Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

I posted on LinkedIn for the first time in 2023 after deleting it for an entire year...it changed my life. 

Here are 12 things that happened since my first post:

 1. Got featured on Forbes 4x times
 2. Became an investor for @Neutonic
 3. Been on my dream podcasts and events
 4. Moved to my dream apartment in London
 5. Built 3x businesses making 6 and 7 figures
 6. Built a community of 310,000 people on here
 7. Sold out a programme in 7 days made $200k
 8. Flew my parents in business class a few times
 9. Became friends with people I used to learn from
10. Scaled an Kleo to multi-6 figures in <4 months
11. Became LinkedIn's #1 Female Creator worldwide
12. Traveled around the world to speak at conferences

The CRAZIEST part? There's nothing special to me.
I was just a student trying to get a job after university.

Turns out that 1 single decision can change your life. 

If you've been waiting for a "sign" here it is. 

Remember my friend: the cost of being invisible is the opportunities you never get access to. 

PS: Drop ONE question you have about LinkedIn growth? 

PPS: I'm hosting a 3-day LIVE FREE challenge for LinkedIn Growth... join me here: https://lnkd.in/e3SHsCjw

Age 18: Couldn't speak in public. Had a stutter.
Age 21: Couldn't pitch myself. Felt insecure. 
Age 23: Couldn't increase my prices. Felt expensive.
Age 25: Built my first 6-figure business. Felt late. 

At 28: I run 3x multi-six and 7-figure businesses.

I speak in front of 1000s weekly (without stuttering.)

I never felt ready to do the things I did to get here.
I didn't wait until I had all the right skills to start.

Instead I: 

Found a hard skill I could learn fast (writing).
Relentlessly studied it and mastered it. 

My self-confidence grew, and so did I in the process. 

You don't lack confidence; you lack repetition. 

To every professional and entrepreneur who relates:

If you can't find a seat at the table. Build your own.

The company is better anyway. Build yourself. 
Don't let confidence and self-doubt stop you. 

Repost ♻️ to inspire others today. 

PS: I'm documenting everything step-by-step here from business to confidence https://lnkd.in/ePmtkSa8! see you there!

"Speak at the London School of Economics, for my dad"

I've had this as a goal for over 3 years. 

Last night, that dream I used to journal about came true.

When I started posting on LinkedIn, I had nothing to talk about. No "big" qualifications. No industry connections.

Just me, poor writing skills and a free LinkedIn account.

Weeks later, I'd gotten my first freelance clients.
Months later, I started building a marketing agency.
A year later it crossed 6-figures while I was at university. 

Not because I had the "perfect" plan.

But because I was willing to go for it without it. 

Post 4x a week about a skill you have.
Comment 10x more than you post (please).
Write about your story, not just what you know. 

That's it, the rest you'll figure out later. 

Start before you "feel" ready. Do it scared.

Make your family proud, just like I did mine. 🫶 

PS: What is your dream, tell me about it!

PPS: I'm hosting a 3-day LIVE FREE challenge for LinkedIn Growth... join me here: https://lnkd.in/e3SHsCjw

We ranked popular business books and got 494k views.

After reading over 200+ business books and building businesses... Timothy and I had VERY honest takes. 

Drop your list of books below so we can rank those next!

PS: Think and Grow Rich will ALWAYS be a staple for me!

pov: our ai startup just hit its first $190k month.

26 days. 1 webinar. 1 huge email campaign + linkedin.

our approach has been dead from day 1 simple:

1. build distribution first (organic linkedin content)
2. turn that into owned traffic (waitlist to email list)
3. build the product in with our users ( early access)
4. fix, test and iterate the product every week
5. pick a launch date (randomly) and promote 
6. send weekly emails pre-launch to warm list up 
7. build a promotion sequence for launch week
8. wrap up with a webinar and make a 1-time offer

this is exactly how we've done it. 

not paid a single penny on ads, marketing or influencers. 
we became our own "influencers" instead. 

crossed $100k 24hrs in. 
grew to $190k weeks later.

and our bets? we can cross $200k before february ends. 

and it's just the beginning... thank you for your support.

ps: we're hiring! if you want to join the Kleo team drop a comment and tell us why you'd like to join us. 

try Kleo here → https://lnkd.in/emEV_GhM

Yes, it's true. The "LinkedIn Algo" has changed... but landing high-ticket clients was never about impressions.

