Laura Busche

Full-stack brand strategist blending design, marketing, and psychology to craft memorable brands. Over the last 12 years, I've designed identities, campaigns, and websites for the world’s most creative brands. My client list includes Creative Market, Webflow, Dribbble, National Geographic, Littledata, Digital Knack, Partners of the Americas, Domestika, among many others.

Brand Consultant

Creative Market – The World's Marketplace for Design

Head the brand's content strategy and craft memorable stories to share with blog readers, social media followers, and the creative community at large. Managed contractor relationships to produce video content, product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Developed Creative Market's signature Color of the Season program. Forecasted design trends across fields to craft 4 seasonal trend reports per year. Led product curation and social media programs. Advanced executive communications including public letters and press releases.

Brand Content Strategist

Ozone Group

Ozone Group is a full-service digital agency designing brands and websites from Latin America to the world. 

Specialized in WordPress development, we offer monthly hosting memberships that keep your site fast, performant, and secure. Members also have access to our Mission Control dashboard for real-time support and easy backups. Ozone sites are powered by Google Cloud. Details about tiers and pricing at ozonegroup.co/start. 

More about our work at www.ozonegroup.co

Cofounder

Led large-scale brand design projects, structured brand development programs, guided video and photo shoots, and facilitated brand strategy sessions. Creative directed and designed brand identities for dozens of companies and one city.

Speaker at The Next Web Conference (Amsterdam, NL), SAAS Generation (Santiago, CL), Lean Startup Conference (San Francisco, US), Startup Marketing Conference (Ft. Lauderdale, US), Reaktor Breakpoint (Helsinki, FI), Campus Party (Bogota, CO), among other global events.

Brand Director

Dribbble

Lead community content strategy. Manage contractor relationships to produce video content , product copy, and in-depth articles related to creativity and design, cultivating relationships with thought leaders in the industry.

Forecast design trends across fields to craft 4 seasonal trend reports per year. Lead product curation and social media programs. Advance executive communications including public letters and press releases.

Brand Strategist

Domestika

Structure, develop, and deliver "Content Strategy: Build Your Brand from Scratch".

Reviews:
“The course is packed with useful tools, I love her simple approach to branding you just feel less overwhelmed after going through this course.”

“Great step-by-step approach to understanding how to craft and communicate your brand. Taking this work, you then have a clear guide on how to approach developing your content. Laura is engaging to listen to and each unit is a manageable amount of time. Finished the course enthused and with a clear actionable plan. Thank you!”

Brand Strategy & Content Instructor

Webflow

Developed a content audit and playbook for Webflow, including brand positioning, personality & voice, persona profiles, content goals, pillars, and distribution plan.

Brand Strategist: Content Playbook Development

Smashing Magazine

Write articles related to design thinking, innovation and prototyping. Examples include “Up On The Wall: How Working Walls Unlock Creative Insight” and “The Skeptic’s Guide To Low-Fidelity Prototyping”. Both were included in Smashing Media’s book “Unlocking Innovation: How To Generate And Realize Great Ideas”.

http://www.smashingmagazine.com/author/laura-busche/

Contributing Author

O'Reilly Media

Author of Lean Branding, a practical toolkit to help you build your own robust, dynamic brands that generate conversion—without having to hire an agency. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo day pitches, using The Lean Startup methodology’s Build-Measure-Lean loop.

Brand Strategy Author & Instructor

World Economic Forum

The Global Shapers network of the World Economic Forum invites young individuals with great potential for future leadership roles in society. Aged between 20 and 30 years, they represent all walks of life and share a spirit of entrepreneurship in the global public interest. They have an entrepreneurial track record; have already initiated and delivered a major project or founded a company or organization; contribute exceptionally to serving society at large.

More in Globalshapers.org

Global Shaper

Ministerio de Tecnologías de la Información y las Comunicaciones

Created and delivered an 8-week brand marketing workshop for several cohorts of entrepreneurs within a Lean Launch Pad program. More than 300 entrepreneurs and their 90+ internet-based startups have experienced "Lean Branding", the workshop's name, which has since iterated into methodology for startups around the world. The Lean Branding book (www.leanbranding.com) was published by O'Reilly Media in 2014.

