Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Blake Wisz

Chasing Creative

Our agency provides swift, creative, and impactful solutions for C-suite leaders and founders of SMBs looking to scale. Operating across B2B, Ecommerce/DTC, and tech markets, we specialize in content development, high-end video production, performance marketing, and Webflow/WordPress websites.
With a proven track record in industries ranging from smart-building, lighting, data centers, and real estate to non-profit and SaaS, we approach challenges with creativity, technical expertise, and enthusiasm. 

Recent wins include scaling traffic and lead flow for WTEC, launching new websites for OSI Global and Bryte Light, and producing case-study videos for partners like Perdue Office Interiors and 1547 Critical Systems Realty.

Whether stepping in as a fractional partner or serving as a full agency extension, we bring clarity, execution, and measurable growth. Our portfolio and case studies demonstrate how we’ve helped companies improve visibility, generate qualified leads, and strengthen brand presence.

Motivated, confident, and driven, we’re committed to unlocking your business’s full potential—and doing it with speed, creativity, and impact.

Founder & CEO

Axeptio

Marketer & eCommerce Advocate 

Marketing Advisor

Ambassador

Warmly,

Advisor

Littledata

Head of Marketing

Growth Marketing Manager

Wired2Perform®

Vice President of Marketing

Tim Tebow Foundation

Marketing Manager

Our Daily Bread Ministries

Global Marketing Manager

Marketing and Brand Manager

Marketing Media Specialist

Marketing Internship

Shutterstock Custom

Content Creator - Contributing Advertising Photographer

Head of Marketing @ Littledata | Advisor | Photographer 250M views & 1M Downloads on Unsplash

I lead a boutique marketing agency for websites and video and step in as a fractional marketing leader when teams need senior execution—not theory.

Recent highlights: launched new websites that lifted organic traffic within 60 days, paired with consent‑first analytics (GA4/GTM server‑side + CMP) so sales actually sees who’s engaging. I’ve driven multi‑channel demand gen across Google, LinkedIn, and Meta, turning content and video into qualified pipeline—not just impressions.

What I’m good at
Websites: Webflow & WordPress/Elementor, CRO, landing pages, site speed, SEO foundations.
Video: short‑form customer stories, ads, UGC‑style assets to warm retargeting and sales enablement.
Performance: SEO/SEM/PPC, LinkedIn Ads, Meta Ads, UTM governance, GA4, GTM (server‑side), Looker Studio reporting.
Ops: attribution, lead scoring, HubSpot/Klaviyo automations, clean dashboards sales actually uses.
Privacy: GDPR/CCPA‑aligned consent (Axeptio CMP) without killing conversion.

Signature wins

Rebuilt a B2B site + content engine → organic traffic up in 2 months, better account visibility for sales.

Grew agency revenue triple‑digit YoY while delivering enterprise‑level reporting for SMB–mid‑market brands.

Produced 100s of brand assets; 10k+ followers and content viewed by large audiences.

Core competencies: Webflow websites, WordPress/Elementor, video production, SEO/SEM, PPC (Google/LinkedIn/Meta), CRO, A/B testing, UTM/attribution, GA4, GTM (server‑side), Looker Studio, ABM, marketing automation (HubSpot/Klaviyo), CMP/consent management (Axeptio), sales enablement, stakeholder alignment, vendor management.

Looking for Head of Marketing/Marketing Director or Fractional CMO engagements.

DM me here or tap Visit my website to see work and book a quick intro.

Founder

MARKETING SERVICES FOR B2B AND ECOMMERCE

Past Clients: 
Chronotize
FOAM-iT
smartengine wtec
Axeptio
Warmly.ai
Fractional VP of Marketing @ Flxpoint February-April 2024

And 100's of DTC brands for content and ad creation.

I was in Michigan for a couple days over the weekend but I was able to meet up with Brian Scharp, MBA (Grey Matter Group) for quick AM coffee meeting on the lake. 

Our friendship goes way back to when he was a professor at Cornerstone University. We had common interests in #leadership, #marketing, and #design.

Over a decade later and we are still able to have 1:1 to chat goals, strategies, and outcomes. We are grateful to have a friend in Brian and his team at GMG. #grandrapids #marketingagencies

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Scales B2B pipeline via CRO, content, and consent‑first analytics

Two months ago, Danielle Cordero joined Chasing Creative to help keep client projects moving and make sure our systems and fulfillment stay on track.

In that short time, she’s stepped in fast, solved problems head-on, and shown she’s willing to do whatever it takes to get things done. Our clients already feel the impact (and I’m thankful it’s no longer just me trying to keep 1,000 things in my head).

Danielle has:
 ✨ Rolled out Monday.com for our team
 📂 Built a new Dropbox system to protect client work and make sharing easy
 🤝 Onboarded several new contractors who’ll be long-term partners
 📈 Started new efforts to strengthen our cold outreach funnel and support our MRR goals

This is the type of team we want to build at Chasing Creative.

Thank you, Danielle—grateful for the way you’ve jumped in and made an immediate impact.

Another great day of story telling with CRUX Technology and Security Solutions! 🎥 🏆

Thank you Tanner Ortega, CDMP, Drew Deatherage and team for having Chasing Creative in Fort Worth!

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After a crazy busy week of work—time to enjoy 80s pink prom with the girls! 💞🌸💗 #PinkOctober

🍿 It’s showtime for Shopify brands.

Axeptio is redefining the cookie experience with Brand Consent — the first immersive consent platform that puts your brand story front and center.

Instead of another dull banner, Shopify stores can now turn that first click into an on-brand, high-performing moment that builds trust and drives conversions.

