SettleMint

Global Portfolio Marketing Owner: Products, Solutions, Partners

Product Marketing Manager

Growth Lead

Champions of Blockchain

Founding committee team member alongside colleagues from the University of Leeds and King's College London. Champions of Blockchain was the largest student led Blockchain conference ever in the UK receiving 682 registrations with 380 attendees from 66 countries attending across both days on the Virtual Hopin platform.

-Secured 23 speakers from organisations such as IBM, R3, Coinbase, World Economic Forum, and more.

-Secured £800 of sponsorship funding from Encode Club, Provence Intelligence, and Extropy.io.

-Hosted the panel discussion titled 'Transforming Global Supply Chains with Blockchain Technology' alongside CEOs and executives of Everledger, Origin Trail, Agriledger, Aditya Birla Group, Minespider, and Settlemint.

-Alongside the CEO of Provence Intelligence, moderated the panel discussion titled 'Policy, Governance, and Regulation: Can Global Systems Keep up with Blockchain?' with Blockchain experts to the UN, EU Blockchain Observatory and Forum, Government Ministry of Slovenia, and Linklaters. 

-Oversaw daily operations of event logistics, marketing, and central planning.

-Coordinated with 8 student organisations from within Leeds and across the UK higher education sector from York to Uni of Oxford to form event partnerships.

-Secured Beincrypto as official media partners of the conference and liased directly with their marketing team.

Co-Founder

Leeds University Union Cryptocurrency and Blockchain Society

President

PwC Myanmar

Mergers and Acquisitions Operations 

AYA Bank

-Contributed in marketing the bank's import financing solutions and outlined its flexible tender loan structure to a startup, leading to a successful loan agreement deal.

-Observed the treasury's strategy in sustaining a net open position of 20% through its approach towards money markets, forex dealings, and treasury bill/treasury bond auctions.

-Attained a broad understanding of Trade Finance services and the SWIFT ecosystem

-Presented a flowchart illustrating the links between Corporate Domestic/International, Credit&Loan, and Treasury departments.

Corporate Domestic Intern

ananda livemore

-Supervised the operations of a job recruitment fair under limited time which successfully attracted 200+ applicants, while reducing the total cost by 20% through negotiating with vendors/suppliers.

-Collaborated constructing Ananda's products and services leading to the startup's official launch which successfully attained 100,000+ subscribers in the first month.

Telecommunications Marketing and Human Resources Intern

-Observed technical details of radio and satellite equipment to gain insight into tower installations of telecoms.

-Analysed the overall roll-out process of a data provider startup through examining the coordination between power suppliers, vendors, headquarters, and the tower company.

Telecommunications Roll Out Intern

Cambridge Tradition Summer Program

-Took Finance (A-) as major and Computer Science (B+) as minor
-Experienced working with an Arduino kit and programmed a basic game with a team of 3

Student

DLT Product Marketing | Partnerships with System Integrators and L1s/L2s | Web3 Community Building & Ecosystem Expansion |

An aspiring entrepreneur with deep interests in international trade, global supply chains and financial markets. Constantly seeking knowledge about the integration of emerging technology such as blockchain with diverse industries.

La Pyae Thit

HyperDig Consulting, LLC

I work with brands, agencies and platforms to achieve their marketing and growth objectives. My specialty is in developing integrated strategies that utilize digital, traditional, and experiential activities including new media to reach the desired audience. I’m passionate about leveraging data-driven insights to deliver results that create lasting value for my clients. With over 15 years of experience and a proven track record of success, I am eager to help organizations of any size across all industries reach their goals. Let’s connect and see how I can get you to the next level! Scope includes:-
•	Brand and marketing strategy 
•	Adhoc Project support – pitch, launch and admin needs
•	Media team extension
•	APAC market entry POV
•	Web3 onboarding and Integration
•.    Tiktok Shop onboarding and activation

Co-founder, SlayDog Men's Skincare Line (March 2023 - present)
This social commerce venture is a blend of personal advocacy and business and is centered on reshaping perceptions of men's self-care routine and regimen. I lead the product development, marketing and sales side while my partner leads content development.

Fractional Chief Growth Officer, American Outdoor School (Feb 2021 - present)
American Outdoor School, a start-up founded in 2018, seeks to connect individuals with the outdoors through education and technology. We seek opportunities to bring accessibility and inclusivity amongst adults in nature. In doing so, we allow individuals to re-kindle and cultivate their relationship with nature, a foundation for a sustainable future.

