I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

I battled chronic social anxiety 6 years ago.

I was so afraid of talking to people fearing judgements and hate. It made me super lonely.

I spend my day overthinking and beating myself up over my relationship problems.

It exhausted me completely and I was barely functioning.

Because of that, I sabotaged career and relationship opportunities.

I worried that I would be stuck feeling lonely and miserable all my life.

Everything changed one morning...

I was so tired of fixing and fighting my mind over the previous months and years.

I spontaneously gave in and accepted my intrusive thoughts, instead of fighting them.

To my surprise, it brought some relief from my anxiety.

My healing journey started from that day onwards.

The last few years have been nothing short of magical.

- I went from a super introvert to an extrovert who can connect with strangers within 10 mins.
- I can take on potential work and relationship opportunities without hesitation.
- I experimented and aligned with a fulfilling guidance biz.

And the most important thing of all is I have a quiet, peaceful mind.

All of this shift happened not because of any coping strategies like:

- Talk therapy.
- Anxiety pills.
- Breathwork.
- Positive thinking.
- Affirmations, etc.

But by healing the root subconscious traumas that fed my social anxiety with deep inner work.

That experience of healing and transformation is what I wanted to share with you.

So you heal your social anxiety, cultivate inner peace and fulfillment, and become a social magnet.

For diving deep into my rabbit hole of healing and transformation, check out the links in bio & featured section.

Namaste 🙏

Yay Pranav

I thought I would be lonely all my life.
Because of my social anxiety.

Now I connect with strangers with ease.

Here's what made the shift possible:

I was a super introvert.

Communication felt so hard and draining.
Because I was lost in my thoughts 24/7.

I was afraid of judgments and hate.

I tried all the confidence and self-esteem hacks for 3+ years.

But social interactions still made me anxious.
Because they triggered my fears.

What finally helped me was stopping fighting myself.
I accepted all my anxious thoughts.

It brought the initial relief from anxiety.

Overtime with subconscious trauma work,
I healed why I was afraid of judgments and hate.

I became more relaxed in social interactions.
Communication felt more effortless.

This made me attract healthy relationships.

There are social situations that still bring up my insecurities.

Since I know how to process and heal them.
I get more and more relaxed overtime.

If you are battling social anxiety:

Stop looking for temporary band-aids.
Start looking into why you are anxious in the first place.

Authenticity is magnetic.
Trying to impress people is not.

What qualities do you love the most in people and why?

Share in comments!

➕ Follow Yay Pranav for insights to heal social anxiety.

Healed my chronic social anxiety with Subconscious trauma work ❖ Helping you do the same to find inner peace & connection

The biggest deceiver is not the mainstream news.

It is anxiety.

Here's how I stopped my mind from making my life miserable:

Anxiety hurt my life so much.

It fed me 1000s of limiting thoughts like:

- People hate me.
- I would never get a job.
- I won't ever be happy like others, Blah Blah.

I believed those thoughts blindly.
And created stupid meaning out of neutral situations.

Here's an example:

If someone didn't pick up my call,
I thought that they hated me.

The truth was that they were busy with something else.

I lived in a fictional world created by the mind.

I sabotaged relationships and career opportunities.

I became super lonely and unhappy.

Breakthrough came when I started questioning my thoughts.

Instead of believing them blindly.

I realized that 99% of my thoughts were not real.

They were just stupid ideas my messy brain fed me.

Overtime with meditation, my mind became quiet.

I started seeing reality for what it was.

That's when I was able to be present.
I stopped creating meaning out of everything.

Building relationships and taking on opportunities became much easier.

Questioning your thoughts is the first domino in transforming your life.

Why do you think mind is unfriendly most of the time?

Share in comments!

🔁 Repost if you resonate with this inner shift
➕ Follow Yay Pranav for insights on social anxiety

Starting questioning your anxious thoughts

Being nice won't attract love.
It attracts toxicity and manipulation.

I was always the first to help.
I put others needs before mine.