✅ Fully compliant with GDPR, CCPA, Law 25, and NLPD
✅ 100 % no-code setup — plug-and-play for Shopify
✅ Works with Google Consent Mode V2, Meta Pixel, and all major analytics tools
✅ Designed for marketing, design, and growth teams who care about brand experience

Out with static cookie pop-ups.

In with dynamic, shoppable storytelling that boosts trust, increases opt-ins, and keeps your brand in the spotlight — right where it belongs.

Because on Shopify, every click counts.

🎬 Check the video below
Ready to take the stage? → https://www.axept.io/demo

Flying solo with piles of video gear used to feel intimidating — not anymore. I’ve been lugging cameras and lighting around for two decades, but when it’s work, it hits different.

These days I think in terms of context and shoot:
🎥 What story are we telling?
💡 What tools actually make the difference?

For me, that’s lighting and audio — every time.

Now everything I need fits in one case and a backpack (never check the camera) packed in minutes, ready to roll.

Grateful for this season — the travel, the clients who trust me, and the family and partners who make it all possible.

Hey, Webflow! We've submitted our app for becoming a certified partner vs. affiliate! 

Our clients like Tom Kieley, Timothy Miscovich, and Marc Oliveri can attest to our customer service and understanding of the ecosystem as we've launched their websites and continue to manage!

It’s been wild watching how far Chasing Creative has come—from a one-person shop to a small, powerful team supporting brands like Axeptio, 1547, and smartengine wtec.

We’ve built something different:

 ✅ Lean, senior talent—no layers of approvals.
 ✅ Real creative + strategy under one roof.
 ✅ Clients that treat us like a partner, not a vendor.

We’re keeping our roster tight—about 10 active clients at a time—so we can stay hands-on and deliver the kind of work that moves the needle.

If that sounds like the right kind of partnership, let’s connect.

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Content and consent-first analytics for B2B Data Centers, Smart Lighting and Spaces, Manufactures, SaaS and DTC brands.

Chasing Creative with brands like Bryte Light and wtec to create digital experiences from websites to content that drives attention and education.

I was working on translating a client's website the other day with Weglot and love that they use Axeptio! Both tools are amazing if you do work globally with your business and website. #compliance #GDPR #data #analytics

Agency life changes you.

A year ago, I would’ve panicked at a client cutting their retainer.

Today? I see it as part of the game.

MRR has plateaued a bit while projects keep rolling in—great for cash flow, not so great for scale. 

And this week, one of our highest-paying clients trimmed their spend. Not because of performance—but market shifts.

I didn’t take it personally. I saw it coming and started adjusting months ago.

That’s why growing recurring revenue has been my main focus for Chasing Creative.

In the early days, a handful of loyal clients helped us launch. We’re in a solid place now, but I know we’re just scratching the surface.

Next phase? 

Building the team, systems, and partnerships that let Chasing Creative grow far beyond me. Times like this help you recalibrate what is important in the business and remember what got you there in the first place.

Make a splash when customers visit your Shopify store front with Axeptio's latest feature for videos within their consent management flow! Highlight a new product, campaign, or story. 

https://lnkd.in/dgptgte2

Open video: Branded Consent by Axeptio on youtube.com

Every company I've ever worked at or with has seemed impressed at what THEY ARE DOING. 

Meanwhile—they are distracted by their media while they should be creating their own.

Competition is not supposed to be obsession from a brand perspective—you should be fixed on their customers, funnels for leads, and offer.

What a fun Friday.

Met with a possible new hire (👀 who doesn’t need some social help these days?).

Talked with a stealth startup launching in the health space—super inspiring conversation.

And wrapped the week mapping new travels and upcoming shoots.
Love watching our team crank this week:

⚡ New local team member joining soon to support customer success and special projects.

⚡ Bonus going out for some killer work on a major video project—earned every bit.

⚡ Campaigns running smoothly and showing strong early results.

⚡ New creative scopes in play, and a few big projects lining up behind the scenes.

⚡ I’ll be on the road soon but the team has everything covered and running tight.

We haven’t seen new MRR yet this month, but plenty in motion that could move the needle soon. Momentum is there—you can feel it.

We have lots of projects and potiental projects at Chasing Creative. 

Who are awesome freelance creative managers I should speak to—I want to partner with more freelancers in 2026!

You might have seen this email from Microsoft today:

"As communicated earlier, the final phase of cookie consent enforcement for traffic from the European region (EEA, UK, and Switzerland) will take place on October 31, 2025."

Don't you worry—you can set up Axeptio consent management in minutes to be compliant. 

Or shoot a message to Guillaume Bregaint for a quick demo.

International friends who need video in Europe! We have an awesome director and editor in Nikolas Grasso based in the EU. Please inquire with us if you have a shoot you want Chasing Creative to complete for you!

Our job wasn’t just to make their website prettier. It was to build something foundational—a digital presence that matched their level of work and positioned them for future growth. And just as Mero doesn’t believe in rushing through a smart-home installation, we didn’t believe in rushing this build either.

Read more: https://lnkd.in/gGpd-QSU

Our team Chasing Creative puts a lot of time into website builds, meetings with founders, and making things simple for users. 

But I've learned over the last couple years data is gold which means it needs to be protected via compliance for actual use. Axeptio allows me to build and launch a #cookiebanner that looks great and matches the brand. 

We are excited to have this one live especially when Mero is based in Texas which has recently fined large companies for miss use of data. Showing your customers you care starts with the first touch of data compliance. #data #privacy #webflow #design

taplio

The Battle

Laura Busche

Blake Wisz

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taplio

The Battle

Laura Busche

Blake Wisz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Blake Wisz's LinkedIn Performance

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