It's about what I call "content-offer" fit.

I learnt this after I grew to 20k followers.
And had no clear monetisation path. 

Viral content. An 'optimized' profile... Few closed deals.

This hurt - I didn't want to be a 'content creator'. 
I wanted to run my content into consistent revenue.

So my content and overall brand had to match my offer.

Here's what I did to land high-ticket clients from posts:

1. My content went from "broad" to "1 person 1 problem" - I spoke about their needs and wants not just me.
   
2. My engagement went from "adding everyone" to "10-15 hyper-personalised connection requests to my ICP.
   
3. My comments and dm's always focused on solving a problem or giving value not just "hey good post". 
   
   ^ this was a life-changer, I still get leads from just that. 
   
4. My "engagement" time went from just commenting on every post to looking at profile views and targeting them. 

Look today, your content is either converting clients or wasting your effort and time pursuing impressions.

The difference between both is content-offer fit.
Not the algorithm, or your "low impressions".

If you want to see me explain this in FULL depth and show you the step-by-step I've just opened my next programme to monetise your LinkedIn as a business owners (starts march 12th) https://lnkd.in/enAsWMSy

PS: Comment "dm" below if you want me to drop a full DM to close masterclass to convert 'lurkers' on Linkedin!

By 27 I built a $1M online business with 89% profit margins using LinkedIn a distribution channel.

Here’s how I’d do it all over again in 2026:

(If you’re not getting leads, this workflow will help you)

I call it the 3-Step AI Lead Gen System.

1. Content that builds trust fast
3. Tools like Apollo to scale outreach
3. Comment + DM strategy to capture intent

The lead-gen game isn’t about inbound vs outbound.

It’s about doing both, well at the same time.

• Build content that creates trust over time.
• Outreach to people who show interest using Apollo.
• Build a sales sequence with it to maximise lead gen.

My agency clients showed me how they are making $100k/mo without 100k followers using those 3 steps.

1. Post weekly educational content to nurture.
2. Use Apollo’s AI Assistant to find warm leads...
3. Build ready-to-message lists in minutes.

Land clients faster, instead of waiting for them.

You don’t need to play the lead gen game on hard mode.
Content builds attention but the right system converts it.

Apollo’s new AI Assistant is in beta and if you want to get access to it before everyone else you can try it out here: https://lnkd.in/eh7icQgH

#ApolloPartner 

PS: I recorded a 20-minute FREE masterclass for this.

Want it? Comment LEADS and i'll send it over now!

I just re-built an entrepreneur's LinkedIn strategy...

And turned Timothy's content into a $1M asset in less than 33 minutes LIVE so you can steal it.

Documented the step by step behind building an algorithm-proof brand that doesn't rely on "trends".

And focuses all on 2 things: attention and conversion.

In 2026 the game isn't how to get more impressions.
The game is how to convert them and grow faster. 

All without changing strategy whenever the algo shifts.

I showed him my LinkedIn system including

1. The Category of 1 Play (to own a market)
2. My Broad-Narrow-Niche Content Framework
3. Turning "ideas" into highly educational content 
4. Engineering viral stories that build engagement
5. How to turn that attention into revenue 

The playbook is there for you to steal.
Now the question is... will you implement it?

Watch the full video here: https://lnkd.in/evRTk2Qp

Probably my favorite strategy video so far.

Enjoy...and don't forget me at the top ;) 

PS: Next week I'm dropping our next session with one of the biggest entrepreneurs in our space... any guesses?

