BOFU.ai

We help B2B SaaS companies create AI workflows that take customer insights and creates BOFU content and sales enablement.

Founder

Oomnitza

AI Content Strategy Advisor 

Authority Plug

WorkProud

Online Rewards

SoundThinking (formerly ShotSpotter)

Fractional Head of Content

Content Strategy Advisor

Anvilogic

Content Strategy Advisor 

Conveyor

Optilogic Inc.

CourseStorm

Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

Most teams try and solve the bottom-of-funnel gap by creating content. 
If you’re doing this, you’re working backwards.

Most marketers are starting surface level 

“Let me create this blog post” 

But it doesn’t start with the blog itself. 

It starts with the information used to create said blog. 

So think about this as a layered actions. 

Layer 1: Cross functional communication 

The trickiest thing about bottom-of-funnel content is it requires input from each team, when most teams don’t talk to each other. If possible, carve out some time to talk to one person from each team, sales, product, CS. Creating a slack channel with one person from each team can be helpful.

Layer 2: Consistent documentation 

Those internal docs that are sitting in G workspace or spread across teams? Gather those and create a centralized knowledge base of information that you use to train AI on your product, and persona(s).

Layer 3: Bottom-of-funnel content 

Once AI is trained on your company, products and persona(s), then use that information to start creating BOFU content, knowing it’s aligned because you got input from other teams and pulling from a single source of truth.

This exact problem is why BOFU.ai was created. 

To serve as the nucleus for teams to extract product knowledge from and use that to create high-intent content. 

These steps won't be done in one day. 

But taking them will put you on the right path and you'll be doing a lot more than what most agencies are charging you $8k/m for.

Lashay  Lewis

Social Media and Content Marketer

Content Writer and Content Marketer

Accenture

Content Analyst

|LinkedIn Marketing Expert | I Help Businesses Increase Leads with Zero Ad Spend in 60 Days | 5K+ Posts on the Platform with Proven Track Record of Minimum 1 Lakh Impressions a Month

Lets start it simple,

I started using LinkedIn 8 years back when "Personal Brand" was not even a thing.

Well, to me, building a brand is a byproduct of providing immense value to your target audience.

With more than 5k+ posts and more than 13k subscribers in just 1 week , I know what really works on LinkedIn.

WHAT CAN I DO FOR YOUR BUSINESS AS A LINKEDIN STRATEGIST AND MARKETER?

✔Create authentic and value driven content that resonates with your target audience. This includes not just imbibing your tone and style of writing but also your real life experiences and stories.

✔Generating high-ticket clients for you in a period of 60 days or less. It comes with a GUARANTEE. I won't keep a penny if I fail.

✔Building authentic relationship with your target audience and getting you the visibility you need. 

✔ Help you build an amazing LinkedIn profile to grow your engagements by manifolds.

ACCOMPLISHMENTS 

➡️Got an opportunity to cover blog stories of Prime Minister and eminent personalities at Economic Summit 2023 by ET Insights and deliver keynote sessions in conferences like Digimarcon, SEO Summit 2024.

➡️Worked with business partner of Grant Cardone for their marketing.

➡️ Editor and co-author of Growth Hacking Book 2, Amazon's bestseller. Worked with Rohan Chaubey, India's most followed Growth Hacker and Parul Agrawal, a TedX speaker and a featured writer in Forbes, Huffington Post, Entrepreneur, etc.

➡️Featured writer in Thrive Global, Hackernoon, Medium, BBN Times, Pink Stories, USA Today, etc.

➡️Conducted seminars and workshops in renowned colleges like SRCC, DTU, Chitkara University, Fuzia, Chandigarh University, Maharaja Agrasen Institute of Management Studies, Lady Shree Ram (LSR), NSUT, PGDAV College, Maitreyi College, IIIT Kottayam, IIT Kharagpur, NIT Agartala, Online Manipal University, etc.

➡️Completed 2000+ LinkedIn and content marketing projects for 5,6 and 7 figure businesses.

➡️ Worked with brands like Ola, Uber, Upgrad to manage their LinkedIn campaigns from scratch.

➡️ Part of global communities like Encubay and Herkey with over 20 lakh network of women.

➡️Mentored over 5k entrepreneurs with content, marketing and PR offers. 


HOW CAN WE COLLABORATE? 

✔ I am up for doing webinars, podcasts, insta live and youtube sessions for the community. If you wish to grow and add value, feel free to reach out to me. We can work something out together.

⭐⭐⭐ I have crossed 30k connections. If you are someone who wants to work with me, then drop me an email at vagisha.arora@gmail.com or send me a personalised invitation on LinkedIn.

Vagisha Arora

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The Battle

Lashay Lewis

Vagisha Arora

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taplio

The Battle

Lashay Lewis

Vagisha Arora

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLashay Lewis's LinkedIn Performance