probably not the best ghostwriter, but every client smiled. Copy that works -​> reviews below. (soon to be dad, love our doggo, and love fishing)

If posting on LinkedIn feels like work… it’s because it is.

Most founders post at night, second-guess in the morning, and delete by noon.
Then wonder why their pipeline’s cold.

If that’s you, you’re not alone.
But you also don’t have to stay stuck.

👋 I’m Laszlo.
I ghostwrite for founders & CEOs who want credibility and calls, without faking it or burning out.

Here’s what I do:
→ I write like you actually sound
→ I make your ideas land in the right inbox
→ I give you back your weekends

10+ leads in 60 days for multiple clients.
One client booked a lead in 10 days.
I’ve written over 1,300+ posts across 20+ industries.
Grew my own following to 6,800+ without ads.
And every word is handcrafted, not AI-churned.

But forget the numbers for a sec.

Here’s what they really say:

“He captured my voice better than I could.”
“It felt like I had a partner, not a ghostwriter.”
“I actually enjoy LinkedIn again.”

Full testimonials in the Featured section.

If you:
– Want to buy back 3–6 hours weekly
– Want to stop sounding smart and start sounding like yourself
– Believe content should create calls, not crickets

DM “Let’s go.”

No theatre. No fluff. 
Just posts that sound like you and sell like hell.

Laszlo Konkoly

Most people don’t paint their house.
Most people don’t cut their own hair.
Most people don’t design their own house.

But suddenly, everyone’s a writer,
Because AI is here.

They don’t study clarity.
They don’t structure ideas.
They don’t think about audience.

They just prompt… and post.

And then wonder why it doesn’t land.

My wife got promoted at 5 months pregnant, 
But...
Every time I talk about Norway’s work culture, someone says:

“That’s not the real world.”
But maybe that’s the problem.

Because in the “real world” I grew up in, here’s what was normal:
→ Pregnant women fired for being pregnant.
→ Workers punished for caring for sick parents.
→ Managers acting friendly Monday, firing you Friday.

I’ve lived in 4 countries.
Seen this pattern play out again and again.

So when we moved to Norway and my wife got promoted while pregnant
I didn’t know what to do with that.

You read that right.

Five months in.
Told her company she’s expecting.

They gave her more responsibility, not less.

Knowing full well she’ll be on leave for a full year.

And they still said: “She’s the best person for the job.”

Here’s where people usually jump in:
“Sure, but people abuse systems like that.”
Or: “That kind of trust isn’t scalable.”

Maybe. Maybe not.

But I’ve seen what fear-based work cultures create.

I’ve lived inside them.

And if the alternative is a country where
→ doctors listen
→ managers lead with respect
→ and nobody acts like sick leave is a crime?

I’ll take that version of “unreal” every damn time.

This isn’t a fairy tale.

It’s a warning:
If fairness feels unrealistic to you,
maybe it’s not the country that’s broken.

Maybe it’s what you’ve gotten used to.

No alternative text description for this image

People follow random accounts.
People accept every connection.
People send connections to every 3rd person.

And suddenly, everyone complains about their feed,
Like it's someone else's fault.

They don't curate.
They don't unfollow.
They don't take responsibility.

They just scroll… and complain.

And they wonder why LinkedIn is not fun and stressful.

I’ll probably lose a few followers for saying this. Even get a block or 2.
My confession below may save me. But...
Most LinkedIn “networking” is as real as plastic fruit on a dining table.

Let’s call out the 2 greatest fakes:

Move #1: The Like-Comment Waltz

You hit like. Drop a comment.
They return the favor.
Then you send a connection request…

And suddenly it’s ghost town.
You thought you’d unlocked a business conversation.

They just wanted another +1 on their profile, ike collecting fridge magnets at a tourist shop.

Move #2: The Polite Ping-Pong

You praise their banner. Their dog.
Their third cousin’s podcast.
Weeks of chat that’s all foreplay, no action.

Everyone knows what’s coming. Both parties tiptoe around the pitch.
One of you ghosts.

Or you send The Message (generic pitch) and it dies like a sock in the laundry.

My confession?

I do like and comment before connecting.
Sure, it gets me 80% acceptance.

But my opener is always honest:
“Here’s what I do. Can this help you? Yes or no?”

Because I’d rather get a straight “no” in 10 seconds
than spend three weeks ballroom dancing around nothing.

Ask yourself:
How many polite convos died off because nobody wanted what you offered?
How much time vanished trying to “build rapport” with someone just being polite?

Truth is, both sides lose.

I’m done with the performance.
If you’re selling, say it.

If you’re not interested, say that too.

Respect isn’t in the dance, t’s in the honesty.

So, am I out of line here, or just saying what we’re all thinking?

Relaxed observation:

If you’re on LinkedIn all the time, you’re probably one of these:

– not actually working
- liar: "I only spend 1 hour daily here."
– wildly overworked
– sitting on way too much free time
– or… yeah, all of the above

OR
you’re smart enough to have someone else handle it for you.
No shame in that.

Some people build products.
Some people build teams.

Some people build visibility without thinking about it twice.
(That last one usually has a ghostwriter.)

And not the “competent” kind.

The kind that makes other LinkedIn people argue in the comments about whether you’re brilliant… or annoying… or both.

Anyway.
Back to work 😌

Prospect: booked a call last Thursday 4 PM. 
No show. He ghosted me.
Not a word before after.

Me: booked a call for Friday
I ghosted him. Didnt say a word.

Prospect: lets call him Derek.
So, Derek is pissed, 

He sent me a mail:
“How the fu*k I dare to waste his time? 
Who Am I?

Me: politely; score for me.
Match is tied: 1:1

Me: (email to him) now we are even, shall we kick the penalties; continue wasting each other’s time or we do proper overtime see if we vibe after all? (try the chat again) 

(We do overtime next week, 🤞, Derek is funny actually)

Moral of the story: have fun, you might end to win also with it

When I started on LinkedIn, I didn’t make small mistakes.
I made the kind that felt productive
and quietly cost me money.

The first one was saying yes to everyone.
Every request. Every “great profile!” DM.

My network grew fast… and became useless.
It looked impressive.
It did nothing.

Then there was my favorite excuse:
“I don’t want to be pushy.”
So I didn’t DM people.

Didn’t follow up. Didn’t turn interest into conversations.
I told myself I was being professional.

What I was really being was invisible.

The worst mistake?
Posting without knowing why I was posting.

Random thoughts.
Safe takes.
Inconsistent bursts of motivation.

People engaged. Nobody bought. And I blamed the platform.

Here’s the uncomfortable truth founders hate:

LinkedIn doesn’t reward effort.
It rewards intent.

Who you connect with.
Who you talk to.

What story your posts repeat.

