2023 Top 10 LinkedIn Influencer, Biz & Brand Strategist increasing the awareness, audience and income of personal & business brands | Coach, Consultant, Trainer & Speaker → Free LinkedIn training↓

My career has been anything but traditional — and that’s exactly what shaped my perspective.

I started in the legal industry, moving from research-based paralegal work into client acquisition and corporate account management. I managed complex compliance projects and high-profile relationships for a global leader in the legal and regulatory space.

Eventually, I realized my fascination wasn’t just with strategy — it was with why people buy, believe, and connect. That curiosity led me into business psychology and marketing research.

After earning my MBA, I launched my own consulting practice focused on brand positioning, messaging, and digital growth. Over time, I discovered my niche: translating human behavior into marketing strategies that drive measurable results.

Today, I serve as a fractional CMO and strategist, helping founders and service-based brands turn identity, perception, and storytelling into growth. My clients have scaled from $0 to $40K/month, grown audiences of 80K+, and built thriving email lists from scratch — all through human-centered marketing.

Outside of client work, I’ve built a thought leadership presence on LinkedIn and through my Substack publication, “Marketing Mindset,” where I share insights at the intersection of marketing, psychology, and behavior. I’m also a two-time author — one self-published, and one traditionally represented — using storytelling and research to bridge theory and real-world practice.

Now, I’m expanding that bridge even further through my Doctor of Business Administration (DBA) — merging academic rigor with practical experience to shape how marketing and consumer psychology are taught, studied, and applied.

At my core, I believe better marketing starts with better understanding people.

Because when we align strategy with psychology, we don’t just grow businesses — we build brands that connect, convert, and last.

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