My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

I just finished a 26-page PDF breaking down Meta Andromeda and how it allowed our clients to generate $51M in revenue last year.

At the end of the PDF, I share the 10 best-performing ad creatives for the year, including VSLs, ASMR, AI-generated ads, and the “Whistleblower” format.

You’re not going to see a more valuable document. It’s everything you need to feed Meta with the right signals so it can find your target customers.

The PDF covers:

1. The Retrieval Stage: How NVIDIA-powered AI picks which ads to show.

2. UGC 2.0: How to "force" the algorithm to find new audience segments using Format Diversity.

3. The 5 awareness stages that unlock the hidden 80% of your market.

4. The Winners: 10 ad formats that scale past $1M in spend.

This isn't a "tips and tricks" PDF.

It’s the 2026 playbook for scaling to $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

I just finished a 29-page PDF breaking down what Creative Diversity is & how it allowed our clients to profitably spend $25M on Meta in 2025.

At the end of the PDF, I share 16 ad creative formats you can leverage to diversify your ad creatives and allow Andromeda to find your target customers at the lowest possible cost.

These formats have generated billions of impressions and millions in revenue.

This is information that 95% of eComm marketers dream of having.

It is the internal framework we follow to scale our clients past $1m/month in revenue.

The PDF covers:

1. What Creative Diversity really means (and how it’s linked to Meta’s ad retrieval system)

2. The different ad creative elements that allow Andromeda to place your ads in different segments for maximum reach

3. Technical implementation best practices after generating $51M on Meta last year (you won’t find this anywhere on the internet)

4. The top 16 ad formats that scale past $1M in spend and generate billions of impressions

With AI, information is abundant.

But technical implementation based on tens of millions in revenue isn’t.

This is the 2026 playbook for scaling past $20M+ revenue.

💬 Comment “send” and I’ll DM it to you! We need to be connected!

This video has 400M organic views on YouTube shorts.

The brand has 30M+ subscribers on their organic social channels generating billions of views every month.

Yeah, AI might replace boring UGC content.

But I don’t think it’s ever going to replace originality, humour and creative ideas.

Such videos work because they are human, weird and impossible to ignore.

If you want to win in 2026, that’s what your content strategy (paid and organic) needs to be.

eComm client: We need more Top-Of-Funnel ads.

Agency: Why?

eComm client: The ads we’re currently producing in-house are only speaking to people who know us. We’re not reaching new audiences, and our ad frequency increases fast.

Agency: Alright, we got you.

Agency:

Delivers TOF ads.

Ad frequency stays close to 1.1.

CPMr is close to CPM. Indication that the new ads are reaching new people.

If your CPMr is close to your CPM, that means Meta is showing your ads only to new audience segments and is not recycling the same people.

eComm client: Our ROAS is down, your ads are not working.

Agency: TOF ads will almost always have a higher CPA and lower ROAS. You are targeting people who don’t know you, so they are less likely to buy immediately after seeing your ads.

If you want to scale, you have to make sure you’re filling your funnel with new people otherwise, at some point, your results will start declining, and you would not know what the issue is.

eComm client: We need a 3x ROAS.

This is why most eComm brands hit a revenue ceiling.

They optimize every single ad for immediate ROAS.

Then wonder why they can't scale past their warm audience.

Here's the reality:

Your ad account needs two types of ads:

1. Bottom of Funnel

> Target: Warm audiences who know your brand
> Goal: Immediate conversions
> Expected ROAS: 3-6x
> Frequency: High (3-5+)

2. Top of Funnel

> Target: Cold audiences who've never heard of you
> Goal: New customer reach through education and problem creation
> Expected ROAS: 1.3x-1.7x
> Frequency: Low (1-1.5)

The brands stuck at $300k/mo are running 100% bottom-of-funnel ads.

They get great ROAS initially. Then it drops. Then they panic.

Why? They've exhausted their warm audience and never invested in reaching new people.

The brands scaling past $1m/mo know that.

If you’re looking for Top of Funnel that would allow you to scale into new audience segments, we’re accepting 3 new brands during the month of February.

