Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

pov: you woke up on january 1st and decided to change

this photo is a daily reminder of what is possible.

look, today at any point, you can change who you are.

you can become more productive.
you can change your appearance.
you can become sucessful.

who you are is not set in stone.

i lost 20kg, built a $2M business and found my purpose.

all because i decided to rewire my brain and grow faster.

you don't need a vision board.
you need to break old habits and patterns.

you're not broken.
you just need to change how you think. 

believe in yourself enough, i believe in you.

this 2026 give yourself the chance to go all in. 

you'd be surprised how much you can change in 1 year.

ps: drop your goals in the comments, i'll tell you how to actually achieve them

repost ♻️ this to motivate others!

Last year, I made the most revenue in my life. 

But the biggest payout wasn't money. 
It was the connections I built along the way.

I went from zoom calls from my small room in Mexico
To standing on stage next fo top 1% entrepreneurs.

And every week I see at least one of them in London.

Oh and I still do small zoom calls even after having 300k!

Last year alone, I met:

Iman Gadhzi
Shan Hanif
Simon Squibb
Dan Priestley

People who had changed my life online, I got to thank them offline and even get to be part of their world.

Your network IS your net worth.

And you can build both, on LinkedIn. (I did).

They say “Your network is your net worth”. 100% true.

(Repost this if you’d like to meet me in 2026)

PS: Who is 1 person you want to meet in 2026? (Don't say Jasmin Alic please! I KNOW).

Btw, I'm hosting a free LIVE LinkedIn Class on the 22nd! (for free!) Join here: https://lnkd.in/eC5sm4cP

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

This is a very special moment for me.

To my female and immigrant followers, this is for you too.

I just spoke at one of the biggest events in the UK.
Next to legendary and legacy names, everyone knows.

And for some reason, I made it into the list too.

Even with a stutter and an accent.
Even with crazy imposter syndrome.
Even without being a Forbes 30u30...

When I started this journey, I felt like all odds were stacked against me. 

I got rejected 100s of times because of my grades.
I didn't get taken seriously enough because I was a girl.
I had to work twice as hard to get seen and heard too.

But I never let that stop me. I ignored it instead.

This moment right here is proof that ANYONE can win. 

All you need to do is to stop waiting to be chosen.

Choose yourself. The right people will choose you too.

And open doors you never thought you'd get to open.

Repost ♻️ this to inspire others so we can win together!

Catch the LIVE replay here: https://lnkd.in/eGBM3Puw

PS: This was all because I built a personal brand, and I just put together the exact blueprint I followed.

Grab it for free here: https://lnkd.in/eKqAcXZB

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

In November, my small business hit 200k/mo. 
If I had to start all over again from 0, here's what I'd do:

For content I'd focus on:

1. Educational content that is highly applicable 
2. Storytelling content that is highly relatable 

Too many people here just do one, but it isn't enough. 

You need to get attention by storytelling.
You need to get trust via specific breakdowns. 

Two hooks you can steal for each.

"9-Step SEO Content Strategy (Steal my 1M strategy)"
"pov: i just quit my 9-5 tech job to build a business"

For conversion, i'd focus on:

1. Building an email list as fast as possible
2. Sending weekly emails to my readers. 

Having attention is not enough if you don't convert it.

Post 4x a week. 1 lead magnet to move people to email.

This simple strategy is worth $1M. But no one does it.
It's boring, I know... but it works. 

Look, my friends... 

"Giving value" is no longer enough to grow your business or personal brand. 

The millionaires on this platform are shifting to email.
But getting traffic from LinkedIn. 

Build your brand, sell out your business.

Masterclass, over 🫳🏼🎤... wait not really. 

Jan 22nd, we're revealing exactly how you can do it too.

From content to lead magnets to conversion, I'll show you everything I've ever done live so you can use it this year.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

pov: you're about to launch a tech startup in London with friends in your 20s (bts of a $1M biz).

there's something so surreal about this business. 

it wouldn't even be a reality without linkedin.

jake and i met on linkedin.
broke into the top 0.1% in less than a year.

we built businesses all through organic content.
made millions of dollars along the way. 

today we're running the same playbook for our startup. 

getting leads without spending a single dollar on ads. 
converting customers through our personal brands.
getting insane opportunities because we do it publicly. 

most people overcomplicate growth - we didn’t.

to build a profitable business you need 3 things:

1. a single platform (linkedin)
2. a skill you're good at
3. writing outstanding content daily (with kleo).

we're revealing exactly how we do it step by step in 2 weeks. 

the entire content to lead gen strategy we've used for our 3 businesses over the last 2 years to hit $1M+.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

This is my no.1 tip to fix your low engagement (fast)

I've been using it for 3 years now!

Around 40% of LinkedIn posts fail to gain traction and engagement not because they're bad or poorly written.