When I fixed those 3 things,
LinkedIn stopped being “content” and started being leverage.

Not overnight.
But predictably.

If your presence looks busy but your pipeline feels quiet,
it’s not bad luck.

It’s usually one of these three.
Which one are you pretending isn’t the issue?

12 years ago, I was promoted before I could explain myself properly.
Turns out, how I sounded wasn’t the deciding factor.

I was an immigrant.

In 2013, my Norwegian had a 200-word limit:
In meetings, I’d start a sentence… then stop…
...searching for the right word, like I was digging through my pockets for my keys.

You know that moment:
Everyone’s watching, 
You feel the heat, 
You keep going anyway.

The people who sounded best in meetings
weren’t the ones others went to when things got tight.

When something broke or plans fell apart,
nobody asked who could explain it best.
They watched who moved first.

Since then, I’ve seen this play out in teams, leadership, and business.

When things go wrong, who people really follow?

New client,
Fresh energy.

Way less friction than usual.
She brings ideas and thinks ahead.

Treats this like a system, not a lottery ticket.
Love how fast things move when that clicks.

Sunday momentum!
Finally got a creative approach.

graphical user interface, text, application, chat or text message

A lot of people don’t niche down.
A lot of people stay broad on purpose.
A lot of people are afraid to choose.

I stayed broad for a year. (didnt niche down either)

Not because I was lazy.
Not because I lacked ambition.
Because “niching down” sounded like a trap and boring.

Everyone kept saying:
“Just niche down.” “It’ll be easier.”

I couldn't comprehend: “It’ll be easier.” 
(nobody could explain it properly)

So I wrote for my ICP... 
But for 30+ niche.

Safe ideas.
Generic writing problems.
Nothing you could argue with.
And LinkedIn did exactly what I deserved:

Posts were kept flopping the whole year in '25.

Because when your content doesn’t signal who it’s for,
the algorithm treats it like an airport departure board with no destinations.

Plenty of flights.
Nowhere specific to go.
I even heard it said out loud on a live roast:
“You can’t niche down too much here. There are plenty of people.”
I nodded. (Luke Matthews said it)

I ignored it...., huge mistake, cost me a year.

When I finally committed to one lane, something boring, but... 
important happened:
- my feed got quieter
- my conversations got sharper
- my posts stopped floating and started landing

Turns out a niche isn’t a cage and its not boring either.
It’s a signal.

So here’s the uncomfortable question:

Are you staying broad because it’s strategic
 or because you’re avoiding commitment?

PS: The lightbulb moment happened end of last year, when 2 of my retainer client grew faster than me, and everything is easier with their profile... I realized whats wrong with my own... I smile at it now. Lesson learned.

“Do I really need to post that often?”
“And will it even make a difference?”

Most people on LinkedIn don’t post.
They watch, they lurk. They “mean to someday.”
And that’s the whole point.

If only ~1% post weekly, then “joining the 1%” isn’t about talent.

It’s about showing up.
The bar is low.
Like… embarrassingly low.

Step 1: Post.
That alone separates you.

Step 2: 
Say something clearly.

Because once you’re already posting, the fastest way to stand out is simple:

Great social copywriting.
Not “write like Shakespeare.”
Write like a human who has a point.

One small tweak that changes everything:
Don’t start with what you did.

Start with what they’re thinking.
Bad: “Here’s a tip about content.”
Good: “Why do smart founders still get ignored on LinkedIn?”

Same topic.
Different gravity.

Show up.
Then make it easy to read.

That’s the game.

If you want more stuff like this, follow me on LinkedIn.

Most founders I talk to don’t suffer from a lack of ideas. The opposite.
They tend to arrive with their heads full, speaking in long sentences, pulling from years of experience, trying to say... 
everything they know before the moment escapes them.

I can almost hear the thinking while they write. 

One post becomes a place to teach, to position, to vent, to sell, and to quietly prove they’re competent enough to be taken seriously. 

All of it sincere. All of it human. All of it happening at once.

The problem isn’t bad content. 

It’s content doing too many jobs in too small a space, which is how honest thoughts start to read like mumbling. 

The posts still get likes, usually polite ones, mostly from people who already understand the backstory.

That’s why “just be yourself” only gets you so far. 
Authenticity without shape doesn’t travel well. It stays close to home.

Founders don’t need to become writers. They need help framing what they already know, so one idea reaches one reader and does one clear thing.

That doesn’t kill the voice. 
It finally lets it be heard.

And without that help, people don’t disappear because they’re wrong. 

They disappear because they were unclear.

Most “good” LinkedIn posts die quietly.
Not because they’re bad,
Because they’re predictable.

You open the app.
Your brain already knows what’s coming.
Another “3 lessons.”

Another calm opinion.
Another post that feels… fine.

And fine is invisible.

The posts that travel don’t do it because the algorithm “liked them.”

They do it because something felt off, in a good way.

A line that made you pause.
A sentence that didn’t resolve immediately.
A thought that arrived half a second late and stuck.

That’s not luck.
That’s surprise.

Your brain scrolls on autopilot until something breaks the pattern.

Like hearing your name in a crowded room.

Like a microwave stopping at 00:01 and forcing you to look.

Most people try to be clear first.
But clarity only matters after attention.

Predictable posts are easy to understand.
They’re also easy to forget.

If your content feels “safe,” it’s probably already dead.

Honest question:
What’s one thought you don’t post
because it might sound a little weird out loud?

See you in the comments.

New CEO of Ryanair soon…

…this happened after Michael O’Leary rejected Starlink WiFi for Ryanair and had a public spat with Elon

graphical user interface, text, application

Most founders ask for frameworks.
Most founders ask for good hooks.
Most founders ask for “value.”

Before I write anything, I ask for something else:

A moment.
Something that actually happened.

- a decision, 
- a mistake, 
- a thought you didn’t say out loud.

Because if it moved you, it will stop someone else.

Then a belief.
Not the lesson you’d put on a slide.

The thing you now believe because you lived it.

And finally, a constraint,

Because unlimited space creates noise.
And tight limits force the truth to surface.

Most content fails because it starts with advice.

Authority doesn’t. Authority starts with experience.

If you can’t name the moment,
or the belief,
or where to stop:

You don’t need better writing.
You need sharper thinking.

That’s the real work.

About 8% of the year is already gone.
January’s almost over, and something funny keeps happening to me…

This month alone, I’ve had 12 people try to sell me something in DMs.
Smart offers. Decent positioning. 
Some even well-written.

I didn’t buy from a single one. 
Not because the offer was bad.

Because I didn’t trust them enough to even click their profile.

No consistent posting.
No visible thinking.
No trail of ideas, opinions, wins, or scars.

Nada.