Last time I did this, 8,000 people signed up. 

I'm running a FREE 3-day LinkedIn Content Challenge.

Look I've built multiple 6 and 7 figures using LinkedIn.

Helped 100s of students and clients to the same.

Seen them grow from 0 to 100k followers.
Seen them go from $0 to $100k too.

The blueprint works. 

I'll be covering:

1. How I'm getting my clients to WIN on LinkedIn in 2026.
2. The exact "attention" playbook I use to get clients 
3. How I actually scaled from $10k/mo to $100k/mo

But... this time I'm not "just" teaching.

Every single day, you and I will be building your $100k business using content on LinkedIn LIVE. 

Starting February 26th - I'll be showing you exactly how. 

Register for the 3 Day Live Event here: https://lnkd.in/e3SHsCjw

PS: Comment "fast" below if you want a fast-track for this exact outcome and get started today. 

Over 200+ pages of content already. 100s of documents researched. But only 1 strategy remains true... 

It's time to peel back the curtain.

🚀 Growing the world’s best creators and founders | Founder of Amplify | I share everything I know in my weekly newsletter

🚀 Learn more about my 6-week personal branding programme: www.joegannon.co/cohort

Hey I'm Joe, the founder of Amplify, the personal branding agency trusted by global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Chris Williamson, Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz - and many more founders, authors, and thought leaders.

My first role in the creator economy was working with Ali Abdaal for 3 years on his content strategy. Since then, I’ve spent 7+ years building personal brands that position our clients as the go-to expert in their industry.

Want to be next?

My signature course Personal Brand Mastery is the complete playbook we’ve used at Amplify to help clients generate millions in sales, grow audiences into the hundreds of thousands, and become industry leaders… without chasing algorithms or burning out.

I’ve spent the last decade helping ambitious people turn their ideas into influence - and influence into income.

Personal Brand Mastery distills that experience into clear framework and plug-and-play systems so you can:

→ Define your positioning so the right audience instantly gets it
→ Create content that earns trust (and keeps it)
→ Build a brand system that works while you sleep

This isn’t theory. It’s the same process we use with our incredible clients - now available to anyone ready to take control of their reputation, visibility, and demand.

You’ll go from inconsistent posting and unclear positioning to a personal brand that:

→ Represents exactly who you are
→ Positions you as an industry authority
→ Attracts opportunities, clients, and partnerships on repeat

Sound good?

👉 Get access to Personal Brand Mastery: www.joegannon.co/course

🗓️ Join the next cohort of my 6-week programme: www.joegannon.co/cohort

📩 Sign up to my newsletter to grow and monetise your personal brand: joegannon.co/newsletter

🎥 Subscribe to my YouTube to watch the real behind-the-scenes of growing a creator business: youtube.com/@JoeGannon

It's so great to have you here.

Joe Gannon

The term ‘expert’ on LinkedIn means nothing these days.

Everyone’s a strategist. A coach. A founder.

This changes everything about how we create and consume content.

Content has split into 2 categories:

PARROTS (everywhere):

- Share what they've read, not what they've done
- Can sound convincing (especially with AI)
- Create hollow content that rarely transforms

PRACTITIONERS (rare):

- Share insights earned through experience
- Have navigated the complexities firsthand
- Understand the nuances that theories miss
- Create content that actually drives change

In an AI world, information is nothing without implementation.

Your experience is scarce and valuable.

This creates unique problems and opportunities:

Problem:

Our feeds are flooding with hollow expertise that sounds convincing but lacks the depth of practice.

Opportunity:

Practitioners who share genuine insights stand out dramatically in this environment.

This is why I'm obsessed with creating systems that capture real expertise.

Because if LinkedIn posts could capture the actual:

- Problems they solved
- Conversations founders had that week
- Insights they discovered through practice

We'd all learn SO much more from each other.

The world needs your experience, not just your information.

