Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

Brands need more content for smaller budgets these days.

On top of that, that content needs to be optimized to perform on the digital channels of today.

Content that stops scrolls dead in their tracks.

Content that drives audiences to take action.

Well, that's where Kevin comes in.

He's a seasoned, multi-disciplinary creative director that's built brands and content for both startup disruptors and Fortune 500 companies including Netflix and Twitter.

WHAT YOU GET WORKING WITH KEVIN:

• Systems thinking with modular content to use in multiple channels
• An approach that creates more content for lower budgets
• Knowledge on how to optimize content to perform

Get started making content that drives business results.

Book a 1:1 call to get started.

Kevin Rapp

My favorite lie on Linkedin:

"Right now is the worst Gen AI will be!"

The realism or production quality of the models will get better over time, sure.

But the products themselves are only going to get worse.

Because all disruptive technologies degrade over time:

• Google is a worse search engine now than it was 10 years ago.
• Facebook is a worse social networking site than it was 10 years ago.
• Netflix is a worse streaming platform than it was 10 years ago.

The products degrade by becoming littered with ads or increasing in price or diluting the core functionality (or all 3).

Because, when they first start off, their job is to obtain users. So, they start off with an ideal experience optimized for growth. Venture capital allows them to develop cheap, customer-friendly experiences that can disrupt their industries and undercut their competition.

Ahhhh, but then they have to become profitable.

Eventually the subscriber base hits a ceiling and they have to use ads and/or jack up prices and/or remove features in order to achieve profitability (hi streaming wars)

This is coming for AI products too.

Projections estimated nearly $400 billion invested in AI infrastructure in 2025, with profits at less than a tenth of that.

How long before the first ChatGPT responses are sponsored ads?
How long before the pro version doubles in price?
How long before they dilute the free product so you have to upgrade to pro?

This is an extremely predictable trajectory, but they just keep selling us that "this is the worst it's going to be." 

Oh, the worst is yet to come

2025: A buckwild year by all metrics.

A few things I did this year:

• Traveled to NY, LA, London, Raleigh, San Diego, Detroit, Las Vegas
• Went to museums for neon signs, whirligigs, jurassic technology
• Saw Bloc Party and Kendrick/SZA in the same weekend
• Took up cooking (my Korean BBQ Philly Cheesesteak is bomb)
• Went on my first cruise

Is a self-indulgent series of travelogue videos coming? YOU BET.

But, before that, I gotta talk about a lot of the art and experiences that made 2025 for me.

From Andor being the best Star War to hanging out with a bunch of motion rowdies at Dash Bash, this is my comprehensive list of things that didn't suck in 2025!

Things from 2025 that didn't suck

Attention all automated paper towel dispensers:

I have man hands

A single square of paper towel is not going to dry my hands

Your dispensing method dries my pinky and ring finger of one hand

I'm sure this helps out some balance sheet somewhere on paper towel costs

But makes for a miserable experience for every person who ever needs to wave their hand in front of a paper towel dispenser four times to not have to wipe their hands on their pants

Just give us an appropriately sized paper towel

I have a better corporate horoscope for you than Myers-Briggs:

Corporate D&D class alignments. 

A few examples:

CEO - Chaotic Warlock multi-class with Wild Magic Sorcerer

• In an otherworldly pact with either Venture Capital or the board
• Spellcasting comes from Charisma (of course it does)
• Wild Magic because you truly cannot predict when they will change priorities

CMO - Lawful Oath of Conquest Paladin

• Swears an oath to a deity - in this case probably a spreadsheet
• There will be order, no matter how insane this kingdom is
• Conquering presence that can cause the fear condition

Growth Marketer - True Neutral Berzerker Barbarian

• True neutral because data over everything
• Find target, smash target
• Frenzy for crunch time, followed by levels of exhaustion

Creative Director - Chaotic Eloquence Bard

• Jack-of-all trades support, because they have no other choice
• High deception skills to make up reasoning behind concepts
• Always undervalued by the rest of the party

Head of Sales - Neutral Enchantment Wizard

• Source of magic is an ancient tome (rolodex)
• Throws Marketing on the frontline and finishes off enemies from the backline
• When in doubt - FIREBALL THE ROOM

Please excuse me while I write my book to replace Stengthfinders and the Enneagram.

taplio

The Battle

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Kevin Rapp

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taplio

The Battle

Lashay Lewis

Kevin Rapp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lashay Lewis's LinkedIn Performance

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