Protis Global

Lead in the operational management and implementation of activities related to the conception, design, creation, development, and production of media—video, audio, graphics, multimedia, and other forms of digital media—for diverse audiences, including internal and external stakeholders. This includes the strategic and operational management and implementation of activities related to media distribution, including broadcast, online, and any other platforms or events used to support or distribute digital media.

The Sr. Media Manager also leads the management and maintenance of facilities and equipment that support the production and distribution of media and media-related activities.

Responsibilities 
Conceptualizing, developing, designing, producing, editing, and directing media projects
Operating, maintaining, and/ overseeing media facilities, production, and distribution-related activities
Intermediate planning, organizing, directing, and facilitating skills
Define work objectives, plans, priorities, and deadlines and delegate routine tasks appropriately
Reviewing and approving the completed work of others (internal/external) to verify technical soundness and adherence to deadlines
Identifying and implementing changes/improvements to quality improvement processes, procedures, policies, and plans
Supervisng vendors and coordinating activities to ensure the successful completion of tasks

Senior Social Media Manager

For over 25 years, Protis Global has been recognized as a leading global search firm in the Consumer Goods industry. Our years spent understanding the professional, personal, and financial motivators for candidates allows us to deliver against the needs of Fortune 500’s and start-ups alike.

Key Industries Served:
Consumer Package Goods (CPG), Banking, Global Food & Beverage, Food Tech, Fast Moving Consumer Goods, Adult Beverage, Cannabis, Hospitality, Media, and Beauty

My current responsibilities include: 
*  Develop comprehensive content strategies that help pull consumers in, earn organic attention, and align with the overall branding strategy.
* Write social captions, schedule, & post content daily across Protis Global’s organic social media channels, including but not limited to Instagram, Facebook, Twitter, Pinterest, and Tiktok
* Maintain the social media calendar, updating frequently based on campaign needs, brand goals and KPIs, and timely opportunities for audience engagement
* Brainstorm & pitch monthly content ideas to support ongoing brand goals and marketing campaigns
* Stay current with digital, social, consumer, and industry trends; make timely recommendations and improvements to evolve brand presence
* Collaborate in the development and implementation of marketing content that accurately reflects the brand voice and reaches target audiences for a variety of channels, with a focus on social media, blog, website, organic outreach, and events
* Ensure grammatical excellence on written content and provide input on videography and photography, always keeping the voice of the customer in mind.
* Assist with photo and video shoots from concept to shipping samples to shoot location

Content Marketing  Manager

Protis values high performance versus the spotlight. We are about one’s accomplishments not years of experience or age. We are about talent and fit- not credentials and potential. We are about discipline and detail to ensure consistency and sustaining winning results. We are about winning!!

As the Talent Acquisition Manager it is my job to ensure that we are bringing in the right talent to continue to grow and find people who's own goals & values align with Protis's. 

If you're an AMAZING sales person and looking for the above....reach out to me: Lmiller@protisglobal.com

Manager of Talent Acquisition

Lars Miller Media

Welcome to Lars Miller Media, where each frame, post, and pixel is infused with creativity and strategic insight. As the driving force behind this venture, I bring over five years of rich experience in media, branding, and marketing to the table, specializing in podcast production, videography, photography, content creation, social media management, and ghostwriting.

My journey has been fueled by a passion for connecting with diverse audiences through compelling, visually stunning content. Whether it’s capturing the essence of an event, creating impactful video narratives, or managing a dynamic social media campaign, my focus is always on delivering results that resonate.

With a keen eye for detail and a flair for storytelling, I specialize in bringing brands to life in the Food, Beverage, Cannabis, and broader CPG industries. My approach combines creativity with a deep understanding of what makes each industry unique, ensuring your message not only reaches its audience but also makes a lasting impact.

Lars Miller Media is more than a service; it's a partnership where your vision meets my expertise. Let's collaborate to create content that not only tells your story but also elevates your brand to new heights.

Ready to transform your digital presence? Let's make it happen together!

Owner

ace Talent Curators

Senior Media Manager

Indiana Coffees Co.

Built the website and handled all aspects of the business from inventory management, delivery, shipping, customer service, marketing, sales, etc. 