P.S. I'm SO excited about this - we're hosting a FREE summit on how to attract the right audience without becoming generic or algorithm-dependent. You won’t want to miss it → https://bit.ly/4aAZCRZ

🚀 Founder of Amplify | Build a Top 1% Personal Brand 👉 joegannon.co/cohort

Content before vs. after AI

Impatience isn't always a flaw.

Sometimes it's just a sign of standards.

Recently, I heard a distinction I can't stop thinking about:

Micro impatience vs. Macro patience.

Micro impatience is refusing to settle when you know there's another level inside of you.

It's the frustration of seeing the gap between where you are and where you could be - and not wanting to wait to close it.

Some of the most successful people I know are deeply micro-impatient:

- They're annoyed when their own progress is slow
- They don't accept "good enough" because they can see "great"
- They push harder because their own standards demand it

Over time, those 1% improvements compound into something exceptional.

But there's a second half to this: Macro patience.

Macro patience is being able to zoom out.

Macro patience is trusting that meaningful growth compounds slowly and invisibly before it becomes obvious.

Micro impatience without macro patience = burnout

Macro patience without micro impatience = mediocrity

Both are required and both give perspective.

h/t Hector Hughes for dropping this 💎

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Personal brand course coming soon. Join the waitlist now!

Join the waitlist for my personal branding course: joegannon.co/waitlist 🚀

Amplify is the trusted partner of global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Sahil Bloom, Jordan Peterson, Chris Williamson, Greg Isenberg, Mikhaila Peterson, Andreessen Horowitz and many more founders, authors, and public speakers.

My first job in the creator economy was working for Ali Abdaal for 3 years where, in Noah Kagan’s words, I was the “creator behind the creator.”

Now, we use 7+ years of experience to build personal brands that position our clients as the expert in their industry. 

On a personal note, in 2021 I went through a severe period of burnout which was the worst year of my life. I lost my full-time job from the pandemic and put everything into starting Amplify. I flew out the gates building a business around my passion for content creation, but nobody can sprint forever.

The result was damaged relationships, my first run-in with my mental health difficulties and any 'progress' I had made in those initial first business quarters was soon washed away. For months I didn't feel myself, I lost enjoyment in my work, and I couldn't make progress. I was stuck.

I share this because, as a creator and founder, I know how important it is to have a great team around you and to systematise your content growth so that you can focus on what truly matters. Your content has to be a flywheel that is working for you and it's essential to have a strategy up-to-date with what's working TODAY.

If you've made it this far, it's great to meet you. You're my kind of person and we'll get along well.

LINKS 🔗

✍️ I share everything I know in my weekly newsletter: www.joegannon.co/newsletter

👉 Join the waitlist for our signature personal brand course: joegannon.co/waitlist

🚀 Work with my agency Amplify: www.amplifycreators.com

Become a Founding Member - Limited Spaces 📣

Hiring Personal Brand Manager 🚀

Get your Personal Brand GPT (for free)

This AI Builds Your Personal Brand in Minutes

How Amplify grew Sahil Bloom's Instagram to 300,000 followers

📈 Case Study

The weekly newsletter helping you to grow an audience like the best creators

👋 Join Creator's Compass

Miami Vlog - Watch Now!

I'll advise you on your content strategy. Includes a 1:1 Power Hour call

📞 1:1 Strategy

Work with Amplify to scale your impact and authority online as a creator

🚀 Amplify

Micro impatience vs. Macro patience

100 days ago, we started our first personal branding cohort.

Here’s what surprised me most:

The people who invested were already successful.

Scientists. TED speakers. Conference hosts. Founders who'd made millions.

True experts with decades of experience.

But looking back, it makes perfect sense.

Success leaves clues.

Successful people invest in themselves - even when they don't "need" to. Especially when they don't need to.

That's literally why they're successful.

And they became our best students.

- One used the cohort to finally launch their business.
- Another built out their entire methodology.
- Another went from never posting to getting leads.