In plain English:

If you’re not visible, you’re not credible.
And if you’re not credible, your deal dies before the first call.

From the buyer’s side, it feels like this:

If I can’t understand how you think in 10 seconds of scrolling, I move on.

Not out of arrogance.
Out of self-defense.

Consistency isn’t a content strategy.
It’s a trust signal.

And every week you stay quiet, someone louder and often less capable, becomes the default option in your market.

So here’s the uncomfortable question to sit with as January closes:

If a serious buyer checked your profile today,
would they see a leader worth betting on…
or someone who looks like they might disappear again next week?

That gap is where most deals are lost.

I don’t get why people are still shocked by AI comments on LinkedIn.
Like… what did you expect?
Only about 1% of people post here, right? So...

From that group, a massive chunk is already using AI to write the posts.
So, of course, the comments are AI too. Duh?!

This is the part everyone pretends not to see:
Most people don’t want to be active on LinkedIn.

They want the result of being active.
(if they smart, they hire a ghostwriter)

If they have money, they hire a VA....
And the VA has one job: comment as much as possible in 1–2 hours.

Not to think.
Not to read deeply.
Just to move fast.

If they don’t have a budget, they do it themselves. 
(God, they hurt so much for their credibility)

With bad prompts.
On bad days.
While half-paying attention.

That’s how you end up with:
“Great insights! Thanks for sharing 🚀” under a post that clearly wasn’t read.

I hate seeing AI comments, too.

Especially under my own posts.
So I block them.
Ignore them.
Move on.

But what really doesn’t add up?

People are complaining about AI comments...
while the feed is flooded with AI posts.

You can’t be surprised by fake engagement in a system built on fake activity.

If you want real conversations,
start with real thoughts.

Otherwise, this is exactly the feed we’re choosing to build.

undefined undefined

Your personality, Your thoughts, Your message.
(I only write…for You)

Founder

What if you could have a proven LinkedIn system that takes less than 50 minutes to set up—and continues working for you, even while you focus on your business?

The Simplest LinkedIn Growth System for Founders & CEOs

I’ve created a no-nonsense system that lets you build authority, attract leads, and grow effortlessly—without overcomplicated tactics or high-ticket retainers.

Ghostwriter & Copywriter

Part-time chameleon, full-time scriptwriter – I ghostwrite like I’ve lived a hundred lives. 
Capturing voices and bringing stories to life is what I do best.

Scriptwriter

Web Content Writer

probably not the best ghostwriter, but every client smiled. 
Copy that works -​> reviews below. 
(soon to be dad, love our doggo, and love fishing)

I keep thinking I’m behind.
That I still need to figure things out before I speak.

But that’s only true if I’m comparing myself to people ten steps ahead.

But what I forget is this:

There are people a few steps behind me,
who would love to know what already feels obvious to me.

The things you call “basic”
are often someone else’s missing piece.

Most people don’t stay invisible because they lack value.

They stay invisible because their value feels too familiar to trust.

Posting this as a reminder to myself.

Most founders don’t hire a bad ghostwriter.
They hire a cheap one
and spend months paying for the cleanup.

At first, it feels fine.

Posts go out.
Likes trickle in.
You tell yourself, “Good enough.”

Then the quiet problems start.

Your ideas sound… familiar.
Your voice feels borrowed.

People engage, but nobody reaches out.

It’s like walking into a storm with a broken umbrella.

You’re technically covered.
You’re also still getting soaked.

The mistake isn’t outsourcing.

It’s outsourcing without a system.

No thinking partner,
No point of view,
No sense of what shouldn’t be said.

Just words shipped on schedule.

And the dangerous part?
From the outside, it looks like it’s working.

Until you realize you’ve been visible for months
and nobody knows what you actually believe.

That’s when founders say: “LinkedIn doesn’t convert.”

It does.
Just not through noise.

Authority isn’t volume.

It’s gravity.

Be honest:
Are you posting to stay dry…
or to actually get somewhere?

Justin Rowe

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Chief Executive Officer

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

I've now removed 6,100+ connections in the last 4 months and have 3,500+ more to remove (in this round). Here's why 👇 

Short version:
1. Your networks engagement with your content helps determine reach
2. Much of my network was created early on when I had a career in restaurants (FYI I used to be part owner of 4 restaurants 😜 )

3. I'm all about controlling the things I can control and not complaining about the things I can't. 

I used Sales Navigator to slice and dice my 1st connections and realized there are 7000+ connections that are likely not on LinkedIn any more, wouldn't find any value in my content, and who I should likely just disconnect with. 

LinkedIn has been great for me - it's led to:
1. Connecting with investors that led me to becoming restaurant owner
2. Starting a side-hustle that helped pay for the extra costs of our first son (named Lincoln...which he asks if it h as anything to do with LinkedIn)
3. Turning that side-hustle into an agency that was acquired
4. Continuing to power pipeline for an agency pushing toward 10M ARR

So I understand the power of LinkedIn both organically and on the paid side...and my top advice?

1. Build your network strategically - send 15 connection requests a day and be picky what requests you accept
2. Be clear about your target audience, their pain points, and produce valuable content they'd regularly save and share
3. Spend 5x more time engaging and commenting vs posting
4. Use sales navigator to see ICP profile viewers and send them connection requests
5. Turn your top organic posts into evergreen retargeting ads with thought leadership ads

That's it for today : )

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Founder/CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + B2B Audience Experts

Short Post - LinkedIn Ads Experiment - Manual Bidding vs Impression Bidding for Video Retargeting. 

Early into this but sharing - I recently looked through our own LinkedIn ads campaigns and thought we just were not getting the results we used to from our retargeting layer. 

Main things I look at:
1. Penetration + frequency - are we reaching the whole audience and at a frequency that will move the needle to action?

2. What assets are working/not working and do we need something fresh in rotation

3. What's our CPC/CPM and are we getting decent price for distribution here. 

I'm starting to look at CPM way more than I ever used to because the more I lean into custom lists and really believe in my targeting...the main thing I care about is just distribution at an affordable rate. 

I don't really want/need LinkedIn to try to figure out which pocket of my target list to show/not show my ads to...in fact I'd rather it turn it's brain off and deliver my ads to the target I've set. 

Manual bidding has been and I believe still today is the gold standard...the gold standard Impactable has set (we are still the largest LinkedIn ads agency with the deepest partnership with actual LinkedIn company)...but even our standards need challenged because things change. 

So I notices while we are getting an ok CPC on these ( for video that is) the CPM  looked wild...$300+ CPM for a warm audience...didn't make a ton of sense other than LinkedIn was just being too selective with my list and just showing it to the highest value (in their mind) targets vs just distributing my assets to this list. 

So I switched to bidding by impresssion and then set a lower CPM threshold.

