Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

VP, Marketing at Teal | Using brand strategy, social media, and content marketing to empower others in their careers

Hi, there. 👋 

I'm Lia—a marketing leader with 15+ years of experience driving brand awareness, content strategy, social media, and community engagement at hyper-growth, early-stage startups like WeWork and Teal. 

With proven success in leveraging organic social media, influencer marketing, and executive thought leadership to scale audience reach and revenue, I'm passionate about storytelling and human-first team management while driving brand affinity, engagement, and growth across the education, entertainment, and future of work verticals.

Throughout my career, I've grown social audiences by over 1MM+, increased ARR from $0 to $3MM in two years, and built high-impact brand strategies that resulted in a 500%+ engagement increase across platforms. 

I'm also a writer—a title I'm just learning to embrace in 2025, though it's always been who I am at my core. I'm currently working on a young adult (YA) novel about theater camp and building out a Substack called "the recharge." (Link in my bio to learn more.) 

Thanks for stopping by my little corner of LinkedIn. Looking forward to connecting!

Lia Zneimer

In a crowded career advice space, it's tempting to listen to the loudest voices—but often it's the quieter ones that are most impactful. 

Enter Mary Jantsch, someone whose insights and frameworks I've admired since my time at Teal. 

I've been fortunate to get to know Mary better over the past few months, both through Substack and IRL, and am constantly in awe of how she thinks about career growth as a living ecosystem that can evolve seasonally. 

In this week's edition of the recharge, Mary reflects on: 

🌱 Why she left her $165k/year job for a $15/hour job
🌱 What surprised her about burnout (and what she wishes others knew)
🌱 Being brave enough to change course
🌱 5 questions to ask yourself before quitting your job
🌱 What to do if you’re piecing together a life that doesn’t fit in a job title
🌱 How to build a “contrary” career

… and so much more. 

I hope you get as much out of this conversation as I did. (I wanted to highlight every other sentence.)

Writer | Author | Marketer | Using brand strategy, social media, and content marketing to empower others in their careers

Open article: 🔌 For anyone quietly reconsidering their work by open.substack.com

🔌 For anyone quietly reconsidering their work

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The Battle

Lashay Lewis

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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