2023 Top 10 LinkedIn Influencer, Biz & Brand Strategist increasing the awareness, audience and income of personal & business brands | Coach, Consultant, Trainer & Speaker → Free LinkedIn training↓

My career has been anything but traditional — and that’s exactly what shaped my perspective.

I started in the legal industry, moving from research-based paralegal work into client acquisition and corporate account management. I managed complex compliance projects and high-profile relationships for a global leader in the legal and regulatory space.

Eventually, I realized my fascination wasn’t just with strategy — it was with why people buy, believe, and connect. That curiosity led me into business psychology and marketing research.

After earning my MBA, I launched my own consulting practice focused on brand positioning, messaging, and digital growth. Over time, I discovered my niche: translating human behavior into marketing strategies that drive measurable results.

Today, I serve as a fractional CMO and strategist, helping founders and service-based brands turn identity, perception, and storytelling into growth. My clients have scaled from $0 to $40K/month, grown audiences of 80K+, and built thriving email lists from scratch — all through human-centered marketing.

Outside of client work, I’ve built a thought leadership presence on LinkedIn and through my Substack publication, “Marketing Mindset,” where I share insights at the intersection of marketing, psychology, and behavior. I’m also a two-time author — one self-published, and one traditionally represented — using storytelling and research to bridge theory and real-world practice.

Now, I’m expanding that bridge even further through my Doctor of Business Administration (DBA) — merging academic rigor with practical experience to shape how marketing and consumer psychology are taught, studied, and applied.

At my core, I believe better marketing starts with better understanding people.

Because when we align strategy with psychology, we don’t just grow businesses — we build brands that connect, convert, and last.

Lakrisha Davis, MBA

Insight Global

Led the development of the 𝟏𝐬𝐭 comprehensive SOP framework for a multi-division real estate ownership and development firm. Designed and implemented a scalable documentation system from the ground up, resulting in the overhaul of 𝟐𝟓+ procedures, authorship of 𝟐𝟎+ new procedures, and standardization of 𝟏𝟎 core policies.

📋Oversaw end-to-end creation and restructure of over 𝟕𝟓 SOPs, policies, and controlled documents.
📋Conducted 𝟐 𝐭𝐨 𝟑 weekly interviews with SMEs to extract critical operational knowledge for translation. 
📋Partnered with 𝟖-𝟏𝟎 senior leaders to plan, prioritize, & launch 1st centralized documentation repository.

Senior Technical Writer

Microsoft

Supported cloud migration of data to newer software platforms. Drove technical writing and process documentation for digital procedures projects. Collaborated with SMEs collecting data to create SharePoint websites, allowing more appealing and user-friendly instructions on using new software. Developed QuickStart Instructional Guides for navigating the latest digital procedure applications. Created, revised, and edited training materials, articles, user guides, technical documentation, and instructional guides for a broad audience of technical end users within Microsoft data centers.

✏️Delivered 𝟏𝟓+ articles, 𝟐𝟓+ user guides, and 𝟏𝟎 SharePoint pages for new software program rollout. 
✏️Migrated 𝟕𝟓+ cloud ops procedures for data center field ops & construction to a new platform. 
✏️Analyzed software documentation and SME feedback to identify knowledge gaps for 𝟏𝟎𝟎+ SOPs. 

𝗖𝗼𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗪𝗿𝗶𝘁𝗶𝗻𝗴📝𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:
Technical Communication ▪️ Editing and Proofreading ▪️ User Manuals ▪️ Software Documentation ▪️ Style Guides ▪️ Writing Standards ▪️ User Experience (UX) ▪️ Information Design ▪️ Knowledge Base Development ▪️ Technical Illustrations ▪️ Information Design ▪️ Agile Methodology ▪️ Research and Analysis ▪️ Online Help Guides ▪️ Produce Release Notes ▪️ Usability Testing ▪️ Troubleshooting Guides ▪️ Documentation LIfecycle

Wells Fargo

Revised, edited, updated, and maintained various business procedures among the different business units. Managed procedure governance process under strict Wells Fargo Style Guide guidelines while following extensive workflow. Updated relevant documents for business customers and identified procedural gaps, ensuring consistency, accuracy, and a well-documented process for all end users. Coordinated revisions of procedures, ensuring they maintained a consistent format, voice, and level of detail. Utilized Open Text platform (content management application) to publish procedures while navigating other systems as part of the procedure workflow process.

🖊️ Navigated 𝟑 software programs daily, supporting the workflow process for procedure approval. 
🖊️ Facilitated approval process for 𝟑𝟓+ SOPs/per month, ensuring 𝟏𝟎𝟎% compliance with federal law.  
🖊️ Uncovered & resolved procedure gaps & inconsistencies, ensuring 𝐀+ training for 𝟏𝟓𝟎+ employees. 