Marketing Consultant and Product Development

GroupM

Vital role in maintaining the position of the business as a leading global media investment company. Primary focus is on securing best outcomes from group investment negotiations with local and global vendors such as Google and Facebook, optimizing the media value generated for GroupM clients, including Unilever, P&G, Nestle and Colgate-Palmolive. Close collaboration with GroupM agencies (MindShare, Openmind, Mediacom and Wavemaker) in driving investment related KPIs is required. Leader of the Investment Services Team (7 direct). Driver of financial deliverables across all trading pillars and GroupM products - P&L accountable.
   • Integral in winning multiple key client pitches as leader of pricing and productivity response; notably the Nestlé pitch
   • Transforming trading practices and strategy across all platforms, e.g. driving aggressive digital transformation; cross-platform measurement; programmatic OOH.
   • Key catalyst behind the successful launch of innovative GroupM products and services, such as Motion and Finecast; making advertising work better for clients. 
   • Advancing existing GroupM brands in the market, such as INCA which connects brands to the widest network of trusted influencers and publishers for fully integrated content marketing, and Xaxis, the 
      advanced programmatic arm of GroupM.
   • Accelerating growth in the APAC region, working in close collaboration with APAC investment leads in driving the regional/global strategies

Head Of Investment

HyperDigital, Inc.

Broke new ground in the Philippines digital and e-commerce sectors with the creation of HyperDigital, a digital experience and innovation company that creates inspiring platforms, services and partnerships benefiting small businesses, non-profit organizations, local communities and the marginalized. Founded and incorporated the business concurrent to role at PHD, before pursuing the venture full time from 2016. 
   • Opened the Gather workspace, a collaboration hub, co-working café and events concept bringing local entrepreneurs and aspiring business owners together to create a community of progressive-minded individuals. 
   • Co-founded The Artisan Gatherer, an e-commerce platform and community that connects local makers and evolved consumers, empowering supporting local businesses, grassroots start-ups and social entrepreneurs.
   • Engaged as partner and marketing consultant for The Rum Resort Series, a company positioning Filipino rum on the world stage with its rum plus resort concept while creating local employment.

Founder

Accountable at senior level for the ongoing success of this media buying/planning agency as key impetus behind the maximization of advertising-generated value generated for key clients. Oversaw and led the international account group (H&M, Ikea, Citibank, Godiva, Milkana, Michelin, Brita and Paramount) while reporting to the MEC President, with a focus on strategy/channel planning, 
optimizing relationships, and new business development. Directly led a team of 12 planners/buyers and co-led the digital team of 7.  Instigated innovation and drove a digital mindset. A deep understanding of retail clients’ challenges and nuances was crucial. 
   • Realized exceptionally strong outcomes for H&M as media team lead for the brand’s e-commerce journey and launch.
   • Drove critical footfall during flagship launches; highlights included the H&M designer and IKEA catalogue campaigns.
   • Successfully managed the complex OOH deliverables of H&M that included 300++ of their owned assets across China.
   • Led new business initiatives with Danone, Bosch and Club Med by developing and pitching highly attractive solutions, incorporating cutting edge digital approaches.  
   • Grew agency profitability and increased revenue opportunities via proprietary media products such as Xaxis.

General Manager (Shanghai, China)

Delivering smart strategic thinking and creative innovation for the world’s leading brands. At the forefront of sourcing and selecting optimal multi-channel media platforms for client brands and products with an emphasis on delivering growth. Worked with blue chip businesses such as Unilever and Disney. Directly led the 2 business planning teams (12 people), while co-leading corresponding digital teams (8 people). Provided strategic direction and advice to business planning teams, leveraging organization wider capabilities. Oversaw US$150m++ annual advertising budgets.
   • Elevated the strategic thinking and day-to-day processes of the Unilever Hair Care & Personal Care categories, translating into numerous award shortlists and wins for the Clear Unbreakable content campaign, and ultimately improving business for the client.
   • Applied branded content learning to Pond’s that substantially contributed to improvement in brand favorability.
   • Embedded a strong team culture of excellence, prioritizing media innovation, while also ensuring processes were in order and all agency KPIs met. 
   • Led and won the Disney Pictures pitch; Disney CEO described the approach taken as a “breath of fresh air”.
   • Fronted the China team’s response in the first phase of Chanel Global pitch presented in Paris; shortlisted for the 2nd phase and co-led with PHD CEO.

Group Business Director (Shanghai, China)

Starcom MediaVest Group

Returned to Starcom as Media Director, progressing to Starlink Division Head / SMG Digital Council in 2010. AOR Lead for Coca-Cola and Samsung, combined media investment within top 10 advertiser rank. Built strong relationships with cross-sector clients and media owners, with a focus on strengthening market position and profile of clients. Led a high performing team of 24. Accountable at critical level for team productivity, including financial outcomes and efficiency. Liaised closely with regional counterparts for both brands. Oversaw IMC processes. Remit included media strategy development, metrics/analysis, contract negotiations and budget control. Harnessed industry/proprietary tools such as AGB Nielsen Media Research to optimize outcomes. 
   • Consistently delivered above target productivity for Coca-Cola ASEAN, leading to the business winning a Media Efficiency Award in 2010.
   • Best in media activation shortlists across Coca-Cola brands (Coke, Real Leaf Green Tea); most memorably the Coke plant billboard along a major thoroughfare highlighting Coke’s commitment to the environment.
   • Cornered high-profile media properties for Samsung, such as UAAP and top fashion events, with various first-in-market digital activations and digital award shortlist.
   • Advanced the goals of the business around digital development goals by ensuring the team were fully digital proficient and engaged with vision.