My DMs are open.

We're looking for a Creative Strategist.

If you know what Creative Diversity is, how to navigate Andromeda, and have the skillset to write a 5-minute mini-VSL ad, send me a DM or apply below!

I’ve interviewed 100+ creative strategists in the last year. Here’s how you can tell someone is a real A player.

1. Foreplay dashboards for creative inspiration

Bad candidate: "I don't have one."

If someone doesn't save ads, they're not actively studying the DTC space or tracking creative trends.

Top candidate: Immediately shows you 3+ organized dashboards by category (awareness stage, format type, industry vertical).

2. Ask them what ‘creative diversity’ means

Bad candidate: "Producing diverse ad creatives for your ad account."

Top candidate: Breaks down the exact elements they diversify:

> Target customer avatar (moms vs. busy professionals vs. fitness enthusiasts)
> Awareness stage (unaware, problem-aware, solution-aware)
> Format (UGC, VSL, founder story, testimonial, street interview)
> Hook structure (question, stat, story, pattern interrupt)
> Visual style (organic, polished, lo-fi, high-production)

Then shows you 5 examples they've created across different formats.

3. Go deep into their research process

If your research process is "looking at Atria or Foreplay for inspiration," you're not a strategist. You are useless, and AI will replace you.

Dashboards are for inspiration, not strategy.

Real strategists start here:

> Customer research
> Market research
> Product research

Top candidates walk you through this entire process with examples from past clients.

Bad candidates say "I look at what's working and make our version."

Ryze has 5500 active ads, and all of them are proof that the 2022 version of UGC is dead.

If your strategy is testing 10 different hooks for the same video, you are wasting your money.

Andromeda, Meta’s new retrieval engine, punishes repetition.

If your ads look visually similar, Meta's "Creative Similarity" report will cut your reach before you even scale.

To win in 2026, you need more than just UGC.

We call it UGC 2.0, you can call it whatever you want.

At our agency, we don't just produce content anymore. We build Creative Diversity Systems.

Last year, we created 5,000+ unique ad creatives that drove 2 billion impressions.

We didn't do it by making more "talking head + broll" videos.

We deployed radically different ad creative formats:

> The Whistleblower: Unexpected visuals (like masks) to stop the scroll.

> The In-Store Roast: Discrediting competition by going to a store and visually demonstrating their weaknesses.

> AI Podcasts: Funny, high-authority segments that feel native to the feed.

> Whiteboard videos: Educational pieces that don't look like ads.

Each of these formats feeds Andromeda a different signal. Each signal unlocks a different audience segment.

Ryze has 5500 active ads for a reason.

It’s because creative diversity is the only way to scale past $1M/month without your CAC exploding.

You can’t buy your way out of weak creative.

Are you entering Q1 with a bunch of content creators or a Creative Strategy that actually understands the algorithm?

P.S. We're now looking for a world-class Creative Strategist to join our team. If that's you, my DMs are open.

this is what my 40-hour work week looks like as an ad creative agency founder:

> sales: 8h/week
> marketing: 15h/week
> operations: 10h/week
> team training & check-in calls: 10h/week
> hiring: 5h/week
> improving our service: 15h/week
> trying to figure out AI: 5h/week
> monitoring client results: 10h/week
> client check-in calls: 10h/week
> staying on top of social media trends: 5h/week
> writing my LinkedIn posts: 5h/week
> listening to podcasts: 5h/week
> checking email: 5h/week
> scrolling twitter: 10h/week
> watching YouTube videos: 5h/week

i’m so glad I chose having freedom to do whatever I want to do rather than working a 40-hour/week corporate job 🥲

What do you do if your team starts getting abused by your clients?

We just delivered a new ad to Kasper last week.

Kasper’s team launched it on Meta.

A few hours later, Kasper sent us a message that got me scared when I first read it due to his language.

I thought we did something wrong.

It turns out that the ad we delivered to Kasper is working so well that all he wants is the same video with no captions so his team can translate it in local language.

The ad creative was stealing all the ad spend.

It had 14% click-through-rate.