And I’m humbled by the impact.

I knew the compounding impact of getting clear on who you are and why you show up online. But seeing it play out in practice was still a WOW moment.

The people who got the strongest results were serious and willing to put themselves in the right rooms.

That’s the only reliable way to fast-track your progress.

P.S. Our next Personal Brand Mastery cohort starts March 3rd. If you're serious about your personal brand, join the waitlist: https://bit.ly/3LMb6d6

🎥 Join 600+ people at my 6-HOUR Personal Brand x AI Summit | Founder of Amplify 🚀 | My next personal brand cohort starts 3rd March 👉joegannon.co/cohort

Stop writing for the algorithm. Start writing for humans.

We've become obsessed with pleasing the algorithm.

Chasing metrics instead of moments. Optimising for machines, not minds.

But the algorithm doesn't care about your story.

It doesn't feel your passion. It doesn't value your voice.

Humans do.

And here's what most people forget:

You're not writing to thousands. You're writing to one person, thousands of times.

There's never a crowd reading your post. It's one person, on their phone, deciding if you're worth their attention.

When you write for algorithms:
- Your messages sound like everyone else's
- Your uniqueness gets diluted
- You blend into the noise

When you write for humans:
- Your real voice comes through
- Your connections become real
- People follow you for who you are

The algorithm will change tomorrow.

The platforms will change next quarter.

But human psychology remains constant.

And the best part?

When you stop chasing the algorithm and start serving humans, the algorithm often rewards you anyway.

Because platforms ultimately want what humans want: content that matters.

Write for one person. The rest will follow.

🎥 Join 700+ people at my 6-HOUR Personal Brand x AI Summit | Founder of Amplify 🚀 | My next personal brand cohort starts 3rd March 👉joegannon.co/cohort

ANNOUNCING: Build Authority LIVE 🎟️

On Thursday 26th February, I'm hosting a 6-hour summit. 

With some of the smartest minds in the creator economy:

→ Ali Abdaal: Doctor-turned-Entrepreneur, 6M+ YouTube subscribers
→ Jay Clouse: Founder of Creator Science
→ Lara Acosta: Founder of Literally Academy & Co-founder of Kleo
→ Justin Moore: Founder of Creator Wizard & Author of Sponsor Magnet

The topic: AI's impact on personal branding.

This is an urgent conversation - so I pulled in the best.

We're covering:

- How to use AI properly without hurting your reputation 
- The personal branding playbook that's actually working in 2026
- Why most creators are using AI wrong (and what to do instead)

Think podcast-style conversations, live Q&As, profile roasts, breakdowns - and surprises along the way 👀

🗓️ Thursday 26th February
⏰ 3pm–9:30pm EST / 8pm–2:30am GMT

Completely free. Join from anywhere.

Sign up here: https://bit.ly/4aAZCRZ

This is going to be insane 🤯

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | My next personal brand cohort starts 3rd March 👉 joegannon.co/cohort

I've never done anything like this before.

Next week, I’m hosting Build Authority LIVE 🚀

It’s a 6-hour live event where I’ll be joined by 4 incredible entrepreneurs: 

- Ali Abdaal
- Lara Acosta
- Jay Clouse
- Justin Moore

🗓️ Thursday 26th February
⏰ 3pm-9:30pm EST / 8:00pm-2:30am GMT

The theme is personal branding in an AI world. You’ll learn directly from some of the best creators in the world about how they’re navigating this landscape. 

By the end, you'll know:

- How to build credibility that AI can’t replicate
- How sponsorships are evolving in the age of AI
- How to use AI as a tool without losing your voice

Expect podcast-style chats, Q&As, profile roasts and a few surprises all live 👀

It’s completely free and you can join from anywhere.

Comment ‘LIVE’ for the link to register. 

I can’t wait to see you there - and I’d love it if you helped spread the word 🔥

This is Jerry. He’d been laid off 3 times in 3 years. 

