2023 Top 10 LinkedIn Influencer, Biz & Brand Strategist increasing the awareness, audience and income of personal & business brands | Coach, Consultant, Trainer & Speaker → Free LinkedIn training↓

My career has been anything but traditional — and that’s exactly what shaped my perspective.

I started in the legal industry, moving from research-based paralegal work into client acquisition and corporate account management. I managed complex compliance projects and high-profile relationships for a global leader in the legal and regulatory space.

Eventually, I realized my fascination wasn’t just with strategy — it was with why people buy, believe, and connect. That curiosity led me into business psychology and marketing research.

After earning my MBA, I launched my own consulting practice focused on brand positioning, messaging, and digital growth. Over time, I discovered my niche: translating human behavior into marketing strategies that drive measurable results.

Today, I serve as a fractional CMO and strategist, helping founders and service-based brands turn identity, perception, and storytelling into growth. My clients have scaled from $0 to $40K/month, grown audiences of 80K+, and built thriving email lists from scratch — all through human-centered marketing.

Outside of client work, I’ve built a thought leadership presence on LinkedIn and through my Substack publication, “Marketing Mindset,” where I share insights at the intersection of marketing, psychology, and behavior. I’m also a two-time author — one self-published, and one traditionally represented — using storytelling and research to bridge theory and real-world practice.

Now, I’m expanding that bridge even further through my Doctor of Business Administration (DBA) — merging academic rigor with practical experience to shape how marketing and consumer psychology are taught, studied, and applied.

At my core, I believe better marketing starts with better understanding people.

Because when we align strategy with psychology, we don’t just grow businesses — we build brands that connect, convert, and last.

Lakrisha Davis, MBA

Mystic Cup

Owner and founder of Mystic Cup.  Mystic Cup was created by three Holistic Health Coaches who all believe that health and wellness begins with self-care and self-love. And what better way to start a self-care practice than to brew a cup of tea and take a few moments to ourselves to reflect on our past, present and future.

Co-Founder

Tank Industry Consultants

As Manager of Tank Industry Consultants’ office in El Paso, Texas, Lourdes Borrego-O’Brien serves as client liaison in the development and execution of tank rehabilitation and new tank construction projects throughout the Southwest portion of the United States.  Her responsibilities include project management to help assure smooth-running, quality projects that are on schedule and within budget, and to troubleshoot potential problems quickly in order to achieve solutions that are in the best interest of Tank Industry Consultants’ clients.  

Lourdes works closely with TIC’s engineering and field services departments to assure the successful completion of all projects assigned to her.

Prior to joining Tank Industry Consultants, Lourdes was Executive Account Representative for Continental Broadcast, Indianapolis, Indiana and for three years was the Board Chair for the Indiana State Hispanic Chamber of Commerce.  She also served on the Board of Directors of the Greater Indianapolis Progress Committee.

taplio

The Battle

Lakrisha Davis, MBA

Lourdes B.

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