión y Preguntón

Frismo.com

Frismo is the first Latin American digital and industrial marketing agency, specializing in the B2B channel. To date we have served 120+ clients. Some of our services include Social Selling, Cold Reach Out, Performance Telemarketing, Inbound, SEO, SEM, Content, CRMs, Analytics, and a wide array of digital marketing solutions. 
	
We also provide coaching and consulting in Marketing, Sales, Strategic Planning, Innovation, entrepreneurship and business development.

Director

Creativeline Chile

Miembro del Directorio

Global Advisors Chile

OpenBeauchef, U. de Chile

Open Beauchef es la aceleradora tecnológica de negocios de la Facultad de Ciencias de la Ingeniería de la Universidad de Chile.

Allí estamos entrenando en:
- Modelos de negocio
- Estrategias de Marketing: Inbound Marketing, Redes Sociales, Marketing de Contenidos, Community Management
- Técnicas de Venta Consultiva

Sales and Marketing Mentor

Coderhub

At Coderhub we are improving the citizen experience through digital transformation…10X faster, 5X more powerful. 
Specializing in Government Organizations #GovTech #NoCode

- Opening new business markets and opportunities
- Developing local and international commercial strategies
- Leading the commercial team

VP of Sales and Marketing

dLocal

dLocal es una Fintech galardonada que se dedica a conectar medios de pago locales con grandes comerciantes internacionales, especializados en eCommerce, como Facebook, Amazon, Nike, etc.
• Responsable del kick off y operación local procesando 80M USD Anuales.
• Relación con proveedores de pago locales (Transbank, MercadoPago, etc)
• Relación con bancos, contabilidad, instituciones financieras y equipos legales
• Responsable del buen funcionamiento de la recaudación de fondos y remesa a la casa matriz.

Country Manager Chile

Al Rojo SA

Creamos una comunidad en línea latinoamericana especializada en juegos deportivos, casino poker. 

El modelo de negocio de Al Rojo consistía en monetizar a sus usuarios mediante marketing de afiliación, marketing de contenidos y eventos. 

Tuvimos representaciones locales con empresas internacionales como Pokerstars, Bet365 Bwin, Party, Pokerstars, Betmotion y Bet365.

Founder

distribucion y excelencia s.a.

DESA es la distribuidora más importante en Chile de bebidas premium importadas con ventas superiores a los US$ 120M al 2010. Dentro de las marcas más importantes se encuentran Viña Errazuriz, Jack Daniel's, Stolichnaya, Red Bull, Corona, Ballantines, Havana, etc.

Gerente de Marca para Marcas Internacionales de Bebidas Espirituosas Premium.
• Gestión de 15 marcas premium de bebidas espirituosas importadas; Jack Daniel's, Drambuie, Stolichnaya Vodka, Ron Appleton, Frangelico, entre otros. Estas marcas reportaron ingresos superiores a USD $ 9.000.000 en 2010.

Brand Marketing Manager

•	Industrial Engineer graduated from Pontificia Universidad Católica (Chile) with 19 years of experience leading high performance teams, in a transition from leading my own company to the search for the next big challenge 
•	Strong sales and marketing profile, I have lead projects, teams, companies, and other challenges.
•	Currently in charge of Frismo.com, sales and marketing agency specializing in B2B companies, with special applications in lead generation, cold reach out, telemarketing, inbound, performance marketing, online paid media, SEO, SEM, and growth hacking.
•	With an entrepreneurial spirit I can offer a full understanding and responsibility to be delegated full projects and come up with innovative and profitable goal-oriented solutions. 
•	Certified Coach in marketing, sales, leadership, entrepreneurship, and innovation. 
•	Speaker and advisor / business board member.
•	I have developed a strategic business vision through the management of different ventures and positions such as country manager, sales manager, high ticket sales representative, marketing and brand manager.
•	I have worked in all marketing channels, achieving an understanding of the entire communication spectrum. This includes Digital Marketing, eCommerce, Public Relations, Retail, Trade Marketing, and Traditional Media (TV, Radio, Press).
•	I have a special affinity with education, info-products, technology, digital transformation, software, and multinational companies.
•	Bilingual (Spanish/English).
•	Willing and looking for a remote and/or hybrid position. Open but not exclusive to part time positions that can become full time challenges. 
•	Proud husband and dedicated father of two magnificent boys. 
•	Science, personal growth fan, self-taught and avid reader. Active sports player (Soccer and Tennis).

About Frismo.com

- We get clients for medium-sized B2B companies and we are the first specialists in this. We already have operations in Mexico, Chile, Miami, Argentina and Colombia.

- WHY: I see how a problem always repeats itself. Marketing actions are not very measurable and are not associated with concrete results.

- WHAT: at Frismo we have specialized in obtaining results in b2b Marketing

- WHO: If you are a Director of a Medium-sized company, I can possibly help you.

- HOW: We create a database tailored to your business. We contact hundreds of prospects and generate SALES meetings. We create reports to improve month by month. 

-. We call this #SocialSelling

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Laura Busche

Francisco Israel

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