Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 15 years, I've designed identities, campaigns, and websites for the world’s most creative brands. 

My client list includes UNICEF, Creative Market, Webflow, Dribbble, National Geographic, Littledata, Partners of the Americas, Domestika, among many others.

Holistic approach to brand strategy, combining insights from an undergraduate degree in business, Master of Arts in Design Management, and Ph.D. in Psychology. 

Author of Lean Branding, Powering Content (O'Reilly Media), and Brand Psychology (Routledge - Taylor & Francis). 

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Let's connect:
laura@laurabusche.com
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.x.com/laurabusche

Brand Strategist

It's begun: as if our collective manners weren't already messed up, here comes: 

Humans prompting each other. 

We're EI, not AI. Do better.

Brand Strategist | Author of Lean Branding, Brand Psychology & Powering Content

Blake Wisz

Head of Marketing @ Littledata | Advisor | Photographer 250M views & 1M Downloads on Unsplash

I lead a boutique marketing agency for websites and video and step in as a fractional marketing leader when teams need senior execution—not theory.

Recent highlights: launched new websites that lifted organic traffic within 60 days, paired with consent‑first analytics (GA4/GTM server‑side + CMP) so sales actually sees who’s engaging. I’ve driven multi‑channel demand gen across Google, LinkedIn, and Meta, turning content and video into qualified pipeline—not just impressions.

What I’m good at
Websites: Webflow & WordPress/Elementor, CRO, landing pages, site speed, SEO foundations.
Video: short‑form customer stories, ads, UGC‑style assets to warm retargeting and sales enablement.
Performance: SEO/SEM/PPC, LinkedIn Ads, Meta Ads, UTM governance, GA4, GTM (server‑side), Looker Studio reporting.
Ops: attribution, lead scoring, HubSpot/Klaviyo automations, clean dashboards sales actually uses.
Privacy: GDPR/CCPA‑aligned consent (Axeptio CMP) without killing conversion.

Signature wins

Rebuilt a B2B site + content engine → organic traffic up in 2 months, better account visibility for sales.

Grew agency revenue triple‑digit YoY while delivering enterprise‑level reporting for SMB–mid‑market brands.

Produced 100s of brand assets; 10k+ followers and content viewed by large audiences.

Core competencies: Webflow websites, WordPress/Elementor, video production, SEO/SEM, PPC (Google/LinkedIn/Meta), CRO, A/B testing, UTM/attribution, GA4, GTM (server‑side), Looker Studio, ABM, marketing automation (HubSpot/Klaviyo), CMP/consent management (Axeptio), sales enablement, stakeholder alignment, vendor management.

Looking for Head of Marketing/Marketing Director or Fractional CMO engagements.

DM me here or tap Visit my website to see work and book a quick intro.

Founder

MARKETING SERVICES FOR B2B AND ECOMMERCE

Past Clients: 
Chronotize
FOAM-iT
smartengine wtec
Axeptio
Warmly.ai
Fractional VP of Marketing @ Flxpoint February-April 2024

And 100's of DTC brands for content and ad creation.

I'm looking for a developer to help with an app request I am working on for Google OAuth. We've been verified and need to complete some functionality items to get workin. Shoot me a DM.

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC | PTC HONOLULU THIS WEEK

Chasing Creative has always been a family-owned business—from the name and logo (Jasmine hand drew) to the foundation behind it. 🤍

Jasmine Wisz and I have been creating together since college—starting with portraits, events, and weddings as photographers. 

Over time, we blended our backgrounds in marketing and psychology to help brands grow through thoughtful digital marketing and media that actually delivers results.

These days, Jasmine’s most important role is being mom to our two littles 👶👧—and I couldn’t be more grateful for the life we’ve built together.

We’re excited to be back in Hawaii 🌺 serving our clients once again. This place holds a special spot for us—the culture, the nature, the energy—it all fuels our creativity.

Looking back at the highs and lows, this is exactly what we mapped our lives around: friends, family, travel, and meaningful work. ✨

May we all stay inspired—and keep chasing the creative.

Stay tuned for an upcoming giveaway with Hotel La Croix 🏨🌴 so you, too, can experience Honolulu.