Senior Brand Strategist

Brand strategist, author & speaker. Helping individuals & companies build disruptive brand stories. 

Let's get started: laurabusche.com/contact or laura@laurabusche.com

-- 

Author of the Lean Branding and Powering Content books, published by O'Reilly Media. Experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. My approach to brand design is holistic: it combines insights from an undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. I've implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ companies and regularly share branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Specialties: Brand Strategy and Design, Content Marketing, Consumer Research

Let's connect:
www.facebook.com/laurabusche 
www.instagram.com/laurabusche 
www.twitter.com/laurabusche 

Zone - Agence Digitale

ZONE - Digital and Creative Agency

At ZONE, we specialize in helping big accounts build and execute winning brand strategies. Our team has a deep understanding of the digital landscape, and we leverage our expertise to create bespoke strategies that drive strong community engagement.

Founder ; General Manager

GAAN Algeria - Groupement Algérien des Acteurs du Numérique

GAAN Algeria, also known as the Groupement Algérien des Acteurs du Numérique, is a non-profit oriented organization that represents the digital industry in Algeria. The organization gathers more than 1500 members composed of the most representative digital economy actors in the country with the objective of promoting and developing the digital sector in Algeria, and fostering collaboration and knowledge-sharing among its members.

Some of GAAN Algeria's key activities include organizing workshops, events, and training sessions for its members, conducting research and studies on the digital industry, and advocating for policies and regulations that promote the growth and development of the sector. The organization also aims to provide a platform for its members to exchange knowledge, network, and collaborate on projects and initiatives.

Member Board of Directors

IncubMe

As a Brand Marketing Coach in the international Startup acceleration program "Africa by IncubMe x MEA", I provided guidance and mentorship to high-potential startups from all over Africa and the Middle East. Leveraging my extensive knowledge and expertise in the field of Brand Marketing, I helped startups develop effective branding strategies that would enable them to reach their target audience and grow their businesses. 

#Nestlé #Castel #Rouiba #SociétéGénérale #Cisco #Djezzy

Brand Marketing Coach

INSAG Business School

As a lecturer in INSAG Business School, I deliver Social Media and Brand Marketing Masterclass courses and seminars to (Digital Marketing & Business) DMB MBA Students, in partnership with the prestigious French Business School EFAP.

Lecturer

Dash

At DASH, we believe that every business deserves access to top-tier data analytics expertise without ruining itself. And our job is to make sure you have that at your disposal. Our team of highly-skilled consultants has already made happy Fortune 500 companies across different industries.

At DASH, we've developed a unique framework to provide our clients with highly qualified and cost-optimized Power BI and analytics consultants. Our process is designed to ensure that our consultants are the best in the business and that they are equipped to provide you with the solutions you need to succeed.

Managing Partner

KAMPUS22

Trained and coached hundreds of Digital Marketing executives, and humbly contributed to the emergence of new generations of Digital Marketing Savy professionals.

In addition the management and development of the companies I created, I was engaged with Kampus22 as part of my dedication to sharing the maximum amount of knowledge around my areas of expertise (Digital Marketing, Social Media Marketing, Brand Marketing). I did this as a passion, and as a social duty.

Key Responsibilities:

- Developed and delivered training sessions and coaching programs on Digital Marketing, Social Media Marketing, and Brand Marketing to students and professionals
- Worked with students and professionals to assess their learning needs and goals, and to develop customized learning plans and strategies to help them achieve their objectives
- Conducted workshops and other training sessions to help students and professionals develop practical skills and knowledge in Digital Marketing, Social Media Marketing, and Brand Marketing
- Worked closely with Kampus22 management to develop and implement effective training and coaching strategies, programs, and materials
- Collaborated with other trainers and coaches to share best practices, insights, and resources, and to develop new training and coaching approaches
- Evaluated the effectiveness of training and coaching programs, and made recommendations for improvements and enhancements
- Maintained up-to-date knowledge and expertise in Digital Marketing, Social Media Marketing, and Brand Marketing, and shared this knowledge with students and professionals