𝗖𝗼𝗿𝗲 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗪𝗿𝗶𝘁𝗶𝗻𝗴📝𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:
Content Management Systems (CMS) ▪️ Editing and Proofreading ▪️ Information Architecture ▪️ Research and Analysis ▪️ Version Control ▪️ Stakeholder Management ▪️ Markup Languages (XML) ▪️ Documentation ▪️ Project Management ▪️ Writing Standards

Technical Writer

Bayer Crop Science

Acquired role as a Regulatory Labeling Specialist in which I provided labeling expertise for all pesticide products. I collaborated with a cross-functional team of Documentation Specialists, Data Analysts, and Federal & State Regulatory Managers. Furthermore, my role required me to remain current with all federal regulations as they pertain to the Environmental Protection Agency (EPA). Moreover, the job entailed clarifying any regulatory issues with specific government agencies whenever necessary. It was also required to remain current and up-to-date with industry news, trends, and labeling options. Furthermore, once a label review was conducted, I communicated with respective team members to ensure the labels aligned with federal and up-to-date guidelines.

🏛️Delivered 𝟏𝟓+ projects/month prior to deadlines, collaborating with 𝟏𝟎+ Federal Regulatory Managers. 
🏛️Achieved 𝟗𝟖% accuracy level for all federal gov't submissions with extensive verification checks.
🏛️Provided 𝟏𝟓 𝐩𝐠𝐬 of docs for work instructions, creating a smooth transition for the department.  

𝗖𝗼𝗿𝗲 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆⚖️𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀: 
Risk Assessment ▪️ Document Control ▪️ Regulatory Compliance ▪️ EPA Regulations ▪️ Regulatory Submissions ▪️ Compliance Management ▪️ Regulatory Documentation ▪️ Regulatory Policies and Procedures ▪️ Regulatory Labeling ▪️ GxP (Good Practice) Regulations ▪️ Regulatory Requirements

Regulatory Specialist

Equifax

I previously served as the Technical Writer for the Equifax Workforce Solutions business unit. I was the forerunner in laying the foundation for a newly implemented document control system alongside my colleagues in the Quality Assurance department. Moreover, after creating the structure of how the documentation is controlled, I began conducting annual reviews, composing Standard Operating Procedures (SOPs), and continuous improvement of the document control system that is currently in place. Furthermore, I deciphered process maps constructed by the Quality Process Analysts and translated these flow charts into SOPs. It was my sole responsibility to translate complex information, difficult to comprehend into simple yet effective SOPs.

📝 Entrusted by Equifax to design from scratch and implement their 𝟏𝐬𝐭 document control program.
📝 Identified areas of improvement and created over 𝟐𝟏 SOPs, forms, and templates from scratch. 
📝 Translated complex processes & process maps from 𝟑-𝟓 SMEs into user-friendly SOPs eliminating guesswork.

Quality Assurance Technical Writer 

Arcobasso Foods

Sole responsibility in an FDA regulated food manufacturing company was to ensure that the company followed all regulations regarding Food Label Laws and advised executives of the regulatory climate that needed to be maintained when making decisions that could impact the legal aspect of the company. Provided ongoing regulatory support for new label projects and modifications to comply with newly implemented FDA regulations. Required to communicate effectively with Project Managers, Printer Vendors, and Graphic Designers to meet product launch deadlines while maintaining conformance within FDA guidelines. Arranged and indexed raw material data to remain current with industry standards. Maintained the annually reviewed SQF Supplier Approval Program. Performed internal cGMP Audits, environmental testing, and assisted with quality control efforts.

🏷️ Created 𝟏𝐬𝐭 set of work instructions collaborating with multiple SMEs for each facet of labeling process. 
🏷️ Achieved 𝟗𝟎% reduction in non-compliant labels after owning & creating 𝟏𝐬𝐭 streamlined label process.
🏷️ Forerunner translating complex label process into 𝟏𝐬𝐭 set of user-friendly work instructions & SOPs.
🏷️ Maintained 𝟎% error rate for 𝟑 years; avoided FDA violations, 𝟔-𝐟𝐢𝐠𝐮𝐫𝐞 fines, and product recalls.

Quality/Regulatory Specialist 

Concordance Healthcare Solutions (formerly Kreisers, MMS and Seneca Medical)

I oversaw the compliance and quality aspects of the company's pharmaceutical and home healthcare division, which encompassed Medicare, alongside 2 directors. Served as the assistant to the Director of Quality & Compliance and the Director of Retail Divisions. Maintained documentation and key records to retain our accreditation for the Verified-Accredited Wholesale Distributors (VAWD) and for the Healthcare Quality Association on Accreditation (HQAA).  Moreover, I assisted in writing the policies, procedures, and work instructions and revised the SOP's as necessary. Additionally, I handled all regulatory affairs in which I obtained licenses for shipping pharmaceuticals, researched the CFRs, & and provided key information regarding limitations/restrictions within FDA guidelines. Furthermore, I actively participated in key projects that required me to apply cGMP principles to the work at hand. Additionally, I was responsible for organizing the monthly compliance meetings with the top executives and weekly regulatory meetings among staff in my department. I worked on multiple projects as they came and created all sorts of controlled documentation, templates, forms, etc.