They're missing a visual hook. Let me explain:

A text-hook is necessary. 8 words. Specific. Direct.

But a hack for it to work every time? A good visual.

• Your audience doesn't "read" they "scan". 
• Your visual increases the likelihood of them staying.

This is the psychological reason why infographics work.

It has nothing to do with "the algorithm" and everything to do with people and how our brains work today. 

So in reality, this would look like:

1. Hook→ "We just closed our biggest client yet"
2. Visual → A photo of you outside their offices

Instant context = better reach (+ more engagement)

I'll drop some good/bad examples in the comments!

PS: Do you think this visual hook was good? ;) 

Repost ♻️ so everyone posts better content! 

I'm running a small private call on the 31st on exactly this (for free), sign up here: https://lnkd.in/ePwVNTJk

3 lessons you need to hear to win this year.

1. If you never quit, you'll never fail (keep going)
2. Nothing happens, then everything happens 
3. You already have what it takes (so start)

Stop doubting yourself.

Don't spend 2026 doing the same things.

pov: you're in your 20s, building a business people love

(people traveled across the world to tell us this!)

today, Kleo has helped people gain over 1,233,394 views. 

• landed our exec clients 5/6 fig deals through linkedin. 
• helped many get new sponsors for their businesses.
• got them dms filled with speaking opps! 

i've always said that linkedin changed my life.
but it feels 10x better seeing it happen for others. 

this is your reminder that perfection is overrated. 

messy, consistent and public action is better.

and honestly you never know... your next post could change your entire career. it happens every day here. 

we're in the golden era of linkedin.

who's in? 

to celebrate, come to my free live class on the 22nd: https://lnkd.in/eC5sm4cP

we're giving away FREE access to Literally Academy to people who join kleo during launch week too...

(don't tell my team please)

PS: repost ♻️ this to get a FREE gift from me, with love.

I went on my dream podcast, but nearly canceled it.

Felt like an imposter the entire day; I was nervous.
Self-doubt was loud in my head, and I was scared. 

Almost as though I hadn't built anything ever. 

But going on a podcast with 754k subscribers is something I've never done before. What if I failed?

Imposter syndrome doesn't pick favorites, I guess.
But you can always decide how much it affects you.

And I didn't let it. I showed up (nervous, but showed up).

No matter how many followers I have or businesses I build, sometimes all I see are failures and rejections. 

If you relate, let me leave you with my favorite lesson:

You're not bad at things, just new at them. 

From LinkedIn, to work, to a stage... keep going. 

Watch the full interview here: https://lnkd.in/e_Er4XCq

PS: What podcast would YOU love to be on?

I'm putting together a FREE class showing you exactly how we built an organic content engine that brings us opportunities like these! 

If you're ready to make 2026 your best year ever...

RSVP your spot on January 22nd at 7PM GMT. 

Comment "CLASS" and we'll send you the link. 

or just click here: https://lnkd.in/eC5sm4cP

This is the exact lead gen strategy I'm using in 2026.

It made me over $1M in 2025, so I'm using it again:

Ready? (Like + repost ♻️ to help others)

The 10-Step Strategy (copy me):

 1. Storytelling content to reach new audiences fast
 2. Highly tactical content to nurture them weekly
 3. Using tactical CTA's at the end of EVERY post
 4. Posting 1-2 lead magnets weekly to grow email
 5. Sending 1 weekly email to that same list to nurture
 6. Launching 1 NEW offer every quarter to my audience
 7. Selling it primarily via daily emails for around 10 days
 8. Funnel warm buyers to a webinar to 3x conversions
 9. Build a 10/10 product/offer and overdeliver for them
10. Use steps 1-9 to create new offer and more content

The entire lead generation playbook is right there. 

Want me to implement it with you? Let's do it.

On January 22nd I'll be going LIVE for 2 hours breaking down exactly how you can use this for your business. 

Grab your spot here: https://lnkd.in/eC5sm4cP

I'll be covering every step in excruciating detail. 
My team and I have been working on this for 1 month.

No old stuff, no old tactics, no algo hacks.

Actual real strategies that are proven to work even if your business is "boring". 

PS: Which 1 out the 10 is the HARDEST for you?

I just built my co-founder's LinkedIn Strategy LIVE.

Results so far? 213,833 impressions in 30 days.
392 sign-ups for our software in under 10 days.

This is the copy-paste strategy every founder can use. 

I included 3 key elements no one talks about. 

1. How to stand out from day 1
2. The 4-3-2-1 Content Framework I built
3. How to use AI to write better content, faster 
4. Turning ideas into highly educational content
5. Turning stories into engaging viral pieces 

If you've been looking for a high-level strategy. This is it. 

Most people pay me $2k/hr for this.
Today you get it for FREE. 

