BOFU.ai

We help B2B SaaS companies create AI workflows that take customer insights and creates BOFU content and sales enablement.

Founder

Oomnitza

AI Content Strategy Advisor 

Authority Plug

WorkProud

Online Rewards

SoundThinking (formerly ShotSpotter)

Fractional Head of Content

Content Strategy Advisor

Anvilogic

Content Strategy Advisor 

Conveyor

Optilogic Inc.

CourseStorm

Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

Most teams try and solve the bottom-of-funnel gap by creating content. 
If you’re doing this, you’re working backwards.

Most marketers are starting surface level 

“Let me create this blog post” 

But it doesn’t start with the blog itself. 

It starts with the information used to create said blog. 

So think about this as a layered actions. 

Layer 1: Cross functional communication 

The trickiest thing about bottom-of-funnel content is it requires input from each team, when most teams don’t talk to each other. If possible, carve out some time to talk to one person from each team, sales, product, CS. Creating a slack channel with one person from each team can be helpful.

Layer 2: Consistent documentation 

Those internal docs that are sitting in G workspace or spread across teams? Gather those and create a centralized knowledge base of information that you use to train AI on your product, and persona(s).

Layer 3: Bottom-of-funnel content 

Once AI is trained on your company, products and persona(s), then use that information to start creating BOFU content, knowing it’s aligned because you got input from other teams and pulling from a single source of truth.

This exact problem is why BOFU.ai was created. 

To serve as the nucleus for teams to extract product knowledge from and use that to create high-intent content. 

These steps won't be done in one day. 

But taking them will put you on the right path and you'll be doing a lot more than what most agencies are charging you $8k/m for.

Lashay  Lewis

GrowthX AI

Manage client relationships and results
Design and execute SEO programs
Manage a team of account managers 
Own reporting, execution, and client results

Senior Managing Editor

- Oversee client SEO programs, content strategy, and results
- Manage SEO account managers to co-ordinate research, production, and QA
- Refine AI workflows
- Point person for client meetings and contacts

Managing Editor

Vivek Shankar

Creating amazing content for fintech and tech companies and handle everything to do with content marketing. Some of the things we do include:

- Drafting a content strategy tailored to increase growth
- Managing content publishing and production
- Tracking content analytics and engagement
- Creating a funnel and content for each step
- Help agencies and companies with their content creation needs
- Generate ROI through top-notch content
- Generate highly qualified SQLs

Content Strategist

SJB Media

Produce high-quality articles for an institutional finance audience. Published in SJB magazines eForex and FX Algo News

Financial Writer | Market Commentary | Journalist

Animalz

Senior Content Marketer

Versapay

Freelance Writer

Black Dot Agency

Ramp

Content Writer

Cloud Insurance

Create and manage content marketing campaigns and collateral.

Marketing Content Manager | Content strategist | SEO strategist

Gotham Ghostwriters

Axial

Authored article in private equity LMM sector

Financial Writer

I solve content marketing for early stage/Series A fintechs | Content Strategy Services | Financial Writer

I help fintech and tech companies reduce CAC with high authority content without fussy never-ending retainers. 

Former and current clients: Ramp, Versapay, JP Morgan Chase, RBS, MANTL.

I also write articles for an institutional finance audience as a financial writer for eForex and FX Algo News, two leading publications in the industry.

Bad use of AI has led to an explosion of empty content. It ranks well, but converts no one.

In reaction, I've seen marketing teams swing to the other extreme and lean into highly differentiated POVs.

Unfortunately, these POVs are hidden under structures machines don't recognize. The result is no one discovers this content and no one converts.

The mistake lies in thinking you have to choose between writing for humans vs machines. The solution is in learning how to hit that balance.

For the machine:
👉 Analyze what's ranking and being cited
👉 Figure out H2 patterns and question formats

For the human:
👉 Mine what language your customers are using
👉 Talk to your product team to figure out what you really do

Structure gets you discovered. Uniqueness gets you remembered.
Nail both and you'll move that revenue needle.

This is much harder than it sounds, of course. But it's the only way to consistently drive results that I've found.

Content + AI Visibility for Financial Services | Client Engagement/Account Strategist @ GrowthX | Institutional FX journalist

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The Battle

Lashay Lewis

Vivek Shankar

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The Battle

Lashay Lewis

Vivek Shankar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreLashay Lewis's LinkedIn Performance