Tupperware Direct

Joined TupperwareDirect with the purpose of helping this household name brand to finally enter the digital revolution. 

My goal was to build their new eCommerce branch, completely bootstrapping, with no initial company’s HQ financial support. 

In 2022 we did 0 to $1.4M in the first year of starting. 
And now, in 2023, we’re on track to hit 8-figures in revenue.

Head of Growth

ATTN Labs

Growing eCommerce businesses using whitelisting ads, attribution and analytics.

In the current paid acquisition world, there is an extra layer of knowledge that not all eCommerce brands are aware of. Utilising our exclusive list of influencers to run whitelisted ads, combining it with superb attribution knowledge and creative analytics, we’re able to acquire new customers with, on average, 30-50% cheaper CPA for every eComm brand we work with in 1-2 months.

Media Buyer / Performance Creative Strategist

Botanic Tonics

Helped the Botanic Tonics team scale their paid media strategy. Before I joined, we were at the $50k/month revenue mark for more than half a year. In the next 5 months, we hit the $900k/month mark. And by the time I left, we were hitting consistently ~$900k revenue months.

The biggest contributor to the +1,700% growth in 5 months, was our influencer's whitelisting strategy with the biggest well-known US influencers.

Senior Media Buyer

Tier 11

Helping eCommerce & lead gen brands to manage their growth processes (Facebook, Google, Pinterest Ads, CRO). Working with accounts ranging between $200k to $1M of monthly Facebook ad spend. 

Lawn care company scaled from $100k/month to $700k/month on FB spend in 5 months. 
Garden service company grew from $150k/month to $600k/month on FB spend in 4 months. 
Helped supplement brand to go from $800k/month to $1.8M/month in revenue in Q4 with the right retention and acquisition strategies.

Media Buying Team Lead 

AdKings Agency

Premium eCommerce Marketing Agency for $3M to $150M Revenue Brands.

They say: early in your career, go to find mentors who know about the thing you’re interested in and learn from them. This is exactly what’ve done at this stage of my life. Joined AdKings as a “green” marketer with a goal and fire in my eyes. And over a couple of years, I’ve had a chance to work closely with two of the most knowledgeable e-commerce founders I’ve known up to date - Darius & Justin. Learned a ton, scaled more than a dozen brands, and made a lot of cash for our clients. 

Hey Bud Skincare - from AU$40k/month to AU$290k/month
RhinoUSA - from $30k/month to $400k/month
FamilyGiftsCo - from $0.5M to $26M yearly revenue. 

Swissklip, Complement, CrossBeats and many others.

Senior eCommerce Growth Expert

Alma Master - Lyderių meistriškumo klasės

Alma Master is Lithuania based startup founded together with Nextury Ventures capital fund.

It is an e-learning brand that creates Online Courses taught by the greatest Leaders in Lithuania. 

Our Mission is to provide convenient online education for busy professionals to learn in their own free time.

Digital Marketing Manager

ISM University of Management and Economics

Ambassador

I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

Boheim

Performance Marketing Manager

ADbhoot

The Craft Tank

Account Manager

Rafiki Marketing

Performance Marketer

Hungry Bites

Social Media Strategist

TheMarketingGuru

Digital Marketing Intern

Helping Business Owners and Coaches generate 6 to 7 figs with Facebook and Google ads | Want to scale your brand? DM

Hi there, 

Zaid this side, me and my team provide 360° Digital and Growth Marketing solutions and specialize in B2B, DTC, Lifestyle and Luxury, Real Estate, Ed-tech, Fin-tech, along with Coaching & Consultation .

With over 5+ years of experience in Performance and Social Media Marketing, we’ve worked with more than 50+ brand and helped them grow digitally.

Work of expertise : 

• Social Media Marketing

• Sales Funnel

• Lead Generation 

• Creative Strategies

• Performance Marketing

• CRO

and more

We provide you with comprehensive business strategies, execution and ASSURE YOU OVERALL GROWTH! 
www.zukemarketing.com

My portfolio speaks better! 
Let's grow your business together.

Zaid Sarang - FB and Google Ads

I wish someone told me this earlier.
And if you run FB ads, this will hit you like a truck.

I used to think:
FB ads = Make good creatives + run a clean funnel + hope for the best.

Nope.
That was the biggest lie I believed.

I kept testing creatives.
Changing budgets.
Touching campaigns like a madman.

But the numbers stayed the same.
Dead.

FB ads don’t break because of ads.
FB ads break because your system is broken.