Last month, he closed $16,000.

He was a 6x MVP. President's Club twice. 15 years as a Solutions Engineer at companies like Salesforce, UiPath, and Tableau.

When Jerry came to me in October, he didn't need motivation. He needed a structure.

He had decades of expertise and a coaching business he believed in. 

But he was getting clients the way most people do. Word of mouth and hope.

Then in October, he signed up to our live Personal Brand Mastery cohort as a VIP.

He showed up to every live call. Listened to feedback. And most importantly, took action.

Here's what happened:

- Went from not posting to posting daily
- 1.3 million impressions in under 3 months
- And his coaching business went from inconsistent to real

He generated an 8x return on his investment.

His exact words when we spoke recently were:

"I have to slap myself. Is this real? But it is. It's so exciting."

When I asked what changed, he didn't say better writing or more followers.

He said this:

"I never thought of interactions as a funnel. That blew my mind. Top of funnel, middle of funnel, bottom of funnel. It made writing content less stressful and ensures everything ties back to what I offer."

That shift from posting content to building a client-generating system is what changed everything for Jerry.
 
Amazing results like this are why we do what we do 🚀

I drove 300 miles to a temple in the middle of a forest.

Every week, Michael Singer - author of The Untethered Soul and The Surrender Experiment - hosts a talk at the temple he founded 51 years ago.

People travel from all over the world to attend. Some people even move nearby just to integrate the teachings into their lives.

The talk he gave focused on one core message:

Your experiences mean nothing.

At first that sounds strange.

But what Michael meant is that the experience itself isn’t positive or negative. We decide what it means and then we carry that meaning into future situations.

Here’s a simple example:

Imagine that you’re stuck in traffic and you're now late for a very important meeting.

The car in front of you is driving painfully slow on a one-lane road. Your mind jumps in immediately and thinks:

(Meaning 1)
"Are you serious right now?! Of course this happens today of all days. Why is this person driving so slowly? I’m going to be late, this meeting will be a disaster, and now my day is ruined. Why does this always happen to me?"

This will feel very real, yet nothing actually happened in this moment other than a slow car.

Let's take another potential meaning we could assign to the same situation:

(Meaning 2)
"Wow, they're slow in front! Maybe they’re a nervous driver or maybe they’ve just passed their test? What if right now I’m here to be the person who gives them space instead of pressure?
​
I actually hadn’t prepared for this meeting anyway... if I say I’m running late now, I can use this time to prepare better. I'm glad this happened to me."

That's two completely different experiences of a situation yet nothing external has changed.

What blew my mind with this concept is that we can use it every single time something comes up.

This really made me reflect on the last couple of weeks.

I’d been feeling stressed, but after the talk I realised something: nothing about the week itself was stressful.

The stress came from the meaning I added to what happened.

Michael Singer calls it “just getting a little lost.” It happens to all of us but it's something we can improve every day.

So to close, here's the question I've been asking myself that I invite you to think about:

1) Where did you feel stress last week because of the meaning you added to the situation? 

Then, 2) What's a different meaning you could've applied to the same situation that was more positive?

I'd love to hear what this sparked in you and I highly recommend visiting the temple if you ever get the opportunity.

I’ve spent the last 7 years building personal brands.

And I’ve noticed the top 1% all have 7 things:

1. Mindset
2. Positioning
3. Systems
4. Consistency 
5. Leverage
6. Performance
7. Community

Having all 7 is what separates them from everyone else.

Here’s the roadmap to build a top 1% personal brand ⤵️

P.S. If you want help building all 7, that’s exactly what we cover in Personal Brand Mastery. Next cohort starts March 3rd. Join the waitlist: https://bit.ly/3LMb6d6

🎥 Join 700+ people at my 6-HOUR Personal Brand x AI Summit | Founder of Amplify 🚀 | My next personal brand cohort starts 3rd March 👉 joegannon.co/cohort

The Personal Brand Roadmap - Join The Waitlist 

600+ people are signed up for Build Authority LIVE.

