Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Search Leads

• Oversee daily operations and lead teams in operational planning, budgeting, allocation of resources, etc.
• Provides analytical reports with data driven insights into key performance indicators (KPIs)
• Liaise with web developers, content creators, marketing teams, and other stakeholders

Director of SEO

Independent

• Performing Technical SEO Audits by recommending modiﬁcations to website architecture and other key factors to improve search visibility.
• Technical SEO Migrations to support and execute changes of the website’s platform, CMS, structure, content, design, or UX.
• Developing processes for Go-To-Market Strategies catering to a breakdown for different buyer personas.
• Comprehensive keyword research to identify trends and insights in order to achieve maximum ROI on organic campaigns.
• Executing competitive industry analysis and link building strategies to achieve the company’s KPIs.
• Creating detailed and enhanced reports based on SEO trend analysis, keyword and website performance.
• Local SEO campaigns, Schema Markups and reputation management for acquiring local reviews.

Accounts: Shopify Experts, Shopify Developers, Square Online, Venngage, Boast Capital, Cared Upon and more.

SEO Consultant

Senior SEO Manager

Creative Market

Diply

• Creating an SEO practice and set of processes in the company to generate outstanding organic search traffic.
• Establishing SEO guidelines and helping to integrate them into plans and roadmaps for internal departments.
• Collaborating with Editorial and Infrastructure teams to develop, plan and execute SEO strategies that target high-growth categories driving revenue, traffic, awareness and authority metrics.
• Continuously educating internal team members on the ever-changing best practices of SEO and its impacts.
• Performing regular Technical SEO Audits.
• Simplifying and translating data into actionable plans and business cases for team members to execute.
• Owning all aspects of shaping the organization’s SEO practices, including on-page, off-page and technical optimizations.

SEO Strategist

NAV43

• Project management, reporting & analytics, coaching, and strategy & innovation.
• Developing SEO specialists/internship programs.
• Building training and company assets for SEO Department.
• Strategizing and overseeing SEO campaigns.
• Working with upper management and sales to manage the department Profit & Loss.
• Set and manage data-given goals across the SEO Department.
• Support team members with obstacles and efficiently resolve conflicts.
• Drive maximum organic and local search performance through Technical SEO, Content Marketing, and Backlink Acquisition.

• Performing Network Infrastructure design and generating Local & International implementations.
• Performing HTML and PHP programming for web applications.
• Performing micro-data programming and architecture design/implementation.
• Conducting site speed analysis and assessments in network infrastructure.
• Performing Web application best practices.

SEO Director

MindGeek

•	Managing a team to assist and execute advanced SEO tactics; implemented through a series of digital lead generation modes. (Marketing Automation, Social Media Marketing, Email Marketing, Brand Management etc.,)
•	Rebuilding and managing the company’s Secondary Network through tasks starting from Web Development, Domain Management and Server Management to link building and other marketing strategies.
•	Product building and managing the SEO department’s first product/affiliate website.
•	Communicating with various departments, (Local & International) to ensure and support company KPIs. 
•	Driving and maintaining high volumes of traffic sites in order to generate profitability for the company.

SEO Specialist

•   On-page and Off-page SEO.
•   Keyword Research & Competitive Analysis.
•   Constantly aware of Google Algorithm updates.
•   Web Development (WordPress), Server Configurations, Site Migrations, Site Speed Optimization, Site Audits

SEO Associate

As the founder of Search Leads Agency (and soon CRM), I work with CEOs, CMOs, and growth leaders who demand real, measurable business impact—not vanity metrics. My expertise lies in scalable growths and executions of technical SEO, NLP-driven content strategies, and high-authority link acquisition, all designed to drive demand, lower acquisition costs, and create sustained market dominance.

Expertise & Capabilities
✅ AI Marketing Automation & Predictive Analytics – Implementing automated data pipelines, lead-scoring algorithms, and AI-driven bidding models to optimize performance at scale.

✅ Technical SEO Architecture & Search Algorithms – Expertise in indexation optimization, crawl budget management, site speed enhancements (Core Web Vitals), log file analysis, and edge SEO solutions to maximize discoverability.

✅ Entity-Based NLP & Semantic Search Optimization – Developing content architectures aligned with Google’s Knowledge Graph, vector-based retrieval models, and BERT optimization techniques to dominate competitive search spaces.

✅ Programmatic SEO & Large-Scale Content Generation – Leveraging LLMs, structured data automation, and API integrations to deploy thousands of high-ranking, intent-driven landing pages with precision.

✅ AI-Powered Link Acquisition & Digital PR – Scaling authority-building strategies through predictive outreach models, trust flow algorithms, and automated backlink analysis to secure high-impact, editorially placed links.

✅ SEO Migrations & Algorithm Recovery – Engineering risk-mitigated migration frameworks, reverse-engineering core algorithm shifts, and executing site restructuring strategies to recover and improve search performance post-update.

If your business is serious about automating growth, scaling SEO with AI, and transforming search into a profit center—let’s talk.

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