I learned this late:
• If your offer is weak → ads die
• If your CRO is bad → ads die
• If your retention sucks → ads die
• If your content is mid → ads die
• If your backend is messy → ads die

The ad is not the hero.
The ad is the driver.

The system is the engine.

Nobody told me that.
So I wasted time fixing the wrong thing.

Here’s what I fix now before touching ads:

1️⃣ Clean Offer
2️⃣ Strong Landing Page
3️⃣ Fast Checkout
4️⃣ Email that converts + Remarketing Flow
5️⃣ Creatives that hit pain + desire fast

When these 5 lock in → Even simple ads print $$$.

Once I fixed the system, ads went from:
“bro why nothing working??”
to
“oh damn… this is scaling with no stress.”

I wish someone told me this earlier.
It would’ve saved me years of stress, money and stupid mistakes.
Now I’m telling you.

Follow Zaid Yusuf for more simple ads tips you wish you learned sooner.

Zaid Yusuf

Want 3x ROI in 2025? Helping brands with ads campaigns → profitable revenue machine. ($67 mil generated with Paid Ads and Performance Creative for 50+ brands)

No alternative text description for this image

Wanna know why people skip your ads? 
No it’s not because your product is bad.

It’s because your ad feels like homework.

People don’t come to social media to “learn more.”

They come to scroll, laugh, escape and chill.

If your ad doesn’t match that vibe → they leave.

Most ads start slow.

Too much talking.
Too much explaining.
Too much “let me tell you something……”

Bro, nobody waits.
You have 3 secs.

People skip ads if:
- hook is weak
- there’s no emotion
- you’re selling too early
- video looks like a lecture
- it feels like an ad (the worst one)

Try this instead:
✅ Start with a strong hook
✅ Show the product fast
✅ Talk like a human not a brochure
✅ Make them FEEL something
✅ End with one clear reason to buy

Do this → people watch longer.
Click more.
Buy faster.
Meta loves you.
Life becomes easier.

Follow Zaid Yusuf for more simple ad tips that actually work in 2025.

This 8 ad hooks hits the brain like a brick! 

Most people ask,
“Why my ads not working??”

Easy answer:
→ Your hook is weak.

If the first 3 to 5 seconds don’t slap…
nothing will save the ad.

Not Meta.
Not funnel.
Not offer.
Nothing.

8 simple hook styles that has worked for me:

1️⃣ The Qualifier
⤷ If this is you… stay.

2️⃣ The Pain Trigger
⤷ Say the thing that hurts them.

3️⃣ The New Way
⤷ Old way bad. New way easy.

4️⃣ The Social Proof Steal
⤷ Show someone winning.

5️⃣ The WTF Stat
⤷ Drop a crazy number.

6️⃣ The Direct Callout
⤷ “Hey you… listen.”

7️⃣ The Curiosity Trap
⤷ Say half. Hide half.

8️⃣ Scroll Stop Chaos
⤷ Show something weird.

If your hook is strong → ad wins.
If your hook is weak → ad dies.

Simple.

Fix the first 3 seconds → everything else becomes easier.

Follow Zaid Yusuf for simple and no BS advice on ads and to make your brand print $$$ without burning your money.

Meta Ads fixed one of the biggest problems in lead gen campaigns.

You can now turn off autofill in Lead Forms.

And fellas this changes everything.

Autofill looked cool. But it was giving alot of:
- fake numbers
- old emails
- drunk people clicking by mistake
- leads that disappear faster than my gym motivation

Now when autofill is OFF:
✅ CPL gets cleaner
✅ Lead quality goes up
✅ Sales team wont cry anymore
✅ People type their info on purpose

Yes, you’ll get fewer leads.
But you’ll get real humans instead of bots + bored teenagers.

I tested it.
Quality went up so much.
I felt like Meta apologised me personally 

Have you tried it yet?
Tell me what changed for you in comments.

Follow Zaid Yusuf for more ads breakdown and performance creative hacks.

graphical user interface, text, application

The part nobody tells you about starting from 0.

Let me tell you something in simple words.
Every big founder you see today?
They all started with nothing.

No skills.
No big brain.
No special plan.

Just a start.

If you feel lost you’re actually on the right road.

Most people think they must be smart before they start.

- they want to feel ready.
- they want proof.
- they want someone to clap for them.

But real growth doesn’t happen like that.

It feels confusing.
It feels scary.
It feels like “bro I don’t know anything.”

That’s normal.