Here's how it came together in 48 hours...

From crazy idea (my role) to launch, here's the behind-the-scenes:

- Ayushi Jain our chief honcho for all things design and website copy was on annual leave for her sister's wedding... Ayushi comes back to A LOT of emails about this idea for a "summit"
- Phoebe Blair turned chaos into organised chaos, overseeing the bigger vision and all of the intricate details that go into doing something new for the first time that has high stakes
- Rhianne Lee adapted all week with barely any context - learning email sequences, funnels and automations on the job

On launch day, I jumped on a 7am call with them for two hours.

And somehow in the chaos, we got Ali Abdaal, Lara Acosta, Jay Clouse, and Justin Moore to say yes.

It’s been 4.5 years since starting Amplify.

And honestly, nothing satisfying is built alone.

There's this myth that founders need to be the hero of every story. That doing things all yourself is a badge of honour.

It's not. You become a bottleneck.

The best things I've ever produced happened when I stopped trying to control everything and started trusting people to own their piece.

This month has proved that.

The team were in their zone of genius. The mentality across the team has been "I'll figure it out" and it's been amazing to see.

The theme of the summit is what will AI change in 2026 for your personal brand. The best in the game will share how they're operating differently.

If you want to join us on Thursday 26th Feb → https://bit.ly/4aAZCRZ

I hope to see you there 🚀

Yesterday, I interviewed 4 of the best entrepreneurs in the creator economy.

For 7 hours straight. 

On a private summit about personal branding and what's changing with AI.

The value shared was incredible 🔥

And because there were so many great insights, takeaways, and predictions... 

I knew we needed to condense the 7 hours into a playbook for you.

Inside you'll find:

- Ali Abdaal's 2-3 year window prediction before AI video becomes indistinguishable
- Jay Clouse's warning about becoming an "AI wrapper" (and how to avoid it)
- Lara Acosta's SMPV framework for knowing exactly what to post
- Justin Moore's R.O.P.E. method for landing $10k+ brand deals
- Why LinkedIn now rewards specialists, not prolific posters

THIS is how you build authority in the AI era.

Comment "PLAYBOOK" for access.

Everyone who comments will also be entered into a giveaway to win a seat in my Personal Brand Mastery cohort (starting next week) 🚀

This is Paul. For years, he treated LinkedIn like a CV.

Now his prospects tell him:

"Paul, you are always at the top of my LinkedIn feed. I just have to talk to you so you'll go away and leave me alone." 😂

He runs a high-ticket boutique consultancy helping Series A+ digital health companies establish evidence that they work, are safe, and are differentiated from competitors.

His total addressable market is maybe a thousand people on Earth.

For years, Paul was posting when he felt like it. 

Reposting other people's posts. 
No systems or strategy.

Then he joined our October Personal Brand Mastery cohort.

Early on, someone outside his industry looked at his profile and said: "I don't know what that means. Oh wait, you gave a TED Talk. Tell me more about that."

His best stuff was buried.

Here's what changed since joining:

- Went from posting randomly to a consistent schedule
- Incorporated ProofStack Health as a separate business
- Built a content system his team could help run
- 1 post about a regulatory issue hit 50,000 impressions
- Invited to facilitate a meeting between government and industry 
- Speaking gigs at major conferences started coming in

That’s what happens when you get intentional.

Now his LinkedIn is SO much more than a CV 🚀

This is who’s hosting a 6.5-hour summit today.

Build Authority LIVE (AI Edition) starts in 7 hours.

750+ people have signed up.

This is your last chance to join: https://bit.ly/4aAZCRZ

It’s a free 6-hour live event where I’ll be joined by some of the smartest minds in the creator economy.