And like magic..2x impressions, 2x clicks, half the CPM. 

So just like manual bidding on CPC...starting to walk down bid for CPM and see where this goes but it's crazy to me the difference. 

I think though for this to be something you can steal/use you have to have a healthy budget of at least $75/day because just like with manual CPC bidding you can't have a daily budget less than your bid and with CPM bidding it might not make sense to be bidding $10-$50/day in most cases because typical CPM might be $50-$150 so daily budget should match as well. 

Well, that's it for today - just sharing what we are learning and how things are shifting.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Shocking study - only 1 in 50 apps that were “vibe coded” by LinkedIn creators 3 months ago are still being used in any way shape or form today.

And this includes the 38,000 people that commented “vibe” to get access to said vibe coded apps. 

None of those people are actually using any of these apps.

But it felt cool in the moment yea? 

I’ve learned over the years that there is a pretty massive difference between what LinkedIn creators say they are doing… and what actual reality is.

These fantasy funnels that look amazing but have never actually been used/tested.

Ai army of 50 agents that replaced a non existing 500k team… even though the poster is a solo founder who’s never even led a team of 10 yet.

Vibe coded apps that saved the poster “hundreds of hours” when really it cost them a hundred hours to make and saved them 30 min on a task they then only used the app for 3 times….

Reality is that it’s still a brutal proving grounds in the market and these “hacks” won’t save you.

Sorry to break it to you but here is the “hack”

1. Know what makes you actually different / unique - own it 

2. Know your targeting - and map out what pockets of that you have to r biggest advantage 

3. Leverage paid search and LinkedIn as a core motion to create and capture demand - google for in market traffic and LinkedIn to qualify and convert that traffic and layer intentional account targeting and insights 

4 organic + paid is where it’s at. LinkedIn organic amplified by thought leadership paid side is soooo powerful 

Don’t sleep on the demand gen motion - it’s a powerful inbound motion 

5. Use AI to amplify and save time from your current activities before trying to do anything crazy or super new 

6. Its not your job or of any benefit to you or anyone else to go around flagging posts written by ai - I’m more worried about all the posts written by morons

Stay tuned for more hot garbage tips

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences

Marketing leaders should have HILLS THEY DIE ON. 

If you don't have strong POV's worth fighting for...you're an order taker not a marketing leader which is ok, but let's just be real. 

I know this might sound tough but as an agency owner and someone who's worked with hundreds of marketing leaders and have seen soooooooooo many marketing leaders fired....certain patterns emerge. 

1. Companies that play it safe with marketing are wildly less efficient than they could be. It's strange in marketing but being "safe" is often the most dangerous thing you could do. 

If you're a marketing leader who's faking it till you make it and your goal is to mimic what bigger players are doing..you've already lost and your org and your career will suffer. 

If you as a marketer don't like to have strong opinions or make constant strategic bets...that's fine - settle into a mid-level support role and support someone with a strong POV. 

Most ogs can't win by playing the same game massive orgs do...they have to create space and advantages where they kind find it and take some risks/bets on messaging, positioning, channels, audiences. 

Making bets and then tracking data to prove/pivot is what great marketers tend to do. 

2. Who's responsible for the results?

If you're an order taker, and can't/won't override leaderships opinion on marketing paths...then just make it very clear (and in writing preferably) that you are not responsible for marketing results..just project management. 

Problem is no org would ever accept this...the marketing leader owns results...which means if you order take and go down the wrong path..you get fired...as you should honestly.

I say this from personal experience from being fired (as an agency) dozens of times when we made the mistake of letting clients dictate strategy and then being fired for the poor result. 

As we should have been fired...clients should go to an agency either for pure execution and clear ordertaking (staff aug model) or they should come for a strong POV and guidance...and then actually take that advice or wrestle with it together so we can test/bet/learn together. 

That's how great marketing seems to get done. 

Pressure builds, leaders either shrink in the shadows or step forward with their bold bet....they take the chance to seize glory....and own the responsibility to own failure...to learn from it, and make the next move. 

The good ones fail fast and are constantly learning/growing/testing. 

And honestly...if you're in a place where you can't be bold/creative or take risks without support or feeling like you'll be fired...start looking for another role

Just another fun marketing rant from my view looking in. 

I have a ton of respect for marketing leaders on the battlefield in 2026...it can be brutal, and fun, and exhausting, and rewarding.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Here's how to PROVE LINKEDIN ADS ROI to Leadership
5 ways Marketing Leaders can prove LinkedIn Ads is working 👇 

First, the reason a post like this is even needed is that LinkedIn probably the hardest channel to show value to leadership and often thought of as "a hard nut to crack". 

Here's why:
1. Last click attribution will never give LinkedIn enough credit because all the demand that LinkedIn creates is often finally captured by google organic or paid search when they are ready to buy and LinkedIn won't get credit

Meaning - Someone could come in through paid search click, then see 27 ads on LinkedIn over 90 days and interact 15 times and then search for your company by name when it's time to convert...and google will take the credit. 

2. Hubspot and most CRM's are viewed by leadership as "source or truth" but are terrible attribution tools and mostly credit last touch or direct UTM paths only. 

Meaning...in the example above they originally entered your website via google UTM and then interacted natively with LInkedin ads and then came back to the website via google organic...so LinkedIn won't get credit in most org models. 

Example 2 - Say the LinkedIn ads work really really well and they convert directly..sort of. Typically they'd click on the company logo on the ad, check out your company page, then click "visit website" from there entering into your website in what looks like direct traffic (going to company page remove the Linkedin ads utm so it now just looks like direct traffic no paid ads utms)

3. LinkedIn is where you build trust and accelerate deals...not capture intent. 

This is a big distinction - It's a fundamental flaw to try to compare SEO and paid search by the same metrics right?

Google ads is transactional
SEO is long-term momentum building play

LinkedIn is more like SEO - it's not some transactional channel  capturing demand that already exists..it's the channel that helps create, accelerate, and channel demand...and that can't be tracked the same way as google. 

So how do we actually defend it instead of just rolling over and killing the channel we know is likely working. 

A. CAPI + Conversion Tracking - fight like hell for channel attribution. 
-Setup up conversions for key page views, form submissions, and call bookings. You can't rely on CRM or traditional tools to track LinkedIn ads influence

-CAPI (LinkedIn's conversion API) is a great way to funnel offline events back to LinkedIn 

B. LinkedIn native company hub - big upgrade last year from LinkedIn- you can now see the exact accounts exposed to and engaging with your ads. 

See actual accounts in your funnel, gaining influence, and penetration/heatmap of your ABM upload. 

But tell me...how do you prove LinkedIn ads ROI???