It had 10x lower cost-per-click compared to the rest of the ads in the same campaign.

It had a frequency close to 1, which meant that the ad was attracting net new customers only.

We obeyed. Kasper received what he wanted 40 minutes later.

We love Kasper.

Be like Kasper.

Work with LJV Media.

My calendar is open.

how to build a $1m/month eComm store: my thoughts after seeing our clients generate $51M in revenue last year

we just produce ad creatives

i can’t take full credit for all the $51M in sales

but I have the opportunity to look under the hood of brands scaling extremely fast

> one of our clients scaled from $100k/mo to $1m/mo in 11 months
> another one went from $600k/mo to $2m/mo in 12 months
> another one went from $0 in monthly ad spend to $1m/mo in spend in 4 months

here are the 4 foundations you need to have in order to build a $1m/mo Shopify store

1. good. f***ing. offer.

i’m not talking about the lazy approach: a % discount

i don’t like % discounts because they teach customers “i’m just going to wait until this gets discounted again”

a good offer can do more for your business than a new winning ad ever could

the best offers I’ve seen work for our clients were:

> a bundle offer with complimentary products that belonged together to offer maximum results. Higher AOV, higher perceived value, higher margin.

2. a winning ad creative pipeline

that’s why our clients come to us

last year we produced an ad that became a top spender for

every
single
ad
account
we
worked
with!

with Andromeda, your goal is to build ads that are distinct from each other regarding

> target customer
> awareness stage
> angle
> format
> style

you can’t scale with bad content

the top-performing ad creative formats for us in 2025: founder-led content, mini-VSL ads, ASMR, emotional storytelling slideshow, authority figure ads (chiropractor recommends, pediatrician recommends, etc.)

not the overused UGC

3. solid email strategy

just use Omnisend

don’t overpay for features you don’t use

Omnisend offers the smartest pricing out of every other email marketing platform

and a $68 ROI on every $1 you spend with them

these are the automations you must have:

> back in stock - 5.34% conversion rate
> welcome sequence - 2.91% conversion rate
> abandoned cart - 2.04%
> shipping confirmation - 1.68%
> order confirmation 1.28%

email will be responsible for ~35% of your total revenue

don’t mess this one up!

i have a discount code for Omnisend

30% off during the first 3 months

use code LACHEZAR

4. organic presence

scaling is all about distribution

the more views you can get the more sales you can make

take the brand Mini Katana LLC, for example

30M+ social media subscribers

billions of views across TikTok, Instagram and YouTube

amplify that with paid ads

you’re on track for well over $1m/month

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Producing winning ad creatives for 8- & 9-figure eComm brands

How I’ve structured my agency for growth & efficiency:

The fulfilment team is divided into pods.

Each pod looks like this:

> 1 Project Manager
> 1 Creative Strategist
> 3 Video Editors
> 1 Graphic Designer

All full-time team members.

Each pod has a scheduled daily huddle.

On Monday, we set the agenda for the week with all due dates and projects that must be finished this week.

Tue - Thur: 15-minute pod check-in calls where we track each team member’s daily KPIs.

Friday - we analyze what tasks have been completed, and if there’s anything that hasn’t been, we discuss the reason for that and how we can make sure it doesn’t happen again.

Since we implemented this workflow, our on-time project completion has doubled, and the whole team is perfectly aligned on what needs to be done.

Meetings are led by an Ops Manager.

Ops Manager reports to me daily.

The bigger the team gets, the tighter the communication has to be.

We’re now looking to hire one more creative strategist who understands creative diversity and knows how to write long-form VSL ads. If you are one, my DMs are open.

🚨 HELP NEEDED URGENTLY! Meta’s police are going after our agency for producing ad creatives that print money.

One of our ads recently crossed $500,000 in generated sales for a client.

One of our clients scaled past $1m/month last year.

Another one of our clients scaled past $2m/month last year.

We’ve created at least one ad that became a top-spender for each DTC brand we’ve worked with in 2025.

And already, in 2026, a client is about to scale past $100k/mo after being at $30k in December.