But the more I gave, the more I attracted takers.

They were never pleased.
And what I got in return was disrespect.

This pattern completely drained me.
It brought me so much anxiety.

I started avoiding people.
I believed most people were toxic.

Only when I started working on myself by meditating,
I realized I was also toxic.

I indirectly tried to attract love by pleasing people.
I needed their validation.
Because I believed I was unworthy of love.

People could sense my needy energy.

That's why they got repelled by me.

My life changed when I started loving myself.
When I started validating myself from within.
After years of deep inner work.

I attracted people who reflected the love I had for myself.

If you want healthy reciprocal relationships in your life:

Stop pleasing people.
Start expressing how you feel.

It will be super uncomfortable at first.

Your authenticity will repel toxic people.
Who was just there to manipulate you.

This will reveal your deeper fears and insecurities.
You have to process and heal them.

On the other side, relationships become effortless and rejuvenating.

Don't settle for chasing approval and validation.
When you deserve love and connection.

How do you feel if someone is overly nice to you?

Share in comments!

🔁 Share if you root for authenticity
➕ Follow Yay Pranav for insights to heal social anxiety

I'm tired of playing the savior role.
of always being the reliable one.

Some of my friends always ask me for money.

Most of the time, I didn't feel like helping them.

But I still helped to avoid tension.

This pattern showed up many times recently.
I was exhausted by it.

I wanted to say NO, but something was blocking me.

I processed the uncomfortable emotions beneath the "giver".

I realized I carried a belief that:
"I will end up financially stuck in the future."

If I gave my friends money, I would be saved.

That was the hidden agenda behind the "overgiving".

I let go of the belief that I would be financially stuck.
With subconscious trauma work.

It freed up so much drained energy.

I feel more empowered now.
I don't feel the pressure to be the savior.
I will only help if I genuinely feel like it.

By overgiving, you are not helping anybody.

You are taking away their power to change their lives.
You are enabling them to be reliant on you.

So you can meet your needs silently in return.

Process the deeper fears and beliefs beneath the people pleasing.

It might be a fear of loneliness.
Feeling unworthy of love.
Or a 1000 other things based on your childhood.

When you release those emotions,
You will embody more of your authentic self.

And receive love for who you are. Not how much you help.

Unconditional giving nourishes your soul.
Overgiving just drains you.

🔁 Repost if you are ready to stop taking responsibility for others
➕ Follow Yay Pranav for daily insights to heal your social anxiety

This simple inner shift helped me stop getting anxious and drained in social situations:

"Not taking responsibility for other people's feelings."

I avoided conflicts.
I avoided expressing myself.
I overgave to please others.

to not make people hate or judge me.

I believed that if they felt tension.
There is something wrong with me.

I always blamed myself for the way others felt.

I walked on eggshells with anxiety.
To not trigger their tension.

With deep inner work I realized,
I'm not responsible for other people's feelings.

Their feelings come out of their own insecurities and fears.
It's their responsibility to manage them.

It relieved so much pressure off me.

It gave me the freedom to express myself more freely.
I started living more by my values.

This helped me understand who the real ones were.
And who was there to manipulate me.

These 2 simple steps will help you be more socially free:

1. When you inhale, feel the separation between you and the other person.
2. When you exhale, feel and relax deeper into your body.

This creates a separation between your emotions and theirs.

So you can manage only yours.
And leave the rest of the responsibility to them.

It alleviates unnecessary pressure in your relationships.

And when you heal your emotional pain:

You will allow only healthy reciprocal relationships into your life.
Life starts feeling more peaceful.

Don't confuse attachment with relationship.

It's only a relationship if you can be real with people.

🔁 Repost if you feel ready to take back your power
➕ Follow Yay Pranav for insights to heal social anxiety

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The Battle

Lais Karvelis

Yay Pranav

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The Battle

Lais Karvelis

Yay Pranav

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yay Pranav's LinkedIn Performance

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