Watch the full video here: https://lnkd.in/eTX2Qtrk

But whatever you do, don't share this.
I might get in trouble for giving so much away for free..

Shoutout Cam Trew for locking in so hard... 

PS: I want to do more of these LIVE, if you're a founder/creator in London, comment below and maybe you can be next! Repost ♻️ so we find you faster:)

The best entrepreneurs I know don't believe in work-life balance. This advice is flawed in many ways. 

Most spent YEARS in seasons of imbalance.

Which is what helps them have balance today. 

Personally, I don't have work-life balance. 
It's not that I don't believe in balance. It’s just unrealistic.

What I DO believe in is knowing that it is a privilege to be tired in the pursuit of challenge of your own choosing.

Pressure is a privilege, which I remind myself of daily.

Shoutout to the tired entrepreneurs building right now, I see you and root for you ♥️.

If I had to build my personal brand from 0 in 2026... 

I'd follow this exact playbook (It's FREE)

This is exclusive content I give my clients only.
So I'm deleting it in 42hrs, forever. 

See, content creation is a non-negotiable right now.

Business owners are making millions because of it. 
And honestly, I'm tired of seeing people sleep on this. 

I filmed a 30min breaking how to create content.

Even if you're a founder or CEO THIS is for you.

I covered:

1. The 3 Strategies you need to position yourself FAST.
2. How to build a brand without having anything to sell
3. How to build a brand while you have a service to sell
4. How to create content that ACTUALLY works in 2026 
5. 3 Examples of content that gets LEADS everytime
6. How to build a cult-like audience not just followers

And honestly, a behind-the-scenes look at how I view content in 2026 (after maintaining growth for 3 years).

So my friend, if you want 2026 to be THE year...

Let's get started, shall we?

Repost ♻️ this so it reaches EVERYONE. 

PPS: What is everyone doing for NYE???!!!

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.

But most of them are invisible online.

Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.

The people actually solving the problem? They're too busy building to talk about it.

That's where I come in.

I ghostwrite LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.

Here's how it works:

→ 6-12 month projects built on weekly or bi-weekly interviews
→ I extract your expertise and turn it into content that sounds like you
→ Full strategy, content planning, and profile optimization included
→ Continuous improvement baked in (that's what Kaizen means)

I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.
Results my clients have seen:

→ Inbound leads and investor connection requests
→ Podcast invitations and speaking opportunities
→ Top talent reaching out directly
→ Measurable traffic to demos, books, and qualification surveys

I've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.

I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.

If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

99% of climate tech founders won't be at Davos next week because the tickets cost $27,000.

Here's how to take advantage of it:

The World Economic Forum runs January 19-23 in Davos-Klosters, Switzerland.

Up to 3,000 leaders will be there talking about climate, innovation, and the green economy.

You won't be in the room.

But you can still extract value if you're strategic about it.

Here are 3 ways:

1 - Engage in the hashtag feed.

#Davos2026 and #WEF2026 will be flooded with posts from attendees, commentators, and climate leaders.

Most founders will just watch. If I were you, I’d:

→ Add thoughtful comments on posts from investors/ founders 
→ Ask questions that show you understand their work 
→ Share a specific take from your own experience

You'll get in front of the right people organically while everyone else is lurking.

2 - Watch livestreamed sessions, then create content from what you learned.

Over 200 sessions will be livestreamed on the WEF website.

Skip the endless scroll of hot takes. Watch actual sessions on cooperation, innovation, and planetary boundaries.

Take notes on what matters for your sector.

Then turn those ideas into your own posts. Not summaries. Your angle on what was said.

3 - Use Davos themes as content frameworks for your business.

Davos 2026 has 5 key themes:

→ Cooperation in a contested world 
→ Unlocking new sources of growth 
→ Investing in people 
→ Deploying innovation responsibly 
→ Building prosperity within planetary boundaries

Pick the ones that align with your startup and create content around them.

—

Davos happens whether you're there or not.

Leverage it.

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

I've analyzed 100+ climate tech founder profiles in 2025. They're all making the same expensive mistake:

They treat LinkedIn like a PR platform.

Stay in ‘stealth’ for months.

Then appear out of the blue when they need funding.

And then they wonder why:

→ Investors don't respond to their fundraising outreach 
→ Top talent goes to SaaS companies instead 
→ Customers ghost them after initial interest

Wanna know the truth?

I’d never date someone if every time they come to me they always need something. That’s not a very trustworthy person. Why should your investors or customers be any different?

SaaS and B2B founders figured this out years ago.

They don't wait until they're fundraising to start posting. They don't lead with product specs. They don't position themselves as industry experts first.
Instead, they:

→ Share behind-the-scenes of building 
→ Document their failures and pivots 
→ Show their personality and values 
→ Start conversations, not monologues

By the time they need something, people already know them.