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Marketing Leaders and Founders are getting SCAMED by AI SEO tools/agencies right now - Here's my short educational PSA

1. First of all - 9 out of 10 LLM tools are just monitoring tools. Take a look as you're evaluating them.  Most will have some cool looking chart that shows how many impressions and clicks to your website you're getting from LLM. 

A. Note - your basic free Google analytics will show you this for free. (no joke, it's just there for free)

B. Almost all of these tools are just showing you the numbers...there is basically nothing there for you to actually improve the numbers...and again you can see that for free in your basic web tools you already have. 

2. 7 out of 10 AI SEO experts are posting on my feed saying that they have a list of things that seem to work but the rankings change weekly , it's not stable enough to actually predict, and the sites being pulled from is shifting dramatically from month to month. 

A. This means most seem to just have best guesses - mostly best of lists, comparisons, and publishing accross more channels like reddit, LinkedIn, website, youtube etc.  (so you know..the basics of content distribution)

B. Moving away from traditional blogs and pivoting to using articles to answer real humans questions and in a real human way vs keyword chunking for the robots...ok so big pivot here is stop writing for robots....any one who was still doing this last year was likely headed to the graveyard anyway and AI should'nt have been the catalyst for this change. 

3. Another cool shift I'm seeing is that 3 out of 5 AI SEO experts on my feed are also now just saying AEO is basically not a thing and that it's just SEO, Brand, and Distribution... really just creating more questions than answers. 

4. Traffic trade off - Another fun fact just to keep in mind. 100% of companies who had strong organic traffic and SEO now have traffic from LLMs. 

SEO traffic dropped by 40%
LLM Impressions appeared

These are not two separate things you realize right?

LLM traffic isn't exactly a net new touchpoint that didn't exist before...the same article you published a year ago lost organic impressions and gained LLM impressions - the same user is searching for the same thing and finding your content in a different way in many cases. 

That's a big distinction. 


Here's my advice

1. AEO is real but it's new and evolving and I'd be very skeptical of any tools/experts you are thinking about hiring - most don't actually have it figured out and will actually tell you that when you ask how they can prove action to result. 

2. Don't worry about LLM traffic if you don't have basic SEO foundations and content distribution in place. 

If you think you should skip SEO and go straight for LLM visibility...just no...that's not how this is going to work. 

The #1 best way to show up for LLM is still just having foundational SEO and content distribution (and content written for humans).

How to PROVE LINKEDIN ADS ROI to Leadership - Part 2.
(See yesterdays post for part 1)

Short version of yesterday's post. 

A. Last click attribution will never give LinkedIn enough credit 
B. Hubspot and most CRM's are viewed by leadership as "source or truth" but are terrible attribution tools 
C. LinkedIn is where you build trust and accelerate deals...not capture intent. It's a middle and bottom of funnel hero and signals command center

Now to the good stuff...how can you prove value of LinkedIn ads to leadership? Where to look??

1. Channel attribution - fight like HELL to get conversion tracking and CAPI (conversion API to upload offline conversions )
-Key page views - leading indicators
-Form fills on site
-Call booking (use CAPI)

Frustration of course is you won't be able to match back to the actual person...but knowing/seeing the channel influence can help

2. LinkedIn Company Hub - Props to LinkedIn for rolling out this great update in 2025 - you can now see the EXACT ACCOUNTS exposed to and engaging with your LinkedIn ads. 

Go in there and filter by uploaded list or by campaign and sort by highest impression/clicks to give leadership a heat map of the accounts LinkedIn is influencing and touching..if these look like great accounts and they are moving through stages from unaware to aware to engaged...that's a great thing to show. 

3. CRM Sync to see LinkedIn ads influence on pipeline deals - there are a few tools on the market for this. My favorite is DemandSense - basically taps into the LinkedIn API and looks up ad exposure to any deals in your pipeline so you can see (image below what that looks like). 

This is great for closed won deals and current pipeline. 

This ads a great data point for leadership to connect ad efforts to tangible deals. 

Bonus if you can then prove/show that the deals with higher Linkedin influence close faster, are better quality deals, and have bigger deal sizes/value (which tends to be the case). 

4. Self-Attribution - feels old school now but it's foundational - for every call booking/demo ASK THEM HOW THEY FOUND YOU. 

Make it a required ask and leave it open ended (not multiple choice). 

It's crazy to me how many times the CRM will say web, search, google...but prospect says it was LinkedIn. 

That's something no leader can ignore. 

5. Other metrics to track on a macro level

The above are data points but a few things tend to consistently happen when running a good LinkedIn ads program in your ecosystem and a smart marketer can track this and prove on a marketing mix level of what's improving. 

When LinkedIn ads are running correctly
A. Deal velocity tends to improve 
B. Show up rates to calls improves 
C. Close rates improve
D. Deal sizes increase 
E. Cost per qualified or quality lead/demo

What did I miss??

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

If you can't reply to all your own post comments and spend 30 min/day engaging in your home feed.....POSTING MORE WON'T DO ANYTHING. 

One thing you really don't hear enough from the LinkedIn influencers is that posting isn't actually how they get followers and engagers. 

Posting is like 20% of the equation....

So why is that what the influencers focus on the most when they talk about growing on LinkedIn...

Because it's easier to sell...you. 

Said another way....if they were honest with you...you wouldn't give them your money to "build a personal brand". 

So what's the truth?

And this is just my humble/human/flawed/100%correct/jk/ opinion

Here's the secret LinkedIn formula. 

1. 60% engagement 
2. 10% posting quality
3. 10% posting consistency
4. 10% sending targeted connection requests
5. 10% sending targeted dms

The vast majority of what actually helps you become visible, create an engaged following, and drive actual eyeballs to your posts...engaging with others like this is a networking event. 

Rules to live by
A. 90% of those who send you connection requests are trying to sell you...be selective with who you accept. 

Either build your own network (send requests) or get built into everyone else's network (accept requests)

B. Send 10-15 targeted connection requests per day to strategically build your network. 

Start with warm ICP fit profile visitors + company page followers (use Sales Nav to see this)

C. Spend 30 min a day if you can engaging in your home feed and removing anyone who's posts will never give you value (and takes away valuable time you could be spending engaging with those who might have value). 

This does a few things..leans into the human nature of quid pro quo (this for that), and it also tells the algo that those engaging with eachother might want to see the next post published so it increases the number of people your posts show up at top of feed. 

D. Send intro messages to new ICP fit connections - nothing crazy..just introduce yourself and how you could help if/when they have a need. After that just go back to adding value with posts + engagement

E. Use organic to test and then use LinkedIn thought leader ads to amplify and guarantee distribution of your best content to your best warm prospects (website visitors, company page visitors, current pipeline etc)

Just a little hot garbage tip (stole this from minecraft movie...I have a 6 year old) for Linkedin today - nothing special. 