Now Meta wants to make us ‘one of only 50 agencies in Europe to be directly managed by Meta’.

What the hell is that?

Is it good or is it bad?

Are we in trouble?

P.S. We’re still onboarding DTC brands that want to scale with more winning ad creatives. My calendar is open.

2025 recap: ad creative agency edition

This was definitely the most challenging year I faced as an agency founder.

But also the most successful one.

A few highlights:

💰 Our clients spent a total of $25M on our ad creatives
💻 We got invited to become 1/50 agencies in Europe to be managed by Meta
🔥 Grew the team to 13 people
👀 2M+ impressions on my posts across social media
💲 Onboarded a billion-dollar business to our client roster
🤝 Signed a partnership with one of the top eCommerce agencies in the world
📈 Helped 2 eComm clients scale past $1M/month
⬆️ We created at least 1 ad that became a top-spender for every single client we’ve worked with in 2025

All thanks to an incredible team that’s hungry to learn and become better every day.

Wishing everyone a successful 2026!

2026 ad creative trends. 👇

Last year, our clients spent $30M on Meta ads, generating over 2 billion impressions.

Here’s where I think the biggest ad creative opportunities in 2026 lie for eCommerce brands looking to scale on Meta.

1️⃣ Long-form will be key

If you analyze your competitors, you will see most of them run 30s - 45s ad creatives.

The 15-second "UGC ads" are dying because everyone is doing them.

If you want to scale past $1m/mo you have to get good at telling your story and explaining to your ICP why everything they’ve tried in the past has failed and why you are the best option on the market.

You can’t do that in a 30-second ad.

2️⃣ Scaling via Market Segmentation

Last year, we took a client from $100k/mo to $1m/mo.

We did this by perfectly understanding who our target customer is and defining different sub-avatars groups.

This made our ads much more relevant to smaller groups of people, which allowed us to efficiently scale without saturating the market with 1 core message.

3️⃣ Scaling into the upper stages of awareness

A person with a headache doesn’t realize it’s connected to the toxins their mattress releases while they sleep.

This is the Unaware stage of awareness. People don’t know they have a problem until you reveal it to them.

It is the hardest to crack, but the most profitable once you do.

Most advertisers are too lazy to do the research required to sell here. They just lead with the discount.

We lead with education until we become the only brand worth listening to.
2026 isn't about "better hooks."

It’s about better psychology and creative diversity.

P.S. We have 1 more open slot for an eComm brand wanting to scale with winning ad creatives before we reach maximum capacity. If you’re interested in working with us, my DMs are open.

what would you do if an ad has LOW frequency and LOW ROAS?

would you turn it off, or would you keep running it?

i think this is a great screening question for every paid media hire you'll make in your business because it will tell you how well people understand new customer acquisition

as an agency focusing on scaling up eComm brands and driving net new reach

the answer that I’d be looking for is:

keep it running and scaling it

a low frequency ad creative means that it’s being shown to completely new audiences which gives your brand more visibility and a long-term potential of turning those people into customers as they go through your funnel

most people don't understnad that

they're optimizing for short-term ROAS instead of understanding the full customer journey

when you see low frequency + low ROAS, you're looking at top-of-funnel performance 

these people have never heard of your brand

they're not ready to buy immediately

> you're building awareness with fresh audiences 
> you're introducing new people to your brand 
> you're creating future retargeting pools 
> you're establishing the first touchpoint in a multi-touch journey

the marketers who immediately kill these ads are the same ones who complain they can't scale past $50K/month

why? because they've exhausted their warm audiences and never invested in building new ones.

compare this to a high-frequency, high ROAS ad:

yes, it's profitable right now, but it's showing the same ad to the same people repeatedly

eventually, it fatigues, your audience pool doesn't grow, you hit a ceiling

the top 1% approach is to run BOTH simultaneously:

> High frequency, high ROAS ads (your cash cows milking warm audiences)
> Low frequency, low ROAS ads (your growth engine building future buyers)

allocate 60-70% of budget to proven winners, 30-40% to reach expansion

What would you do if an ad has LOW frequency and LOW ROAS?

