Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Falconi Puig Abogados

As a Marketing professional, I bring support in digital and legal marketing, bridging the gap between brand strategy and the specialized needs of intellectual property law. Experienced in promoting legal services for IP matters such as patents, trademarks, copyrights, and licensing. Skilled in content creation, business development, and event coordination to enhance firm visibility and client engagement in the global IP landscape.

Roles responsibilities includes:

1. Project Management: Oversee marketing campaigns, events, and digital initiatives to enhance brand visibility.
2. Cross-Functional Coordination: Work with attorneys, designers, and external vendors to execute marketing strategies.
3. Timeline & Workflow Management: Ensure seamless execution of projects, meeting deadlines and business objectives.
4. Content Development: Assist with thought leadership content, newsletters, and social media strategies.
4. CRM & Data Management: Track client interactions and optimize marketing efforts using CRM tools.
5. Event Planning: Organize webinars, conferences, and networking events to support business development.
6. Strategic Growth: Develop marketing solutions to enhance client engagement and firm expansion.
7. Legal Compliance: Maintain adherence to industry regulations in all marketing and branding efforts.

Tools: LinkedIn, Jira, Notion, Canva, Microsoft 365, Google Analytics, IP Pilot

Marketing Coordinator

CodeRoad Inc

Code Road Inc was part of Mojix, Inc . From October 2024,  Code Road is an independent company.

Experienced as a full-cycle English and Spanish recruiter for IT positions such as Full Stack, Front-End, Back-End, QA Automation, DevOps, and Data Engineers.
Leading a group of 4 recruiters and supporting them in the strategy to find the best candidates in different markets in Latam.
Active and passive recruitment.
Drafting, publishing, and updating job descriptions in Bullhorn and LinkedIn.
Sourcing candidates from various online channels.
Reviewing resumes and managing candidates on the Bullhorn ATS.
Scheduling/leading interviews.
Optimized recruitment workflows to connect with top IT talent efficiently and effectively.
Supporting the marketing team to build employer branding strategies and apply marketing recruiting initiatives.

Recruiting in Brazil, Colombia, Argentina, Mexico, Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Chile, Uruguay, Paraguay, and Bolivia.

Besides recruiting I have also participated in branding and digital marketing initiatives.

Skills: Technical Recruiting · Interviewing · Networking · Agile Environment · Digital Marketing · Screening Resumes · Recruiting · English · IT Recruitment · Sourcing · Branding & Identity · LinkedIn Recruiter

LATAM IT Talent Acquisition | Lead Team l Sourcing & Recruiting 

Mojix

A full-cycle English and Spanish recruiter for IT positions such as Full Stack, Back-End, QA Automation 
Active and passive recruitment.
Drafting, publishing, and updating job descriptions in BambooHR and LinkedIn.
Sourcing candidates from various online channels.
Reviewing resumes and managing candidates on the BambooHR ATS.
Scheduling/leading interviews.
Optimized recruitment workflows to connect with top IT talent efficiently and effectively.
Supporting the marketing team to build employer branding strategies and apply marketing recruiting initiatives.

Recruiting in Brazil, Colombia, Argentina, Mexico, Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Chile, Uruguay, Paraguay, Bolivia, USA. 

Skills: Technical Recruiting · Interviewing · Networking · Agile Environment · Digital Marketing · Screening Resumes · Recruiting · English · IT Recruitment · Sourcing · Branding & Identity · LinkedIn Recruiter

Thoughtworks

Ensure candidates have a positive experience, recruiters are set up for success, and
Thoughtworkers feel empowered to interview talent effectively. 
Schedule role-specific remote and/or face-to-face panel interviews for the LATAM team (Brazil, Chile, and Ecuador)
Coordinate the interviewer training program that empowers engineers to become
great interviewers.
Maintain data hygiene and use relevant systems to reduce manual efforts where
applicable.
Ownership of a great candidate experience through proactive and consistent
communication and collaboration with recruiters to ensure optimal prioritization of
candidates pipeline.
Tools: Greenhouse, Prelude, Gohire, Jigsaw, Google Workspace

Talent Operations Coordinator LATAM

Partnering with hiring managers to build an effective sourcing/recruiting strategy.
Active and passive recruitment. 
Researching to identify online platforms where I look for top potential candidates. 
Identifying, attracting, building rapport, scheduling, and leading interviews with candidates for different software developer mid-level and senior positions, such as Java, C#, QA, UX/IU, DevOps, Senior Technical Support, and Sales Account Manager talent in Latin America. 
Reaching out to candidates trying to get them interested in the vacancy, build a relationship with them, assessing their suitability for the role, and guiding them through the recruitment process.
Creating BIOs and CVs for software developers to be introduced to technical teams/clients.

Recruiting in Mexico, Brazil, Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Chile, Uruguay, Paraguay, and Bolivia.

Tools: LinkedIn, X-Ray Search in Google and GitHub, LinkedIn, Bing AI, Chat GPT, Google Bard, Notion, Slack

LATAM IT Recruiter | Headhunter

Freelance Worldwide

Coordinating and executing Marketing online activities to promote services for clients in the medical field, photography, construction, floral in Texas, USA and Quito, Ecuador

Website creation and maintenance with WordPress/SquareSpace/Woocommerce
Website Audit
Identification, development, and implementation of SEO content strategies
Application of different SEO Research, Optimization, Link Building, and Analytics tools.
Website content creation for cosmetic surgery and smile design websites
Social media content creation

Tools: Asana, Notion, Slack, Google Workspace, Google Analytics, Google Search Console, WordPress, Woocommerce, SquareSpace, Honeybook, LinkedIn, Meta Business Suite, TikTok, Pinterest, YouTube, Canva, CupCut, Figma, Hubspot, Semrush, SEO Yoast.

ioet Inc.