P.S. Stop worrying about if you should even post and if anyone cares..and about all the bigger influencers on here so why bother.....truth is if you have 1k connections and they are actually targeted (you sent the invites)....90% of them have less than 500 connections and their feeds are DEAD...to them..YOU ARE THE MOST VISIBLE EXPERT

Your feed is not their feed

You're not competing against the influencers in your feed.
Your connections don't even know who they are...

IT's IN YOU HEAD. 

Create your own targeted ponds ; )

Still one of the most underrated combo's in B2B 
Google Ads + LinkedIn Retargeting = 20% lower CAC in many cases

This single fact - LinkedIn is the only native ads platform in existence that can see all your website traffic (yes even traffic from Google ads, bing, SEO, organic, paid listing sites...all of it) ...

AND THEN Layer on qualifying filters such as industry, company size, job title or seniority level and job function - distilling your traffic down to just warm ICP fit traffic which is pure gold to target with ads for next 90-days while they are in decision mode. 

And why do we think they are in decision mode?

Because if you have a solid Google ads strategy, then you are targeting high-intent and in-market traffic. 

For us, we are bidding on things like

LinkedIn ads agency
B2B LinkedIn ads management service
LinkedIn marketing experts

These searches have what I call an Intent modifier. 

Agency, service, platform, solution, vendor, provider, expert, partner....words like this tell us the person is looking for someone else to execute vs just educating themselves to execute on their own. 

This type of traffic is usually later on in the buyer journey. 

They are problem aware, solution aware, and looking to now choose the right vendor/solution and you are now in the running. 

That's why Google search traffic is so expensive...because when done right it's pure gold. 

But the harsh reality is that this traffic is not just expensive but highly competitive. The prospect is often visiting 3-4 competitor sites as well. 

Pressure for that landing page and 1st click experience is critical..it's basically you're only shot at the lead. 

But that's exactly where LinkedIn retargeting for qualified visitors changes the story. You now can continue the conversation over the next 90 days when the prospect is likely to make a decision and give them the reasons to choose you. 

Things they might not have seen in their 2 minutes on your site. 

Tell them why you're different
Tell them why they can trust you
Tell them what success with you looks like
Tell them what the experiences of others who worked with you looked like

You do this through digital nurturing with LinkedIn ads campaigns. 

And you do it on the platform that B2B buyers actually log in to be influenced on B2B buying decisions...think about it..that's why we are all here. 

We are here to see what other orgs are doing, what new strategies exist, what tools others are using, what tactics and channels and solutions are helping others win...we WANT to be influenced on things that can solve our challenges. 

That's why this combo works so well...there is really nothing like it. 

And honestly, I'm seeing this is just one piece of the puzzle. There are other multi-channel plays and combos like this that just fit so beautifully together. 

So much so you feel like you didn't even understand how marketing could work until that clicked mentally into place.

TL;DR If you run Google budgets 10-30k+/mo , LinkedIn is no longer a separate experiment. LinkedIn should be a mandatory strategic deployment to prote

Open article: Improve Google Ads ROI 2-3x With LinkedIn Account + Signal Based Retargeting by Justin Rowe • 6 min read

Improve Google Ads ROI 2-3x With LinkedIn Account + Signal Based Retargeting

What happens if you SHUT LINKEDIN ADS OFF TODAY? 
Here's exactly what would happen for most... 👇 

I know a lot of marketing leaders who end up having to defend their LinkedIn ads budget or leadership forces them to shut it down..and they don't quite know how to fight that battle. 

And I get it - LinkedIn Ads is one of the harder channels to prove ROI/Influence to leadership. 

So part of what I think is healthy to understand is what happens when you shut it off...since they don't think it's doing anything or maybe not enough...

Here's what really happens. 

• Immediate (1–2 weeks): committee reach drops. Fewer titles in target accounts see your messaging, so sales gets fewer “warm” conversations and more cold, noisy inbound.

-Small drop in conversions/demos and in quality but that won't be fully visible for weeks more.

• Delayed (4–12 weeks): Google and other high-intent channels convert less efficiently. Demo conversion rates and win rates fall as buyers lack prior exposure and trust.

Cost per conversion start to creep up on Google and ROAS starts to slip. 
You'll also notice in google analytics that your returning visitors numbers starts to drop. You're still attracting new visitors..just not getting the right ones to return as much. 

• Hidden (weeks → months): sales blames search or creative, not the missing upstream influence. Deal size, velocity and pipeline quality degrade subtly and are misattributed.

Why?

 LinkedIn is the upstream qualifier and committee builder: it turns anonymous clicks into identified, fit accounts and builds coverage across decision makers. 

So how can you position/prove this to leadership if needed?

Where to look to prove the effect (and what leadership will actually accept) These are great things to track anyways..sometimes just knowing the direction these are going on a macro level helps us know if we are headed in a good/bad direction. 

• Decision-maker reach in your TAL: % of target accounts where a decision maker was reached.
• TAL penetration: % of target accounts with 3+ impressions or engagements.
• Branded search lift: volume or share of branded queries while LinkedIn is live.
• Qualified conversations / meetings booked that map to engaged accounts.
• Pipeline created or influenced for warmed accounts.


Most of this can be found either in native LinkedIn company hub and dashboard and in a tool like DemandSense that syncs with CRM's like hubspot to show LinkedIn influence on pipeline. 

And all of this is actually only true if you are using LinkedIn retargeting frameworks properly to actually qualify and convert your Search and Website traffic to actually make it an ROI enhancer like it's supposed to be. 

Hopefully this helps someone confidently talk about the value of LinkedIn Ads.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Linkedin ads shut off

I could almost GUARANTEE ROI of adding LinkedIn Ads if these are true....
And I'll explain why...and exactly how I'd build it. 

Not to toot my own horn but I believe our agency (Impactable) is responsible for introducing more B2B orgs to LinkedIn ads than any other agency in the world. 

Bold claim I know but I think it's true. 

So much so that LinkedIn even noticed and...

A. We've been invited to attend and speak at multiple LinkedIn Agency Summit's in their New York Office
B. Gotten access to more than $200,000+ in LinkedIn ad credits from our partnership
C. Set to be the first LinkedIn CAPI (conversion API) certified agency in the world. 
D. Participated in LinkedIn's customer advisory board
E. On track to be the first every agency to become agency + ad tech partners of LinkedIn (via our tech arm in DemandSense which is easily the #1 LinkedIn ads optimization tool on the market)

I say all this because introducing B2B advertisers to LinkedIn is something we've gotten damn good at...and part of that is knowing who should NOT be running LinkedIn ads and who should be. 