Generated over $20,000 in revenue in year one organically with no paid advertising

Averaged 40 subscribers for first year

Marketing Executive

Indy in a Box LLC

Responsibilities
•Built and maintain website
•Network and build relationships with local vendors 
•Handle inventory and supply chain
•Manage all social media channels 
•Analyze social and site analytics to understand how to continue growth
•Manage Ad campaigns - Facebook and Adwords
Accomplishments 
•Adwords campaign converted at 2.9%
•Turned a profit in first 55 days
•Negotiated three commercial accounts to generate over $4,000 in revenue
•Have generated over $5,000 in inbound sales through social media marketing
•Instagram posts have an average 3.4% engagement from followers
•Facebook Ads have an average result rate (results/impressions) of 4.4%
•46.3% of total web traffic has been acquired through social media efforts
•Have increased partner vendors from 8 to 14

Co-Founder

Angie's List

Responsibilities
•Prospect my region for qualified companies
•Build value in Angie’s List
•Qualify the company to be passed off to the Senior Solutions Consultant
Accomplishments
•Leads sent over have generated over $85,000 in revenue

Sales Specialist

Responsibilities
•Consult with eligible service providers about becoming a featured company on Angie's List
•Build customized advertising campaigns for service providers based on company needs and future goals
•Help advise service providers on how to reach more of the Angie's List premium member base

Accomplishments
•Reached new hire sales threshold in under half the allotted time
•Left the new hire bullpen with the highest sales volume out of 130 people
•Stephan's Club winner for Q3 2014 (top 20% in my department)

Advertising Sales Representative

Protis Executive Innovations

Responsibilities:
•	Maintain and manage the companies Social Media presence
•	Research and determine a target market and how to influence them
•	Assist recruiters in candidate searches

Social Media Intern

Responsibilities 
•	Manage office by meeting with vendors and maintaining office
•	Assigning tasks to the interns
•	Sending out contracts to clients for Job Orders
•	Helping with previous responsibilities as Technical Assistant as well
Accomplishments
•	Maintained office efficiency through a transition period

Interim Manager of Business Operations

Responsibilities
•	Research Social Media strategies 
•	Assists recruiters with candidate searches
•	Build spreadsheets for recruiters
Accomplishments
•	Started as Technical Assistant intern and took over as Director of Operations
•	Redesigned the company YouTube page
•	Assisted in over 50 candidate searches for recruiters

Technical Assistant Intern

Content Creator | Photographer | Ghost Writer | Podcast Producer

In my role as a Senior Media Manager I thrive on cultivating rich narratives and impactful marketing strategies. I'm seeking to blend my expertise with that of like-minded collaborators, stirring the pot of innovation in the Consumer Packaged Goods industry.

🌟 What I've Achieved:

- Transformed our corporate brand presence, skyrocketing impressions by 1,386% and engagements by 1,932% from 2022 to 2023, while also growing our audience by 114%.
- Produce an award winning podcast that has over 250,000 downloads lifetime. 
- Cultivated a dedicated following for my newsletter on cannabis and beverage trends, nurturing growth to over 1,200 subscribers and counting.

🌱 Continued Growth:
My commitment is to continuous innovation and growth — not just for the brands I've had the privilege to work with but also within the communities I engage with. Elevating brand narratives to new heights and turning them into measurable results is at the core of my professional ethos.

🔗 Let's Connect:
Are you stirring up fresh ideas in the CPG sector? Let's mix our expertise. 

Subscribe to my newsletter for a fresh take on cannabis and beverage insights, or reach out directly at Lars@larsamiller.com to initiate a dialogue that could lead to our next breakthrough.

Lars Miller

Fordis Consulting: Market Research Solutions

I am recognized for strategizing and executing on creative, scrappy, outside-the-box projects and delivering actionable results for clients whose products range from controversial to conventional. My experience spans industries as diverse as cannabis, apps and software, food, alcohol, and other CPG industries. My goal is to be a go-to market research partner committed to delivering Fortune 500 quality insights no matter what your size, stage or industry.

Clients choose Fordis Consulting to:
* Boost revenue: Turn more prospects into consumers
* Discover your ideal target consumers: Spoiler alert! They often are different than expected.
* Stand out from the competition
* Optimize new — and existing — products and services

Clients rely on me as a thought partner because I deliver results by listening and understanding a client's goals, then reverse engineering a solution and customizing a plan to achieve goals on time and on budget. This custom plan may include live virtual focus groups, one-on-one interviews, and/or online surveys. I get products and concepts in front of your potential consumers so you can gain clarity on how to maximize your next steps.