The author can see how you vote. Learn more

here’s a Shopify store scaling with NATIVE ADS that you have to study

now, usually I would say that I prefer video content over static image content as 9/10 times video will give you more reach

but these guys have taken static image ads to another level

it’s all about direct-response marketing here and that’s their competitive advantage as 98% of online marketers can’t write a direct-response ad

> use your statics to spark curiosity
> use your ad copy to tell a story
> use an advertorial/listicle landing page to educate your customer

then make them an offer it would be stupid for them to say no to

Most DTC brands I see are still fighting for the most expensive 3% of the market.

That’s usually why you hit plateaus, you can’t break through.

According to the Larger Market Formula, only 3% of your audience is "ready to buy now".

The other 97% are:

> 17% are shopping around.
> 20% know they have a problem but no solution.
> 60% don't even know they have a problem yet.

Most cheap agencies and inexperienced in-house teams stay in the 3%. They run ads comparing prices or begging for a click.

You have to start living in the other 80%.

We recently scaled a client from $100k to $1M/month by identifying the "Unaware" and "Problem Aware" personas.

We didn't target "people who want magnesium."

We targeted "health-conscious people who wanted better recovery and a higher sleep score."

The Framework was:

1️⃣ Persona Diversity: Mapping out all your sub-avatars (runners, weightlifters, etc.)

2️⃣ Angle Diversity: Testing 15 messaging angles per persona.

3️⃣ Format Diversity: Using everything from 4-minute VSLs to 12-second emotional slideshows.

Andromeda rewards this diversity. If you only show the same style of UGC, Meta will keep showing your ad to the same narrow slice of people until your frequency kills your profit.

P.S. We’re looking for creative strategists who know how to navigate Andromeda and understand what Creative Diversity is. If you’re one, send me a DM.

Today is the last day for you to get access to this document.

It's a 26-page PDF breaking down what Meta Andromeda is (the most advanced ad retrieval system in the world), the system we used to navigate it and generate $51M in revenue last year...

and the top 10 ad creatives that drove millions of dollars in revenue.

I didn't gatekeep anything.

This could be the difference between failure and success for everyone advertising on Meta in 2026.

💬 Commend "send" and I will DM it to you. We need to be connected!

Our clients spent $5M on Meta during January. Here are 5 ad creative formats that performed best. 👇

1. Whitelisting

This is not a specific ad creative type, but I had to mention it.

It's the foundation for what's coming next.

If you're not using whitelisting ads, you're missing out on a ton of conversions, revenue, and growth.

The ad accounts that are growing the fastest are the ad accounts that run whitelisting ads from:

- the founder's page
- a fake 'authority page' (ex: The Beauty Journal)
- the content creator's page

If you're running founder-led content, create a page with the name of the founder and start running ads through it.

Most content creators are also completely fine with giving you access to their Facebook/Instagram pages for whitelisting ads.

Reach out and get that access!

2. native static image ads

'Native' stands for something very low-production.

No captions on screen, no editing, nothing.

Just a picture you took with your iPhone.

What's important here is the ad copy.

In recent years, people started disregarding the importance of the Primary Text to the point that some brands are running 200+ ads with the same text.

"Nobody reads text" is a limiting belief that is preventing you from running an ad creative style that is currently doing extremely well.

Especially if you can pair it up with an advertorial Landing Page.

3. VSL

This is not new, and I've been talking about VSL ads for the past 2 years.

The key to a winning VSL:

1. Authority figure as a spokesperson
2. Good hook

Our VSLs have:

- super low frequency
- below-target CPA
- 70% hook-rate

Tip: Use an odd visual as your hook. It will double your hook rate.

This is how you create winners.

4. text wall

This is a big block of text with no voiceover but a relevant sound.

If you think that nobody will read the on-screen text, you have no idea what you’re doing.

5. In-store experience

Get a content creator to film footage inside a grocery store.

This type of content looks like it's created by an authority.

Someone who understands what they are talking about.

Otherwise, why would someone bother to go to a store and film inside of it if they had no idea what they were talking about?