Coca-Cola & Samsung AOR Director / Starlink Division Head / Media Director (Philippines)

Havas Riverorchid

Clients:	Unilever: Sunsilk, Clinic Clear, Dove, Pond’s, Vaseline, Lux, Knorr, Pepsodent, Close-up, Breeze, Viso, Rexona, Axe, Sunlight
Cambodia Beverage: Coke, Sprite, Fanta
Johnson & Johnson: J&J Baby Powder, J&J Baby Shampoo
Nestle: Nescafe, Milo
Others: Pfizer, Western Union, Nestle, Vitamilk, Equal, ANZ Royal Bank, AirAsia, KCement, Ministry of Tourism, Intel, Motorola, Spy, Weber Shandwick Malaysia, Kalbe Farma, International Development Enterprises
• Lead and evolve the media department and its people towards the development of the best local media processes and products ever been available in the industry
• Localize best-in-class learnings from the region
• Implement the necessary work processes that will enable the team to have a more streamlined media planning and buying system 
• Ensure quality of reports, presentations, schedules and implementations
• Track and manage the portfolio’s budget and ensure that media goals and contracts with media owners are delivered and fulfilled 
• Train, motivate and empower the local team
• Identify contact points that can be explored and further enhance to suit clients’ needs
• Stay updated on the latest media trends and apply key learnings
• Work closely with the research team in developing and evolving the current proprietary research tools
• Lead Agency’s major media pitches, reviews and presentations
• Foster good relationships with media owners and Clients
• Assist regional offices in media requirements when needed

Media Director / Media Department Head (Cambodia)

Planning lead for San Miguel Corporation's flagship domestic beer division (San Miguel Beer, San Mig Light, Red Horse Beer, San Mig Strong Ice, Cervezas Negra and Super Dry Beer) plus San Mig Coffee including regional efforts for San Miguel Beer, Royal Frizz, Ize Pop and Artea

Associate Media Director (Philippines)

Mindshare

Clients handled:	
Asia Pacific Breweries –  Heineken, ABC Extra Stout
Kentucky Friend Chicken
Cadbury’s
Halls

Channel Planning Manager (Singapore)

Starcom

Clients handled:	
San Miguel Corporation (Planning/Buying): San Miguel Beer (Local and Export Brand), Strong Ice Beer
Procter & Gamble (Planning): Secret, High Endurance, Safeguard, Hugo Boss, Pringles, Whisper

Media Manager (Philippines)

I’m a senior leader with a passion for making meaningful connections. Throughout my 15++ year career in advertising, I’ve demonstrated my strong growth mindset and propensity for results. I’ve worked extensively in Asian markets with global networks, honing a fantastic international outlook. 

In 2019, I was appointed Head of Investment at GroupM. I’ve secured best outcomes from group investment negotiations with vendors, optimizing the media value generated for GroupM’s Philippines-based clients. I’ve also been a key catalyst behind the successful launch of innovative GroupM products and the growth of GroupM in the APAC region. This includes participating and representing GroupM in local, regional and global pitch assignments. I have left my role in 2021 to permanently live in the US.

Formerly, I was General Manager (Comms Planning) of MEC (now Wavemaker) in China, building and maintaining strong relationships with H&M, Ikea, Citibank, Godiva, Paramount and others. Prior to that, I was Group Business Director in PHD, handling Unilever China’s flagship categories (Haircare & Personal Care) overseeing the portfolio's $600M++ annual budgets. I have a track record of successful engagements with multinational, blue chip businesses across various industries - CPG, finance, alcoholic beverage, luxury goods, retail and consumer electronics. Some notable brands handled include Coca Cola, P&G, Samsung, Western Union, Heineken, Richemont and Nestlé.  

Alongside my main media agency career, I have broken new ground in the Philippines’ digital and e-commerce sector with the creation of HyperDigital, a digital experience and innovation company that creates inspiring platforms, services and partnerships benefiting small businesses, non-profit organizations and local communities. I founded the first e-commerce platform dedicated to bringing local brands into the e-commerce space. 

I am fascinated with the applications of blockchain technology - how it can bring inclusivity and be a force for good. I am currently providing consultancy for organizations that are trying to enter the Web3 space. I also conduct private/small group web3 coaching and training. 

My engaging, inspiring management style truly gets the best from team members. I excel at driving high performance teams and maximizing the potential of people. Entrepreneurial, tenacious and results-driven, I consistently exceed expectations. With a genuinely strategic mindset, I respond to challenges with dexterity, keeping the big picture in mind.

taplio

The Battle

La Pyae Thit

Michelle S.

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