- Ali Abdaal: Doctor-turned-Entrepreneur, 6M+ YouTube subscribers
- Jay Clouse: Founder of Creator Science
- Lara Acosta: Founder of Literally Academy & Co-founder of Kleo
- Justin Moore: Founder of Creator Wizard & Author of Sponsor Magnet

🗓️ Thursday 26th February
⏰ 3pm-9:30pm EST / 8:00pm-2:30am GMT

The theme is personal branding in an AI world. You’ll learn directly from some of the best creators in the world about how they’re navigating this landscape.

We're covering:

- How to use AI properly without hurting your reputation
- The personal branding playbook that's actually working in 2026
- Why most creators are using AI wrong (and what to do instead)

Think podcast-style conversations, live Q&As, profile roasts, breakdowns - and surprises along the way.

If you're serious about growing on LinkedIn this year, come join us.

It’s going to be insane 🤯

The most damaging lie about personal branding:

”It only pays off long-term.”

Gurus love saying this. Yes, personal branding is a long-term game and becomes a career skill for life.

BUT I actually think the most fruitful stage of your online personal brand is 0→1.

When you go from not posting to posting, it’s like turning a fire hose on. 

I've seen it happen dozens of times with people we've worked with:

- Old colleagues begin reaching out
- Former bosses get back in touch
- Virtual calls get booked
- You make new friends
- Leads start trickling in

Because you’re now visible. 

You’re putting your hand up. You’re coming online. And once you start sharing with the world, you get feedback. 

That feedback creates a loop. You see a response, you get a quick win and suddenly it becomes tangible. 

You want to keep going because you can feel the benefit.

Of course, you’re building an asset for the long term. But the idea that the payoff ONLY comes later is wrong.

For a lot of people, the biggest shift happens right at the start.

So if you've not started yet, I'm kinda jealous!

P.S. If you’re ready to go from 0→1 properly, that’s exactly what we help in our Personal Brand Mastery Cohort. Join the waitlist: https://bit.ly/3LMb6d6

There are over-promises everywhere right now.

When every single $20/month tool is promising the world, is this affecting where we're spending our money?

Here's what a favourite tool of mine now says on their homepage:

- Agents will work on your projects 24/7 as you sleep
- Start working with your new AI teammates
- Automate repetitive work for your team

When everything is framed as “automated,” “instant,” and “10x faster" our expectations are being completely reset on how long things should take and how much things should cost.

In most cases, the tools aren't quite there yet, but our perception of value is now distorted.

This is a very interesting time for service-based businesses.

Curious if others are seeing this too.

For the first time ever… 🥁🥁🥁

I'm giving away a FREE seat in our Personal Brand Mastery cohort!

One person will get full access to:

- 12 live teaching sessions over 6 weeks
- Personalised feedback from success coaches
- Lifetime access to our signature self-paced programme
- A high-performing group committed to learning
- The Personal Brand Hub ($150 value) 
- 50+ tried and tested post templates
- Over $1,000 in tool savings

Full access. No catch. We probably won’t do this again 🎁

Learn from the same team who worked on the brands of Ali Abdaal, Sahil Bloom, Chris Williamson, Greg Isenberg, Jordan B. Peterson & more!

This is normally a $1,999 investment. 

But I want to give one person the chance to experience it for free.

📌 Here's how to enter:

1. Click the link below to submit your entry (required)
2. Drop a comment with a ‘🔥’ emoji for an extra entry (optional)
3. Tag someone who should join you for another extra entry (optional)

More entries = better odds.

Enter here → https://bit.ly/4qHYkuj

We'll reach out to the winner on 25th February.

Giveaway closes midnight EST on 24th February. 

Go go go 🚀

taplio

The Battle

Lara Acosta

Joe Gannon

Followers

Posts

Engagements

Likes

Performance ScoreLara Acosta's LinkedIn Performance

Performance ScoreJoe Gannon's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lara Acosta

Joe Gannon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lara Acosta's LinkedIn Performance

Performance ScoreJoe Gannon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLara Acosta's LinkedIn Performance