—Blake

FIBA turned it into a growth lever.
In this new white paper, we break down how FIBA rethought consent management across a global digital ecosystem—and what happened next:

• 90%+ consent rate
• +10 points in opt-in
• Cleaner GA4 data with Consent Mode v2 with Axeptio
• A consent experience that actually matches the brand

The big takeaway:

Privacy, performance, and user experience don’t have to compete. When consent is designed intentionally, it builds trust and protects your data strategy.
Worth a read if you’re a publisher, brand, or platform navigating GDPR, CCPA, or global traffic spikes.

Grab the paper at the link below.

What do you want to do when you grow up... "work at Chasing Creative with you daddy" its really music to my ears. 

We will see if it sticks and I'll be supportive of whatever my kids want to do. 

But I am constantly teaching my oldest about branding, COGS, and other basic business concepts—I wish I learned earlier..

Now, our youngest is traveling with us on business trips, in the office, and soaking up CC chat weekly. 

It is a joy to have a family business and clients that support it!

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC

Boutique Marketing Leader | Websites • Video • Performance | 11k+ network | Consent-first analytics + content for B2B + DTC (yes, we ask nicely before tracking you)

We're #hiring a new Customer Success Manager in North Macedonia. Apply today or share this post with your network.

Grateful for our Chasing Creative clients—two years in, and things are humming along.

PTC week put a few of us in the same place at the same time, so we had to host a client dinner in Waikiki. Huge thanks to fifteenfortyseven Critical Systems Realty (1547) and wtec for joining us.

Special shout-out to Axeptio—our go-to compliance and cookie consent partner for website builds, and one of the very first companies to work with Chasing Creative in the early days. Still partnering today.

Didn’t get to see everyone this time, but we’ll plan another dinner soon when more clients are in the same city. #tech #agencylife #data #marketing

Excited to share some incredible news! 🌺

I'm thrilled to announce an upcoming collaboration with Hotel La Croix in the heart of Waikiki, Honolulu–a boutique gem on the stunning island of Oahu that I've admired for years.

Known for its nature-inspired design, heated saltwater infinity pool (the only one with park views in the city), luxurious rooms with oversized lanais, and breathtaking ocean and skyline vistas, this hotel perfectly blends urban energy with island serenity.

I'll be staying there soon to capture exclusive content showcasing the facilities, amenities, and that unbeatable Hawaiian vibe– an't wait to bring it all to you!

Plus, stay tuned: We're exploring an exciting giveaway in partnership with the hotel and a few select brands, where one lucky winner could score a stay in their spectacular Penthouse Suite with panoramic 120-degree views. (Travel not included, but the experience? Priceless! 🏙️🌊)

Follow along for updates, behind-the-scenes, and entry details coming soon.
Like ❤️ or comment below if you're dreaming of Hawaii – who's ready for some island inspiration?

Mahalo! 🤙

#Hawaii #Oahu #Waikiki #Travel #HotelCollaboration #LuxuryTravel #Giveaway

Awesome location for connectivity and so much happening in the area and region. Chat with fifteenfortyseven Critical Systems Realty (1547) now to unlock your plans to grow.

fifteenfortyseven Critical Systems Realty (1547)

View company: fifteenfortyseven Critical Systems Realty (1547)

McAllen sigue emergiendo como ubicación clave en el ecosistema de comunicaciones. En nuestro último video, Juan Pinera, director de desarrollo de negocios y ventas de 1547, explica la creciente importancia de la región y las oportunidades en el mercado.

La fibra internacional entra por Reynosa y rutas diversas conectan directo a nuestra instalación. McAllen ofrece las vías estratégicas que carriers, nubes y empresas necesitan para crecer en EE.UU. y México. Nuestro equipo construye un ecosistema de interconexión para mejor rendimiento y expansión.

Aprenda cómo McAllen evoluciona y 1547 lo impulsa:
https://lnkd.in/e7grgBsu

#1547Realty #Interconexion #Conectividad #DataCenters #McAllen #InfraestructuraDigital #EcosistemaRed #Fibra

Shout out to fifteenfortyseven Critical Systems Realty (1547) and Hotel La Croix 🏆

At Chasing Creative we love to capture moments, products, and stories. Some of the brands we work with are defined by innovation and support wellness.

