Bottom-of-funnel Content for Growth-Stage B2B SaaS | Content Strategy Vibe Marketer⚡️| Founder @ BOFU.ai

I was an in-house content strategist for over a decade. 
I got amazing results running BOFU programs in-house.
But since becoming a consultant I've been able to:

✅ Increase blog conversions from 6 to 30/mo ~ 5 months
✅ Achieve over two dozen first page rankings for teams 
✅ Take blog conversions from 5% to 30% ~ 90 days
✅ Drive 7-figures in attributable inbound pipeline
✅ Empower content teams to learn BOFU marketing 

When clients come to me they have a very specific goal:
Drive inbound leads, sales and customers from their blog 

But they're usually running into the following problems:
❌ Too much (or only) top-of-funnel content on the blog 
❌  Seeing an increase in traffic but not leads 
❌  Most of the leads are coming from paid ads vs oragnic
❌  Their content team is lean and limited on resources 
❌  Content and SEO agencies aren’t delivering
❌  In-house writers have knowledge gaps about BOFU 
❌  Not able to clearly attribute content to pipeline 

Here's how I help content teams:
- Creating a bottom-of-funnel comparison page strategy 
- Showing clear content to pipeline attribution 

If you’re a VP of Marketing or Marketing lead and you’re facing one or more of these problems: 

- Producing content there’s a lack of strategy and direction
- Not seeing attributable inbound signups from blogs
- Working with SEO agencies but not seeing inbound leads
- No or limited inbound leads coming from the blog  
- You or your team's knowledge of BOFU is limited 

I'm here to help you out. 

Let's talk!

Lashay Lewis

BOFU has its first official paid user 🥹



I’ve closed a lot of deals in 2 and a half years. But this $100 means so much to me. 

Because it’s not just $100. 

It’s proof. 

Proof that when something is set on your heart it’s there for a reason. 

I first had this idea in 2023. 

I was too ambitious and built it too quick and it failed the first time. 

Then I pivoted, started over and it failed again. 

It didn’t even make sense to start:
- I was making good money consulting 
- This was me stepping into uncharted waters
- It took away from the main income stream 
- I had people telling me not to do it 

But almost 3 years later here we are. 

Brainstorming with Mohammad Abdin for hours
Hours of demo calls 
Hours of development 

And a dream. 

One of the reasons I wanted to start this was seeing the lack of black female software founders.

(I also thought I had a really good idea) 

And to show we can do it too. 

But how do you do something when you feel like you have no roadmap?

Sometimes doing the hard things means, you BECOME the roadmap to help others follow the same. 

And this is just the start. 

Starting off 2026 unstoppable.

Lashay  Lewis

Founder @ BOFU.ai | Bottom-of-funnel Content for Growth-Stage B2B SaaS | The BOFU Queen

BOFU.ai is officially open and taking users. 

Below I’ve done a quick demo walkthrough that I said in the beginning would be 2 min. 

Spoiler: It’s not 2 min because even in 2026 I can’t get any video under 2 minutes apparently. 

Some capabilities include:

Feature capability extraction
Documentation upload
Image editing

There are only two prerequisites to signing up:
1. You must be a SaaS company so BOFU can run through your product.

2. You must have some sort of account for BOFU to use (like a demo or dummy account) 

This has been a long time coming with lots of lessons learned. 

We’re excited to welcome you in and are ready for feedback to make this the best product we can.

General Partner at Modulor Capital

Combining experience as an operator, consultant, and now venture capital investor, I specialize in backing software startups that transform industries. My journey began in consulting, where I honed my skills solving complex business challenges for tech clients, before transitioning into hands-on operational roles at high-growth SaaS companies. These experiences deepened my understanding of what it takes to scale products, drive go-to-market strategy, and build resilient teams. Today, as a venture investor, I leverage this foundation—identifying unique founders, providing practical guidance, and helping portfolio companies unlock growth. Passionate about emerging technology, I partner with entrepreneurs to create lasting impact and value in the software ecosystem. Contact me at bhavish@modulorcapital.com

Bhavish Sood

Thrilled to back Projectstudio.ai, a platform helping interior studios in India move from spreadsheets and WhatsApp to a unified system for workflow, procurement, and payments.

Interior design studios are demanding a single source of truth across design, vendors, and billing. What changed: reliable mobile data capture, cheaper AI inference, and growing pressure to protect margins via on-time delivery and scheduling.

Why we leaned in
* Daily usage = deep workflow fit
* High retention = real operational dependence
* 90% gross margins with fast payback
* CAC: ₹17.5K; ARPU:₹2L
* ₹65L ARR in 6 months and growing; 12× studio growth
These metrics demonstrated software embedded in the day-to-day work of design studios.

The product
ProjectStudio unifies design approvals, site updates, BoQs, invoicing, and client communication. AI adds:
* Speech-to-action logs
* Delay and risk forecasting
* Automated follow-ups
Eventually, we believe they will foray into embedded procurement and payments, built directly into studio workflows and not layered on top.

The team
Founders come with deep domain experience across contech and interiors. They build from live sites, ship fast, and design for India-specific frictions like catalogue complexity, taxes, and vernacular UX. Excited about collaborating with Nikhil Kaushik and Abhishek Jha. Thanks to EvolveX Accelerator and Thapar Innovate for participating with us in this round. 

How does it fit our thesis?
Our thesis around vertical SaaS is focussed around scaling into commerce, especially products that start with mission-critical workflows and expand into transactions and financial offerings once trust and data depth are earned. ProjectStudio executes this progression with discipline—starting with core workflows, expanding into transactions, and ultimately enabling capital.

By first owning high-frequency studio operations, the product becomes the system of record and generates clean, structured data. From there, procurement and payments are natural extensions of the workflow, reducing leakage and aligning incentives across studios and suppliers. Over time, this foundation enables selective, data-backed financial products—priced on real project execution, not assumptions.

What we like most is that ProjectStudio isn’t leading with payments or credit. It’s earning the right to build a financial business model by first becoming indispensable to daily work.
Early signals are strong—and we’re excited to be part of the journey.
Sanjit Singh Paul Sachin H Vijender Singh Bachhal, CPA, CA, RV Rahul Sharma Modulor Capital

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The Battle

Lashay Lewis

Bhavish Sood

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Posts

Engagements

Likes

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