Here’s what founders actually do:
• They drop their ego.
• They try, fail, fix and repeat.
• They do the work nobody wants to do.
• They say “I don’t know anything, but I’ll learn.”
• They put small pieces together until one day it clicks.

No magic.
Just simple steps.

Those small wins build your skill.
Skill builds your confidence.
Confidence builds your belief.

That’s how real founders grow.
Not in one big jump, but tiny steps that look stupid at the start.

If you’re at the beginning and it feels impossible?
Good.

It means you’re exactly where every winner

Feeling lost doesn’t mean you’re failing.
It just means your brain is learning new things.
Keep going!!

Your next winning ad is on TikTok/ Instagram already.

I stopped struggling with creatives when I learned this one simple trick.

It’s not a tool. 
Not a script. 
Just common sense.

Most ads fail because they look like ads.

But TT/ IG already shows you what people love watching.

Here’s what I do:

1. Open TT/ IG for 30 minutes.
2. Search my product or niche.
3. Open the top viewed videos.
4. Copy the structure, not the video.
5. Turn it into a direct response ad.

The more my ads feel normal,
Faster they scale.

Your best creative idea is already viral somewhere.

Follow Zaid Yusuf for simple ad tricks and creative breakdown that actually work in 2025 and print $$$.

𝐈 𝐰𝐚𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐪𝐮𝐢𝐭 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐛𝐮𝐭 𝐭𝐡𝐚𝐧 𝐈 𝐜𝐚𝐦𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐢𝐬...

Media Buying is a game of Patience.

I know you’re tired.
I know your ads look dead.
But don’t stop now.

Because the ad you shut off today…
might be the one that prints money tomorrow.

Most people quit FB ads too fast.

- 2 days of bad numbers
- CPC high
- No sales (or leads)

and they cry “FB ads don’t work.”
But that’s not true.

FB ads need time.
They need data.
They need learning.
And you need patience.

That’s the whole game.

Here’s what really happens in the first days:
• Day 1: FB is confused.
• Day 4: Your pixel starts to learn.
• Day 8: Good people start seeing the ad.
• Day 15+: Profit shows up like “hey bro, miss me?”

Most people quit at step 1.
Winners wait till step 4.

Stay a little longer.
Keep testing.
Keep learning.
Keep showing up.

Your “this is not working” moment usually happens right before…
“OMG it finally works.”

Follow Zaid Yusuf if you want more simple and real ads advice.

Few eCom lessons that'll save your 5 years of testing:

1. Ad creative quality > any media buying strategy
2. Broad / Adv+ > any custom audience 
3. TOF Ads > MOF / BOF ads
4. 1 CBO Campaign > Multi campaign strategies
5. Unaware ads > product aware ads

People with experience, what would you add ?? Let me know in the comments.

Marketing vs Sales: Let’s Discuss ☕️👇


Ever seen a guy fighting his own shadow?
That’s your marketing and sales team.

Same company.
Different worlds.

Marketing: We are an AI powered solution.
Sales: Let me quickly show you how it works.
and the banters goes ON forever.

The truth:
→ Marketing is guessing.
→ Sales is winning.

Because sales:
- shows real value
- closes real deals
- talks to real humans
- knows real objections

How to fix this mess (simple version):

1️⃣ Sit with Sales
       • Join demo calls
	• Listen to questions
	• Note the exact words buyers use

2️⃣ Steal the Wins
	• Save phrases that close deals
	• Collect proof
	• Keep a folder (what works)

3️⃣ Talk the Same Language
	• Use sales words in marketing
	• Show real demos
	• Share real results

Couldn’t make a simpler version of it.

A mini case study:

Client made marketing join demos.
They copied sales language.
Made content from it.

Result?
Better leads.
Faster closes.
Everyone smiling.

Your task:

Join 3 sales calls.
Write down the exact words.
Use them in your next ad.

Because truth is simple:
⤷ Sales knows what works. 
⤷ Marketing should listen.

Do you agree ??

Follow Zaid Yusuf for more insights and hacks about digital ads.

taplio

The Battle

Lais Karvelis

Zaid Sarang - FB and Google Ads

Followers

Posts

Engagements

Likes

Performance ScoreZaid Sarang - FB and Google Ads's LinkedIn Performance

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taplio

The Battle

Lais Karvelis

Zaid Sarang - FB and Google Ads

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zaid Sarang - FB and Google Ads's LinkedIn Performance

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Performance ScoreZaid Sarang - FB and Google Ads's LinkedIn Performance