So here's the simple list and short why

1. Strong Paid Search - 10k+/mo in paid search spend
-This is a strong indicator that you've got high-intent and in-market traffic that you could be doing more to convert

2. Strong organic and/or SEO foundation 
- another warm audience pocket and fuel for LinkedIn middle of funnel plays and intel

3. Website that actually converts some 
- signal that paid traffic won't be a complete waste of money

4. LinkedIn Company Page has 5k+ followers
-Another warm audience pocket to work with
-Signal that your audience is active and reachable on LinkedIn

5. Strong sales motion with SDR/BDR support
-These are bigger deals with longer sales cycles...many orgs find it hard to realize the ROI of LInkedIn leads that require some actual manual effort to convert and stay in front of

Those are the top 5 traits I'd look for...if you have 3+ of these...I'd pretty much guarantee you can get a positive ROI from deploying LinkedIn ads (if done right). 

And honestly...no additional spend. 

Slide 20% of your Google budget to LinkedIn and watch the following happen. 

-Google CPA improve by 15%
-Number of conversion on Google +15%
-Quality of conversion +10%
-Time to close -10%
-Show up rate of leads to demo call +20%
-Close rate of active pipeline +15%
-CAC -10%

Read the full newsletter where I also then show what the 6-month rollout looks like and give away the 20+ deck for the 6-month build...steal it, run it, thank me latter 

Honestly - if you're a marketer looking to introduce LinkedIn to your org and you want a badass launch plan that leadership will buy into...

Shoot me a DM and my team can help build it out for free and help you make the case with your actual numbers.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Most B2B companies should not start with LinkedIn Ads. Yes..I'm aware I run one of the largest LinkedIn Ads agencies out there but also why I'm able t

Open article: When LinkedIn Ads Is a No-Brainer (And When ROI Is Almost Guaranteed) by Justin Rowe • 7 min read

When LinkedIn Ads Is a No-Brainer (And When ROI Is Almost Guaranteed)

In B2B Marketing...Humans are still very much influencing big deals (shocker right?)

That was a big takeaway from my conversation with Gabe Larsen, CRO of Signals.

When everything starts to look the same, especially in the age of AI, buyers stop comparing features. They start asking people they trust.

Gabe shared that more and more buying decisions are happening before a demo ever takes place. 

People are leaning on their network, not review sites or feature checklists.

That’s why trust has to be built upstream.

Through real conversations, visible leadership, and showing up consistently where your buyers already spend time. 

The demo just confirms what they already believe.

#B2BMarketing #TrustBasedSelling #ThoughtLeadership #PersonalBrand #Impactable

New Marketing Leaders - Here's Exactly When and How to add LinkedIn Ads to your ecosystem - Time to get that Promotion (or maybe just not get fired)

First thing's First - Who should be running LinkedIn ads or when can you add it and it be pretty low risk/high chance of success? (because no marketing leader wants to strike out with their ideas). 

Quick “LinkedIn Ads Perfect Fit” checklist:
1+ years in market (trust + PMF more likely present)
5,000+ monthly website visitors (warm audience 🔥 )
SEO or organic driving inbound conversions (at least some consistently)
$10k+/mo in paid search or similar paid channels (in-market trafffic to work with)
5,000+ LinkedIn company page visitors (audience active and reachable on LInkedIn)
Conversions happen on the site and you have a sales team + CRM
Willing to run a 90 day test with a minimum test budget

IF some or most of these exist...LinkedIn ads is likely one of the highest impact moves you can make to see quick wins, improved funnel metrics and usually higher ROI for same spend by simply moving weaker pockets of google spend over to LinkedIn. 

In this weeks newsletter I go over the exact criteria that I call the perfect storm that make LinkedIn ads super low risk and then exactly how I'd approach introducing LinkedIn ads and the logic that helps explain it to leadership. 

Take a read and ask any questions!

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

I've noticed a very specific pattern where companies fit a certain criteria that I'm kind of calling "the perfect fit for LinkedIn ads" and when this 

Open article: A Marketing Leader's Field Guide to Launching a Profitable LinkedIn Ads Motion by Justin Rowe • 10 min read

A Marketing Leader's Field Guide to Launching a Profitable LinkedIn Ads Motion

AI ad image + copy analysis AND image variations in less than 60 seconds?????
I'm damn impressed by this. 

This is what I've just got my hands on and am testing - but this is pretty crazy. 

One of the things AI is allowing us to do is aggregate and cross-reference data better and faster and wield it like more powerful weapon than ever before. 

At Impactable we have launched and managed thousands of LinkedIn ad campaigns and that data is now being weaponized to inform on copy and design and it's absolutely going to be a secret sauce of ours and a competitive advantage. 

Our amazing team also has an AI agent that can do competitor research on LinkedIn ad campaigns by visiting their LinkedIn ad libraries and combing through all of their ads and comparing and contrasting all the variables vs benchmarks and top industry performers to spot patterns that would take the best humans weeks to do. 

This is something that got me very excited!

Shout out to some of our Impactable AI OGs - Nemanja Jovanovic Nikolay Titov Anna K. Branko Jovanovic Vladimir Ilić 

We have some big plans in 2026 to use AI responsibly but to weaponize our POV, strategies, frameworks, and aggregated campaign data to fuel better/faster insights for our clients. 

Check yourself before you wreck yourself 😉

If your positioning is off, no channel will fix it.

That was one of the strongest points from my conversation with Oleg Kovalev, CMO of Aspect Health.

Yes, channels still matter. 

But success on any platform comes down to clarity, not activity. 

Oleg is a great example of that. He was able to build meaningful momentum and grow his audience quickly by being clear on who he was speaking to and why his message mattered.

But his bigger point was this.
Channels and assets are secondary. 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴.

He’s seen more startups fail because they didn’t clearly define who they were for and why they mattered, not because they picked the wrong channel or ran out of budget.

Get the positioning wrong and no channel will save you.
Get it right and almost any channel can work.

#B2BMarketing #Positioning #StartupMarketing #LinkedInGrowth #Impactable

Some of the best B2B marketers didn’t start in marketing at all.

That was clear in my conversation with Oleg Kovalev, CMO of Aspect Health.

Oleg started his career in B2B sales, not marketing. 

Within a few years, he moved from sales rep to leading retail sales, helping grow revenue nearly fivefold. 

Eventually, sales and marketing merged into one department under his leadership.

That’s where he fell in love with marketing.

What stood out to me is how much that sales foundation shaped his perspective. 

When you’ve carried a quota, led teams, and driven revenue firsthand, marketing stops being abstract. It becomes deeply connected to outcomes.

Seventeen years later, that blended background still shows up in how he approaches his role today.

