I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 40 brands and $25M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

Lais Karvelis

CMO & Co-Founder @FairScan, where marketing magic meets legal logic 🪄

As a paid performance lead, I drive e-commerce success through sharp, data-driven strategies. I dive deep into media buying, tracking & analytics, and creative growth hacking.

Skills & Experience:

🟢 Media Buying Expertise
🟢 Tracking & Analytics
🟢 Creative & CRO Collaboration
🟢 Growth Hacking

I’ve managed seven-figure monthly spends, built new revenue streams from scratch, and trusted names like BURGA, Sintra AI and Kilo Health back my work. Through my services, I help brands up their ad game with tailored strategies.

Ready to chat ads? Let’s connect!

taplio

The Battle

Lais Karvelis

Emilija Bružilaitė

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