These are always special as the content we make can lead to purchase and then transformation. 

I know it's a stretch but we try to think as missional as possible. #DTC #health #brands

Over Christmas my wife got me an xbox...I know to be young again. 

I was surprised actually. I really treasure my time and this feels like a waste but wait... 

Could I replace my online shopping (stuff I don't need), scrolling, etc. 

But it's also been a great lesson in staying up to date with tech as a marketer. Microsoft Xbox Series X has really put time and effort into their interface and come a long way. 

They now market new items, platforms, and brands like never before. And guilty pleasure is jumping on Fortnite with a couple friends around the country to decompress. What is fun is they are business owners as well which makes the time both req. and decompress to chat about our work. 

And some sauce for brands out there trying to market new brands—look into Fortnite. They feature brands and groups like Stranger Things, Kill Bill, and many more trends. Getting your product into their shop could really be a driver of organic attention—if you have the budget. 

All in all—finding spaces for downtime, keeping your mind busy, and researching trends is one way in 2026 I'll improve my overall engagement with physical tech. 

Also—don't get me started on Samsung Electronics commercial screen savers that now appear when you pause the TV...

Some of our team will be in Waikiki during #PTC week! We are hosting a client dinner with a couple spots open still (shoot me a DM if interested in attending). 

We will also be getting content coverage for the best data center group on the planet, fifteenfortyseven Critical Systems Realty (1547) who has two beautiful locations on the Island in AlohaNAP and DRFortress, LLC. Both built for connectivity and backed by amazing humans. 

Hope to see you there! #waikiki #honolulu #datacenter

I am looking for a new bookkeeper for 2026—someone who also manages tax strategy would be ideal as well. Who do you know?

One area Chasing Creative continues to refine is using AI agents based on our current workflows—we do not want to productize our business—but we do want to streamline. 

Tools like ChatGPT, Antigravity.Google, and monday.com allow us to stay small but do the work of a 4-5 person team. We then outsource needs based on client requests, fulfillment, and timelines. 

Learn more about us by visiting www.chasingcreative.io

PR: 🌺 Aloha Giveaway ends Feb 4: win a 2-night penthouse stay at @hotellacroix + 14oz 100% Kona coffee from @konacoffeeandtea ☕️ Built + managed by Chasing Creative (strategy, landing page, content, distribution). Release link is in the comments!

Open article: Aloha Giveaway Nears the Finish Line—Enter by February 4 by sbrew.link

Aloha Giveaway Nears the Finish Line—Enter by February 4

The common question i've gotten over the last several months, "How did you get this gig?" and the story is often the same—new client working alongside a previous client who recommended us. 

Other vendors are often thrown of especially because most industries have worked with the same marketing and media teams for decades. Its plug and play for many agencies after you build up a reputation.

Once you capture marketshare of a niche its easy for folks to onboard and trust the outcome. 

On the flip side nearly every client i've "landed" comes from working quickly, transparently, and not price gouging but focusing on relationships long term. That is the way Chasing Creative focuses on growing our business.

At Chasing Creative, we’re a Florida-based production and marketing company helping B2B brands turn real stories into high-quality video—fast. The kind of content that builds awareness, earns trust, and keeps working long after launch day.

One of our favorite recent projects? A 10-year anniversary brand film for CRUX Technology & Security Solutions—and the ripple effect it created across their entire marketing year.

Learn more: https://lnkd.in/gJ-SixAY

Looking for previous CS folks that know how to rapidly gain reviews on Shopify from app (stores) customers.

I have a few design projects coming up for social based content—who are the best and innovative designers you know...I can do canva but I want someone who dives into story and making a mark with their work.

taplio

The Battle

Laura Busche

Blake Wisz

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taplio

The Battle

Laura Busche

Blake Wisz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laura Busche's LinkedIn Performance

Performance ScoreBlake Wisz's LinkedIn Performance

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Performance ScoreLaura Busche's LinkedIn Performance