#B2BMarketing #MarketingLeadership #SalesAndMarketing #CareerJourney #Impactable

Most orgs think "they have plenty of strategy" - Spoiler alert...they don't
A comment I made to a post saying Orgs just need faster execution from agencies. 

The original post - super smart man who's built multiple businesses and makes the point that orgs are giving this feedback. 

-Agencies move to slow and just want to focus on "stratetegy"
-The orgs believe they have "plenty of strategy" and just need faster execution
-The orgs complain that agencies are taking 3 months to make beautiful strategy and playbooks before doing actual meaningful work
-The orgs say they just need faster execution..just do the work!

Now I 100% believe this is the feedback he's getting from orgs...but let me share my perspective form the agency side. 

1. When most orgs say they "just need execution" and they "have plenty of strategy"...9 times out of 10 what the reality is more like this. 

-They are desperate for leads and are seeing a decline due to lack of great positioning or PMF or clear idea of audience/offer and they need to show leadership some "results"

So the "action" they are looking for is for the agency to throw up some lead gen ads and put the coins in the ol slot machine and get the leads out so they can save their job

But I'm looking at this like...if I do that..and shovel hot garbage leads to save your job...you're still getting fired in 6 months when sales eventually uncovers the hot mess and lack of quality/intent leads your pushing their way. 

2. I'll admin most agencies arn't really that helpful on the strategic front either. They make beautiful decks to mask lack of actual creative thoughts or business accumen. 

They think if you make the reports pretty enough it will kick sand in your eyes and distract you from the truth...that's not how an agency should operate. 

3. I'll also admit that many agencies also are super slow to get their hands in and actually start the work. 

They are often more concerned with looking good and mitigating risk and stretching out the engagement that quick starts and quick action just isn't their priority (and many arn't actually built for it either)


My advice when working with an agency?

Understand who really owns strategy and what it is. 
1. Are you actually clear about how you're unique in the market?
2. Are you actually clear about who you are targeting and why and what their real pain points are and how you uniquely solve?

3. Are you clear about the size of those audiences, what warm and 1st party data exists, and how much budget is needed to accomplish your goals for that audience?
4. Are you clear about what channels to deploy that budget and how to structure it to accomplish those goals?
5. Are you clear on how we'd measure and track progress against those goals?

90% of orgs either arn't super clear on this or have assumptions that need challenged..which means you need a strategic partner...not just execution. 

But also...agencies...get your freaking lives together...giving us a bad name lol

Actual Hot Take.....99% of "Hot Takes" are just garbage click bait with no real POV or anyone who really disagrees with you. 

Take this for example...my hot take here is clearly something you agree with and not controversial at all and yet you feel like you just want to slam the like/share button and scream "this dude get's it!"

And now that I've called it out..you're not sure if you should like this post or ignore it to "put me in my place" ...which is also something that happens here on LinkedIn. 

You see, everyone wants to support you until you actually start being successful and then they think you're overrated and nothing special....

Until you cross that line where the success is undeniable and you clearly have growing support without them...then they finally join back in as it clearly benefits them to be connected to your success and their "dis" clearly isn't negativly impacting you...

That's a crazy thought...creators on here might withhold support to "punish" those they are jealous of but give that up only when they realize they don't actually hold that sort of power. 

My advice?

Content creators on here arn't your demographic...F*k them

Do you and focus on delivering value to your ICP, develop real relationships with other founders in complimentary spaces...and don't get lost in the politics of LinkedIn (or actual politics for that matter...you won't catch me speaking on politics). 

I've been on here long enough to know the game and how to win in the long run - stick with me if you want to learn : )

AI isn’t just another tool. 
It’s becoming a coworker.

That was one of the most interesting takeaways from my conversation with Gabe Larsen, CRO of Signals.

Instead of thinking about AI as something that handles one-off tasks, Gabe is focused on what he calls cloud employees. 

Autonomous, job-based AI that works across channels and owns real responsibilities.

Think less “𝘳𝘶𝘯 𝘵𝘩𝘪𝘴 𝘳𝘦𝘱𝘰𝘳𝘵” and more “𝘰𝘸𝘯 𝘵𝘩𝘪𝘴 𝘳𝘰𝘭𝘦.”

In the future, a SaaS company might not be 200 people.
It might be 200 people working alongside 200 cloud employees.

That shift challenges the idea that growth has to mean more headcount.

We’re moving from tool-first thinking to organization-first thinking.

The way companies scale is changing and the ones who adapt early will have an unfair advantage.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#ArtificialIntelligence #AIInBusiness #FutureOfWork #B2BSaaS #Impactable

Marketers are asked to prove impact in ways sales never are.

Sales doesn’t invent attribution.
They don’t design the system.
They don’t debate what “counts.”

The CRM already exists.
Pipeline stages are defined.
Revenue is the output.

Marketing operates very differently.

To prove impact, marketers are expected to:

Learn and master $1k/month attribution tools

Stitch together CRM, GA, and ad platform data

Create custom views and narratives leadership will accept

And somehow make it all feel objective and trustworthy

This is why attribution tools are raising hundreds of millions of dollars.
And yet… attribution is still one of the biggest problems in marketing.

Not because the data doesn’t exist.
But because the structure doesn’t.

A HubSpot report like this one is incredibly insightful - Something cool I built over the weekend looking for additional ways we can show marketing data in ways leadership will trust (and Hubspot/CRM is of course going to get accepted  more than any 3rd party tool/report). 

These reports shown break down opportunities by source (Google vs LinkedIn), then by company size and industry, tells a real story about quality, direction, and momentum.

It was really cool to see in this case that LinkedIn brought in bigger opportunities more constantly and Google search had more sporadic size over time. 

Also super interesting to see which industries seem to be showing higher levels of in-market signals (coming in via google search) vs what industries are being directly targeted on LInkedIn. 

It's possible that this could be a good signal to consider when splitting and prioritizing account lists. 

But here’s the catch:

That story only matters if the organization agrees it matters.

In most companies, marketers don’t just analyze data.
They have to create the narrative, define the rules, and convince leadership to trust it.

And if they don’t?
The marketer gets blamed.
Then replaced.
And the next marketer walks into the same environment with no trusted system to operate inside.

Same problem. New person.

This isn’t a performance issue.
It’s an org design issue.

Sales works inside a structure that already defines success.
Marketing is expected to build the structure while being judged by it.

My conviction:

Either organizations evolve to give marketing a first-class measurement system

Or agencies will increasingly be forced to fill that gap.

Not just by running campaigns, but by creating the attribution, tracking, and reporting framework the business actually operates on.

Until then, marketers will keep doing two jobs:
Driving growth.
And inventing the system that proves it.

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taplio

The Battle

Laszlo Konkoly

Justin Rowe

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Laszlo Konkoly's LinkedIn Performance

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