Chief Insights Officer

Entrepreneurship for All (EforAll)

Mentor & Guest Lecturer

Canna-Curious Insights (now under Fordis Consulting)

Canna-Curious Insights helps cannabis companies boost revenue and customer loyalty using brand strategy and custom market research. Our innovative process leverages the landmark CannaCurious Insights Survey data, budtender focus groups, edibles taste tests, self-administered video ethnographies, in-home use tests, and other market research techniques that get to the heart of understanding consumers, potential consumers, and cannabis industry professionals.

We define the canna-curious as people of all legal age who are interested in trying cannabis but aren’t currently doing so.  The 2021 CannaCurious Insights survey was completed by over 10,000 people in legal marijuana states — a combination of current cannabis consumers and the canna-curious.

Our landmark survey identifies the most impactful drivers for canna-curious customers compared to the traditional THC consumer market. Dispensaries, retail brands, and marketers leverage the data to position themselves to seize the largest un-captured audience and potential net new consumers — the canna-curious.

ThinkNow

* Responsible for handling all aspects of qualitative research from proposal to end delivery.
* Managed overall client relationships and business development, designing research studies, developing and pricing proposals, overseeing the execution of the research projects, and providing consulting services along with analytical insights and recommendations to clients.
* Hand-on project management with constant client interface.

Research Director

Q-Insights

Director Of Operations

Insightlink Communications

Pelegrin Research Group, Inc.

* Designed and maintained quality assurance standards for client deliverables that include qualitative reports and presentations to ensure standards for content, aesthetics and consistency that resulted to strengthening of the company’s brand image.
* Effectively handled client accounts and saved valuable time of the moderators and company principals by reorganizing and prioritizing workloads.
* Flawlessly performed in-person and phone interviews for Fortune 500 companies and other organizations.
* Strategically coordinated functions of research staff while aligning client service with all qualitative research needs.

Director of Research & Operations

Marketing Matrix

* Conducted, analyzed and reported findings from interviews with financial advisers and mutual fund shareholders (including top-producing brokers and high net worth investors) as part of an ongoing syndicated mutual fund sales literature study. 
* Wrote RFPs, secured contract, conducted focus groups and wrote interim reports as part of an economic development grant for the San Fernando Chamber of Commerce. 
* Created and implemented successful recruiting strategies to increase respondent cooperation while significantly reducing costs. * Supervised research production staff as interim focus facility manager and provided clients service for all qualitative research needs.

Research Analyst & Asst. Focus Facility Manager

Tori Spelling

Served as personal assistant to actress on the hit show, “Beverly Hills, 90210.”

Celebrity Personal Assistant

Congressman Henry A Waxman

Served as intern to the head of the Congressional Subcommittee on Health and the Environment whose district was in Los Angeles County and based in West Hollywood.

Congressional Intern

Renegade research nerd & proponent of outside-the-box, data-driven decision-making

Lara is a multi-industry market research veteran with diverse CPG, tech, small business, and start-up experience. Her passion areas include food, cannabis, apps, and education. She is turned to as an expert on niche cannabis industry insights. 

As both a qual and quant market researcher, Fordis Consulting projects span across multiple methodologies, from surveys to focus groups to product testing. This unconventional agency looks holistically at projects to ensure a 360-degree view of consumers (loyal as well as competitive customers).

In cannabis, Lara's work fills in crucial market research gaps not covered by retail or POS focused data providers. Her specialty areas focus on the canna-curious soon-to-be consumers, budtenders, and Invisible Shopper customers. 

Lara is proud to serve as a curiosity-driven, solutions-focused maverick and hands-on, strategic thought-partner to clients, always developing creative, nimble research plans that provide the foundation for actionable, results-driven outcomes. 

Her overarching goal is to help businesses access and use data to make consumer-driven, informed decisions, instead of “winging it.”  She strongly believes market research should not be solely for Fortune 500 companies, so her business was founded to take on projects that are too small for traditional market research agencies and deliver unsurpassed value in the process.

Please reach out or schedule a time to discover potential synergies. She guarantees that you will come away from the conversation knowing something you didn’t know before!

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