✏️ Revised and edited 𝟐𝟎+SOPs within 𝟏𝐬𝐭 𝟑 months for accreditation resulting in 𝟗𝟖% 𝐀+score.
✏️ Commended 𝟑𝐗 by Director of Quality & Director of Retail for clarity, work process, and growth.
✏️ Drafted 𝟓𝟎+ compliance reports during tenure for 𝟏𝟎+ key stakeholders with regulatory guidance.

Quality & Regulatory Analyst/SOP Writer

GoJet Airlines

Adept at operating mechanical and safety equipment such as oxygen systems, aircraft doors, fire extinguishers, evacuation routes/procedures, galley equipment, communication equipment and lighting systems. Successfully completed specialized and accelerated training on FAA Regulations, CPR, Emergency Procedures, Safety, etc. Completed safety inspections consistent with company practices & FAA regulations to ensure passenger safety.  Maintained knowledge of government regulations & remained in compliance with Federal Aviation Administration. Effectively handled escalated issues, diffused stressful situations, and exercised excellent negotiating techniques by providing mutually beneficial solutions to problems.

✈️ Effectively diffused escalated and stressful situations mid-air while maintaining a 𝟎% incident rate. 
✈️ Under tight deadlines & duress, completed safety inspections ensuring safe flights 𝟏𝟎𝟎% of the time. 
✈️ Completed gruelling and accelerated FAA training in 𝟔 𝐰𝐞𝐞𝐤𝐬, graduating in the Top 𝟑% of the class.

Flight Attendant

Resume Passion - 𝐰𝐰𝐰.𝐭𝐡𝐞𝐫𝐞𝐬𝐮𝐦𝐞𝐩𝐚𝐬𝐬𝐢𝐨𝐧.𝐜𝐨𝐦👩🏾‍💻 

Technical Writer | Professional Resume Writer | LinkedIn GURU for Jobseekers | "The Dreaded" Cover Letters 👉🏾 Let me do the Hard Work so you can Sit Back, Relax, and Watch the 𝐌𝐎𝐍𝐄𝐘 pile up! 🤑

🏆TORI Award-Winning Resume Writer🏆 

✨𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐬𝐮𝐦𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬✨

For nearly 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬, I’ve helped countless individuals catapult their lives through their careers with my writing ✍🏾 abilities and creativity.

✅ ALL Original & Professionally Branded Docs 
✅ Resume Writing Services 
✅ Resume Critique Services 
✅ LinkedIn Profile Optimization 
✅ LinkedIn Profile Critiques 
✅ 1:1 Strategy Sessions - Resumes, LinkedIn, Job Searching

My expertise stems from not only my passion but from both my educational and professional background as a 𝟏𝟎+ 𝐲𝐞𝐚𝐫 𝐕𝐞𝐭𝐞𝐫𝐚𝐧 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐖𝐫𝐢𝐭𝐞𝐫. 📝

𝐊𝐞𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐚𝐛𝐨𝐮𝐭 "𝐀𝐥𝐞𝐱" 👇🏾 

⏩𝟏𝟎𝟎% of clients serviced land interviews and jobs because you're rocking with the cream of the crop.
⏩I love ❤️ transitioning ppl from 𝟏 𝐜𝐚𝐫𝐞𝐞𝐫 𝐭𝐨 𝐭𝐡𝐞 𝐍𝐄𝐗𝐓. I have a knack for pulling out hidden talents. 
⏩Continuously creating LinkedIn profiles in which the right jobs and those hidden gems 💎 find 𝐘𝐎𝐔!
⏩Favorite Transitions: Breaking into Tech! I learned the hard way, so you can take the easy way 𝐎𝐔𝐓! 
⏩Continuously creating LinkedIn profiles in which the right jobs and those hidden gems 💎 find 𝐘𝐎𝐔!
⏩Mastermind condensing 𝟖-𝐩𝐚𝐠𝐞 executive resumes to 𝟐-𝟑 𝐩𝐚𝐠𝐞𝐬. I welcome the Baby Boomers!💥 
⏩Expert transitioning clients with 𝐙𝐄𝐑𝐎 (𝟎) experience into their desired career field. 
⏩But I don’t make any guarantees 🤷🏽‍♀️ because I don’t 𝐇𝐀𝐕𝐄 to! 

Don’t wait!! Let me help you make your exit from bondage ⛓ into the promised land 🙌🏾 of your newfound career. 

DM me if you have any further questions!
𝐏𝐋𝐄𝐀𝐒𝐄 𝐍𝐎𝐓𝐄: Currently accepting Resume & LinkedIn Critique clients ONLY.

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The Battle

Lakrisha Davis, MBA

Alexandria Doyle, MBA

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