Instructor, Trainer, Academic Coach

Digital African Summit

Organizing committee member | Ambassador

For 10 consecutive years, Algeria 2.0 has been connecting local digital and technology players. In 2022, for its 10th edition, Algeria 2.0 becomes the Digital African Summit. New ambitions, new challenges. The Digital African Summit will connect tech giants and small, startups, VC's, experts, and B2B and B2G decision makers from over 40 African countries and the world through conferences/workshops, B2B meetings, exhibitions, diplomatic delegations, and intensive immersion in African ecosystems.

As a member of the organizing committee in charge of the Marketing and Communications, I had the following key responsibilities :

- Establish a brand identity for the concept of the event
- Developed and executed marketing and communication strategies to promote the Digital African Summit to a global audience
- Collaborated with the event organizers to ensure successful planning, execution, and promotion of the event
- Created engaging content for the event website, social media, email marketing, and other channels to promote the event and attract attendees
- Coordinated with event partners and sponsors to ensure their visibility and maximize their exposure
- Analyzed and reported on the effectiveness of marketing and communication activities to inform future strategies and tactics

Africa is tomorrow's digital playground. Live the African Experience at Digital African Summit. Discover, Connect, Grow, Transform.

Marketing Communications Officer

3awen

As the Lead Project Manager at 3awen, a non-profit organization dedicated to providing support to families in need during the first phase of the COVID-19 crisis, I was responsible for managing the organization's operations and coordinating the implementation of a data-driven framework for matching families with local donors.

Key Responsibilities:

- Oversaw the day-to-day operations of the organization, including managing staff, volunteers, and external stakeholders
- Developed and implemented a data-driven framework for matching families in need with local donors
- Coordinated with partner organizations and donors to secure resources and support for families in need
- Conducted needs assessments and data analyses to identify areas of greatest need and develop targeted interventions
- Developed and implemented project plans, timelines, and budgets to ensure timely and efficient implementation of the organization's activities
- Monitored and evaluated the effectiveness of the organization's programs and interventions, and made recommendations for improvements and expansion
- Prepared reports and presentations for the organization's board, funders, and other stakeholders, to communicate the organization's achievements, impact, and future plans

Lead Project Manager

Blida 2 Lounici Ali University

Key Responsibilities:

- Designed and delivered courses on French literature, culture, mythology, and civilizations to undergraduate and graduate students
- Developed course syllabi, lesson plans, and learning objectives that aligned with the institution's academic standards
- Delivered engaging lectures and discussions that fostered critical thinking, creativity, and intellectual curiosity
- Provided individualized feedback to students on their coursework, including essays, research papers, and presentations
- Participated in faculty meetings, committees, and other institutional activities to contribute to the academic community and the institution's mission

French Literature Lecturer - Culture, Mythology, and Civilizations Teacher

BS Progress PLUS

As the CEO and Co-founder of my first consulting firm, I led a board of mature entrepreneur partners. Despite being my first entrepreneurial venture and not achieving the desired outcome, the experience taught me valuable lessons and contributed to my personal and professional growth.

General Manager

I believe great brands don’t just compete; they reshape the world around them. My work revolves around helping businesses craft bold strategies, meaningful narratives, and sustainable impact. Not just to stand out, but to lead.

Beyond business, I’m committed to building minds, not just brands. Through lectures, mentorship, and masterclasses, I’ve trained thousands of students and future leaders, helping them see that marketing isn’t about pushing products. it’s about serving people, earning trust, and creating lasting change.

Marketing is a game, but not one of noise or shortcuts. It’s about legacy, purpose, and the courage to do work that matters. If you’re here to challenge the status quo and build something remarkable, let’s connect.

taplio

The Battle

Laura Busche

Anis ABABSIA 🔴

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