I bring experience as a full-cycle English and Spanish recruiter for IT positions (Software Developers, QA, PM) 
Supporting the company's staffing needs.
Active and passive recruitment
Drafting, publishing, and updating job descriptions in Jazz HR and LinkedIn
Sourcing candidates from various online channels, such as LinkedIn, GitHub, databases, technology events, social media, Google  and GitHub X-Ray search, blogs, and online forums to fill permanent or temporary positions. 
Reviewing resumes and managing candidates on JazzHR Applicant Tracking System (ATS).
Scheduling/leading interviews, and salary negotiation. 
Extending job offers and facilitating the onboarding process.
Creating BIOs and CVs for software developers to be introduced to clients.
Collaborating as a volunteer Project Management to develop a in-house staffing web application.
Supporting the marketing team to build employer branding strategies and apply marketing recruiting initiatives.
Coaching junior recruiters to acquire the skills and competence needed to reach their full potential.

Positions hired: 
Junior, Mid Level, and Seniors software developers. Front-End and Back-End Developers, Full Stack Developers, Senior Python Developers, C# Developers, UX/UI Designers, Project Managers, Content Web Producers, Google Analytics Specialist.

Recruiting in Brazil, Colombia, Argentina, Mexico, Ecuador, Peru, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Dominican Republic, Chile, Uruguay, Paraguay, Bolivia, Nigeria.

IT Talent Acquisition Specialist 

Stack Builders

Active and Passive IT recruiting in Ecuador, USA, and Europe. Sourcing and interviewing international candidates to fulfill positions such as junior, mid-level, and senior developers for JavaScript, Python, Ruby, Haskell, PHP, and DevOps roles.
.
Sourcing and attracting candidates from social media, databases, job fairs, technology events, and Boolean searches to fill permanent positions for American clients.
Reviewing CVs, screening interviews, candidate tracking, and coordinating interviews.
Facilitating the onboarding and offboarding process.
Online and offline networking with prospective candidates.
IT events planning and social media coordination to promote the company’s recruiting events.

Tools: Workable, Google Suite, GitHub, LinkedIn, Slack, Asana, Facebook, Twitter, MailChimp, Harvest.

IT Recruiter

Planning, coordinating, and executing marketing online and offline activities to promote Intellectual Property and other legal services in international markets.

Website creation and maintenance using WordPress
Implementation of SEO content strategies
Website content creation 
Social media content creation
E-mail marketing
Legal content creation for international law directories
Event planning

Tools: WordPress, Constant Contact, LinkedIn, Microsoft office

Coordinadora de Marketing

Brisadi Boutique Floral

Design and maintain a WordPress /WooCommerce website
Branding Development
Product Development
Marketing Strategy on Facebook, Instagram, Pinterest
Web content production, Storytelling
Identify, develop, and execution of SEO strategies

Tools: Google Suite, Google Analytics, Search Console, WordPress, SEMRush, SEO Yoast, among others

Co-Founder

Highly motivated, detail-oriented, and proactive Digital Marketer and IT technical and marketer recruiter. I am bilingual, I speak  Spanish (native) and English (C1). I hold dual citizenship: Ecuadorian and American. I bring experience as a full-stack marketer and a full life cycle recruiter.

As a senior talent acquisition specialist, I scout top international professionals for IT, marketing, and sales roles for in-house and contract positions in American companies. I am constantly nurturing, connecting, and creating a positive candidate experience which allows me to drum up new talent for my clients. As a headhunter, I have developed and perfected my skills in identifying, attracting, building rapport, screening, negotiating, and hiring international professionals. Furthermore, I have increased my knowledge and brought experience in employer branding and marketing recruiting to facilitate international talent to reach job opportunities in American tech companies.

Roles sourced and hired: 
* Full Stack Devs: Senior | Mid-Level
* JavaScript​: Senior | Mid-Level | Junior 
* Python: Senior | Mid-Level
* Java: Senior | Mid-Level
* C#: Senior | Mid-Level
* C#: Senior | Mid-Level
* PHP: Senior | Junior
* iOS Developer/Tech Lead
* DevOps Engineer
* Data Engineers
* UX/IT: Mid-level  
* QA Automation/Manual: Senior | Mid-level 
* Google Analytics Specialist: Senior
* Content Web Producer
* Content Web Manager
* Technical Engineer Support Senior | Mid-level 
*Technical Writer| Mid-level
* Product Manager
* Program Manager

Besides my skills in IT recruiting, I bring services in Digital Marketing for service companies, including designing and maintaining websites in WordPress, creating media content, writing blog content, and implementing SEO strategies to rank in search engines. Additionally, I manage social media campaigns, run targeted email marketing initiatives, analyze marketing performance through data-driven insights, execute paid advertising (PPC) campaigns, develop brand positioning strategies, and coordinate digital outreach efforts to enhance audience engagement and business growth.

Do you want to get in touch to explore potential collaboration opportunities? Let's connect, please send a DM, or drop me a line at diana.zurita.vasconez@gmail.com

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