It gives you credibility. And it works.

 💬 If you want to see examples for all the formats above + 2 more formats that you won’t see anywhere, comment “send” and I will send you a doc with all that!

I just had to make a very difficult decision about my ad creative agency that might change everything for us.

Last month, I received the message below from one of our clients.

He was super excited about the fact that after testing 5 different agencies, from big to small, he finally received something good.

He finally found an agency that delivers.

So it made me think why that happens.

And I’ve realized that the only difference between us and every average $5000/mo creative agency is in the people that we hire.

We have better people.

People who can think and people who are not afraid of work.

People with high standards.

So I had to make a difficult decision.

We’re increasing our prices.

Which might price us out of the market. There are hundreds of agencies out there that are much cheaper than us.

But I’ve realized something: You cannot build an empire using cheap labor.

Most agencies are "content farms." They focus on:

> Churning out 100 generic videos for $2,000.
> Testing 20 different "hooks" for the same boring script.
> Hiring the cheapest talent they can find to protect their margins, not yours.

We are doing the opposite.

The reason we are increasing our fees is because I want access to the best talent in the world.

The best creative strategists.

The best video editors.

The best content creators.

The top 1% of talent doesn't work for "average" agency rates.

Strategy > Production.

We don't just "produce content." We engineer resonance.

We dive deep into the psychological triggers that make "staying in the same place" more painful for your customers than spending money.

If your creative doesn't have a soul, it’s just expensive noise.

Nativ Yanko

NSY Digital

✅ Grew one of our clients from $0 (pre-revenue) to $80k/m in 6 months. Only us and the founder
✅Our team guided and implemented a strategy that helped our client hit their first $300k month in over 3 years

Founder

Cardiff City Football Club

Football Player

Fulham Football Club

Youth Football Player

Founder @NSY Digital | TikTok Ads Growth Partner For Supplement And Beauty Brands

DTC Brands - We will deliver a pipeline of high-converting UGC to your inbox every month and help you scale whilst controlling your CAC.

We are NSY - A performance marketing agency with a bias toward scaling new customer acquisition. 

We help DTC brands that are ready to scale, with:

- UGC creation
- Meta and TikTok Media Buying
- Landing Pages
- Macro Strategy

Need to reduce CAC, scale, and increase ad creative production - Drop me a DM, and let’s chat

Book a call - calendly.com/nativ-yanko/call

Check out our website - nsydigital.com

We made this ad 21 days ago for Niall Kiddle

It's now the highest revenue-generating ad in their entire ad account's history

A big reason is that we understood the sophistication levels of the market

Organ supplements have low market sophistication

The audience knows they have problems:

- Gut issues
- Low energy
- Brain fog

They've tried everything: 

- Protein powders
- Multivitamins
- Amino acids
- Much more

Nothing worked as intended

They're problem-aware but not solution-aware

So we open with a hook that addresses the problem they already live with

This casts the net wide and grabs the attention of the audience we want

Then we introduce the unique mechanism. Making people understand why everything else failed them

He was taking all the right supplements, but his blood tests showed he wasn't absorbing any of them

That's the moment the audience sees some validity in this, as there is data to back up his discovery/claim

Then we bridge to the ancestral angle. Our ancestors have known about this for thousands of years. Organs are the most nutrient-dense foods on the planet

Now the product carries weight. It's connected to something ancient, something most people have forgotten exists

The product becomes the obvious vehicle

We can't compete on price. It's an £89 supplement

You have to earn the sale by taking them on a journey they didn't know they needed

Performance Ad Creative For 7-9 Figure DTC Brands | Founder of NSY

I found an AI tool that will change the way creative strategists work forever

There’s a huge problem I am seeing with 7-9-fig brands’ ads right now

They launch 50 ads a month, but Meta only sees 12

They think they’re making lots of ads, but Meta doesn't

I'm extremely surprised how so many 8-fig brands don't understand how Andromeda actually works

They pay their agency $15k/month to pump out dozens of ads

But Meta sees them all as the same ad

I know this because I got it straight from Meta's deck on Entity IDs

Here's what's happening:

Meta groups visually similar ads under the same Entity ID

Same creator type + same setting = Same Entity ID
Different copy or offers don't matter

When ads share an Entity ID, Meta treats them as one ad

You launched 50 ads but Meta only delivers 12 of them

The other 38 are invisible - 0 incremental reach

The problem: You can't tell which ads will be put under the same entity ID with your bare eyes

I found software built to solve this

Built by AI developers who reverse-engineered Meta's Entity ID system

Upload your 50 ads → it predicts which ones will share Entity IDs → tells you EXACTLY what to change so they don't group

Launch 50 diverse ads instead of 50 grouped ones

Every ad reaches NEW audiences, and your NCPA drops

It’s an up-and-coming AI tool that I genuinely think will change the way creative strategists work forever

I built a whole SOP on how to use this AI tool and the founders gave me a free trial link to send to everyone here

It walks through:

→ How Entity IDs work (from Meta's deck)
→ How to predict grouping before you spend
→ How to brief for real diversity

Comment "System" and I'll send:

- Andromeda Entity ID guide (SOP for your team)
- Free trial of the new AI tool

Must be connected so I can DM it to you

My creative strategist made this Alex Pereira ad in 30 mins

100% with AI. VEO3

Total cost: $2

It's honestly way easier to make than you think

I used to think you needed some niche tools with bad UI and complicated backend prompts

You genuinely don't

You just need a few easily accessible tools and a simple workflow

And you can start making high-level creative ads that no one has ever seen before

We've put together a clear, uncomplicated guide you can read in 5 minutes

By the end, you'll know exactly how to make an ad like this

What's inside:

→ The 3 tools we used
→ The exact step-by-step workflow for this ad
→ The prompts we used for this specific ad
→ Bonus prompts to generate your own concepts

Comment "CHAMA" and I'll DM you the full playbook

(Must be connected to send)

Everyone is talking shit about "personal brand"

But 80% of the fastest-growing brands I'm seeing right now have founders involved in their ads

The health space is a bloodbath. Commoditised as hell

Everyone's selling the same ingredients with the same claims

You can talk about how you have 2% more creatine than the next brand. 

But building a brand around YOU is what creates an actual moat

You can't copy someone's story

People love stories. They connect with the person who built the thing. The "why" behind it

I bring this up to so many clients, and they're nervous. Don't want to show their face. 

They think they're "not a content person"

I'm confident you won't regret it 6 months down the line when the brand is actually performing

For all the founders reading this:

Pick up your phone today. Make one ad. Tell your story

What's the worst that can happen?

It's a good sign when the team sends this in our Slack channel

You spent $50k on Meta ads last month

The Amazon knockoff brand said thanks

The concept I'm going to speak about below is a reason so many brands can't scale Meta spend

Your product can almost certainly be found cheaper on Amazon. 

So you need to give people a reason to buy from you and not the cheap version

Two ways to do this:

1. Build your brand name - long-term play and best way
2. Sell your unique mechanism - wins on cold traffic now and builds your brand at the same time

A unique mechanism is why your product works when everything else has failed

Where to find yours:

→ A specific ingredient no one else is using
→ The science behind why other solutions fail
→ A manufacturing process that changes everything
→ Where it's sourced and why that matters
→ A founder's discovery that led to a breakthrough

Elavate Collagen in the UK does this well

Most collagen brands just say "Take collagen for better skin"

Elavate combines Bovine and Marine Collagen with Liposomal Vitamin C at 8050mg per serving

Most competitors use one type and underdose

Vitamin C activates the collagen, so your body actually absorbs it

The customer learns why other supplements failed them. And why this one works

That's a unique mechanism

This is how they charge higher prices. This is why people don't go to Amazon. They come to Elavate because they can't find this anywhere else

This comes from deep, deep research into your product and how competitors are positioning themselves in the market 

Find the mechanism. Build the ad around it.

taplio

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taplio

The Battle

Lachezar Voynov

Nativ Yanko

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lachezar Voynov's LinkedIn Performance

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