Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

WP Engine

Senior Software Engineer

WP Engine, the WordPress technology company, provides the most relied upon and trusted brands and developer-centric WordPress products for companies and agencies of all sizes, including managed WordPress hosting, enterprise WordPress, headless WordPress, Flywheel, Local and Genesis.

Provided technical leadership for multiple projects, guiding teams through diverse technical challenges. Collaborated with business stakeholders and product owners to define objectives, capture requirements, and prioritize product backlogs. Optimized resource allocation and managed budgets to deliver software projects efficiently and on time, while overseeing vendor relationships and controlling costs. Mentored Scrum teams, conducted sprint reviews, and established key performance indicators to ensure high-quality software delivery. Built and led high-performing engineering teams, providing strategic guidance and removing obstacles to ensure successful project execution aligned with architectural decisions. Communicated project progress effectively to internal and external stakeholders through status reports and key performance indicators. Managed employee career development, optimized staffing, and adhered to training budget constraints.

Engineering Manager

Texas Twisters Gymnastics, LLC

Located in the heart of Georgetown, TX, our programs are designed to challenge and inspire athletes of all ages. From beginner to advanced, we're excited to provide you a safe, fun, and supportive environment throughout your gymnastics journey.

Owner

Dribbble is the world’s leading community for creatives to share, grow, and get hired.

Reporting directly to the VPE, key duties included managing the group responsible for building and maintaining the e-commerce platform and introducing the re-designed subscription offering while leading the team through an M&A with 100% retention.

- Led the migration of an in-house email solution to a third-party platform, enhancing operational efficiency and reducing costs
- Introduced dynamic product recommendations to the Marketplace, boosting user engagement and increasing sales
- Overhauled the existing purchase flow to enable guest checkouts, improving conversion rates and customer satisfaction
- Assisted with team code reviews and hiring processes, contributing to a more skilled and cohesive development team

Full Stack Engineer

TEXT2DRIVE

- Developed a custom solution for electronic document management and e-signatures, ensuring GDPR compliance for dealerships
- Maintained a Laravel-based API and deployed microservices for web, Android, and iOS platforms

Software Engineer

Robert Half Technology

Infinity Direct

Homes For Heroes®

Web Application Developer

North Central University

Security Manager

United States Marine Corps

M1A1 Tank Crewman

I'm a Senior Software Engineer on the Core Stateful Infrastructure team at WP Engine. What does that actually mean, do you make WordPress websites? No, but I make WordPress websites fast.  I'm also the creator of Canvas, a popular Laravel publishing platform used by many in the open source community. Outside of tech, I'm passionate about business and entrepreneurship. My wife and I are the owners of Texas Twisters Gymnastics, a brand new gym in the heart of Georgetown, TX. Connect with me @austintoddj!

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