I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

I am driven to help ecommerce brands grow – both creatively and profitably.

But my career journey hasn't been a straigh line – it took me years of exploring, upskilling, and reflecting before I developed a unique mix of skills: Analytic and Creative.

It all happened in 3 stages:

1) First, Economics education and Finance background helped me build a strong analytical, numerical, and data-driven foundation.

2) Later, Copywriting and Marketing experience unlocked my creative, persuasive, and business-focused mindset.

3) Finally, through Ecommerce everything has fallen into place:  I combined my creative and analytic sides to support business and brand growth.

That lead me on an exciting 2+ year journey at Brand Creations – helping scale ecommerce brands across various industries, including Tupperware UK, Beast Health UK, Tinexyl US, Spree.TV UK.

My core skills include email marketing, copywriting, landing page design, CRO, and overall ecommerce strategy – with a solid understanding of paid advertising, branding & social media.

Currently I am on a Freelance journey of helping ecommerce brands grow through email marketing.

taplio

The Battle

Lais Karvelis

Romualdas Scepkauskas

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