Already trust them. Already want to help them succeed.

Climate tech is too competitive to wait until you need something to start building your network.

My suggestion to you this year:

Stop worrying about others trying to ‘steal’ your ideas. If they wanted to, they’d find a way anyway.

Start showing people who you are BEFORE you ask for anything.

→ Share the challenges you're facing 
→ Celebrate your team's wins publicly 
→ Ask for advice, not just attention 
→ Comment on others' posts like you're building friendships, not a follower count

The founders who do this?

They close funding rounds faster. They attract talent that believes in the mission. They build customer relationships that feel like partnerships.

Because trust compounds.

And LinkedIn is where you build it before anyone's ready to buy, invest, or join.

—

The more you treat this platform as a networking space while sharing genuinely helpful advice, the more you increase the chances of being seen.

PS — And if you agree with what I said, but still feel you're not ready to start sharing content, at least optimise your LinkedIn profile. Investors and customers are already looking you up. You could at least make sure it's clear who you are and what you do. 

I created a free resource with 5 headline & 2 About section templates, 2 AI prompts to help create both, and an extra optimization checklist. 

Comment "profile" and I'll send it over. 

Just make sure we're connected so I can DM you.

I've ghostwritten for 20+ climate tech founders over the past 2 years.

And there's one post that outperforms everything else in the first 2-3 months:

The introduction post.

Not a hot take. 
Not a carousel. 
Not a "10 lessons I learned" listicle.

A simple post that says "here's who I am, what I do, and why you should care."

But the problem?

Most founders skip it.

Or they write something like:

"Hi, I'm [Name], CEO of [Company]. We're building [vague description]. Excited to connect!"

Nobody cares.

It shows no story, builds trust, and gives reason to follow you.

So I took the exact framework I use with my clients and turned it into a free resource.

It includes:

→ 2 fill-in-the-blank templates (Origin Story style + Expertise Reveal style)
→ Examples from founders who nailed it
→ An AI mega prompt to write your draft in minutes
→ Bonus checklist for when to post, how to pin, and what to do next

Want a copy?

Comment "intro" and I'll send it over.

PS - If we're not connected yet, send me a request so I can DM you.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

While everyone's posting 'insights' from Davos next week, do this instead:
Share one of these 10 styles of content:

• Tips 
• Stats 
• Steps 
• Lessons 
• Benefits 
• Reasons 
• Mistakes 
• Examples 
• Questions 
• Personal Stories

Tips:

→ "5 tips for securing climate finance based on [session name]" 
→ "3 tactics for partnerships I learned from [speaker] at Davos" 
→ "Practical tips from the 'deploying innovation responsibly' panel"

Stats:

→ "The one number from Davos everyone's ignoring" 
→ "3 stats about green economy growth that change everything for [sector]" 
→ "[X]% of climate tech fails because of [stat from Davos]. Here's why."

Steps:

→ "Step-by-step: How we're applying 'planetary boundaries' to our product roadmap" 
→ "How to implement the cooperation framework [speaker] mentioned" 
→ "3 steps to turn Davos talk into actual strategy"

Lessons:

→ "3 lessons from [session] that contradict what VCs tell founders" 
→ "What [speaker] got wrong about carbon markets" 
→ "Davos says [X]. We learned [Y] the hard way."

Benefits:

→ "Why [announcement] benefits sustainable materials (and why investors miss it)" 
→ "3 benefits of [Davos theme] no one's talking about" 
→ "How [policy discussion] helps climate startups more than it hurts them"

Reasons:

→ "5 reasons the Davos conversation about [topic] is incomplete" 
→ "Why [consensus view] doesn't work for early-stage climate founders" 
→ "3 reasons we're ignoring Davos advice on [topic]"

Mistakes:

→ "3 mistakes Davos speakers make about scaling climate tech" 
→ "The biggest error in [session]: assuming [X]" 
→ "What the 'investing in people' panel got wrong"

Examples:

→ "Davos talks about cooperation. Here's what it looks like at [company]." 
→ "Everyone's discussing 'responsible innovation.' Here's our version." 
→ "Real example of [Davos theme] from our last quarter"

Questions:

→ "Everyone at Davos is talking about [X]. Here's what no one's asking:" 
→ "The question [session] avoided: [specific question]" 
→ "If [Davos consensus] is right, why are we seeing [contradiction]?"

Personal Stories:

→ "Davos says cooperation is key. We partnered with a competitor. Here's what happened." 
→ "They're talking about [theme] at Davos. We tried it 6 months ago. Here's the reality." 
→ "The gap between Davos stage and startup reality: [your experience]"

Pick one format. Create one post.

That’s the type of content that people would actually read.

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

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The Battle

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